ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. But the most PR-powerful gesture may have been by Yum Brands. It’s not about the logo. ” I tend to agree.

Brand 284

Brand Branding Small Business Retail 284

ImPRessions - Crenshaw Communications

MAY 3, 2021

But with many companies doing business internationally it’s smart to look outside our own media market for openings. It’s always great to generate coverage within top-tier technology publications like TechCrunch or VentureBeat. Yet, the knowledge pool within their organization likely extends far beyond that one area.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

MAY 10, 2023

If PR teams aren’t at least exploring the best ways to incorporate this game-changing technology, are we even in the “AI arms race?” How AI is transforming ad tech and marketing At Crenshaw Communications, we have a history of successfully supporting a range of ad tech brands – from high-growth startups to larger public companies.

Publicity 410

Publicity Retail Tools B2B 410

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Here’s a roundup of some top advertising and marketing podcasts. Scultz, this weekly podcast offers insights from industry leaders and looks at stories making waves across the marketing sector.

Marketing 306

Marketing Advertising Advertising Industry 306

ImPRessions - Crenshaw Communications

JUNE 2, 2020

A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. Brands are finding innovative ways to reach and engage with shoppers during this high-stakes period.

Trends 78

Trends Retail Advertising Advertising 78

Konnect Agency

AUGUST 17, 2023

Whether owning a small business or launching a large venture, valuable branding insights can be drawn from successful global corporations that can help shape impactful marketing initiatives. Below, we’ve shared insights gathered from several iconic brands and what can be gained by analyzing their effective branding strategies.

Brand 52

Brand Branding Automotive Retail 52

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Here’s a roundup of some top advertising and marketing podcasts. Scultz, this weekly podcast offers insights from industry leaders and looks at stories making waves across the marketing sector.

Marketing 204

Marketing Advertising Advertising Industry 204

Agility PR Solutions

FEBRUARY 9, 2020

New research from retail tech firm Bluecore and Forrester Consulting finds retail brands getting candid about their struggle to meet the demands of hyperadoptive consumers. The post Why marketers aren’t meeting CX demands of hyperadoptive consumers appeared first on Agility PR Solutions.

Meeting 85

Meeting Consumer Retail Marketing 85

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 106

Marketing Newspapers Print Local 106

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too. As a result, whether you’re a brand, ad tech business, AI platform, or retailer, if you do business in California, you’re touched by the law. CES boosts brick-and-mortar retail. CCPA has an impact.

B2B 208

B2B Trends Retail Privacy 208

Prohibition

OCTOBER 2, 2023

Struggling to make your B2B marketing ‘sexy’? In our latest podcast episode, we have the pleasure of discussing this topic with seasoned growth marketing specialist, Tom Basgil. It’s one of the biggest struggles facing marketing directors today, with over 19% of marketers saying its their biggest hurdle.

B2B 77

B2B Trends Strategy Marketing 77

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

From business to technology to media, Axios delivers the news in a way that’s quick and painless for PR pros to take in. Digiday One of the top publications for anything brands and media, Digiday has a wide offering of newsletters on topics such as media, marketing, retail, the workplace and more.

Company 203

Company Trends Case Study Crisis Management 203

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI is a type of artificial intelligence technology that can produce various types of content, including text, imagery, audio and synthetic data, so it makes sense that so many companies are jumping on the generative AI train. Brands can use generative AI to create new images and videos that are unique and personalized to users.

Advertising 170

Advertising Advertising Analytics Data 170

Konnect Agency

NOVEMBER 23, 2021

The worlds of PR, marketing and communications are ever-changing and rapidly evolving, particularly in the digital era we live in. Platforms and technologies that appear to be promising fizzle out quickly, and new rules and regulations seem to emerge daily. Affiliate Marketing Dominates Product PR. are safe for now.

Trends 119

Trends Publicity Communications Marketing 119

5W PR

JULY 31, 2023

It brings together industry professionals, manufacturers, retailers, and media from around the world. These trends can include popular licensed properties, technological advancements, eco-friendly toys, interactive play experiences, and inclusivity. Industry experts share their experiences and expertise.

Internal 78

Internal International Retail Trade Shows 78

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

Smart public relations can help put a new brand on the map or burnish the image of an older one. So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. Bulletin experiential retail stores for women.

Brand 136

Brand Branding Retail Comparison 136

Agility PR Solutions

FEBRUARY 17, 2020

Here’s a cliché for you: technology is revolutionizing PR. Just in the last month, Bulldog Reporter has written about how visual search is disrupting retail, why automation in marketing will change the sector entirely, and highlighted the fact that brands are struggling with personalization and security challenges.

Retail 153

Retail Course Technology Report 153

Reputation Us

APRIL 15, 2024

THE REPUTATIONAL VALUE OF CUSTOMER RETENTION Lately, when it comes to retail purchases, U.S. While retention is a metric that defines a customer’s lifetime value, loyalty is what customers feel toward brands. This is because a product or brand appeals more to prospective customers who are offered an incentive at the purchase point.

