The Minimalist Approach to Brand Storytelling
JULY 6, 2015
Brand storytelling. While it continues to be a hot marketing buzzword of the moment, when we look around at examples we find only a select group of brands really do it effectively. Don’t get me wrong, a ton of brands tell fantastic stories about themselves. So the ultimate question then becomes: Is your brand story inclusive or exclusive to your consumer?
What is Corporate Storytelling and How Do I Use it?
SEPTEMBER 15, 2016
Ever wondered why one brand becomes famous over another? The answer lies in corporate storytelling. The post What is Corporate Storytelling and How Do I Use it? Related Stories Which Brand Storytelling Persona are You? Four Elements of Successful Brand Storytelling Tackling Your Top Three Toughest PR Content Challenges. Matt Press has more.
The Five Parts to Brand Storytelling Nearly Everyone Misses
OCTOBER 27, 2014
He told me he was moderating a brand storytelling panel, which he thinks is the most over-blown buzzword today. He said, “Even my 65-year-old dad used “storytelling” in casual conversation last month when he wasn’t even drunk.” In Spin Sucks , I talk about how important it is to think about your brand storytelling like you would a novel.
Three Approaches to Effective Brand Storytelling
FEBRUARY 24, 2015
Because understanding how it works is crucial to effective brand storytelling. Pareidolia is all about storytelling. And this tendency is what fuels effective brand storytelling and content marketing. Brand Storytelling is Framing One of the most important parts of effective communication is understanding the concept of frames. Supporter. Challenger.
Which Brand Storytelling Persona are You?
JULY 5, 2016
The type of relationship you have with your consumer should determine the nature of your content and brand storytelling strategy. The post Which Brand Storytelling Persona are You? Comments Comments Related Stories Four Elements of Successful Brand Storytelling Determine the Right Metrics for Your Content Marketing Content Creation Through Excavation.
How to Turn Your Personal Story Into a Compelling Brand
AUGUST 22, 2016
The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. Think of your brand as a person. Click Here.
The True Value of Storytelling: Nail your Brand Narrative
NOVEMBER 30, 2016
Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. Why Storytelling is So Effective. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. With storytelling, you can achieve: 1.
The Art of Storytelling
JANUARY 2, 2012
Content = storytelling. Storytelling Actually Isn’t Simple. But Storytelling Sounds Hard! Storytelling isn’t hard. When you communicate with your customers – not at them – through storytelling, you are developing a unique and collaborative connection with them. And you are inspiring genuine interest and loyalty towards your brand. That’s it.
The Power of Storytelling in PR
MARCH 14, 2016
— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. So, how do you do this with your brand? Below, I’ve outlined the rules of storytelling, as shared by the storyteller guru himself. The four P’s of storytelling. Steve’s team of storytellers use the four P’s to make a story great.
Sensory Awareness and Storytelling
AUGUST 31, 2015
Sensory Awareness and Storytelling. Engaging the senses can help a consumer connect to our brand, product, or mission in a powerful, yet indirect way. The post Sensory Awareness and Storytelling appeared first on Spin Sucks. Related Stories Back-to-School Guide for the PR Professional The Minimalist Approach to Brand Storytelling Creative Marketing the April Fools’ Way.
Storymaking vs. Storytelling: Learn from Mary Poppins
MAY 19, 2015
Putting Mary’s possibly questionable child-rearing capabilities to the side, it becomes apparent that Burt, in that moment, successfully moved beyond effective storytelling and went straight into superior storymaking. That kind of participatory storymaking is exactly what brands need to engage customers in today’s marketing world. Seek feedback and input as your brand evolves.
Authentic Storytelling in an Age of Mass Marketing
NOVEMBER 16, 2015
On average, we’re exposed to 5,000 ads or brand exposures … per day! Brands need to strip back to the basics to succeed with their marketing campaigns. . Far too often, brands see people as another figure to be gained in their quarterly report. Brands have to learn to communicate differently. Certain brands have done this to stunning effect. By Bryan Adams.
5 aspects of storytelling brands often miss
NOVEMBER 13, 2015
In my book " Spin Sucks ," I write about how important it is to think about your brand storytelling like you would a novel. In that vein, here are five essential parts to brand storytelling. It was interesting, it had a great sense of humor, and it brought more awareness to the brand. This story was originally published on PR Daily in November 2014. I get it.
4 Brands Running Successful Brand Journalism Programs
JANUARY 28, 2016
Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand. But is your brand telling the right story? For your brand’s content to be successful, you need to implement brand journalism. But what does brand journalism success look like? Starbucks uses brand journalism to highlight their employees.
