Cision

AUGUST 22, 2017

As both a company and a leader, you’re always in motion, keeping your finger on the pulse of what customers want, as well as navigating political changes, multiple technologies and diverse cultures. Given that communications is our wheelhouse, it wouldn’t do to have a brand ethos diluted by the milestones that makes it great.

Company 267

Company How To Employee Customer Service 267

The Proactive Report

FEBRUARY 17, 2023

How to build brand affinity and trust To build brand affinity and trust, companies must focus on creating meaningful experiences for their customers. This can be achieved by providing high-quality products and services, delivering exceptional customer service, and engaging with customers through meaningful and relevant content.

Brand 130

Brand Branding Ethics Engineering 130

Flack's Revenge

DECEMBER 7, 2020

I like “secret sauce” Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart. If “communications” or “PR” are in your job description, you may wonder what to do with “secret sauce.” Not all technology products have a secret sauce.

How To 194

How To Wikipedia Engineering Web 194

Stern + Associates

DECEMBER 8, 2022

But what is ChatGPT, how can it benefit communications professionals, and will it replace our written craft? In this blog post that’s mostly written by ChatGPT, we’ll explain everything you need to know about this disruptive technology and how writers can leverage the tool to connect with audiences in new and innovative ways.

Blogging 62

Blogging Technology Writing Customer Service 62

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. Everyone loves a story of customer service that goes above and beyond. The latest technology for scaling content marketing may be the most promising.

B2B 120

B2B Customer Service Software Technology 120

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. It can support content creation, positioning, and customer relations.    Now we’ve cleared that up, let’s get into it.

Strategy 370

Strategy Communications Reputation Measurement 370

5W PR

JUNE 7, 2021

As a communication tool , instant messaging can achieve goals in an effective way. Customer service. Instant messaging apps are ideal for customer service. Geolocation tracking produces more relevant marketing for customers. A measure of caution has to be used with this strategy. Build trust.

Marketing 107

Marketing Real Estate Customer Service Mobile 107

Wadds Inc.

DECEMBER 1, 2023

Public relations professionals are listed as one of the occupations most exposed to large language models (ranked 9th), which includes technologies such as ChatGPT. This reflects that many core capabilities require human skills around strategy, relationships and creativity that cannot be easily automated.

Publicity 52

Publicity Insurance Insurance Education 52

5W PR

DECEMBER 22, 2021

Businesses should consider how to adapt to keep customers loyal and to woo new customers. For this, technology, metrics , and proactive customer strategies can be extremely helpful. Excellent customer service can completely change the way people view a business. Show that you Care.

Customer Service 88

Customer Service Financial Measurement Meeting 88

Engage PR

JANUARY 6, 2018

And in today’s rapidly evolving world of multi-channel communications and data analytics, businesses are having to learn fast where to put their marketing money to get the best return on investment. And as a customer service tool it can get critical messages out to the masses quickly when dealing with any crisis comms.

Social Media 60

Social Media Strategy Media Survey 60

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. You can find the survey answers from 483 communicators here: PR measurement.

Interviews 100

Interviews Publicity Technology Social Media 100

Beyond PR

JULY 20, 2017

We know data and technology are key to solving these issues and I’m excited to share that our most recent updates to the Cision Communications Cloud™ address these very pain points. Communicators must use a multi-channel approach to effectively reach their target audiences – no secret there.

Communications 64

Communications YouTube Instagram Analytics 64

5W PR

MARCH 2, 2020

The integration of technology or absence of it also ranked high at 54%, followed by the inability of the company to be agile as and when needed (44%). This places more emphasis on the need for greater collaboration and communication. Done right, good content marketing can build and/or maintain customer credibility and trust.

Content Marketing 97

Content Marketing Marketing B2C Exercises 97

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There are so many other thing that can tie content and PR to ROI beyond sales.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry. Entry reports should read like simple stories, with rich, action-oriented language.

Case Study 136

Case Study B2B Conference Industry 136

Cision

MAY 10, 2016

In this interview, Katja discusses moving toward a channel-led communication approach, choosing the right channels to engage your audience and adapting brand communication based on audience and market. With so many new technologies and platforms, how should brands choose which ones to include in their communication strategy?

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Waxing UnLyrical

MARCH 19, 2013

Communicators often find themselves torn between the desire to embrace innovation, and the need to give their clients responsible advice. Criticisms against the dizzying array of marketing tools vying for communicators’ attention and loyalty reminds me of journalists’ gripes about “what not to do in PR.”. Responsibly-designed research.

Community 95

Community Communications Case Study Customer Service 95

ImPRessions - Crenshaw Communications

JANUARY 19, 2016

Social media has become a favorite medium for customer service complaints, but is there a way to transform such complaints into good PR for your company? Customer service and public relations are growing closer, and engaging complainers on social media — the right way — is an opportunity to turn critics into fans.

