Prowly

JUNE 30, 2021

Whether you want to boost your brand visibility, earn powerful backlinks or get the word out about a new product release, media coverage is the best way to get your company noticed. The post How to Write a Media Pitch (w/ Outreach Email Templates) appeared first on Prowly Magazine.

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PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. Nearly 90% of shoppers stay loyal to brands that share their values, too.

Writing 88

Writing How To Media Guidelines 88

Agility PR Solutions

JUNE 29, 2021

All PR professionals should understand how to write effective press releases. Boost brand awareness and reputation. The post 4 tips for writing an effective press release in 2021 appeared first on Agility PR Solutions. Because press releases: Garner media coverage. Are a cost-effective promotion tool.

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Writing Reputation Tools Brand 187

PR Fuel

MAY 3, 2023

If you want to control the story of your brand, you’re going to need news outlets and journalistic sources to tell a story that aligns with your values. But how can you control what. Read More The post Tips on How to Write a Successful Media Pitch appeared first on eReleases.

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Writing Pitching How To Media 52

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation. The post How To Write A Rock-Solid PR Plan appeared first on Crenshaw Communications. But a sound, carefully conceived program is a road map to success.

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Writing How To Pitching Privacy 136

Onclusive

NOVEMBER 1, 2017

AirPR’s new Research Trends TM provides insight into how to build a brand Narrative. When your brand builds a clear narrative and fine-tunes messaging, it clears the way for reaching both your customers and other decision makers. Which authors are writing about that topic. What terms are co-mentioned with that topic.

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Brand Branding How To Trends 170

Business Wire

MAY 10, 2017

Create an Intriguing Headline That Lets the Reader Know What the Release is About Subheadlines are not seen by readers until the news release is opened so include all pertinent information in the headline CITY, STATE (or CITY, COUNTRY) – Start the release by stating the brand making the announcement and the news being announced.

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Writing How To Video Facebook 166

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. To truly engage our next generation of guests, it’s not enough to create great brands,” said senior Target marketer Rick Gomez. “We

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How To Employee Leadership Nonprofit 161

The Proactive Report

MARCH 27, 2020

If you’re not able to deliver your products or services as usual, then think of how you could build trust and affinity during this time. Consumers need to see consistency in brand messaging in times of uncertainty. Here are some ideas: Write useful blog posts and post the links in your social content.

Crisis 225

Crisis How To Small Business Social Media 225

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Upon snapping photos of them, participants were given the option to add a branded filter to their Snapchat photos. Captivate, Then Maintain.

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Consumer Brand Branding How To 243

Critical Mention

JANUARY 29, 2021

But influencers, unlike celebrities, are valued for their expertise and it is for this reason that an influencer’s brand must match yours. It is important to go through and analyze an influencer’s content to know if it can be paired with your brand or product. An engaged audience helps increase brand awareness and potential sales.

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Brand Branding How To Radio 135

PR Fuel

AUGUST 12, 2021

Press release writing can help you gain media coverage. You don’t have to learn how to write a press release alone! Instead, consider these 10 benefits of requesting press release writing services. Instead, consider these 10 benefits of requesting press release writing services. Write for Your Audience.

Writing 105

Writing SEO Pitching Engineering 105

PR Fuel

NOVEMBER 16, 2020

How you market your business could make all the difference. Learning how to write a news release is an essential part of your marketing plan. Writing a press release is easier than you might think. If you fail to write a strong document, however, you could also fail to generate leads. Know the Focus.

Writing 61

Writing How To Examples Consumer 61

Presspage

JUNE 12, 2018

A “Brand Journalist”? First, us traditional PR pros at branded companies pitched stories to journalists so that they could have sources and information to write their stories. Now, brands can use a combined set of tools to bring their press rooms to life. Build your brand! Become a what? What changed?

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Brand Branding How To Writing 92

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. To truly engage our next generation of guests, it’s not enough to create great brands,” said senior Target marketer Rick Gomez. “We

How To 139

How To Employee Leadership Nonprofit 139

5W PR

NOVEMBER 28, 2023

Users who know how to use LinkedIn effectively can grow their careers and find new job opportunities. Write a well-crafted summary highlighting the professional journey, skills, and aspirations. Building a strong personal brand The personal brand of a user on LinkedIn plays a pivotal role in career growth.

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LinkedIn How To Course Ethics 88

Agility PR Solutions

OCTOBER 28, 2018

Done right, your marketing should result in more leads, higher sales and a stronger brand. The post How to write a winning marketing plan in six easy steps appeared first on Agility PR Solutions. It guides your customers into your sales process.

Writing 90

Writing How To Marketing Media Relations 90

PRSay

NOVEMBER 12, 2019

Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity. How long can something last when it doesn’t evolve? More than anything, if you want your release to be newsworthy, make sure it tells a story, is truly “news,” and makes it easy for a journalist to write about.

