Norton's Notes

OCTOBER 13, 2014

Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. Digital people learn through experimentation. Service Offerings.

Digital PR 45

Digital PR Trends Training Media Training 45

Prohibition

MARCH 15, 2023

However, using video for your PR campaign may not be the first thing that comes to mind – but that shouldn’t always be the case. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia. When considering a social media strategy, video is likely to be front of mind.

Video 62

Video Case Study Sports Creativity 62

wiredPRworks

JANUARY 13, 2022

Barbara Rozgonyi is a recognized international digital thought leader and sales performance expert whose crush your sales quota training programs accelerate success for companies and customers. When I spoke at National Speakers Carolina Chapter ‘s Speaker Intensive at NASCAR Hall of Fame, I met Scott Love.

Strategy 52

Strategy Training Insurance Insurance 52

The Proactive Report

JUNE 18, 2021

That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. PR fills up the top of your sales funnel. It does this with great content, brand stories and by building trust. All these actions are PR functions.

Small Business 213

Small Business Fashion Groups Local 213

Prohibition

JUNE 2, 2023

Penguin’s Vending Machine Filled with Books Ever had to get on a train without any form of entertainment and immediately regretted your decisions? Uber’s carriage ride for the Coronation There were lots of brands creating campaigns around the King’s Coronation, but one that really caught our attention was Uber’s Coronation Carriage.

Transportation 62

Transportation B2C Social Media Retail 62

Prohibition

JANUARY 24, 2022

These events, if not managed properly, might have a detrimental impact on the company’s brand. Using the services of an agency is an excellent approach to safeguard and restore your company’s brand’s reputation and brand image. We offer communication spokesperson training support.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. To have such an impact, there needs to be the key connection that is capable of not only resulting in links and brand placements but the ability to improve rankings for valuable queries. For example.

SEO 71

SEO Film Reddit Video 71

Doctor Spin

MARCH 20, 2023

This wealth of interaction data is then used to create targeted content that resonates with customers, further enhancing the user experience and fostering brand loyalty. If a potential customer wants to contact your brand, don’t give them a robot. Many brands are likely to produce vast amounts of AI-generated content.

Corporate 52

Corporate eBook Tools Data 52

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. However, there are some interesting indications.

Digital PR 60

Digital PR Training Report Social Media 60

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. d) 10 Sure Shot Tips to Turn Brand Advocates into Marketers via Mention. via BurrellesLuce.

Trends 60

Trends Media Report Technology 60

Prohibition

APRIL 29, 2017

We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. A minimum of 2 years’ PR experience is a must. Organise and coordinate PR activities.

Agency 54

Agency Creativity Hotels Social Media 54

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re new to the PR world, we suggest brushing up on these critical tips: 5 things new PR pros should learn. Are you looking for good photos for your brand’s blog or social media posts? Building brand awareness is essential for businesses to succeed. PR Couture. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

The Proactive Report

FEBRUARY 13, 2016

Our guest was Mike Falkow, creative director for Meritus Media and Studio98. Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. Stock photos can never tell your brand story like an original image can. The Coke animals meme communicates the brand story of Coke.

Training 100

Training Film Infographics Examples 100

The Proactive Report

FEBRUARY 13, 2016

Our guest was Mike Falkow, creative director for Meritus Media and Studio98. Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. Stock photos can never tell your brand story like an original image can. The Coke animals meme communicates the brand story of Coke.

Training 100

Training Film Infographics Examples 100

Buzzstream

NOVEMBER 10, 2020

Once you’ve nailed their name, a long-winded opener is unnecessary, but charging straight in with a line such as, ‘Here are some new products from [brand name], please find the imagery and prices attached’, can also be seen as rude or unprofessional. . Prove you understand the sector and topic.

Pitching 164

Pitching Writing Digital PR How To 164

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). Like many of us who work in digital marketing, social media is the #1 distraction.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. Internet lifestyle junkie.

Communications 81

Communications How To Blogging Content Marketing 81

Landis PR

DECEMBER 4, 2023

Machine vs. Man: Does AI Efficiency Trump Human Creativity? No matter how powerful or disruptive it may be, generative AI simply cannot carry out the strategic thinking, creativity, real-world experience and authenticity that content marketing requires in order to be successfully implemented.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Daniel Lemin, President, One Good Brand. Josh Rose, Chief Creative Officer, Weber Shandwick. Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X year-over-year.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100