Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? ” “Couldn’t anyone see the probable PR crises and pump the brakes?

Advertising 87

Advertising Advertising Ethics Fashion 87

Solo PR Pro

APRIL 26, 2022

Adding an executive speaking program to your PR program is a good way to build thought leadership. How do you find the right opportunities, and more importantly, how do you ensure your speaking submission stands out? Setting realistic expectations with your client at the outset is the first most important step.

Conference 104

Conference Resources Leadership Education 104

5W PR

JANUARY 11, 2024

Should we be calling this a recap or round-up since we’re posting this after these trends have passed for the most part? I rizzed her up when we met at the party last night. Pair your lip with a nude lip liner to give the look a subtle boost and avoid the lipstick bleeding past your lip lines!

Fashion 78

Fashion Trends Hotels Viral 78

Landis PR

FEBRUARY 28, 2022

Here are three ways good web content can help your PR: . Your company’s Newsroom and Blog are great pages to let customers and journalists know exactly what is going on at your company. The newsroom should include a press kit (photos, video, audio, etc.) A warning: don’t start a blog if you can’t generate content regularly.

Web 59

Web SEO Case Study Writing 59

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Project management is everywhere.

Software 152

Software How To SEO System 152

ImPRessions - Crenshaw Communications

APRIL 27, 2017

There are concrete steps to take to build and extend your brand once you’ve established an initial presence. Steps for Building and Extending Your Brand. Steps for Building and Extending Your Brand. To find out, do an informal brand audit. Every brand should have a story. What do you do better than most?

Brand 149

Brand Branding Healthcare B2C 149

ImPRessions - Crenshaw Communications

MAY 23, 2017

Public relations experts know that the majority of traffic coming to a blog post comes in the first hours and days of publication. This makes the timely promotion of your blog content critical to its success. Make your blog posts work harder through linking, sharing and more. Although in our experience, mileage varies widely.).

Blogging 136

Blogging Airlines Analytics LinkedIn 136

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. Read below for the entire interview with Megan: . Why were we successful?

Pitching 98

Pitching Consumer How To Education 98

Prohibition

DECEMBER 9, 2021

Because of this open narrative, often people take straight to social media to call brands out – when historically you may have just sent an email to complain. How to prepare and fix a PR crisis. This is where effective PR crisis management comes in. Nobody wants a PR crisis. Create a written crisis plan.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Rock the Status Quo

AUGUST 15, 2014

I’ve had decades of exposure to depression, addiction and mental illness with friends and loved ones, spending agonized months – years – trying not to lose them when their pain became unbearable. Keeping secrets because of other people’s ignorance, misperceptions or stupidity. Every day you start over.

Pitching 272

Pitching Viral Interviews Education 272

Ethical Voices

JULY 25, 2022

. Joining me on this week’s episode is Filomena Fanelli , CEO of Impact PR & Communications. Someone who was very intuitive told me I really ought to consider a career in PR and did I know what that was? ” And they proceeded to tell me about the skills that one needs to be in PR. And turns out, I was right.

Ethics 81

Ethics Training Real Estate Agency 81

Sword and the Script

NOVEMBER 20, 2018

Second, when it comes to distribution, many haven’t built a subscription model and so the content competes with lead generation emails for distribution (and that’s not truly content marketing ). 1) Email it again with a new subject line. All you need is a different, perhaps better, subject line. On and on the lists go….

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Solo PR Pro

MAY 16, 2023

While this is such an exciting time, when you run your own solo PR business it can also be quite stressful. Parental leave options for business owners and entrepreneurs As a self-employed Solo PR pro, you may not get automatic parental leave (12 weeks in the U.S.). After all, in some countries, such as the U.S.

Insurance 52

Insurance Insurance Policies Local 52

Prohibition

JANUARY 23, 2023

It is through video content that huge brands like John Lewis, Coca Cola, Ben & Jerry’s, McDonald’s and so on tell their story and capture the emotions of adults and young people alike. With that said, for brands using multiple social channels, Instagram should be considered the primary tool for optimising videos.

Video 62

Video Social Media Instagram Media 62

Sword and the Script

JANUARY 12, 2021

A client of mine was preparing a press release for publication, and when they told me how much they had paid for distribution previously, I knew something was off. It’s been a while since I reviewed press release services, so I set out to look online for pricing information to help them out. Check out our services.

Financial 89

Financial Video Survey Google 89

Prohibition

AUGUST 19, 2021

It is important to remember that what people find when they search for you online and what other people say about you in the press, social media, online forums, profiles, videos, and images have an enormous influence on how they perceive you. When people google your name, they’ll find only good things about you!

Reputation 118

Reputation Google Crisis Management Engineering 118

The Proactive Report

APRIL 12, 2018

What do the people who read our releases do as a result? Do they click a link, visit your site or blog, download content or buy the product? Back in 2011 news distribution service, Businesswire, asked 280 PR practitioners with this question: “What is the most important measure of press release success?”. 7 percent – other.

Measurement 100

Measurement Analytics Google Social Media 100

The Resolution Blog

JUNE 21, 2015

The morning speakers sparked debate on whether PR is a truthful practice and if content creation is something new for the industry. Hotwire's John Brown quite rightly pointed out that most of the morning had been spent discussing issues from the 90s, which seemed ironic at an event that's titled FutureComms.

