Communications Conversations

NOVEMBER 12, 2014

Relatively recently, Verizon joined a number of big companies in the business of brand journalism. ” It’s hardly the first brand to try brand journalism. ” GE has been producing GE Reports for quite a while now. But, will this brand journalism trend continue? But you what?

Journalism 140

Journalism Company Brand Branding 140

Reputation Us

MARCH 20, 2024

The dynamic relationship between your corporate reputation and influencer engagement underscores the importance of building and safeguarding a positive brand image. Customer Perspectives Simply put: Customers view brands with an active social media engagement, including positive reviews and recommendations, as genuine and credible.

Reputation 78

Reputation Journalism Financial Corporate 78

Reputation Us

MAY 15, 2024

Conversely, high turnover rates can signal instability and internal issues within a company, leading to negative perceptions among consumers and investors alike. As well, an employee’s voice is three times more credible than the CEO’s when it comes to talking about working conditions in that company, according to Glassdoor reports.

Reputation 78

Reputation Financial Employee Survey 78

Wadds Inc.

FEBRUARY 22, 2024

Young consumers start their news journeys on social platforms and have less loyalty to publications. The Edelman Trust Barometer 2023, Ofcom News Consumption 2023 report, and Reuters Digital News Report 2023 all report a decline in trust in news media, especially in social media news.

Study 111

Study Social Media Journalism Survey 111

Prakkypedia

OCTOBER 24, 2018

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. Journalists are responsible for building their own brands. It’s a similar story in Australia.

Journalism 69

Journalism Reddit Newspapers Government 69

Bianchi Biz Blog

OCTOBER 18, 2021

I’m the Editor of Green Car Reports, so on a daily basis, it’s my job to keep up on “green” vehicle news—that’s related to efficiency, electrification, emissions, and manufacturing tech. Some of the early reporting I did on why the Porsche Taycan’s shift to 800 volts was so important is a great example.

Meeting 75

Meeting Report Automotive Media 75

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Today content is dynamic; much of it can be created instantly and is more personalized than ever before.

SEO 333

SEO Analysis Meeting Travel 333

Buchanan PR

MAY 3, 2024

Branded content. With social media breaking news before readers get to their websites and ad blocking apps causing decreased ad revenue, news outlets are looking for ways to bring in more money from consumers, which has led to the rise of sponsored content. Others will actually list the brand itself as the author. Paid content.

Writing 86

Writing Journalism Examples Advertising 86

PRSay

MAY 15, 2024

Critical audiences today expect transparency from brands and those with whom they do business. From journalism layoffs to AI-generated mis- and disinformation and from apathy to indifference, how media covers crisis and how the public consumes news has changed. It makes sense.

Crisis 67

Crisis Crisis Management Crisis Communications Journalism 67

PRSay

NOVEMBER 5, 2021

PR professionals pride themselves on relationships with reporters and specialized knowledge about the publications that cover their clients’ sectors. A new kind of “brand safety” flap has emerged in the last few years: one in which a brand is held responsible for ad placements on misinformation and extremely biased content.

Communications 189

Communications Journalism Advertising Advertising 189

5W PR

FEBRUARY 4, 2019

Gaining and maintaining consumer trust is the goal of every PR professional. Consumer trust is invaluable to brands. However, recent data suggests consumers are growing more and more distrusting of traditional media. Additionally, with the spread of ‘fake news’, consumers are more suspicious than ever.

Consumer 68

Consumer Ethics Measurement Journalism 68

PRSay

OCTOBER 4, 2021

Besides pitching traditional broadcast and print news organizations, media relations pros should understand the importance of digital outlets and the role of social media, including bloggers and influencers who can heighten consumer awareness for a brand. The body of the pitch should be concise and straight to the point.

Media Relations 202

Media Relations Media Pitching Case Study 202

5W PR

FEBRUARY 16, 2021

They found that the average engagement rate for brands increased 6.39% in 2020, It was 1.16% in 2020 compared to 1.08% the year before. In spite of Facebook’s enormous popularity, the study reported that the platform’s.26% This also means regular monitoring and measurement of engagement rates on every platform the brand utilizes.

Social Media 88

Social Media Healthcare Brand Branding 88

Remote PR Jobs

SEPTEMBER 25, 2023

According to the Cision State of the Media Report , 59% of U.S. consumers say they are suspicious of news content. The public values journalism, and people are moving to media channels they trust. What is more valuable than a brand (or personal) reputation? Yet the business of public relations is thriving. Here’s why: 1.

Mobile 100

Mobile SEO Reputation Web 100

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? For example, there are multiple contacts at The Wall Street Journal that cover cybersecurity. Know your media targets.

Enterprise 261

Enterprise Privacy Government Software 261

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. Today, Mika runs TMI (The Mas Ink), a boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity.

