Flack's Revenge

MARCH 9, 2021

But you also need steadfast, focused execution and marketing to become a category king. I blogged about this approach , that was inspired by the book Play Bigger. Check out the good folks at Category Design Advisors and Play Bigger ; two consulting firms who can help your company turn your core tech into market leadership.

Case Study 266

Case Study Marketing Software Technology 266

Stern + Associates

NOVEMBER 13, 2023

Her highly acclaimed book and instant Amazon #1 new release in the stress management category, “The Stress Prescription: Seven Days to More Joy and Ease,” compiles decades of research into a practical seven-day plan of science-based techniques that can help to harness stress through more positive personal challenge and purpose.

Employee 106

Employee Groups Resources Strategy 106

Flack's Revenge

JANUARY 12, 2021

It was a while since I last checked in with Robin Schaffer , when I saw on LinkedIn that she’d just published a book: Analysts on Analyst Relations. Robin’s book and firm cover every facet of the field, and I thought it would be great to interview her about getting the most out of A/R. They avoid cutesy marketing names.

Industry 156

Industry Enterprise Trends Technology 156

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Stories about products or services in low-interest categories will need to borrow interest in the form of new information, like survey results, new research, or big names attached. For example, we may recommend that a client sit down with a journalist or producer to familiarize them with their brand or business category.

Publicity 334

Publicity How To Agency Product Launch 334

Flack's Revenge

JUNE 1, 2017

She spoke about topics I love (and have covered here ): tech industry categories and positioning. It gets down to creating and owning a category. According to Jennifer, “category kings” take 76% of the markets they compete in. How to stand apart? To do this, you need to frame a problem from the customer’s POV.

Enterprise 166

Enterprise Software Technology Marketing 166

David PR Group

OCTOBER 8, 2015

The book publishing world has been in tremendous flux in recent years, but I had no idea how much so until I began researching options for my own book about how to defend your reputation online. For decades, a limited number of publishing houses that distributed books through brick and mortar retailers controlled the book business.

Retail 40

Retail Print System Reputation 40

Onclusive

JANUARY 31, 2018

They have a DNA, which you can read more about in my book. “To Cunningham describes the two elements of creating a company’s Corporate DNA: “I categorize companies into three categories: product-oriented companies, customer-oriented companies and concept-oriented companies. Company Orientation & Genotype.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Shift Communications

JANUARY 24, 2024

However, their niche positioning was preventing them from tapping into a large sum of potential buyers in the drinkware category. Here are our takeaways of the key strategies Stanley implemented to overtake the hydration market.

Consumer 78

Consumer Strategy Marketing Viral 78

David PR Group

JULY 20, 2016

In his latest book, Visibility Marketing , Avrin pulls no punches after years of consulting with companies about messaging and marketing. According to Avrin, whose book launches this week, the marketplace is populated with great companies that are smart, strong, lean and good at what they do. It’s impossible to ignore in its category.

Marketing 40

Marketing Exercises Customer Service Case Study 40

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service. It’s a riveting story, and is part of a recently published book about Reddit – that itself being another tactic for differentiation. Write the book on it.

Brand 196

Brand Branding Reddit B2B 196

PR for Anyone

NOVEMBER 1, 2023

At the Ironman Maine 2019, Leah secured a remarkable 3rd place in the fiercely competitive women’s 45-49 age category. She’s eyeing a potential book, hoping to broaden her impact and inspire others to embrace new ventures at any age.

Sports 130

Sports Training Retail YouTube 130

ImPRessions - Crenshaw Communications

APRIL 8, 2021

” The sector has dropped from being seen as our most trusted industry in 2020 to only the ninth most trusted business category in 2021. Worse, social media companies averaged a score of just 46, below all other business categories. Misinformation is the pernicious problem in my book due to its toxic impact on our culture.

Reputation 305

Reputation Privacy Data Advertising 305

Flack's Revenge

JULY 11, 2018

As ad whiz David Ogilvy said in his book On Advertising (related in this Fast Company story ): “You can do homework from now until doomsday, but you will never win fame and fortune unless you also invent big ideas. They can be as small as a fresh approach to a pitch, and as large as reinventing a product category, or pioneering a new one.

