The Proactive Report

FEBRUARY 22, 2016

PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. Either train your in-house team to research, write & publish quality content with powerful visuals, or find a Digital PR partner who can support your team and help them produce this kind of engaging content.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. Either train your in-house team to research, write & publish quality content with powerful visuals, or find a Digital PR partner who can support your team and help them produce this kind of engaging content.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Waxing UnLyrical

DECEMBER 11, 2013

With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend. What will be interesting to see in the coming months is how many brands are really willing to jump on the digital bandwagon and allocate proper marketing funds to it. Will India See a Rise in Digital PR?

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Deirdre Breakenridge

NOVEMBER 13, 2017

However, when you think about it, it’s not that the press release is dead, but rather it has been reinvented to reflect the shift towards digital PR. Today’s generation of PR professionals are more visual, they prefer graphics and images to help understand a message. Storytelling will become more creative.

Trends 0

Trends Storytelling Creativity Reputation 0

Norton's Notes

OCTOBER 13, 2014

Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. Digital people learn through experimentation. Service Offerings.

Digital PR 45

Digital PR Trends Training Media Training 45

Prohibition

APRIL 9, 2021

After gaining a number of exciting new clients, including some well-known high street brands, we are looking to expand our growing team again. We are looking for someone with significant (over 4 years) experience within PR or Communications at a senior level who can work as a key leader in the organisation. Why work at Prohibition?

B2C 100

B2C B2B Agency Training 100

Landis PR

FEBRUARY 12, 2024

It’s sometimes a great opportunity for companies/brands to draw traffic and engagement. Have they been media trained? By Robin Carr Photo courtesy of Pixabay Breaking news can dominate the airwaves and your news feed in the blink of an eye. If you don’t have the bona fides to weigh in…don’t. Move quickly. A day late is…too late.

Tools 64

Tools Case Study Media Training Local 64

The Proactive Report

DECEMBER 4, 2018

Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. Either train your existing staff or hire freelancers who know how to do this. Get more Digital PR Tips in your inbox every week. Why is this important? Follow me on Twitter.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

The Proactive Report

MARCH 21, 2017

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. However, the techniques and skills we used in the past are no longer sufficient in the digital age.

Reputation 140

Reputation Crisis Social Media Google 140

The Proactive Report

JUNE 20, 2018

Brands become content companies. They’re all good insights, but these are the three trends I believe you should pay attention to: More brands will become content companies: The CMA predicted that more companies would launch content portals that become profit centers. Or start an in-house training program for your current team.

Trends 149

Trends Small Business Content Marketing Training 149

wiredPRworks

JANUARY 13, 2022

Barbara Rozgonyi is a recognized international digital thought leader and sales performance expert whose crush your sales quota training programs accelerate success for companies and customers. When I spoke at National Speakers Carolina Chapter ‘s Speaker Intensive at NASCAR Hall of Fame, I met Scott Love.

Strategy 52

Strategy Training Insurance Insurance 52

Rock the Status Quo

SEPTEMBER 16, 2014

Knowing this, most still aren’t training the talent they already have in-house. If we can’t find the right skills, frankly, it’s time to aggressively begin training the talent we DO have. Why did I bring these out in the light? Because it’s time to do something different. It’s just not possible.

Agency 164

Agency SEO Training Analysis 164

Prohibition

JANUARY 24, 2022

These events, if not managed properly, might have a detrimental impact on the company’s brand. Using the services of an agency is an excellent approach to safeguard and restore your company’s brand’s reputation and brand image. We offer communication spokesperson training support.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

5W PR

JULY 27, 2020

The company also discovered that the level of employee engagement increased by 60% due to the employment of gamification training and that production was up 50%. Data from XLPro Training Solutions shows that 69% of employees are more likely to stay three or more years with an employer if they receive good onboarding.

Exercises 97

Exercises Software Employee Training 97

The Proactive Report

JUNE 18, 2021

That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. PR fills up the top of your sales funnel. It does this with great content, brand stories and by building trust. All these actions are PR functions. Refine your brand “story.”

Small Business 213

Small Business Fashion Groups Local 213

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. However, there are some interesting indications.

Digital PR 60

Digital PR Training Report Social Media 60

Prohibition

JUNE 2, 2023

Penguin’s Vending Machine Filled with Books Ever had to get on a train without any form of entertainment and immediately regretted your decisions? Uber’s carriage ride for the Coronation There were lots of brands creating campaigns around the King’s Coronation, but one that really caught our attention was Uber’s Coronation Carriage.

Transportation 62

Transportation B2C Social Media Retail 62

5W PR

NOVEMBER 23, 2020

The firm found that only 52% of brands had added personalized product recommendations and enhanced products to their BOPIS strategy. Once considered a nice to have service, BORIS is now essential for many brands. A thorough and well-planned digital and omnichannel strategy is needed for brands to thrive in today’s environment.