Film 129

Film Marketing Sports Hotels 129

Onclusive

JUNE 15, 2022

Many PR professionals consider communications to be a broader management discipline reporting directly to the CEO, while some marketing executives still see PR as imprecise practice that is too difficult to measure. However, the integration process can be challenging.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Many PR professionals consider communications to be a broader management discipline reporting directly to the CEO, while some marketing executives still see PR as imprecise practice that is too difficult to measure. Generating brand awareness. However, the integration process can be challenging. Maintaining a positive company image.

Marketing 195

Marketing Measurement Advertising Advertising 195

Presspage

NOVEMBER 20, 2018

Not long ago, a brand newsroom editor pushed positive but often bland, corporate-toned pieces to the brand’s newsroom. But that’s no longer the case in today’s online-driven, hyper media-consuming world. Brand Journalism. Hence, the introduction of brand journalism.

Brand 60

Brand Branding Journalism Product Launch 60

Buzzstream

APRIL 25, 2024

Brand mentions are great. At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. Smaller brands might only get 2-3 unlinked mentions per year.

Brand 62

Brand Branding How To SEO 62

Cision

JULY 25, 2017

.” That’s a pretty bold statement considering that Google has more than 200 reported ranking factors. Now, there are certainly quick and easy ways to get backlinks to your brand’s website, but if they’re quick and easy, they’re more than likely going to be low-quality. Follow him on Twitter @nbell94102.

Strategy 257

Strategy How To SEO Engineering 257

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Reporting on established metrics isn’t enough today. Owned Media/Content Strategy. Messaging & Positioning.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JULY 22, 2019

According to the Cision State of the Media Report 59 percent of U.S. consumers say they are suspicious of news content. The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. What is more valuable than a brand (or personal) reputation? Here’s why.

Mobile 244

Mobile SEO Web Journalism 244

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying.

Journalism 50

Journalism Report Enterprise Interviews 50

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. the reporters likes to schedule interviews through? We all saw the headlines from Las Vegas.

Conference 62

Conference Trade Shows Brand Branding 62

Landis PR

DECEMBER 20, 2021

billion mark in July 2019, as reported by WeAreSocial. From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Twitter, Facebook and Instagram are extremely popular with major brands and their followers.

Social Media 52

Social Media Brand Branding Customer Service 52

PRSay

SEPTEMBER 6, 2022

During her 30-year career, award-winning journalist Katty Kay has reported on the biggest stories of the day from around the globe for the BBC. She also used her skills as a reporter to travel to the frontiers of neuroscience as the co-author of four New York Times bestselling books about the importance of confidence for women and girls.

Journalism 148

Journalism Newspapers Policies Writing 148

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. New York Fashion Week was Feb. Now, city governments are involved.

Training 97

Training Brand Branding Fashion 97

Sword and the Script

OCTOBER 19, 2021

Among a few of the eccentric companies, even pseudo competitors – those with a bit of overlapping technology – were persona non grata on company pages, blogs, press releases, reports and so on. A few that take this to the other extreme in the hopes of capturing branded search traffic. Even we can admit – Twix are delicious.’”.

Marketing 94

Marketing B2B Construction Consumer 94

Marketwired

DECEMBER 8, 2015

Recently our Chicago team invited Jessica Wohl , Food and Restaurant Reporter at Advertising Age , into its offices for a Lunch and Learn with the media team. Her journey began in college when a professor inspired her to pursue a career in journalism. Don’t send teaser emails – they waste both your time and the reporter’s.

Pitching 100

Pitching Report Media Writing 100

Stern + Associates

JANUARY 29, 2024

For the big business publications like the Financial Times or Wall Street Journal, industry- and topic-specific newsletters and sections (whether industry-focused or topical) have become more important, catering to those readers – typically business leaders or other professionals – with particular interests.

Strategy 96

Strategy Publicity Media Video 96

Cision

JANUARY 2, 2018

It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. My team and I have worked with numerous enterprise brands, so I understand the magnetic pull of Facebook’s return on investment (which overshadows most platforms besides Google AdWords ).

Facebook 0

Facebook Marketing Journalism Creativity 0

PRSay

DECEMBER 27, 2022

For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. But are PR professionals delivering what journalists need?

Trends 127

Trends Pitching Twitter Nonprofit 127

Flack's Revenge

MAY 14, 2019

PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. An article in Bloomberg reported that PR workers now outnumber reporters by six to one, mostly due to vanishing newsroom jobs. ” These are the things reporters love that drive or support a story.

Survey 195

Survey Journalism Agency Data 195

PRSay

DECEMBER 22, 2021

In an Op-Ed for The Wall Street Journal , Swift wrote that “valuable things should be paid for,” emphasizing the value of her music — and that of others. With a solid communications plan, any brand can similarly reinvent its image and reemerge anew. Brands face this pressure, too. Maintain control of your brand’s message.

Communications 148

Communications Film Radio Reputation 148