Brand Story We Love: David Peck
JULY 4, 2015
Blog Brand Stories We Love Brand Story brand storytelling Not for ProfitHere’s something you don’t hear very often… “He’s a gifted public speaker, a talented university and college lecturer, a social entrepreneur… and an award winning magician.” ” Yup. An award winning magician… Ladies and gentlemen, say hello to David Peck of SoChange. David is also my friend and colleague. I’ve been lucky enough to work with him on several projects including TVO kids’ magic series Spellz , and the Fefe Dobson video for the Mosquitos Suck Tour. Follow him on twitter.
Transmedia Storytelling for Content Creators
AUGUST 29, 2012
In its simplest form, transmedia is a storytelling technique that ties multiple platforms together to tell a common story. While the origin of transmedia is greatly debated, the simple fact is that a holistic understanding of storytelling and building a brand franchise has existed for decades. Today’s guest post is written by Jason Konopinski. Web 2.0. Web 2.0
How to Tell Your Brand’s Story in An Always Connected World
JULY 29, 2016
Earlier this week, over 100 social media experts, thought leaders and communicators headed to Facebook’s headquarters in Menlo Park, CA for Ragan’s Social Media & Storytelling Summit. How can brands engage this enormous audience base? They must revisit their digital storytelling skills in order to see more tangible results on Facebook. Facebook can reach 1.6 Be Strategic.
5 ways to translate your storytelling to PR
MARCH 20, 2016
The world’s best communications pros are also some the best storytellers. They can translate a brand’s message into engaging and thought-provoking videos, articles, infographics and blog posts. To master storytelling is easier said than done—especially when tasked with unrealistic expectations and executives wonder why all content doesn’t magically “go viral.”. Give it a hero.
5 Unexpected Storytelling Lessons From Beth Comstock
The Influential Marketing Blog
OCTOBER 2, 2014
Every year outside the well scripted confines of Manhattan an epic event called The Future of Storytelling brings together designers, technologists, builders and brand marketers to ask the most fundamental question facing any creator: how do you tell a story that people will care about? The most obvious way for a brand to support a story is simply to sponsor it. Storytelling
Guitar Center: Content Marketing and Storytelling at Their Best
DECEMBER 5, 2014
Guitar Center’s YouTube channel beat out hundreds of leading brands, including Target, Four Seasons and General Electric, to snag the Project of the Year award at Content Marketing Institute’s 2014 Content Marketing Awards. billion company that manages several retail brands, including Musician’s Friend and Guitar Center. It’s no small feat. It’s a $2.3 and more.
Brand Story to Watch: Bluebird Meadows
MARCH 13, 2015
But back to their brand storytelling. Blog Brand Stories to Watch Brand Stories brand storytelling It’s hard for a cottage industry to compete in an overcrowded marketplace but 5 star Bluebird Meadows Bed and Breakfast has found a way. First of all, they’re just very good at what they do. We’re here to tell you that owner Donna Jerry makes the greatest 4 course homemade breakfast in the history of the universe. No exaggeration. Seriously, the sumptuous breakfast is literally designed so you don’t have to stop for lunch. Photos.
How Amazon Uses Brand Storytelling to Inspire Investment
AUGUST 25, 2016
Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. Your brand’s Netflix is out there. Benefits for storytellers.
Tips for effective storytelling
FEBRUARY 7, 2015
With information overloading our daily lives, one vital aspect of our profession is often overlooked: storytelling. An emphasis on good storytelling techniques can be the difference between becoming part of the noise or rising high above it. Brands can become so focused on pushing out their message that the story gets lost, never to be told. Click here for a larger image.
Results Matter: How Storytelling Achieves Ultimate ROI
APRIL 26, 2016
Brand journalism, which allows brands to discover and create their own news content, […]. Pulse of the Profession Business Media public relations storytelling strategyIt’s time to cut the jokes about public relations professionals and math. How can you make this happen?
The question that brand storytellers must ask
OCTOBER 27, 2016
Marketers have been quick to pick up on the idea of emotional storytelling as an effective tool, but where you can often miss the mark is in identifying what message you should send—and how to send it. when putting together your campaign, distilling your brand down into a single, simple concept that is easy to communicate. To do this, understand how consumers perceive your brand.
Microsoft Stories: Best brand storytelling site on the web?