Social Media 159

Social Media Media Airlines Customer Service 159

5W PR

OCTOBER 29, 2019

New insights are now available into the behaviors of consumers, allowing businesses to have a better sense of what is needed when it comes to attracting new customers. Because of these advances in technology, it can be easy to forget about what makes a marketer or a public relations professional good at their jobs: instinct.

Data 60

Data Customer Service Consumer Technology 60

Melissa Agnes

NOVEMBER 10, 2014

As technology, social media and the online world continue to evolve, unfortunately, so do the risks that leave your organization vulnerable. These attacks can and do come from anybody – from angry customers to unlawful competitors – and require legal and crisis communication expertise to manage.

Crisis 203

Crisis How To Exercises System 203

PR 20/20

NOVEMBER 30, 2022

The more involved the partiers are in the entire strategy process, the easier it is to align needs, goals, expectations and priorities.”. At Ready North, we utilize a comprehensive marketing audit of 40+ questions that zero in on talent, tech, strategy, and performance. Technology.

Marketing 52

Marketing Technology Internal International 52

Critical Mention

FEBRUARY 22, 2019

With the help of AI, marketers can now look at the big picture and implement this holistic view to refine their strategies. Customer service and Chatbots (15%). Pattern identification and strategy (16%). Marketers can now focus on the big picture. Buyer journey optimization (9%). CRM enhancement (11%). None (27%).

Marketing 118

Marketing Data B2C Big Data 118

Prohibition

JANUARY 17, 2022

In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan. A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Emerging targeting technologies. The post 7 Signs Your Company Is Ready To Step Up Its PR appeared first on Crenshaw Communications.

Company 136

Company Interviews Reputation Privacy 136

Cision

OCTOBER 16, 2017

The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate.

Media 202

Media Storytelling Technology Data 202

Cision

JULY 27, 2017

New mergers and acquisitions likely mean that your product line will expand, so ensure that your brand messaging is still on target to communicate what your business stands for. At Cision, many of our team members have worked at other technology corporations. Monitor the Online Chatter.

Brand 231

Brand Branding Employee Data 231

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. The second reason is to acquire customers. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market.

Company 151

Company Tools Technology Software 151

Cision

NOVEMBER 17, 2016

How do you envision the future of communications and investigative journalism? The technology is changing, as are the ways that readers receive information. What advice do you have for those looking to begin a career in communications? If you could abolish one piece of modern technology, which would it be and why?

Journalism 120

Journalism Film Fashion Report 120

Melissa Agnes

JANUARY 5, 2015

If you aren’t yet monitoring social media and the web as a whole, then you aren’t ready for anything, never mind to implement the following three must-do strategies. Do your customer service representatives understand their responsibility when it comes to issue management ?

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Bianchi Biz Blog

FEBRUARY 2, 2023

Based on our experimentation and research, here’s how communications professionals might use it and what some of the pitfalls are. Also, for companies that receive a high volume of customer service requests, ChatGPT can be used to generate customer-facing responses and support.

Automotive 80

Automotive Training Customer Service Data 80

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

And although Alexa has become the “Kleenex” of the crowd, each assistant offers something a little different, possibly as a result of a shrewd brand differentiation strategy by each one. These include moves to integrate the technology into vehicles, with BMW and Ford , opting to add Alexa, for example.

Brand 136

Brand Branding Retail Comparison 136

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

Cision

MAY 18, 2015

This is a big deal for PR practitioners and marketers as Altimeter reports that a quarter of all social media falls under the purview of communication , and another 40 percent is the responsibility of marketing. Probably the least exciting aspect of social listening is customer service.

Customer Service 120

Customer Service Social Media Analysis Data 120

Shift Communications

NOVEMBER 16, 2017

Legitimate critics will complain about their experience in a way that reveals a discernible issue such as long wait times, poor customer service, etc. Baseless criticism communicates a non-specific sentiment (“XYZ brand sux!”) If your service is slow, own up to it. Vice President, Marketing Technology.

How To 84

How To Crisis Communications Crisis Customer Service 84

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Plus, we’re arming you with practical strategies to make the most out of social media for your ecommerce endeavors. To make a social commerce strategy work like a charm, brands must guarantee that social commerce transactions are swiftly followed by an efficient order fulfillment system that customers expect from any ecommerce purchase.

Social Media 87

Social Media Media Mobile SEO 87

Melissa Agnes

JANUARY 5, 2015

1- Review your customer service policies and trainings. Do your customer service representatives understand their responsibility when it comes to issue management ? Review your customer service and issues management policies, and incorporate issue management protocols, procedures and guidelines within them.

Crisis 100

Crisis Exercises Customer Service Training 100