Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. That’s where traditional media comes in. These insights form the foundation for our infographic – a must-see for any PR pro! 7 Reasons Traditional Media is Still Relevant in PR 1.

Media 103

Media Radio Print Newspapers 103

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. Live events shrink by 64% in 2020. Shifting the live event budget. Public relations statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. Engagement Metrics: Likes, shares comments on social media.

Trends 105

Trends YouTube Video Social Media 105

Cision

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. And social media. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant. Use multimedia.

Writing 310

Writing How To Infographics Pinterest 310

PR Fuel

APRIL 2, 2021

Are you wondering how you can make your press releases more sharable for social media? If you want to boost engagement when it comes to sharing press releases on social media, keep reading. You can include other media, such as videos and images to make your blogs more interactive. Craft a Creative Headline.

Social Media 63

Social Media Media Mobile Infographics 63

Cision

DECEMBER 11, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. And social media. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant. Use multimedia.

Writing 293

Writing How To Infographics Pinterest 293

Newsfile

SEPTEMBER 27, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. In addition, tips concerning social media for investor relations are popular. As a result, sales are increasing.

How To 95

How To Tourism Fashion Travel 95

Newsfile

SEPTEMBER 28, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. In addition, tips concerning social media for investor relations are popular. As a result, sales are increasing.

How To 93

How To Tourism Fashion Travel 93

Newsfile

NOVEMBER 14, 2023

Get essential tips and inspiration to create standout holiday press releases and elevate your brand this festive season. Top 5 Holiday Press Release Themes for Any Industry Leverage the holiday season to showcase your brand’s story with the following top five press release themes. UK consumers are expected to spend £24.1

Examples 116

Examples Energy Retail Product Launch 116

Cision

DECEMBER 28, 2017

For example, if you have a big charity event in December, you could schedule a few posts in the weeks beforehand to tackle a related topic and promote the event. There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Critical Mention

NOVEMBER 6, 2018

Your brand’s story is perhaps one of the greatest opportunities to connect with your customers, yet it’s overlooked by many businesses. Developing your brand’s story is an essential part of your marketing strategy, so we’re going to be exploring eight effective ways to you tell your brand’s story on social media: 1.

Social Media 65

Social Media Media Writing Infographics 65

Prohibition

AUGUST 23, 2023

Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. Due to their loyal, large and engaged following, influencers can significantly impact brand visibility, credibility, and ultimately, sales. Firstly, it helps boost brand awareness.

Retail 62

Retail Marketing Advertising Advertising 62

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. 500 Social Media Study. Infographic: Millennials and Social Commerce.

Social Media 117

Social Media Study Blogging Company 117

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Quill transforms data into automated, human-sounding Intelligent Narratives that offer brand insights to improve every aspect of communication. Users include marketers who want to scale the volume of content they publish on their blogs, social media or newsletters. Scoro manages all aspects of PR events.

Tools 147

Tools Radio Data Instagram 147

Buzzstream

FEBRUARY 1, 2024

Quote/Interview Pitch Outreach Template Pitching quotes from a thought leader, C-suite executive, or relevant spokesperson for a third-party report or news event is a great way to get press mentions and links. Here’s an example of how I helped get [Site/Brand] to rank for [target keyword] here [link]. but the link seems missing.

Pitching 87

Pitching Infographics Survey Resources 87

Beyond PR

APRIL 19, 2016

Most social media marketers share the same thoughts as they open up their mobile phone or computer each morning: Who am I going to reach today? However, your social media strategy must run deeper than that. When you think about social media for your brand, it’s not enough to consider what you put on your social channels.

Social Media 40

Social Media Marketing Media Nonprofit 40

Landis PR

DECEMBER 11, 2023

If you can get your planning right today, you’ll have an aligned brand message with business objectives, enhance visibility, and be able to build enduring relationships with your audience. Develop a Strong Brand Message: Your brand message should be clear, consistent, and reflective of your company’s values and mission.

Strategy 59

Strategy Company Communications Construction 59

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. The clue is in the name, reactive digital PR is being reactive to the media and making your campaigns relevant to the news agenda. Proactive digital PR. Dream Jobs.