SEPTEMBER 26, 2014
This is high, high quality brand storytelling folks. Microsoft may have figured out the key to fantastic brand storytelling–and I think it goes something like this… Your employees = personal stories. Many brands write these kinds of executive and employee stories. Forget about the brand for a moment. Your EMPLOYEES are your brand. Clean.
Once Upon a Time…3 Keys to Good PR Storytelling
OCTOBER 21, 2015
In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Best Practices Featured Storytelling xpotomacMeasure Your Niche’s Density.
Monday Roundup: Storytelling
DECEMBER 8, 2014
As the holidays approach, we’re reminded daily of the importance of storytelling. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling. Why Your Brain Loves Good Storytelling. Why: Why are audiences compelled by storytelling?
Creative Storytelling as the Soul of B2B Marketing [UML]
Sword and the Script
FEBRUARY 4, 2017
And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. Many brands attempt to begin stories with what when they ought to begin with why. She writes: “Want to know the real reason brands publish content with no value? She’s right and brands would do well to begin with what your audience wants to know rather than what you want to say.
If Storytelling “Comes Naturally,” Why Is It So Hard?
Rock the Status Quo
APRIL 8, 2016
Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. You’d think public relations pros and journalists would have a natural talent for storytelling. I believe it.
3 approaches to effective brand storytelling
MARCH 4, 2015
Pareidolia is the perception of meaning or significance in an object (normally an image or sound) where none exists, and it''s crucial to effective brand storytelling. Pareidolia is all about storytelling. This tendency is what fuels effective brand storytelling and content marketing. Brand storytelling is framing. Frames are affected by: Geography.
6 Resources That Will Make You a Better Storyteller
OCTOBER 28, 2015
Storytelling is a hot topic in the communications industry these days. They humanize giant corporations and make brands relatable to customers. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Pixar’s storytelling rules. As any writer can attest, this is often the hardest part of the storytelling process.
What College Football Teaches Us About Brand Development
OCTOBER 5, 2015
In 1997, when Phil Knight challenged a Nike design team to tackle brand development for the University of Oregon, little did he know he had also unofficially launched a new and very profitable division of Nike. Now 18 years and countless rebrands later, college football and athletic departments across the country are turning to Nike to lead their brand development.
The Three Elements of Storytelling
FEBRUARY 21, 2012
Thirty second morality plays flashed a quick and simple kind of storytelling bent to sell products. The craft of storytelling is important because it gets the message into the guts, not the head, of the reader. Storytelling has long been an important marketing tool. Branding” is humanizing a product – telling a story that makes it personal. It can be learned.
Monday Roundup: Compelling Storytelling
OCTOBER 19, 2015
When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. If you hear crickets when you tell your brand’s story, don’t give up just yet. This week’s roundup is chock full of advice to spice up your storytelling.
9 ways to boost your brand through online storytelling
OCTOBER 11, 2016
To illustrate the importance of contextualizing your brand in a narrative, let's say your friend just bought a new product that they love. Telling your brand's story can be powerful, but first, let's go over a few simple but effective tips to ensure that your story stands out: 1. Consider your brand positioning. Some platforms are great for storytelling. If so, proceed.
Using Snapchat for storytelling is a brand journalism win
JANUARY 28, 2016
To help capture the New Year’s Eve revelry in Times Square, The New York Times relied on common social media platforms, but also turned to an emerging avenue for storytelling—Snapchat. is among a growing number of news media outlets—including NPR , CNN , ESPN and The Wall Street Journal —that are adding Snapchat to their storytelling toolboxes. The Times. Snapchat is not easy.
6 storytelling lessons from superheroes
JULY 17, 2015
When you’re launching a brand, get to the heart of the matter by focusing on the people who are responsible for its existence. No brand started out great—nor was Matt Murdock (aka Daredevil) born a blind lawyer and hero of Hell’s Kitchen. The most successful brands satisfy a need in a specific community. Use these lessons to suit up and power your storytelling efforts.
McDonald’s Serves Up Failure and Fries in Business Storytelling
NOVEMBER 4, 2014
When we capture storytelling assets for one of our clients, no one proactively comes forth to share the time that something went horribly wrong. Yet, failure is one of the best techniques to bring tension or even drama to business storytelling. The storytelling came through in the “how” UPS achieved this result including several amusing anecdotes. One final point —. is …”.
Adapting Strategies for Effective Storytelling in the Social Media Era
AUGUST 12, 2016
Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years. Currently, I’m the Public Relations Director for adidas America, working across all brand categories in both Sport and Style. The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Natalie P.