Onclusive

JUNE 7, 2017

Fashion writer and media consultant Lorraine Sanders talks content, consulting, and creative collaboration in PR Advice From a Serial Journalist. Lastly, as PR professionals and communicators responsible for amplifying brand narratives, we sometimes forget that journalists are artists.

How To 150

How To Fashion Interviews Local 150

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach.

Training 195

Training Media Training Reputation Crisis Communications 195

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Want to write for Cision®? If it’s relatively new, your brand may not have found its own identity yet, so this discussion will set the course for the future. increase brand awareness. Headline writing tips. Before You Start on Your Guide.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

JUNE 8, 2019

However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Coverage stemming from the 2018 CMO Survey by Gartner how tech and innovation get lumped together in the same category.

Creativity 80

Creativity Technology Marketing Web 80

Polaris

JANUARY 6, 2015

Think you don’t have time to write a PR brief ? When you share the essentials of your business with your PR team, provide them with an opportunity to ask questions, and encourage them to challenge your thinking, they are much more likely to bring you creative business building ideas (without a lot of back and forth). Background.

Writing 100

Writing How To Measurement Advertising 100

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. This work is critical to building a strong brand with a consistent message.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Set your messaging, write the story. How will it break through the noise? Which messaging and stories worked best in the past?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

NOVEMBER 15, 2015

Your audience is talking about your brand on social right now. But if you don’t respond to them properly, you could miss out on huge opportunities for your brand. Social media presents a huge opportunity for brands to communicate with fans, critics and potential customers. How can your product or service help them?

Infographics 120

Infographics How To Social Media Writing 120

Cision

JUNE 21, 2016

Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round. A personal brand is like any other brand. And, there’s always a brand promise – that is, what the brand says it will do for or give customers.

Brand 189

Brand Branding Real Estate Tourism 189

Contently - Strategy

APRIL 19, 2021

In under a minute, I can watch enough content to produce a Ted Talk on why the pyramids were indubitably built by aliens, show you how to build a functional boat out of marshmallows, and recap 10 reasons that prove I am likely a hologram. Now comes the big question: Should B2B brands use TikTok? My TikTok feed is chaotic. It depends.

B2B 139

B2B Brand Branding B2C 139

Cision

DECEMBER 12, 2015

Do the marketing tools and tactics you use actually keep your brand top of mind? It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Why Are You Writing? A brand journalism program, like any marketing strategy, must include goals, metrics and outlined measurement tactics.

Journalism 120

Journalism Brand Branding Writing 120

Cision

AUGUST 13, 2015

Determining how to present your brand and who you will target can quickly help brands decide what advice, tips or trends are worthy of pursuing. Learn how to successfully use Instagram to tell your brand’s story with these five tips. What attracted them to your brand? Think About Your Audience. Set the Tone.

Instagram 120

Instagram How To Trends Storytelling 120

Communications Conversations

MARCH 1, 2019

When it comes to influencer marketing, a lot of the content I’ve read over the last year or so has focused on one of two areas: How to SELECT influencers that are right for your brand; and how to MEASURE success once you’ve engaged these influencers. Step 2 – Create a detailed brand guide.

How To 99

How To Guidelines Creativity Examples 99

Buzzstream

OCTOBER 21, 2021

Being in the forefront of all conversations with clients, I quickly realized that simply writing down notes, searching for conversations buried in emails and chasing people for deliverables would be risky if I didn’t have a more structured system. Which were the last design updates we asked the creative team?

Software 151

Software How To SEO System 151

PR for Anyone

JANUARY 28, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups. The conversation around productivity has shifted in our post-COVID world.

Employee 130

Employee Policies Creativity Company 130

Communications Conversations

NOVEMBER 16, 2022

Yes, social media pros do need to understand how to manage social ad campaigns. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. It takes time to build a brand, a voice, etc. Let’s face: People are pretty critical of brands on social media – especially in 2022.

Social Media 174

Social Media Media Analytics Data 174

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

To get there, PR teams must have a deep understanding of business objectives, the target audience for the brand or message, and the best ways to reach them. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Just ask Google. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Cision

OCTOBER 21, 2015

Press releases are chock full of benefits for building brand recognition and gaining publicity. Want more tips on how to write a press release? Images: Richard Masoner / Cyclelicious , Marco Bellucci ( Creative Commons ). Stick to the Cycle. Plan your press release announcement accordingly. Think Over Your Topic.

Guidelines 120

Guidelines How To Writing Creativity 120

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. As we know, social media is a crucial way for PR practitioners to connect with audiences and promote brands.

Technology 146

Technology Crisis Management Social Media Training 146

Cision

NOVEMBER 13, 2015

Chances are you know who Kim Kardashian is and you may be thinking her widespread influence could launch your brand to the masses. When you’re looking to align your brand with an influencer, it may be tempting to target a famous celebrity. Most brands don’t have the resources available to even consider aligning with celebrities.