Insurance 204

Insurance Insurance Advertising Advertising 204

Wadds Inc.

MARCH 22, 2023

Five key measurement categories were identified for the corporate affairs function by Deloitte from interviews The focus on employees and societal concerns that arose during COVID-19 have left a legacy for organisational communication.

Publicity 98

Publicity Corporate Employee Interviews 98

Cision

JULY 26, 2017

More Categories -> Facebook Categories. Twitter’s biggest granular targeting strengths are by “interests” and by “category.”. Books and literature. Perhaps more aligned to Facebook’s “detailed targeting” are Twitter’s “categories.” Dining -> (Dining categories, Dining restaurants).

Social Media 233

Social Media How To Insurance Insurance 233

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. Influence” tends to be jammed into one big category when in fact, it’s nuanced.

Marketing 239

Marketing Television Handbook Web 239

Deirdre Breakenridge

FEBRUARY 1, 2022

Her book also notes that in a 2019 Deloitte Millennial Survey, 44% of millennials responded as “feeling stress over finances, family welfare and career concerns.”. The reality is, no one is perfect, and no one will ever truly reach 100% on each of the “FEEL First” categories.

Blogging 213

Blogging Ethics Leadership Course 213

5W PR

MARCH 6, 2020

According to 5W’s 2020 Consumer Culture Report , travel and experiences are among the top-ranked categories consumers want to spend their money on. Planning and booking travel is a full-time job. Even better, once you’ve found your perfect plan you can book tickets directly through their site. BeRightBack (BRB).

Travel 103

Travel Technology Transportation Airlines 103

The Hoyt Organization

APRIL 11, 2024

While influencer marketing has been around for decades in the form of celebrity endorsements, social media created a new category of celebrities: social media celebrities. Book a demo today. For businesses looking to stay competitive and relevant by integrating influencer marketing, check out The Hoyt Organization.

Social Media 65

Social Media Video Viral Brand 65

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

These may be the dog days of summer, but public relations teams everywhere are working hard to book their CEOs and others in enviable speaking slots at upcoming conferences and trade shows. We are no exception, with outreach occurring now in categories as varied as 3D printing, online advertising and wearable tech, to name a few.

Conference 120

Conference Print Trade Shows Advertising 120

Mindful Marketing

JANUARY 8, 2024

Included are things like poems, musical compositions, books, photos, paintings, blog posts, computer programs, and movies. Trademarks – Are words, phrases, designs, symbols, or some combination thereof, used to differentiate one company’s goods from others in the same category. The length of copyright protection varies.

Film 94

Film Creativity Video Enterprise 94

Doctor Spin

JANUARY 3, 2024

The book, published in 2011, clearly distinguishes between what constitutes a good strategy and what falls into the category of a bad strategy. The book provides insights into how to craft and implement a strategy, emphasizing the need for clear thinking, insightful diagnosis, and decisive actions. “A 3 Rumelt, R.

Strategy 52

Strategy eBook Policies Leadership 52

Maxim Behar

MAY 18, 2022

Behar is also the author of one of the best PR books at the moment – “The Global PR Revolution ”. Initially published in the USA, the book achieved an incredible success and in the period of 2 weeks it was the best-selling read on Amazon in the categories Public Relations, Sales Marketing and Career Advice.

Internal 52

Internal International Groups Industry 52

Cision

AUGUST 10, 2016

It sometimes feels like all you do is create blog posts, e-books and social media updates. That e-book you wrote on 10 ways to save money? You can turn that into 10 blog posts, a slew of social media updates and even Part Two of the e-book. Content is moving at the speed of light these days. Don’t despair, friend.

Analytics 120

Analytics Google Energy Writing 120

Onclusive

NOVEMBER 8, 2017

At the beginning of the high tech boom, there were early adopters who were unafraid of entering into a new category. When it comes to investing in the adoption of technology in a new category, they say,] ‘I think this will be right to do at some point, but I don’t know when. However, most people are pragmatists or conservatives.

