Performance Storytelling: Norton Lifelock CMO, Ty Shay, Provides a Roadmap
Onclusive
APRIL 3, 2019
Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Shay uses the B2C packaged goods industry as an example of how marketing has evolved: “In B2C marketing, I think there was a phase where consumer packaged goods companies were selling to retailers.
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