Remove clarity-comes-communications
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Developing your content strategy to become a trusted expert

Onclusive

This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Great content lies at the heart of everything communications does, including employee and leadership communications and PR. Elizabeth Barrett. VP Research, Gartner.

Strategy 418
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PRCA launches Innovation Forum with Share of Search paper and challenge to the ad industry

Stephen Waddington

The ad led to a discussion in my House of Marketing & PR community of practice. The communication and marketing industries are littered with simplified metrics that fail to effectively measure value. That group has come together several time over the past four months. The general view was that history was repeating itself.

Industry 181
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Bridging the Health Literacy Gap: A Vital Step Toward Mental Well-Being

PRSay

As Health Literacy Month comes to an end, we must recognize the long journey that lies ahead in ensuring that people across the country receive health information they can both understand and act upon. While health literacy encompasses a broad spectrum of health-related issues, its significance in mental health cannot be overstated.

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Ahead of the Super Bowl, Communications Lessons Inspired by Being a Coach

PRSay

I’m a strategic communications professional located in Kansas City. But at that moment, I had clarity. As a communicator, my job is to impact and motivate an audience through a message, and there’s no better messaging stage than a sporting event. This same approach works for leadership communications, too.

Sports 164
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Are you ready to face the unexpected?

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10 Tech Buzzwords PR Folk Should Avoid In 2021

ImPRessions - Crenshaw Communications

As the words are coming out of one’s mouth, the receiver has already begun to daydream that they’re somewhere more interesting. . Actionable Insights – This is often thrown out in discussions about Big Data, but it doesn’t add much clarity. Yet there must be a better way to communicate what a company is doing with data and analytics.

Big Data 296
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Book review: ‘How To Sell Value – Demystified’ by Crispin Manners

Wadds Inc.

Whether and how to move away from time-based pricing is a question that comes up a lot with creative agencies. the author aims to help PR leaders reframe their work so they can better communicate the business case for why what they do matters and therefore secure more fees and increase profitability. Like our work here at Wadds Inc.,

How To 124