Writing 98

Writing How To Print Corporate 98

5W PR

NOVEMBER 16, 2023

UGC includes reviews, testimonials, images, videos, and social media posts created by customers to promote a brand. Encouraging customers to generate UGC can have significant advantages, fostering trust, authenticity, and a sense of community around a brand. These creators are regular customers who share their experiences with a brand.

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How To Community Customer Service Tools 78

PR for Anyone

MAY 14, 2020

How do you pitch the media? You write them a pitch they can actually use. If you write it to “wordsmithy” and it’s hard for the journalist to follow, how can you expect their audience to understand it. This week I want to talk about how you write a pitch. This week I want to talk about how you write a pitch.

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Pitching How To Media Writing 130

Public Relations Sydney

JULY 25, 2019

Articles provide a compelling format to communicate your personal or organisational brand, expertise and services. The post How to write an article that will be picked up by a journalist appeared first on Public Relations Sydney.

Writing 88

Writing How To Brand Branding 88

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out. Here’s how to do it right.

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Writing Blogging Newspapers Travel 100

Remote PR Jobs

SEPTEMBER 25, 2023

Journalists get a more well-rounded story and brands get earned media coverage. Through HARO, you or your brand can become the go-to source about a particular topic. You can also use the service to build rapport with journalists and strengthen brand reputation, with the possibility of growing quality backlinks.

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How To Media Pitching Reputation 100

Critical Mention

DECEMBER 20, 2019

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand.

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Brand Branding How To Media 103

PR Fuel

OCTOBER 7, 2020

Are you looking to write a press release for your company, but aren’t quite sure how to do it? Check out this guide to learn how to write a press release. Check out this guide to learn how to write a press release. How to Write a Press Release. Write Your Headline.

Writing 40

Writing How To Viral Pitching 40

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. How a PR agency can contribute to your communications strategy.

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Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

The best plans also start with a thorough brand communications audit that includes insights into customer, channel partner, and employee perceptions of the business or its products. Once the strategy is nailed down you’re ready to write the PR plan. Why not make them for the better? Bulletproof your strategy.

Strategy 265

Strategy How To Resources Employee 265

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. That doesn’t seem like a guaranteed path to brand authority. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect.

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eBook How To Writing Community 219

PR Fuel

MAY 19, 2022

No matter what you write, the ending can be tough to draft. Knowing how and when to draft a good press release is vital for today’s competitive digital market. If you want to discover how to end a press release so that you can ensure your big news makes the greatest impact , we are going to tell you how you can achieve that.

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How To Writing Video Fashion 105

5W PR

NOVEMBER 7, 2023

How to Secure Your Spot on Holiday Gift Guides This Year The holiday season is not only a time for festivities but also a crucial period for businesses to boost sales. While competition can be fierce, with the right strategy, brands can secure a place on these sought-after lists.

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How To Retail Pitching SEO 78

Agility PR Solutions

MARCH 13, 2022

Before AI’s recent introduction into the media pitching workflow, knowing if a reporter would write a story about your brand or product was a complete guessing game. The post How to tell your client they are not as interesting as they think they are, without getting fired appeared first on Agility PR Solutions.

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How To Pitching Data Writing 148

Onclusive

JULY 6, 2017

In other words, we can hide behind the brands we represent and even our own personal brands at times with formal messaging, over-edited tweets, and, on the customer end, imaginary buyer personas like “mid-level Melissa” that take real humans out of the mix and replace them with dictionary definitions. Why or why not?

Brand 364

Brand Branding Pitching Industry 364

PRSay

JUNE 19, 2018

If you’ve already overcome it, then that’s great — maybe this post would help you teach others how to avoid it. In my writing workshops I’ll interact with gregarious, personable PR professionals who then turn into corporatized automatons when their fingers touch their keyboards. That just comes off as self-important and detached.

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Writing Pitching Course Conference 111

Agility PR Solutions

SEPTEMBER 10, 2018

When you see a new post on your company’s social media page, can you tell which of your employees was responsible for writing it? After all, as long as the message reaches your target audience and doesn’t harm your brand’s reputation, you can feel confident no damage was […]. On the surface, this doesn’t seem important.

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Employee How To Brand Branding 79

PR Fuel

MARCH 22, 2022

You can boost brand awareness, website traffic, leads, and sales. Not sure how to distribute press release materials? Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. Start Writing.

How To 104

How To Guidelines Writing Pitching 104

The Awards Blog

AUGUST 30, 2019

Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think. Competition – if you are submitting for a specific vendor, name their biggest competitor and how you won against them. Content for a press and/or media kit.

Writing 52

Writing How To Local Examples 52

Stern + Associates

FEBRUARY 28, 2024

By leveraging high-quality ideas and solid writing, a dedicated effort to placing contributed content can be the key driver of PR for consulting firms. The post Why Contributed Content Is Key To PR For Consulting Firms (And How To Land More Of It) appeared first on Stern Strategy Group.

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How To SEO Strategy Social Media 98