Retail 88

Retail Mobile Study Web 88

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. To have such an impact, there needs to be the key connection that is capable of not only resulting in links and brand placements but the ability to improve rankings for valuable queries. For example.

SEO 71

SEO Film Reddit Video 71

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1.

Radio 64

Radio Pinterest Television Government 64

Prohibition

MARCH 15, 2023

Surreal: Celebrity Endorsements UK cereal brand managed to partner with the likes of Dwayne ‘The Rock’ Johnson, Serena Williams and Ronaldo – without paying them a penny. At Prohibition, we work with a range of brands across all sectors, B2B & B2C, to create compelling videos that help to achieve a business goals and objectives.

Video 62

Video Case Study Sports Creativity 62

The Resolution Blog

MAY 11, 2018

I’m a director of at PR measurement tool CoverageBook.com and author of ‘PRs Digital Resolution’. An ebook on the digital future of public relations. Prior to working in PR tech I spent 14 years in digital PR and specialised in SEO-PR for major European brands.

SEO 120

SEO eBook Data Measurement 120

Landis PR

JULY 10, 2023

For example, a trained epidemiologist from an accredited university or hospital probably has a more informed opinion on things like public health than someone who is seeking to gain or hold political office. First, consider the source of the information. Then look at the qualifications and expertise of the source.

Journalism 52

Journalism Training Consumer Tools 52

Doctor Spin

MARCH 20, 2023

This wealth of interaction data is then used to create targeted content that resonates with customers, further enhancing the user experience and fostering brand loyalty. If a potential customer wants to contact your brand, don’t give them a robot. Many brands are likely to produce vast amounts of AI-generated content.

Corporate 52

Corporate eBook Tools Data 52

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Solo PR Pro

AUGUST 30, 2016

Without a doubt, one of the biggest and most common mistakes that brands make when it comes to Facebook Advertising is choosing the wrong campaign objective from the start. Want access to my free video training on the Facebook Pixel? Jennifer Spivak is a Solo PR Pro Premium member and Solo PR Pro Facebook columnist.

Facebook 55

Facebook Advertising Advertising Course 55

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Digital PR is an ill-defined term.

Digital PR 60

Digital PR SEO Small Business Blogging 60

The Proactive Report

FEBRUARY 20, 2017

Digital PR can play an important role in that strategy. Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. Create a list for influencers, brand advocates and reporters (keep the lists separate.) Monitor their tweets.

Digital PR 113

Digital PR System Infographics Banking 113

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. d) 10 Sure Shot Tips to Turn Brand Advocates into Marketers via Mention. via BurrellesLuce.

Trends 60

Trends Media Report Technology 60

PR News

JUNE 26, 2016

You’re halfway through what’s been a rather interesting year in business, politics, brand successes and blunders and Game of Throne developments. The post Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators appeared first on PR News Blog.

Leadership 90

Leadership Communications Blogging Brand 90

Prohibition

APRIL 29, 2017

We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. A minimum of 2 years’ PR experience is a must. Plan and implement cohesive PR strategies.

Agency 54

Agency Creativity Hotels Social Media 54

Sword and the Script

NOVEMBER 9, 2021

GlobeNewswire is owned by Notified, a recently re-branded division of Intrado. West acquired GlobeNewswire and other PR tech assets from NASDAQ in 2018 for $335 million. Next, they publish a fake release saying that the company was about to be acquired by a well-known brand. billion PR software market.

Software 93

Software Banking Technology Data 93

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re new to the PR world, we suggest brushing up on these critical tips: 5 things new PR pros should learn. Are you looking for good photos for your brand’s blog or social media posts? Building brand awareness is essential for businesses to succeed. PR Couture. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

The Proactive Report

FEBRUARY 2, 2017

People are worried about losing their jobs due to not being able to keep up with technology The number one concern is the lack of skills and training. (60%) Find advocates and influencers outside the brand who can reach people within a certain ‘echo chamber.’ Invest in training on digital skills for your team.

System 100

System Training Engineering Employee 100

Presspage

JULY 3, 2018

As more and more global brands see the benefit of a purpose-built PR platform to drive their digital PR campaigns, Pirelli's switch to PressPage can be compared to today's ever-faster tyre changes at Formula 1 races. PressPage Pit Crew. Modern technology allows a seamless integration with design and navigation.

Infographics 90

Infographics Fashion Energy Sports 90

The Proactive Report

JANUARY 31, 2017

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Train your in- house team to do this. They are already experts and can deliver great results without the runway of getting trained first. Get the Digital PR Tips newsletter every Monday.

B2B 100

B2B Infographics B2C Case Study 100

The Proactive Report

FEBRUARY 13, 2016

Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. Stock photos can never tell your brand story like an original image can. Q3: Can you give a few examples of how a good photo helps tell the brand story visually? Watch it here https://www.youtube.com/watch?v=-R_483zeVF8

Training 100

Training Film Infographics Examples 100