Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 174

Reddit Software B2B Technology 174

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Sometimes I write a complete blog post on a report – and other times it’s just a blub. I also link to the underlying source.

B2B 105

B2B Survey Pitching Software 105

NewsWhip

MAY 13, 2022

This week, the 2022 Pulitzer winners, Target unionizations, and the top publishers on Facebook in April. At the beginning of this year, we partnered with PR Week to conduct a study of hundreds of PR and communications professionals about some of the key aspects of corporate reputation in 2022. Even with 3.7k engagements.

Facebook 78

Facebook Reputation Analysis Web 78

Onclusive

JULY 18, 2017

More and more, that applies to PR, as well. PR is playing an increasingly integral role in the marketing mix. As a result, about three quarters of marketers are planning to increase their PR budgets over the next five years, according to research from the Association of National Advertisers. PR is not just impressions. .

Comparison 294

Comparison Advertising Advertising Analytics 294

PRSay

APRIL 5, 2023

What will the PR profession look like between now and the year 2026? Lacking a time machine that would let us jump into the future, my company surveyed hundreds of PR practitioners about where the profession is heading in the next three years. Here are three takeaways from the survey.

Survey 86

Survey Measurement Employee Retail 86

Bianchi Biz Blog

JULY 1, 2021

Today, the practice is reshaping wealth management, as well as changing the way consumers are making purchases and the way top talent are choosing their employers. So, we decided to do our own research, and to benchmark and identify best practices for ESG communications by top North American automotive suppliers.

Automotive 97

Automotive Technology Communications Mobile 97

Burrelles Fresh Ideas

MARCH 5, 2024

Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time. Earned media is a PR tool for reaching additional audiences and building brand awareness.

Media 97

Media Nonprofit Pitching Analytics 97

5W PR

JANUARY 16, 2020

Today, PR requires listening to constituencies, analyzing, and interpreting their views and behaviors. That said, powerful trends have sparked changes in PR and communications, disrupting lives, media, and business in a few years. Three PR and Communication Trends to Watch. Niche Targeting. Live Streaming.

Trends 120

Trends Communications Big Data B2C 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. But if your campaign failed to drive results, perhaps it needs more intensive aid from the PR team. We’ll delve more in-depth into PR and marketing. Let’s start with the basics!

Video 108

Video Marketing SEO Social Media 108

Bianchi Biz Blog

JUNE 29, 2023

If your company is seeking PR opportunities at the show, which offers many public relations and market attention opportunities, you must act fast. Here are our top six suggestions for what you can do now to score PR success at CES: 1. Taking place Jan.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Cision

APRIL 22, 2015

We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. See Chris Ducker’s other takeaways from his better business bootcamp here. The human mind processes images faster than text, and the average adult attention span shrinks every year.

Media 120

Media Storytelling Content Marketing Journalism 120

NewsWhip

AUGUST 12, 2021

To illustrate this, we looked back at the public and media interest during the month of July to see what PR and branding lessons could be drawn from their efforts. . In advance of his launch on July 11, Branson wrote blog posts for Virgin’s website and regularly posted to his own Facebook page. Here’s what we learned. .

Facebook 97

Facebook Travel Instagram Viral 97

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). Here we go… (click images for higher resolution) 1. Both Falcon.io

Technology 117

Technology System Tools Government 117

The Hoffman Agency

SEPTEMBER 21, 2022

I’ll admit I was nervous to start my career in PR in an industry as complex as tech, but the kindness and support of my team members at Hoffman made my transition smooth. I can’t believe how much I have learned in just three short months, and I am excited to use the foundational skills I have gained here for many years to come.

Internal 36

Internal International Social Media Education 36

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. This year the survey polled 1,300 reporters from around the world and a little more than 800 of those respondents are based in the U.S. 3) Top challenges facing reporters.

Survey 101

Survey Report Media B2B 101

5W PR

NOVEMBER 23, 2020

Before the pandemic, less than three-fourths of the top ten retailers out of 125 identified by multichannel consultancy firm FitForCommerce had been employing omnichannel best practices. Here are some takeaways from the study. Nordstrom, Tractor Supply Company, Target, and Best Buy landed in two of the three categories.

Retail 88

Retail Mobile Study Web 88

The Proactive Report

MAY 2, 2015

And the major takeaway is mobile, mobile, mobile. 39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop computers says the report. NPR’s podcast downloads alone grew 41% year over year, according to the company’s internal data.

Report 100

Report Mobile Newspapers Media 100

Bianchi Biz Blog

MAY 26, 2022

It’s that time of year again, time to start thinking about your company’s plans for CES 2023, which is primed for a big comeback this year. If your company is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you must act fast. Here are our top six suggestions: 1.

Mobile 87

Mobile Technology Automotive Meeting 87

Cision

AUGUST 21, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” Themes of power, revenge, moral ambiguity, politics and identity have intrigued us for hundreds of years and will continue to capture our hearts for centuries to come. Game of Thrones embraces powerful leading ladies.

Strategy 258

Strategy Trade Shows Case Study Course 258

Critical Mention

NOVEMBER 9, 2018

Blogs are an effective way for PR and marketing pros to get information quickly and easily. With so many blogs out there, the challenge becomes which ones to choose while you’re on your daily commute, coffee break or even at your desk. It’s often the first voice to recognize and comment on new shifts in PR practices.

Blogging 61

Blogging Resources Internal International 61

Solo PR Pro

OCTOBER 26, 2021

The creators of OnePitch have been hard at work on these very questions and have come up with a modern technology-based solution that helps PR pros pitch more effectively and build better relationships with writers and editors. Once PR pros sign up for the free tool, they tell OnePitch a little about their client, brand and pitch.