Communications 170

Communications Marketing Enterprise Case Study 170

Stern + Associates

OCTOBER 24, 2022

She applied her deep understanding of the role of psychological safety in difficult conversations in her first book, “ The HBR Guide to Dealing with Conflict ” (2017), a how-to manual for handling conflict professionally and productively. “If you’ve ever lost sleep over a relationship at work, this book is for you.

Handbook 62

Handbook Construction Groups Government 62

PR Conversations

JUNE 28, 2020

The four-by-four grid that Don produced (as used at Fleishman Hillard) indicates evaluation metrics for Paid, Earned, Shared and Owned (PESO) categories under their intended effect: Exposure, Engagement, Influence and Action. This version of the PESO model gained increased recognition in 2014 following publication of the book Spin Sucks.

Measurement 133

Measurement Social Media Blogging Mobile 133

Maxim Behar

OCTOBER 5, 2022

Behar is also the author of one of the best PR books at the moment – “The Global PR Revolution”. Initially published in the USA, the book achieved an incredible success and in the period of 2 weeks it was the best-selling read on Amazon in the categories Public Relations, Sales Marketing and Career Advice.

Internal 52

Internal International Video Groups 52

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2019

This is a good rule of thumb for any undertaking, but when you have less than two weeks and every venue is booked, it pays to have a network for advice and connections. So, we were fortunate to be able to invite a wide assortment of media, while keeping the list very targeted within each category. Seek help from your network.

How To 211

How To Television Groups Leadership 211

Cision

NOVEMBER 11, 2016

I started out in book PR in Los Angeles. It was a great beginning, since one week you were working with a non-fiction author about a political book and the next, a high profile novelist like Danielle Steele. How did you get your start in PR? How have you gotten where you are today with Crenshaw Communications?

Communications 253

Communications Data Local Survey 253

PRSay

APRIL 19, 2021

While there wasn’t any search volume yet, we looked at it as if we were launching a new industry category. Gini Dietrich is the founder, CEO, and author of Spin Sucks , host of the Spin Sucks podcast , and author of Spin Sucks (the book). This comes in handy as you start to integrate earned media.

Media 197

Media Newspapers Google Energy 197

ZudePR

FEBRUARY 26, 2019

RESET, as it looks on Amazon UK today (insert “Early Retirement Plan” after “Unconventional” for the full book title). Was it really six months ago to th is day that I self-published my first book? I exceeded that in one month. Here’s What’s Happened S ince : Sales are now up past 3,300.

Financial 99

Financial Meeting Community Digital PR 99

Maxim Behar

JULY 25, 2023

Dimitar Marinov is also part of the “Green Book” team. Host: And speaking of the price of art and how much work goes into a book, Mr. Behar, you have a success story as well. The World PR Revolution" - your book is in the top 20, number two in this ranking of PR books. Now there are various categories of people.

Government 52

Government Education Transportation Internal 52

Cision

NOVEMBER 8, 2015

In the “ LiSTEN: 5 Social Audiences You Can’t Ignore ” e-book, social media influencer Jay Baer, along with Neil Schaffer, Mark Schaefer, Scott Stratten and Jeff Bullas, delves into why brands need to listen to their audiences and the benefits that can come from paying attention. Q: What tactics help to make a campaign go viral?

Viral 120

Viral Nonprofit Software Social Media 120

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Look for authors of recently published papers and studies, books, or industry consultants who teach as adjunct professors. If you have booked your executive as a speake r or panelist, you’ve created opportunities for face to face connections with analysts, journalists, and other thought leaders. Marquee customers.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

JANUARY 22, 2019

He transformed that appreciation into his own digital agency business, and even a few books. He is Greg Kihlström and his latest book is The Agile Brand: Creating authentic relationships between companies and consumers. 1) Why did you write your book? But one example I use in my book is Nike.

Brand 77

Brand Branding Banking Consumer 77

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. Are there rumors of a merger in your category? If you’re a company founder, you have expertise that others don’t. Activate your CEO for a comment on what it might mean.

Leadership 149

Leadership B2B Tools Conference 149