5W PR

MARCH 6, 2024

Data breaches, ransomware attacks, and disinformation campaigns can cripple operations, and erode users and customers, leaving brands scrambling for damage control. Trust and Transparency In today’s hyper-connected world, a brand’s reputation is fragile. This is where PR steps in.

Privacy 78

Privacy Data Education Tools 78

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. The language fits the Tesla brand: aloof, calculated, and confident.

Crisis 136

Crisis Privacy Airlines Facebook 136

Sword and the Script

OCTOBER 3, 2023

According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. Among the generative AI functionality, the release cites are: Copy edits.

Analysis 147

Analysis Tools Software SMB 147

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Brand humanization. Brand humanization. Marketers who want to strengthen relationships between brands and followers must humanize content to make it more appealing. Employee advocacy.

Social Media 156

Social Media Trends Media Instagram 156

Cision

OCTOBER 30, 2015

Most brands have created a combination of accounts to engage with this social media-focused population, but having a presence is only half the battle. How do brands decide who to target when there are so many users and networks to choose from? While these networks do provide an opportunity to choose privacy over transparency.

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

ImPRessions - Crenshaw Communications

JUNE 26, 2019

For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. But most chief executives aren’t rockstars, and they don’t necessarily embrace a role as brand spokesperson. Many lack the time or commitment to deal with media.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

They want to know why a company exists and what its brand stands for. How are its employees treated? ” True fanship is a passion, and it can bond you, both to a brand and to fellow fans, like nothing else. They become the most important advocates for a brand, cause, or candidate because they just can’t shut up.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 190

Marketing Content Marketing Data Social Media 190

Waxing UnLyrical

FEBRUARY 19, 2014

But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical. Let’s focus on employee privacy in the workplace. In the U.S.,

Social Media 96

Social Media Privacy Media Training 96

MaccaPR

FEBRUARY 19, 2018

USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). Most marketers use social listening tools such as Sysomos and Meltwater to monitor what consumers say about their brand on social media.

Instagram 98

Instagram Crisis Local Privacy 98

Ethical Voices

NOVEMBER 21, 2022

Are managers and employees held equally accountable for ethics violations? Companies are responding appropriately to employee reports… …Unless you are Twitter. Do ethics matter to employees? Leading in an Age of Employee Activism . Privacy, Crisis and Big Data . And only a few deal with sports…. . Disclosure?

Ethics 73

Ethics Sports Employee Privacy 73

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. At first glance, it seemed like a “safe” brand, unlikely to encounter reputation threats. One bad moment can lay waste to a brand reputation.

B2B 159

B2B Apparel Product Launch Agency 159

Melissa Agnes

AUGUST 1, 2014

We’ve also decided to brand it. Social Media Privacy: Should Bosses Be Allowed to Friend Employees? Our weekly roundup of awesome links is back! And we’re excited about it. I’ve missed this little bit of Friday fun with you all! Via @PatrickMeier. Via @SpinSucks. Treat Every Meeting Like a First Interview.

Crisis Management 214

Crisis Management Crisis Crisis Communications Privacy 214

Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. When enterprise-grade security is baked in, so are confidentiality and privacy. Scale is a strange thing, isn’t it.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. When enterprise-grade security is baked in, so are confidentiality and privacy. Scale is a strange thing, isn’t it.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

A strong social position may not be as useful for attracting new customers as it is for deepening existing relationships with employees, partners, and existing customers. No one welcomes a distraction, but most large brands are experienced and have the internal and external resources to manage a vigorous public debate.

Corporate 149

Corporate Policies Privacy Construction 149

Buzzstream

JANUARY 5, 2024

At this point, ChatGPT can’t find someone’s email address for you for obvious privacy concerns. Ask a Company’s Site Chat Many brands incorporate customer service chats directly into their website. Ask On Social Media Some brands are very active on social media; you can simply ask to connect to the correct person.

How To 83

How To LinkedIn Tools Google 83

Sword and the Script

APRIL 23, 2019

As the graphic nearby shows, there’s greater consensus around “differentiating the brand from the competition” while the rest of the answers trail off into the low double digits or less. Analysis: There’s been a real push in some circles of PR for brands to take a stand. Analysis: A 19% difference is a pretty wide gap.

Technology 130

Technology Study Communications Survey 130

ImPRessions - Crenshaw Communications

AUGUST 8, 2017

On Monday CEO Sundar Pichai told employees that the memo had violated company rules. Google enjoys a reasonably strong brand and corporate reputation. In this case the specter of sex discrimination – along with other, even less manageable issues like privacy and anti-competitive practices – is the last thing Google needs.

