Burrelles Fresh Ideas

MARCH 19, 2024

[SOURCE] How PR plays a role in helping the industry The travel industry stands as a captivating, expansive, and constantly evolving sector, where the impact of communication and public relations strategies holds immense sway over a brand’s business success.

Travel 91

Travel Trends Tourism Transportation 91

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Weber Shandwick.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Responsibilities. About Onclusive.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Responsibilities. About Onclusive.

Software 150

Software Measurement Analytics Data 150

Beyond PR

AUGUST 11, 2016

But, this is good news for those in the PR, marketing and branding world who are looking for new ways to reach their audience. Stories offer an excellent opportunity to share quick news bites, show a spontaneous side of your brand and form more meaningful connections with your audience. One of those ways is with Snapchat Stories.

Storytelling 40

Storytelling Brand Branding Journalism 40

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This post is part of our monthly roundup series, where we identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement.

Sports 85

Sports Television Advertising Advertising 85

NewsWhip

AUGUST 25, 2021

Using data can help, but incorporating it into your storytelling isn’t always easy. These.pptx file exports include all of your Timeline Notes, and work with your Microsoft PowerPoint themes so they match your style in a click — allowing you to deliver beautiful, on-brand, professional presentations. Request a demo.

Data 78

Data Comparison Storytelling Google 78

Critical Mention

OCTOBER 29, 2019

Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications.

Radio 92

Radio Television Social Media Sports 92

Shift Communications

FEBRUARY 18, 2020

Some campaigns are strictly for brand building; sales aren’t a consideration. However, for those brands and clients looking for deeper measurement, it’s essential to work with a PR partner capable of exploring the impact of media placements – and using it inform future strategy. Meghan Burek, Senior Account Manager.

Measurement 107

Measurement How To Analytics Marketing 107

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Another way to practice brand consistency is to try and make your URLs as similar as possible.

Social Media 75

Social Media Marketing Media Instagram 75

Contently - Strategy

FEBRUARY 9, 2021

Over at my LinkedIn newsletter , it’s the art and science of storytelling. The Nudge newsletter—published by founder and CEO Ben Young—is my go-to digest for all the branded content and native advertising news. Step 2: Communicate a clear value prop. Now, an illusion to hell might be a little edgy for your brand.

How To 145

How To Content Marketing Banking Advertising 145

Flack's Revenge

FEBRUARY 3, 2021

The answers from this kind of discovery can inform everything from messaging, positioning, branding, website, collateral and so on, not just press releases. Assuming you are willing to share details, they should be woven into the messaging and storytelling. Typical tools include demos, explainer videos, analogies and metaphors.

Technology 177

Technology Comparison Case Study Privacy 177

Communications Conversations

JUNE 18, 2020

Let’s look at four big shifts that have been happening in 2020 so far, and how I would argue most social media marketers have reacted: Shift #1: Customers don’t want ‘storytelling’–they want exceptional customer service. People were truly talking with brands (and other people). Makes sense, right?

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. I always remind clients it’s about storytelling. We know now that influencers and brands need to join in the conversation with a true authentic voice.

Journalism 78

Journalism Social Media Radio Fashion 78

ImPRessions - Crenshaw Communications

MARCH 1, 2017

The question could be tied to a product or service, or it can focus on something cool about your brand history or culture. Another cool function – on Snapchat you can see who’s taking screenshots of your content, and brands can even ask posters to screenshot what they like from a series of snaps.

Video 120

Video B2B B2C Survey 120

Contently - Strategy

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. The takeaway was clear: Video could be so much more than just a tool for flashy commercials and basic brand awareness. Videos that build awareness will attract eyeballs and give your brand some necessary visibility.

Video 111

Video How To Education YouTube 111

Critical Mention

JULY 31, 2019

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. A Clear Brand Message and Identity. Both marketers and PR workers aim to create an image for their brand in the public eye. SCHEDULE A DEMO.

Marketing 68

Marketing SEO Guidelines eBook 68

Critical Mention

NOVEMBER 9, 2018

This year marked further evolution in PR and marketing, as data-driven insights became even more imperative for creating brand awareness and understanding audiences on social media. In 2019, analytics will continue to drive brand storytelling, control and promotion. Looking ahead, we should expect more brands to follow suit.

