ImPRessions - Crenshaw Communications

JUNE 30, 2021

For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges. This is because you not only know what stories they will cover instantly when a story breaks, but how they’re likely to approach, which enables a more targeted pitch.

Media 333

Media Pitching Report B2B 333

Wadds Inc.

OCTOBER 4, 2022

Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity. It reported that a typical agency undertakes 27 new business pitches each year at a cost of 1,674 hours and £11,000 of billable time.

Pitching 78

Pitching Publicity System Energy 78

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. And, despite the calendar, digital media seem to publish holiday-themed news until the 11th hour, so it’s almost never too late to pitch a good idea. Look back at learnings.

Pitching 136

Pitching Print Survey Local 136

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media. Summer Fridays.

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

JUNE 28, 2016

Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. In some ways, pitching tech is more straightforward than working with mass media or consumer lifestyle publications, since the parameters for what tech journalists cover are more specific and well defined.

Pitching 180

Pitching Technology Trends Consumer 180

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

Top PR agencies know the value of a well-crafted PR pitch to get the attention of an overworked and cynical media contact. With that in mind, we have prepared a list of the type of PR pitches to avoid at all costs. The overly commercial pitch. The long pitch. The “too creative” pitch.

Pitching 149

Pitching Sports Print Creativity 149

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

And there are certain B2B tech sectors, like cybersecurity, where reactive media pitching is often a large and important program component. ” Reactive media pitching should not be the centerpiece of a good PR program; however, it can help capitalize on opportunities that generate tangible results and positive buzz.

Trends 293

Trends Pitching Agency B2B 293

Cision

JULY 30, 2015

There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. Here’s what you need to do to deliver your best interview yet, even if you have only 10 minutes to spare: Set up a Time. If a reporter calls on deadline, never jump right into the interview.

Interviews 120

Interviews How To Media Infographics 120

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. Our work includes not just press releases, but pitches to journalists, bylines, blogs posts, op-Ed pieces, and more. What kinds of things do you write?

Writing 294

Writing Journalism Pitching Guidelines 294

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Set workflow and communications processes right away. We like to sync with clients even before an engagement “officially” begins to hammer out how they like to work, preferred communication channels, ideal weekly call times, team roles and other specifics so everyone can hit the ground running on day one. Do a deep dive. Be curious.

Agency 310

Agency Meeting B2B Conference 310

PRSay

APRIL 18, 2024

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis.

Leadership 188

Leadership Storytelling Viral Banking 188

Solo PR Pro

NOVEMBER 10, 2020

To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Neither can a communications counselor. Communications professionals are valuable resources.

Communications 99

Communications Comparison Exercises Interviews 99

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Insufficient interview prep.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

MAY 20, 2020

Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? Think Tinder meets pitching. Simply upload your pitch on the app to connect with interested journalists. What app can you not live without?

Mobile 306

Mobile Content Marketing Pitching Social Media 306

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. Again, communication is key. . With this, my mind is fresh everyday to think creatively for clients. We call it a background interview because it is just that – an exchange to provide background for a future story.

Publicity 334

Publicity How To Agency Product Launch 334

Remote PR Jobs

SEPTEMBER 25, 2023

The Talking Points Podcast Created by Arik Hanson , a solo marketing and communications consultant, and Kevin Hunt, leader of corporate communications content at General Mills, The Talking Points Podcast is a one-stop shop for relevant news and advice regarding public relations, corporate communications, social media and marketing.

Pitching 100

Pitching Interviews Trends Journalism 100

Rock the Status Quo

DECEMBER 11, 2014

Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. ” Even “My lawyer won’t let me talk about it [ said after they approved your pitch and the reporter was hooked on the idea ].”

Interviews 174

Interviews Real Estate Media Pitching 174

ImPRessions - Crenshaw Communications

MAY 24, 2022

After all, we are communicators. This helps brew individual creativity and allows everyone to share thoughts and collaborate. If a journalist finds the information compelling, we’re more likely to set up interviews on behalf of clients. As professionals, we must create realistic opportunities and communicate accordingly.

Interviews 170

Interviews Ethics Study Course 170

Landis PR

MAY 31, 2022

We at Landis would like to welcome our new peers in communications, journalism and public relations. Whether you pursue a career in communications or ultimately something else, there’s no time like right now to make a positive difference in many people’s lives and even the world. By Landis Staff. Network like crazy. You never know.

Communications 52

Communications Software Interviews Journalism 52

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. Read below for the entire interview with Megan: .

Pitching 98

Pitching Consumer How To Education 98

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. PR pros are very creative and have the skills to take something bland and make it exciting and relevant. We developed a DST-themed survey and pitched the exclusive to women’s health and fitness publications.

Creativity 243

Creativity Groups Retail Media Training 243

Flack's Revenge

JANUARY 17, 2019

They interviewed Kai-Fu Lee, the so-called Oracle of AI who boasts a Ph.D., Can we expect an army of PR writing and pitching flack-bots any time soon? But generalized AI that can think like a human and be applied to many problems is not on the horizon or may never happen, Kai-Fu said in the 60 Minutes interview.

Insurance 234

Insurance Insurance Privacy Interviews 234

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take. How is public relations defined?

Interviews 106

Interviews Publicity Technology Social Media 106

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! Read below as Brad offers tips that will help anyone who conducts or prepares others for media interviews.

Interviews 120

Interviews How To Healthcare Media Training 120

Bianchi Biz Blog

NOVEMBER 20, 2023

I’ll never forget driving to Petersen Publishing Company some 50 miles from my home and pitching three articles to Lee Kelley, editorial director at the new Hot Rod Specialty Publications Group. What advice do you have for PR people that want to pitch you? He offered me a job as feature editor on the spot.

Journalism 117

Journalism Automotive Interviews Writing 117

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

But it’s also a challenge to all marketers to create and leverage communications opportunities to the best of their ability. Allow the agency creative freedom. One of the greatest accomplishments of a PR partnership is when a client trusts a PR team enough to let them pitch story angles free from oversight and micromanaging.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

MAY 4, 2018

I’ve offered advice in previous posts for those determined to build a career in PR or communications, and it holds up pretty well after 6 years. A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

Buzzstream

JUNE 5, 2024

There are also asset-less digital PR strategies that include pitching quotes to journalists. How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. How to pitch: This approach gives Pinrose an asset when pitching to beauty and lifestyle journalists.

Digital PR 62

Digital PR Examples Strategy Survey 62

PRSay

FEBRUARY 8, 2021

We reinforce to stakeholders that our organizations believe Black Lives Matter and they should be represented and included in our workplaces and communities. Placing stories in the media using connections to cultural or health celebrations or observances is a commonly used strategy by communicators. Then, March 1 arrives.

Media 158

Media Policies System Pitching 158

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Communicate early and often. It’s key to plot weekly or monthly communications outreach on the calendar and make sure the PR team prepared. ” The spokesperson is untested, the product is in beta, or the pitch hasn’t matured. Plan to communicate in a variety of ways.

Local 159

Local Pitching Interviews B2B 159

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Fashion trend insights?

Analytics 130

Analytics Pitching Internal International 130

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Find creative ways to make the standard announcement. Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. I was destined to work in the field of communications.

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. A quality PR team will carefully research media contacts to craft relevant pitches tailored to specific journalists.

SEO 200

SEO Pitching Agency Exercises 200