Social Media 120

Social Media Brand Branding YouTube 120

PR Fuel

AUGUST 7, 2018

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. What should you write next? Craft a great headline.

Writing 40

Writing How To Report Comparison 40

Bianchi Biz Blog

NOVEMBER 6, 2023

Being that I’m fresh in the industry I haven’t gotten the chance to write many stories, so for now my most fun story is also the one I’m most proud of. She had an incredibly inspiring story that reminded me how much I love writing profiles on individuals. How do I make people see what I see as important here? Use people.

Meeting 92

Meeting Engineering Journalism Media 92

OnePitch

APRIL 14, 2022

Whether its medical devices, EHRs, or patient engagement software, my main responsibility as the HealthIT Practice Group Director is to ensure my team’s efforts are supporting clients’ business goals – so everything from brand awareness and visibility to overall sales pipeline growth.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Action PR

JULY 5, 2019

At Action PR, we write a lot of press releases. Here’s our list of the Dos and Don’ts of headline writing. The opposite is true, that if the press release is about a good, positive news story then you have a little more creative license to make the headline fun. Include a brand name if it is a household name. We can help.

Writing 40

Writing Creativity Brand Branding 40

Cision

JANUARY 10, 2017

During their “ Create Better Brand Content…All Year Long ” webinar, they explored how to set up a centralized content plan, watch out for avoidable legal pitfalls and prove success with data-driven insights. Before you start planning what to write and when, you must take a look at who you’re talking to. Set Timelines.

Strategy 120

Strategy How To Content Marketing Mobile 120

Burrelles Fresh Ideas

MAY 30, 2023

More creative content marketing methods help you reach a variety of audiences while also meeting the various accessibility needs of your demographics. Utilize consultants or creators who have experience in how to address potentially triggering language or concepts respectfully. To connect with Katie, you can follow her on Twitter.

How To 40

How To Ethics Education Creativity 40

Solo PR Pro

MAY 24, 2022

And there’s a bit of an art to writing a submission that not only meets the judging criteria but also stands out in a sea of other outstanding work. Kelly adds that the process of writing an award submission can be a learning experience all on its own. More tips and tricks for writing great award submissions.

How To 52

How To Groups Writing Local 52

Prohibition

OCTOBER 25, 2023

At the time of writing, the AI stickers are only available to a select number of users as a trial however, if successful, the stickers will be widely rolled out as a new feature for all users to enjoy. Paying users also have the option to limit comments – a big update for brands who may struggle with negative interactions or troll comments.

LinkedIn 62

LinkedIn Social Media B2B Media 62

Cision

DECEMBER 16, 2015

If DIY-ing your own press releases , media pitches and PR management isn’t an option for your brand, it’s time to start looking at other options. Not managing your PR, however, can keep your brand from being found online, so it’s critical that you choose someone else to manage it for you. Ask for Referrals.

How To 120

How To Interviews Pitching Creativity 120

Konnect Agency

AUGUST 22, 2019

Craft each pitch for its recipient – keep in mind who you are pitching, what outlet they write for and any pitch preferences that you’re aware of. Include at least 1-2 images within the body of a pitch (if possible) to give the editor a visualization of the story you are telling Great creative with your copy!

Pitching 73

Pitching How To Instagram LinkedIn 73

Cision

SEPTEMBER 3, 2015

I’m big on writing several weeks’ worth of blog content at once so I can dedicate a chunk of time to focusing on my (or my clients’) blog. Bonus Tip: Because weeks can go by before I write for a blog again, I keep a document with topic ideas that I can refer to when I sit down to write. Schedule Your Blog Posts. Images: Jeff S.

Communications 120

Communications How To eBook Training 120

PR in High Definition

AUGUST 29, 2017

How did communications efforts relate back to and help business goals this year? How is your business or brand perceived among the target market? What communications could your business or brand do better or differently to reach its target market? What creative ideas will help you stand out from the crowd?

Writing 48

Writing Measurement Creativity Communications 48

Cision

OCTOBER 6, 2015

Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. He fleshed out more of these mistakes during the “How to Prepare Executives For The Big Interview” webinar and provided tips to help coach executives through challenging questions and hot topic discussions.

Interviews 120

Interviews How To Healthcare Media Training 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Better Writing Blogs. Want to boost your public relations acumen?

Blogging 170

Blogging Writing Creativity Storytelling 170

Shift Communications

JUNE 12, 2015

The platform is relatively easy to use; the tricky part lies in writing ads that set you up for success. So today, I present to you my top newbie tips for writing AdWords ads. If you’re like me (or anyone raised in the world of communications), you instinctively want to come up with something fresh, creative and catchy.

Writing 60

Writing eBook Policies Advertising 60

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics.

Analysis 147

Analysis Tools Software SMB 147