Beyond PR

JUNE 30, 2016

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. The university radio or TV station. Broadcast: Increased Collaboration Between Campus and Local Media. The college newspaper.

Radio 69

Radio Newspapers Print Media 69

MaccaPR

FEBRUARY 19, 2018

The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). Facebook page ) and.

Instagram 98

Instagram Crisis Local Privacy 98

5W PR

SEPTEMBER 26, 2017

If you want to enhance your brand image with the public and specifically those who are your audience, how will you do that? Hand mixers could be used in an event where local chefs demonstrate desserts. Hand mixers could be used in an event where local chefs demonstrate desserts. Either approach could garner great press.

Publicity 83

Publicity Local Television Radio 83

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Critical Mention

APRIL 13, 2020

In fact, many news consumers are having a hard time getting a break from Coronavirus coverage that seems omnipresent. The brothers were interviewed for a number of news articles, TV shows and radio programs, demonstrating the power of a positive story during a difficult time.

Media 111

Media Analytics Healthcare Crisis 111

Prakkypedia

NOVEMBER 5, 2017

Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. An ABC Radio National show and podcast, Download This Show explores “the latest in technology, social media, consumer electronics, digital culture and more”. Download This Show.

Media 76

Media Journalism Radio Print 76

Shift Communications

JANUARY 3, 2017

When pressed on the “why” behind this ask, these same clients and prospects often point to the goal of broader brand awareness. Nonetheless, often broad brand awareness actually isn’t what many businesses need or what helps move the dial and achieve even more mission critical things, like surpassing sales target goals. Right Message.

Media 104

Media Training Technology Consumer 104

Cision

JULY 11, 2017

Your company or brand is a given, but what else? Compile a list of keywords, people, places and products that correlate to your organization’s milestones: Past: Did you recently have a big brand promotion, event, or another noteworthy news item? Present: Where is your brand now ? Planning for Media Coverage.

How To 265

How To Media Software Agriculture 265

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Above all, through speeches, radio addresses, and his writings, Churchill presaged the modern business or political leader bent on making his mark through strategic thought leadership. Today’s most effective PR relies on emotional storytelling to make connections with consumers. Phantom Thread.

Film 136

Film Local Leadership Radio 136

Communications Conversations

JULY 14, 2016

Forrester and Edison Research seem to come out with a new study each quarter telling us how huge podcasting is with consumers. Prudential has public radio host and actress, Faith Salie hosting its 40/40 Vision podcast. Sure, most brands will promote their podcasts via their own social channels, which in some cases, may be quite large.

Internal 60

Internal International Resources Banking 60

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Polaris

NOVEMBER 17, 2015

And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release. Yet sometimes these elements are difficult to find in brand marketing—or even non-existent. The power of sensory traits to affect consumer choice. • 1 Dig Deep to Find the Story. Consider Crayola.

Agency 100

Agency Newspapers Radio Interviews 100

Waxing UnLyrical

MAY 27, 2011

I have a client – a gourmet dessert brand – that considers me its Director of Marketing. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. If you are not local, tell me how you think we can work together? Is location important?

Brand 70

Brand Branding Local Interviews 70

MaccaPR

JANUARY 15, 2019

From a branding and marketing perspective, the Fiji Water Girl Photobombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. As an agency that’s performed our share of branded publicity stunts (from carving then-Gov.

Marketing 78

Marketing Viral Consumer Agency 78

Sword and the Script

FEBRUARY 20, 2018

When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. Consumers have become more cost conscious.

Technology 61

Technology Marketing Retail Interviews 61

Prohibition

JULY 14, 2017

It’s the bread and butter of the sector and it’s an essential tool to ensure brands are putting out the right message and engaging their audience; whether they’re corporates, consumers or stakeholders. The audience, the consumer – whether B2B or B2C – is savvy, savvier than ever. We’re used to consuming media on mass.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Mora Communications

OCTOBER 9, 2017

Most consumers are savvy enough to know that ads and commercials are paid and therefore controlled media and is that really the way most patients find their psychotherapists? PR is one of the most effective ways to build your business and your personal brand. Advertising can be effective but it can also be costly and unpredictable.

Radio 40

Radio Newspapers Advertising Advertising 40

Stephen Waddington

JUNE 23, 2019

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 It’s an area that brands should investigate. #6 8 Splinternet: multiple internets The internet is fracturing along the lines of platforms and local regulation. TV and mobile are almost at parity for both viewing and ad investment.

Report 81

Report YouTube Privacy Web 81

Sword and the Script

JUNE 18, 2019

11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 30) “Marketing and branding strategy.”. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 8) “Consult, coach, teach.”.

