Onclusive

NOVEMBER 1, 2017

AirPR’s new Research Trends TM provides insight into how to build a brand Narrative. When your brand builds a clear narrative and fine-tunes messaging, it clears the way for reaching both your customers and other decision makers. But AI tools can help build a brand narrative and establish insights before you ever begin your campaign.

Brand 170

Brand Branding How To Trends 170

5W PR

MAY 30, 2024

In the cutthroat world of tech, robust brand representation is essential, not optional. A skillfully handled PR drive can set a brand apart, elevating it from the melée to a position of authority and respect. Some typical goals for tech firms include establishing brand recognition. Illustrate the impact the technology will have.

Technology 78

Technology Product Launch Construction YouTube 78

Deirdre Breakenridge

FEBRUARY 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. Plus, people would use this opportunity to backslash brands, right? Second, by putting your brand out there, whether as a business or a personal brand, it opens up tremendous opportunities. It was for the kids.

Brand 256

Brand Branding Social Media Employee 256

Bianchi Biz Blog

JUNE 16, 2022

Automotive and vehicle technology suppliers: The Detroit auto show is back. The reconfigured and revitalized show will feature a blend of hands-on automotive activations, traditional vehicle exhibits and its expanded showcase of automotive innovation and technology, AutoMobili-D. Supplier Opportunities.

Technology 87

Technology Automotive Mobile Conference 87

ImPRessions - Crenshaw Communications

MARCH 20, 2024

In fact, brands can actually improve SEO with a thoughtful PR program. In other words, SEO is a technique to increase the likelihood that brand content will rank highly in organic search. Technology – For a website to be successful in terms of SEO, it needs to be search-engine-friendly and technically sound. What is SEO?

SEO 203

SEO Engineering Google Examples 203

NewsWhip

MARCH 23, 2023

Thanks to advanced technological developments by larger companies, and the launch of platforms such as OpenAI’s ChatGPT , AI has become accessible to the larger population. We took a look at brands using AI to their advantage, as well some organizations that haven’t been as lucky, and how the public have reacted to those developments.

Brand 78

Brand Branding Film Reddit 78

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

A good plan starts with a review of past history, including brand perception, activity over the previous year, and recent earned media successes or lack of the same. A thorough brand or organization audit will make setting milestones toward goals clearer and easier. Establish a baseline. Build in and budget for metrics.

Writing 130

Writing Comparison Product Launch Leadership 130

ImPRessions - Crenshaw Communications

MAY 10, 2023

If PR teams aren’t at least exploring the best ways to incorporate this game-changing technology, are we even in the “AI arms race?” We’ve held training session s for the entire team on how to write better prompts for better outcomes. Or will these tools help make our roles and everyday lives more efficient and effective?

Publicity 410

Publicity Retail Tools B2B 410

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all.

Brand 155

Brand Branding Reddit Pitching 155

Buzzstream

NOVEMBER 9, 2020

Can AI write a subject line – a good one at that – and follow with a solid pitch? . To determine the quality of writing produced by AI, BuzzStream and Fractl asked 500 public relations specialists, journalists, and other media professionals to rate a series of subject lines and pitches generated using OpenAI’s GPT-3 text generator.

Writing 62

Writing Pitching Survey Digital PR 62

Business Wire

MAY 10, 2017

Create an Intriguing Headline That Lets the Reader Know What the Release is About Subheadlines are not seen by readers until the news release is opened so include all pertinent information in the headline CITY, STATE (or CITY, COUNTRY) – Start the release by stating the brand making the announcement and the news being announced.

Writing 165

Writing How To Video Facebook 165

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. I love getting news releases related to business technology solutions – but I do not cover consumer tech. What will catch your attention?

Technology 120

Technology Pitching Insurance Insurance 120

Solo PR Pro

AUGUST 5, 2019

There’s no doubt that technology continues to have an impact on the PR industry. Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication. PR:tech – The Future of Technology in Communication. Technology also brings opportunities for PR pros.

Technology 66

Technology Trends Survey Report 66

Flack's Revenge

MARCH 9, 2021

To Brand or Not to Brand. Some companies use brands, i.e. trademarkable names, and others, more general terms. There are tradeoffs regarding branded names vs. generic labels. This NY Times article explains how a brand name becomes generic. Sure, it starts with great technology, of the proverbial disruptive variety.

Case Study 266

Case Study Marketing Software Technology 266

Cision

JANUARY 20, 2016

If you can identify with any of the following signs, it’s time to turn to technology to get some of your marketing and PR done. Sign 1: You Have No Idea What People Are Saying About Your Brand. Why aren’t you monitoring mentions of your brand on social media? Your mom , dude. So you do nothing. Images via Pixabay: 1 , 2.