Digital PR 62

Digital PR Analysis B2C Examples 62

The Proactive Report

JULY 31, 2017

Every person that has an interaction with your brand – whether it’s good, bad or indifferent – forms a perception about your brand. Every person in your company is a representative of the brand and now that we’re all online, that’s truer than ever. Often that search is not a brand search, but a generic phrase.

Engineering 188

Engineering Interviews Infographics Social Media 188

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

For accounts with many “moving parts” — like events and media tours — a team might mean five or six staffers while other engagements focused on thought leadership and content placement can thrive with two or three. That is just part of the job description for a media relations specialist.

Agency 136

Agency Analytics Creativity Social Media 136

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. Social and PR go hand in hand.

Media Relations 97

Media Relations Media Social Media Internal 97

PR 20/20

MAY 16, 2023

With endless sources of noise coming from your competitors, social media, the news, and more, your association's communications need to be laser-focused. Using your newly developed personas, you can map your ideal constituents' lifecycle journey (their path to a desired action) from lead to brand evangelist for each persona.

Marketing 69

Marketing eBook Resources Tools 69

Critical Mention

APRIL 24, 2020

This can either be a website, blog or any of today’s top social media platforms. You can also tailor your posts to discuss trends or events that are timely to your audience. Do… Maintain Consistent Branding. Brand Consistency Breeds Sustained Awareness. Share Tweet Share. Evoke Visual Clarity.

Infographics 103

Infographics Radio Instagram Sports 103

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. By supplementing advertising with a PR campaign, a brand can earn visibility that attracts leads. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Reputation 178

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. Slack’s explainer uses no words, just colorful visuals to show its software while communicating a distinctive brand voice.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

Maximize media placements with a few simple steps. Socialize all coverage. . The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. Repurpose the content. That edgy byline by the company CTO? Say thank you.

Interviews 136

Interviews Pitching Infographics Print 136

Onclusive

MAY 10, 2018

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. Another Alysha tip (she’s full of them) is Tempo.ai , which turns your calendar from a repository for events into a smart productivity app. Turn up those skills.

Storytelling 230

Storytelling Technology Tools Infographics 230

Cision

FEBRUARY 15, 2016

All brands want mentions in trusted third-party media outlets. While media is fast-paced and social has sped up the way we consume news, sometimes it’s best to take a step back and look at the larger picture. What are you already doing to establish thought leadership and build brand awareness?

Conference 120

Conference How To Infographics Leadership 120

PR Fuel

JUNE 18, 2020

Although social media and online ad targeting have taken up most marketing budgets, press releases still play an important role in a company’s image. They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. They Build Credibility.

Infographics 105

Infographics SEO Writing Pitching 105

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. A PR campaign can include a general theme or direction found in social media data or patterns, or the social data can inform a content calendar.

Storytelling 149

Storytelling Data Survey Financial 149

Beyond PR

SEPTEMBER 19, 2016

The online brand newsroom is evolving. Once a place on company websites where press releases were merely posted and archived for years on end, successful brand media rooms now showcase multimedia, highlight earned media mentions and give journalists a helping hand. Press Releases. The two most common ones include: 9.

Brand 40

Brand Branding Media Infographics 40

Beyond PR

FEBRUARY 21, 2017

The key to getting great PR however, hinges on your brand’s story – what’s the “why?” Part two is delivering the brand story using best practices. If there is a news event external to your company that is controlling the news cycle, take that into account – your brand story won’t travel as far.

Brand 71

Brand Branding Media Infographics 71

PR Fuel

JUNE 5, 2020

Do you have an upcoming event or product release that you want to garner excitement for? It’s understandable if you’re wondering why you should focus on press releases on top of your normal email marketing, social media outreach, or website copy. Establishing Media Relationships.

How To 98

How To Ethics SEO Guidelines 98

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. Here are some of our favorite examples of branded content marketing from banks and financial institutions in the last couple of years. The Australian Open.

Financial 52

Financial Content Marketing Examples Banking 52