Employee 148

Employee Print Writing Survey 148

Sword and the Script

AUGUST 20, 2019

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. The power of PR can drive a cultural movement, educate, or convert skeptics into brand ambassadors. She says her career aspiration, at the time, was to be a video jockey for MTV.

Employee 88

Employee Internal International Training 88

Communications Conversations

FEBRUARY 20, 2018

And, among other things (including a fantastic game), that meant brand activations. One of my clients (my longest-running client, in fact) was particularly active that week with two big brand activations on Super Bowl LIVE and a number of other brand milestone events throughout the week. At parties. At Mall of America.

Social Media 76

Social Media Media Video Trends 76

MaccaPR

JANUARY 15, 2019

From a branding and marketing perspective, the Fiji Water Girl Photo Bombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. As an agency that’s performed our share of branded publicity stunts (from carving then-Gov.

Marketing 48

Marketing Viral Consumer Agency 48

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. Birchbox has a cascade of triggers to perpetuate the consumer relationship. Something else was going on. Who doesn’t want to talk about that?

Energy 120

Energy Viral Storytelling Community 120

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. Americans continue to hold local news in higher regard than national news across a variety of metrics regardless of political party affiliations, a 2022 poll from Gallup and the Knight Foundation shows.

Media 102

Media Radio Print Newspapers 102

Bianchi Biz Blog

APRIL 29, 2024

Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese. This includes print newspapers, digital news sites, television, and radio stations. Stay Informed and Agile: 1.

Marketing 92

Marketing Local Crisis Management Internal 92

Deirdre Breakenridge

JUNE 27, 2018

Today, companies are compelled by their consumers to do more for society’s common good. In the New Era of Global, the biggest changes come with a different set of expectations; what consumers expect from their brands and what brands expect from themselves. The Biggest Changes for Marketers in a New Era of Global.

Marketing 164

Marketing Ethics Local Technology 164

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. As the brand or PR agency behind the media tour, you will be driving the action. Your Pitch Team.

Media 120

Media Television Pharmaceuticals Radio 120

MaccaPR

SEPTEMBER 9, 2019

Not since Wendy’s lambasted rivals McDonald’s and Burger King with its “Where’s the Beef” TV spots has brand vs. brand combat so entranced consumers. Craziness ensued—consumers claimed that DoorDash and Uber Eats delivery people were devouring their Popeyes sandwiches, and one sandwich was being auctioned off on eBay for $4,316.

Twitter 105

Twitter Marketing Social Media Viral 105

The Stalwart Blog

APRIL 26, 2020

If you’ve been watching any of the local media, you know that PR crises can take place. People aren’t consuming news reports like they did 20, 30 years ago. I listen to a few radio stations throughout the day, and they always do this. It could start on social media, but it could eventually hit the national news.

Crisis 78

Crisis Local Facebook Social Media 78

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. Yet I don’t think the PR-Journalist relationship is over–especially at the local level. Media conglomerates are eating up local news outlets. A lot of things. It’s more strategic than I’ve done in the past.

Media 112

Media Journalism Report Video 112

Beyond PR

JULY 26, 2016

Strategies that take into consideration your audience’s preference to consume content across paid, earned, social and owned channels. When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Your brand leaders, spokespeople and on-air talent have limited time.

Strategy 40

Strategy Media Radio How To 40

Beyond PR

AUGUST 23, 2016

It depends on whether you’re answering as a consumer, a marketer or a media outlet. If you’re a consumer, shopping for the perfect gift is likely top of mind. If you’re a marketer, you’re focused on making your product visible to those consumers. What do you think about when you think of holiday planning?

Marketing 40

Marketing Media Radio Local 40

Flatiron Communications

APRIL 13, 2021

The ability to profit from a personal news brand through the creation and distribution of original content has gotten even easier. “We The Information is considered one of the most influential tech news media brands today, constantly breaking big stories. How the Explosion in News Creators impact Communications Pros. It was inevitable.

Media 41

Media Journalism Reddit Local 41

PR Fuel

NOVEMBER 2, 2021

Working with a PR company guarantees your releases will feature on top radio and TV stations and influential websites and social networks. At any cost, a press release company should be able to: Build Brand Engagement. A press release newswire should provide avenues to establish a brand authority by interacting with your audience.

Writing 52

Writing System Automotive SEO 52

Shift Communications

DECEMBER 1, 2016

A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. It was totally unique – a perfect vehicle for CEO branding and hook for a reporter focused on culture. This Business Insider article was a matter of that. I mean, how many companies offer this?

Strategy 60

Strategy Print Insurance Insurance 60

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. PR helps small businesses build brand awareness and credibility. Television and radio’s quick ads made it fall from favor for a few decades. A Long-Term Strategy: Content Marketing.

Publicity 75

Publicity Small Business Advertising Advertising 75