Google 120

Google SEO Case Study Exercises 120

Shift Communications

JANUARY 6, 2017

Every year, people around the world pledge to make New Year’s Resolutions. While personal resolutions will vary, although maybe not as much as you think, there are a handful of professional resolutions us PR and Marketing professionals should consider adding to (or keeping on!) Break out of your comfort zone.

Marketing 84

Marketing Measurement Engineering Data 84

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

MAY 21, 2019

When you think enterprise sales, it’s probably not Disney that comes to mind. She left Disney in 2008 to focus on her kids, and when she returned a few years later, her old line of worked dried up with digital formats. Yet that’s what she did – and she managed a book of business worth somewhere north of $180 million.

B2B 81

B2B Social Media Company Marketing 81

Beyond PR

DECEMBER 19, 2017

But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive. Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. Welcome to the content calendar.

How To 75

How To Content Marketing Conference Analytics 75

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail.

Instagram 98

Instagram Crisis Local Privacy 98

Prohibition

AUGUST 4, 2021

It can also improve the quality of leads generated by marketing campaigns or prevent negative publicity from impacting your company’s bottom line. The problem arises when negative content gets posted about your organisation that could potentially damage its image, e.g. a customer publishes an angry review for the whole internet to see.

Reputation 62

Reputation Brand Branding SEO 62

Sword and the Script

FEBRUARY 19, 2019

Anyone that’s ever looked for a job at a PR firm, has run into those words. It’s a bit of a catch 22 because firms only want to hire people with agency experience, but you need agency experience to get hired. That was Cassandra Sherrill’s experience too when she first started out years ago.

Company 66

Company Nonprofit Marketing Software 66

ZudePR

FEBRUARY 5, 2019

I am one of those people, and I think I’ve got three! Even better, because I’m one of those people, it’s more likely I was mis-sold at least one of my three PPI policies (here’s hoping). But even if you weren’t, you should get something, due to Plevin , the Bosman ruling of PPI. My PPI story.

Banking 72

Banking Insurance Insurance Policies 72

ZudePR

JANUARY 21, 2016

You Should Read This If. I’m going to put it all in context and explain why you should listen to what I have to say. But the overriding one – and the one that concerns me here in this blog post – is the amount I have read. When I started my career, the Internet was in its infancy. You want to learn.

Digg 104

Digg SEO System Reddit 104

MaccaPR

JUNE 8, 2017

As a PR guy who himself has been a guest on her show, I’m a fan. In this interview, Roshini dishes on how PR people can pitch their clients to be in front of her microphone, why radio is still vital in the age of Twitter, Snapchat and Pinterest; and how former Secretary of State Madeleine Albright is one of her girl crushes.

Radio 89

Radio Instagram Pitching Interviews 89

Sword and the Script

NOVEMBER 21, 2017

When companies merge, they often find different organizations have different marketing procedures and technologies. In an ideal world, the leadership is able to consolidate and align people, process and technology for a more efficient organization. Even when I take a step back, it’s still my answer though a bit harder to quantify.

Technology 61

Technology Data Interviews Marketing 61

Sword and the Script

APRIL 22, 2017

At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. You consume reports that don’t make clear what’s happening or what your management should do about it. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML].

Writing 62

Writing B2B Analytics Reputation 62

NewsWhip

JUNE 10, 2021

Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Shift Communications

JANUARY 5, 2016

Question for you: do you often meet people, become friends and then completely abandon them? This struck a chord with me as I thought about the various projects clients ask us to help out on. The bottom line is that retention is important, and there is a role for us to play. They’re getting value out of your content.

Marketing 60

Marketing B2C Customer Service Facebook 60

Doctor Spin

NOVEMBER 17, 2023

As a PR adviser, I rely heavily on mental models. I find mental models useful as a PR adviser and in everyday life. The one with the fewest assumptions should be selected when presented with competing hypotheses. It suggests the importance of patience and striking when the time is right. 1 Charlie Munger.

How To 52

How To eBook Wikipedia Viral 52

ZudePR

MARCH 22, 2018

5 Life and Work Sometimes Get in the Way #6 A Stem Forms #7 The Research Phase #8 Attending Writing School #9 Final Preparations #10 What First-Drafting a Book in 46 Days Looks Like #11 Tips on First-Drafting a Book by a First-Time (Self-Publishing) Author Next Steps Conclusion Codicil. This blog post showed me another way.

Writing 83

Writing Google Blogging Exercises 83

Shift Communications

MAY 5, 2016

When I tell people I used to work in political PR, they normally respond with a “that must’ve been exciting” or “wow, never a dull day on that front.” Political PR is exciting. I have a number of answers to this question, but for the purpose of this blog post, I’ll stick with just one. They’re right.

B2B 60

B2B Creativity Report Twitter 60

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. It’s a work in progress. Let me know what I’ve missed.

Government 103

Government Education Print Ethics 103

Communications Conversations

JUNE 6, 2017

And typically it rests of the shoulders of corporate communications and PR teams. What steps can and should communicators be taking to ensure these new CEOs are as visible as possible in the first year? But, nothing can replace face-to-face communication–and it’s particularly important when introducing a new CEO.

Employee 60

Employee How To Survey LinkedIn 60