Google 185

Google Reputation Engineering Internal 185

Cision

NOVEMBER 10, 2015

So how can you gain the media coverage your brand needs through a digital encounter? Social media offers a unique opportunity for your brand to connect with journalists and media contacts in a direct way and familiarize them with your brand. Today, it’s all about building relationships.

Social Media 120

Social Media Media Pitching Privacy 120

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Brand humanization. Brand humanization. Marketers who want to strengthen relationships between brands and followers must humanize content to make it more appealing. Employee advocacy.

Social Media 61

Social Media Trends Media Instagram 61

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Prioritize your audiences, from customers to stakeholder groups that may include employees, funders, distribution partners, and others. For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation. The objectives should be clear as well as measurable.

Writing 136

Writing How To Pitching Privacy 136

PRSay

SEPTEMBER 22, 2016

Focusing on internal communications allows me to help my organization and clients build their brands. If our employees aren’t sold on our brand promise, how can they deliver it to customers and guests? Employee communications practitioners, by their very definition, have a focused audience.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them. 16: Ted Seward.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Your product or service brand name (if different). Your competitor’s product or service brand name (if different). One of the two companies mentioned, though, was listening: Avaya. These include: Your company name.

How To 198

How To Instagram Social Media LinkedIn 198

Reputation Us

JANUARY 11, 2016

With ongoing data breaches in the news, patients will continue to have concerns about privacy issues, as will providers and payers. One of our firm’s largest health care clients has dropped the need for obtaining Social Security numbers from its patients, helping to solidify privacy efforts. Make securing patient data a priority.

Communications 60

Communications Insurance Insurance Privacy 60

PRSay

MARCH 29, 2018

The fact that virtually every university student and employee has their own cellphone and can create content themselves makes a college communicator’s role even more challenging. Communicators often cannot say much about sexual assault because of privacy constraints, which opens the issue to public criticism and confusion.

Education 74

Education Communications Privacy Construction 74

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. But Stumpf at first seemed to blame rank-and-file employees, 5300 of whom were fired over the scandal. 2016 had plenty of the kind of the kinds of news-making crises that public relations people dread.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Intrepid PR strategists pitch an editor a trend piece on new IoT security or other products and voila, a round-up story with five or six brands appears.

Company 136

Company Interviews Reputation Privacy 136

Critical Mention

JUNE 14, 2018

One of the most famous pitch examples in Wolf of Wall Street is when Jordan Belfort got one of his employees to sell a pen to him at a restaurant. The employee asked, “Can you do me a favor, can you write your name down on the napkin for me?” Then the employee says, “Exactly, supply and demand my friend.”

Pitching 70

Pitching Media Employee Privacy 70

Sword and the Script

JANUARY 14, 2020

I wanted to tackle the challenge of making our brand more prominent in mainstream media. 3) Data privacy seems to be a marquee issue for the association. I made the switch to an industry that I feel extremely passionate about – and it’s a dream to work with members at brands that I’ve installed on my own cars throughout the years.

Marketing 79

Marketing Data Wireless Industry 79

Stephen Waddington

AUGUST 13, 2018

There’s a growing recognition of the opportunity to use the social web as a means of engaging directly with a variety of stakeholders including customers, employees, prospects and suppliers. Log into your account and head to the settings and privacy section. Here’s how to build a profile. LinkedIn is a good start point.

LinkedIn 115

LinkedIn How To Privacy Google 115

David PR Group

MAY 26, 2017

While we fear negative reviews, engagement also enables us to speak directly to happy customers and work to turn them into brand loyalists and advocates. Make sure your employees don’t shoot you in the foot. Businesses also need to implement social media policies for all employees.

Reputation 44

Reputation Policies Web Employee 44

Mark My Words

MARCH 9, 2021

The Telegraph If the Sussexes play their cards right, PR and branding experts tell us, their foundation can flourish and make them celebrity ‘influencers’. We surveyed brand, celebrity and PR consultants on both sides of the Pond about what the duo should do next. After Oprah, the deluge. How will they live the rest of their lives?

Interviews 60

Interviews Pinterest Privacy Film 60

Shift Communications

MARCH 22, 2016

However, what they should focus on is: what has the event become; who does it cater to; is it relevant for my brand or my employees? When you leave a session you can’t help but be inundated by a variety of brands and pop cultural items fighting for your attention. SHIFTxSW part 2: Preparing to attend as a PR Professional . (For

Privacy 60

Privacy Hotels Film Data 60

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. AI should make us better people, professionals and brands. Look Beyond: The Next Frontier for Your Brand. Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Mindful Marketing

NOVEMBER 6, 2021

Like Google, Facebook would never do something as rash as discard one of the world’s most valuable brands. There are undoubtedly more, but here are four main moral concerns related to the metaverse: 1.

Facebook 73

Facebook Google Privacy Tools 73