Trends 106

Trends Social Media YouTube Storytelling 106

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand. If not impressions or AVEs, what should communicators be measuring?

Analytics 170

Analytics Measurement Data Technology 170

Critical Mention

JUNE 24, 2018

When brands want to work with influencers, they look at how they get people to act. But brands have to be careful. I was one of those kids in high school who learned about PR and communications, then went to college and just started doing it after I graduated. PR will always be the eyes and ears of the brand.

Storytelling 106

Storytelling Technology Course Privacy 106

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Thanks to the Cognitive Content Hub™ framework , Marketing AI Institute has grown from a simple blog into a global media brand. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

PR Fuel

MAY 19, 2022

Also, 88% of PR specialists report they feel the future is in digital storytelling. It’s a way to earn media attention for your brand and gain better visibility in the market. You must decide what you want to communicate and the impact or result you want from it. How to End a Press Release. Call to Action.

How To 104

How To Writing Video Fashion 104

NewsWhip

SEPTEMBER 11, 2019

If you don’t already have an idea of how your brand is normally talked about, how many articles are circulating about you in a given day, you’re already behind. . Determining a baseline engagement number for your brand in order to quell your team’s fears when an article starts to gain traction is paramount.

Crisis 87

Crisis How To Crisis Management Analysis 87

Critical Mention

SEPTEMBER 18, 2018

Social media is the perfect blend of art and science, blending together to create experiential stories, innovative campaigns and sustainable communities for brands and individuals. The days where brands and other gatekeepers were controlling messages and access to opportunities are over. It is owned by the community.

Course 79

Course Social Media Media Community 79

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. to generating reports to showcase how our team’s earned media, social media and marketing results have effectively translated to drive success for the brands we represent.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Presspage

FEBRUARY 26, 2024

The Power of Storytelling in Investor Relations Storytelling isn't just for books and movies. Renowned cognitive psychologist Jerome Bruner highlighted the power of storytelling by suggesting that we are 22 times more likely to remember a fact when it is embedded in a narrative. Want to transform your IR comms?

Corporate 78

Corporate Strategy Communications Storytelling 78

Onclusive

OCTOBER 3, 2017

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more.

Brand 246

Brand Branding eBook Leadership 246

Cision

MARCH 14, 2016

— Steve Clayton, Chief Storyteller, Microsoft. It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. The essence of great storytelling is taking the reader on a journey. Sell your brand.

Storytelling 120

Storytelling Skype Energy Software 120

Onclusive

SEPTEMBER 13, 2017

In a recently published survey of Chief Communications Officers (CCOs) by Nasdaq, the majority of CCOs reported that they are now held accountable for marketing KPI such as website traffic, sales and lead conversions and content marketing. Digital communications attracts and engages customers: What is the New PR? ” 4. .

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

Frederik Vincx

JULY 17, 2023

Highlights Soulcenter products used by 250+ care homes Brand seen as local category leader Challenge Soulcenter is a self-initiated project, that started by doing a one-month internship in a care home. Video demo of the service (in Dutch): Onboarding overworked care home staff We guided care homes to work more person-centered.

Software 78

Software System Training Enterprise 78

Contently - Strategy

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. Is your brand’s messaging and positioning woven into all communication? After all, your brand narrative is an integral part of storytelling in content marketing.

Strategy 105

Strategy SEO Analytics Content Marketing 105

Contently - Strategy

OCTOBER 15, 2020

In our brand new report, we set out to highlight tactics that could help your brand thrive. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. “It’s We expect brands to test the waters with more tools in the near future. And it’s no longer a channel that brands can ignore.

B2B 145

B2B Trends Video Course 145

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling. The key here is quality over quantity.

B2C 52

B2C Case Study B2B Content Marketing 52

Burrelles Fresh Ideas

JULY 25, 2023

For all your monitoring needs, request a demo to see how we can help. And for valuable tip sheets on live streaming, online video content, storytelling, SEO, and many other topics crucial to building your brand and business, check out our resources section here.

Tools 75

Tools System How To Software 75

Contently - Strategy

OCTOBER 15, 2021

In our brand new report, we set out to highlight tactics that could help your brand thrive. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. We expect brands to test the waters with more tools in the near future. And it’s no longer a channel that brands can ignore. After evaluating over 6.9

B2B 85

B2B Content Marketing Trends Marketing 85