Reputation 78

Reputation Financial Consumer Survey 78

Prohibition

AUGUST 1, 2023

Artificial Intelligence (AI) is reshaping the world of marketing in ways we couldn’t have imagined just a few years ago. From his early days as a journalist in the mid-80s to his current role as a trainer and consultant, Andrew’s career shares great insight into the technological change of AI.

Marketing 62

Marketing Ethics Retail Tools 62

Sword and the Script

FEBRUARY 20, 2018

He’s hung a shingle and runs a consultancy focused on marketing technology. 1) How would you characterize the state of marketing in 2018? I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. His marketing technology landscape lists ~5K tools.

Technology 61

Technology Marketing Retail Interviews 61

ImPRessions - Crenshaw Communications

JULY 7, 2021

A great example was a French company we worked with that was launching their competitive pricing tool in the US market. This was not new technology and the name was virtually unknown in the States. This one is hard because it’s natural for marketing or sales teams to look for a guarantee on lead-generation or conversion.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

To meet media demand, B2B tech brands in particular can build out their own research assets. An asset that can earn branded media coverage is valuable — and that’s not all. Data-driven coverage can establish a brand as a category expert or leader. It’s pull marketing 101. Our client Uberall is a good example.

B2B 147

B2B Data Retail Survey 147

Cision

JUNE 21, 2016

Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round. A personal brand is like any other brand. And, there’s always a brand promise – that is, what the brand says it will do for or give customers.

Brand 189

Brand Branding Real Estate Tourism 189

ImPRessions - Crenshaw Communications

MAY 15, 2020

Our client ActiveViam is a dynamic pricing company and provided comment in MarketWatch on how J.Crew’s filing for bankruptcy will affect the retail industry. We can’t show their actual technology but can share a glimpse of their thinking about the category. . People want to see people behind the brands featured.

Instagram 333

Instagram B2B B2C Case Study 333

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Some I knew going in, but others are brand new. Vertical is short for vertical market, which is “a market encompassing a group of companies and customers that are all interconnected around a specific niche.” So far I’ve helped research or draft bylines on topics like cybersecurity insurance and retail. Exclusive” .

Journalism 344

Journalism Internal International Pitching 344

PRSay

DECEMBER 7, 2021

In response to tracking restrictions from Apple and Google, and new privacy laws in California and Europe , brands are rushing to collect their own information on consumers, toward the goal of building detailed customer profiles. The group plans to use this information to target ads to customers. Illustration credit: golden sikorka ].

Privacy 78

Privacy Consumer Company Nonprofit 78

5W PR

DECEMBER 11, 2018

Social media has become a very good way in which brands can connect with consumers. It’s an unavoidable and mandatory medium for brands to keep their audience engaged. Platforms are becoming more and more saturated with each passing day and brands are in a constant war to stand out amongst the crowd.

Fashion 74

Fashion Social Media Brand Branding 74

5W PR

DECEMBER 5, 2018

Direct to customer marketing and PR has become increasingly popular in recent years. Today, merchants selling everything from mattresses to pet foods have seen that it’s more effective to speak to their customers directly, than to attempt to sell through major retailers in the modern age. Work with the Professionals.

Consumer 74

Consumer Publicity Marketing How To 74

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Unlike social media marketing, social commerce lets buyers find products while strolling through their feeds.

Social Media 87

Social Media Media Mobile SEO 87

Bianchi Biz Blog

JUNE 15, 2023

Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept. According to show officials, the 2023 event has garnered strong support from Ford, GM and Stellantis – with all three committed to participating with their full brand portfolio. Show officials expect double the number of participating brands.

Automotive 78

Automotive Mobile Technology Transportation 78

Stephen Waddington

MAY 14, 2018

Voice assistants are a nascent form of technology made possible by advances in speech recognition, high speed internet connections, and raw computing power. The US is the largest market accounting for almost 70% of sales. There’s still some way for the technology to go before it becomes truly mainstream.

Publicity 84

Publicity Marketing Google Radio 84

PR in High Definition

MARCH 24, 2021

Elsewhere, Bitcoin has made its way back onto our newsfeeds again following yet another surge in market cap, which saw it reach above $1 trillion in mid-March. Finally, Amazon opened its first checkout-free supermarket in the UK this month in West London, paving the way for a new kind of retail experience.

Trends 96

Trends Retail Automotive Google 96

Shift Communications

JULY 10, 2017

As marketers and communicators, our goal is to reach the most important people to our companies and clients. Marketers in particular face perpetual challenges attracting the attention of senior decision-makers at organizations. The more press a brand gets, the greater number of links it’s likely to earn to its website.

Publicity 132

Publicity How To Retail Engineering 132

PRSay

APRIL 5, 2023

Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service. My sense is that the PR profession, which needs to uphold high standards for brands’ communications tactics, will take a cautious approach to AI.

Survey 86

Survey Measurement Employee Retail 86

5W PR

APRIL 23, 2020

Trust in brands has always been important and will be even more critical in the future. CMOs who are able to relabel trust values and promote a circle of wellness between their brands and their target audiences will experience more success in the future. Some brands have even promoted them as touchless. Other Possibilities.

Consumer 97

Consumer Survey Retail Software 97