Technology 120

Technology Marketing Analytics Social Media 120

Cision

JULY 27, 2017

But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness. Why Leaders & Execs Need to Know How Their Brand is Perceived. But understand: having a vision of your brand’s status that is misaligned with reality can cause you and your team to make poor business decisions.

Brand 231

Brand Branding Employee Data 231

Onclusive

OCTOBER 19, 2021

You also need to fully understand how your challenge ties in with your company’s core business needs and how solving this problem will create value for your brand and key stakeholders. Step 5: Write the business case. Business case writing best practices. The purpose of the business case is communication.

How To 396

How To Measurement Data Writing 396

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. Write the book on it. There are some PR tactics that can help.

Brand 196

Brand Branding Reddit B2B 196

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. As we know, social media is a crucial way for PR practitioners to connect with audiences and promote brands.

Technology 146

Technology Crisis Management Social Media Training 146

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. But with social listening you can get a true, real-time view of brand perception.

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

APRIL 15, 2021

A big part of my job is writing award entries for our various ad tech, martech, AI, and cybersecurity clients. Here are a few fundamentals I’ve gleaned by crafting award entries for our B2B technology clients. First, state the problem that the customer needed to solve with the use of your company’s technology.

Case Study 298

Case Study Study B2B Technology 298

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Because of this new reality, brands can no longer afford to just monitor text mentions – they also want to know what happens in all of these images and videos. How do you keep up with that?

Training 399

Training Video Analysis Data 399

Sword and the Script

JUNE 8, 2019

How many people think of technology when they hear the word innovation ? While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Forrester’s Jay Pattisall discusses the ‘sea of sameness’ effect that brands now face in a recent article entitled ‘ Is Your Brand Desperate to Differentiate ?’”.

Creativity 79

Creativity Technology Marketing Web 79

Onclusive

JANUARY 17, 2018

It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. Which brands, however, are making the biggest splash? Which authors are writing about that topic.

Trends 191

Trends Brand Branding Software 191

ImPRessions - Crenshaw Communications

MARCH 30, 2022

In technology PR, it can be challenging to explain technical issues or products to a general audience. We work with many technology companies who partner with well-known brands, so one way to shortcut a lengthy response is to cite a positive outcome in a customer situation (e.g., Match your language to your audience.

Interviews 322

Interviews Media Media Training Meeting 322

Cision

JUNE 21, 2016

Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round. A personal brand is like any other brand. And, there’s always a brand promise – that is, what the brand says it will do for or give customers.

Brand 189

Brand Branding Real Estate Tourism 189

PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. Digital media brands pioneered the “continuous news” model, and AI will surely support round-the clock reporting efforts.

Journalism 155

Journalism Public Affairs Ethics Technology 155

Stuart Bruce

JULY 16, 2014

An interesting statistic from the GWI Brand report reveals that 36% of internet users aged 16-64 said that they wrote on a personal blog within the last month. Most are blogging about popular culture with films (43%) the favourite topic, followed by music and science/technology (40% each).

Blogging 144

Blogging Writing Guidelines Film 144

PRSay

NOVEMBER 12, 2019

And yet despite a myriad of technological and social advancements, this tactic has changed little in the modern era. Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity. No wonder industry pundits have been sounding the death knell for this tactic for over a decade.

Writing 98

Writing How To Print Corporate 98

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT.

Analysis 151

Analysis Tools Software SMB 151

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. can show an inclusive and progressive environment through awards in the DEI and women in technology spaces. Where should I look to find the good award targets?

B2B 295

B2B Industry Company Case Study 295

Onclusive

JUNE 24, 2020

You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise. Many professionals are eager to be viewed as thought leaders in their industry, and authoring pieces is a great way for them to expand their personal brand.

Strategy 418

Strategy Media Advertising Advertising 418

Flack's Revenge

AUGUST 23, 2016

Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection. What words do people associate with your brand? I’m also a music lover. Do you agree with them?

Brand 120

Brand Branding Big Data Technology 120

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. Upon snapping photos of them, participants were given the option to add a branded filter to their Snapchat photos.

Consumer 243

Consumer Brand Branding How To 243

Bianchi Biz Blog

MAY 6, 2024

I am an Editor for FleetOwner , a commercial vehicle brand primarily serving executives and maintenance management of commercial truck fleets that operate five or more vehicles. As editor, I write articles and manage multimedia content for the brand. Automated pitch emails for stories that don’t concern my brand.

Meeting 89

Meeting Media Pitching Newspapers 89

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without. Grammarly : Another tried and true recommendation, Grammarly is my everyday writing assistant.

Technology 65

Technology Marketing Tools Google 65