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Free White Paper! Find the Right Influencer for Your Brand

Cision

Ninety-two percent of consumers listen to recommendations from strangers over brand content. Influencers are valuable brand advocates who expand your reach and grow your audience. With an influencer on your side, your audience is more likely to see your brand in a positive light and listen to what you have to say.

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Free White Paper! Give Your Story Legs

Cision

Attention spans have shortened, news cycles have sped up and many brands have come to believe that they must create more content to be seen. But does that work for your brand? Brands must establish what their goals are and who their target audiences include before bouncing ideas around and creating content.

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5 Surefire Ways To Generate Quality Content For PR

ImPRessions - Crenshaw Communications

Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period. A white paper is a workhorse. Thought leadership events keep on giving.

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White Paper: Want Content Success? Think Outside the Box!

Cision

And as the content competition heats up, brands need to find ways to distribute their content, often through paid means like syndication and native advertising. A successful content strategy in 2015 and beyond will include brands differentiating themselves by thinking outside the traditional content marketing box.

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How Does EMV Impact Financial Services Brands?

Cision

This not-so-secret secret has put consumers on edge. Click the image to get your free white paper now! Cision Global Insights’ recent white paper “ EMV Implementation: Is It Impacting Your Brand Reputation? Social media, though, is a medium where inaccurate, brand-harming information can spread rapidly.

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3 Rewards to Reap From Brand Journalism

Cision

Gone are the days of pushing your brand’s message to your audience through traditional advertising. Today, consumers want complex, multi-level stories that will make them feel an emotional connection. The answer is brand journalism. So what will your brand get out of brand journalism? Build Awareness.

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Five Reasons Why B2B PR Works

ImPRessions - Crenshaw Communications

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. For young practitioners especially, it’s heady to have bragging rights about working with brands like Starbucks, Apple, or Netflix. The rise of Direct-to-Consumer brands was a big factor in the shift.

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