Pitching 111

Pitching Twitter Tools Community 111

Cision

MAY 15, 2015

The Denver event’s first day featured some of marketing and PR’s top minds—including Daniel Pink , Chris Brogan and Ann Handley —who discussed design, content, traffic and conversion. That’s where PR pros, marketers and salespeople come in. The ABCs of Selling & Communication. How to communicate with the new ABCs.

Communications 120

Communications Training Resources Google 120

Landis PR

JUNE 21, 2022

Note: This is a reposted blog by our Public Relations Global Network partner, Bianchi PR. For the original blog, please visit here. Primed for a big comeback next year, CES is taking place in Las Vegas, Nevada, USA, Jan. So, what do you need to start doing now to ensure next year’s CES is a PR success for your company?

Company 52

Company Technology Meeting Hotels 52

Bianchi Biz Blog

MAY 26, 2022

It’s that time of year again, time to start thinking about your company’s plans for CES 2023, which is primed for a big comeback this year. If your company is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you must act fast. Here are our top six suggestions: 1.

Mobile 52

Mobile Technology Automotive Meeting 52

Shift Communications

MARCH 11, 2016

One of the biggest takeaways: what do we do about Snapchat? What’s amazing is the surge in Snapchat awareness, from 60% to 71% in a year. Awareness, of course, does not necessarily translate into use: Interesting that 3 of the top 5 networks are visual in nature. Think about that. Think about that. Stay tuned.

Real Estate 60

Real Estate Analytics Measurement Course 60

wiredPRworks

SEPTEMBER 19, 2018

TEN years ago I wrote Talk Like a Pirate Today ? But before that, on September 19, 2006, I wrote a post called PR Takeaways: Talk Like a Pirate Day. 2018 Top Talk Like a Pirate Stories. What’s the PR [Pirate Relations] lesson here? Happy Talk Like a Pirate Day 2018! Drumroll please for 2018. 42,900,000!!!!

Viral 48

Viral Television Google Engineering 48

PR 20/20

OCTOBER 13, 2021

The PR 20/20 team loves INBOUND. There’s no shortage of awesome takeaways. This list is accurate today , the day I’m publishing this blog post, but it will change in the coming months. The top-used emojis right now are as follows, in no particular order: ? ? ? ?? ?? ?? ??. The top 8 worst PR blunders of 2020.

B2C 52

B2C Comparison B2B Data 52

PR 20/20

OCTOBER 13, 2021

The PR 20/20 team loves INBOUND. There’s no shortage of awesome takeaways. This list is accurate today , the day I’m publishing this blog post, but it will change in the coming months. The top-used emojis right now are as follows, in no particular order: ? ? ? ?? ?? ?? ??. The top 8 worst PR blunders of 2020.

B2C 52

B2C Comparison B2B Data 52

Sword and the Script

OCTOBER 24, 2017

After reviewing the study, I offer these six takeaways based on the data: 1. Conversion concerns are also on the rise – 51 percent noted it was significant, compared to 36 percent last year.” [I’d 19% say six months to a year. 7% say more than a year. How to Generate Media Referenceable B2B Customers with a Blog.

B2B 64

B2B Report Marketing Survey 64

PR 20/20

SEPTEMBER 25, 2017

It’s the most wonderful time of the year: conference season. It’s up to proactive marketers to stay on top of emerging trends and best practices— or risk falling behind. This will make it easier to compile a list of takeaways at the end. Where PR 20/20 Plans to Make the Most Out of Conferences and More. Google Docs.

Conference 62

Conference Marketing Local Advertising 62

Sword and the Script

OCTOBER 3, 2017

Most B2B marketers point to better quality content and strategy development or adjustment, although content distribution makes a cameo among the top three answers: 78% say better quality content has driven success. How Long Should a Blog Post Be? [A 4 Content Marketing Takeaways for B2B Marketing. 50% say improved distribution.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Solo PR Pro

NOVEMBER 23, 2015

tends to be a slow week, leading many hard-working Solo PR Pros to take advantage of the opportunity to get organized and catch-up on the stack of business reading we’ve been meaning to get to. Charting the Course: A Guide to PR Planning – A comprehensive overview of the primary building blocks of a PR Plan (e.g.,

Media Training 40

Media Training Training Survey Conference 40

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. 5) Picks from the vendor blogs and PR trades. Here we go….

Trends 60

Trends Media Report Technology 60

Communications Conversations

SEPTEMBER 16, 2016

I thought I’d highlight the three key takeaways I walked away with and how I think they might impact you and your organization. And, for years, there’s been the whole “social media unicorn” discussion. And, for years, I’ve thought that’s a pretty foolish way to go about it. all in one person).

Social Media 60

Social Media Case Study System Media 60

Shift Communications

JANUARY 25, 2016

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? Why can this be such a problem for marketing and PR? This was when Sheridan and his business partners decided to start a business blog where they would become a resource for customers and potential customers.

Content Marketing 60

Content Marketing System Google Data 60

Buzzstream

DECEMBER 15, 2021

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns. Who do you have that you can work with?

Digital PR 83

Digital PR Data Survey Construction 83

MaccaPR

JUNE 23, 2021

Here are five takeaways from the Maccabee PR agency’s recent Sharper Angle virtual event with two remarkable panelists – Leah Broeders, PR, Partnerships, Promotions and Licensing Associate Director of Post Consumer Brands and Johnna Rossbach, Senior Connected Marketing Manager with Pacific Foods. #1:

Marketing 62

Marketing Retail Consumer Trends 62