ImPRessions - Crenshaw Communications

JULY 14, 2021

Here at Crenshaw, our client base of high-growth tech organizations have found that earned speaking opportunities and industry recognition build credibility and visibility for their brand. For more on how PR turns prospects into customers , see our earlier post. Support employer branding. Here’s how it works.

B2B 334

B2B Company Case Study Conference 334

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. They must be carefully planned.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. The vendor community that serves PR has published a handful of reports over the last few months. So, says Propel, which provides PR software.

Report 105

Report Publicity Marketing Pitching 105

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

At a top PR agency , winning a new client is when the real work starts. The same is true for internal PR or communications teams as they begin a new campaign. In tech PR, we like to say that there are no ‘silly questions;’ yet, many know it doesn’t hold true after a time. Prep for the startup meeting.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

At a top PR agency , winning a new client is when the real work starts. The same is true for internal PR or communications teams as they begin a new campaign. In tech PR, we like to say that there are no ‘silly questions;’ yet, many know it doesn’t hold true after a time. Prep for the startup meeting.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

In PR , a content calendar is a key part of any public relations plan. For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Be sure to space out announcements.

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets?

Blogging 170

Blogging Writing Creativity Storytelling 170

Onclusive

JANUARY 21, 2021

This week, we’re wrapping up our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”. We often see executives set those around acquiring or retaining customers, improving corporate or brand reputation, creating a new category, or gaining meaningful brand engagement.

Communications 195

Communications Measurement Corporate Reputation 195

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

A great PR campaign will obviously build brand visibility. Can you draw a line from a PR program to a specific number of prospects generated? Does good PR create more prospects at the top of the marketing funnel? Does good PR create more prospects at the top of the marketing funnel? Here’s how.

Storytelling 233

Storytelling Education Software LinkedIn 233

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Businesses can get too caught up in using podcasting solely for promotion, without looking closely at building engagement and loyalty. Stories offer hope and connection on a level that direct appeals do not.

Community 206

Community Nonprofit Conference Social Media 206

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. When you do this, your PR campaigns will feel relevant and purpose-driven, which will land well with your audiences. Don’t feel tempted to just share top line information.

Reputation 195

Reputation Automotive Branding Brand 195

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! Whether your story is about a specific product, a person, an innovation or a milestone, you must approach it from your readers’ perspective. Explain how the story will benefit the reader. Why should they pay attention?

Pitching 195

Pitching Data Technology Storytelling 195

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. So, it was a great opportunity for the attendees to get advice from a group of PR experts. When is the best time to do PR? It is always the right time to do PR. It is always the right time to do PR. What does PR do?

Small Business 213

Small Business Fashion Groups Local 213

ImPRessions - Crenshaw Communications

JUNE 11, 2020

It tells the story the way you want to. Of course we can offer data alone, but by sharing it in press release format, we shape the story and allow room for the client to offer their commentary through quotes in the release. Quality writing rises to the top. Releases work with branded content. Here’s why.

SEO 221

SEO Data B2B Writing 221

ImPRessions - Crenshaw Communications

MARCH 8, 2023

In public relations , the goal is often to generate news that tells a positive story about a business or brand. Coordinate internal and external comms carefully This is harder than it looks. Ideally, a business develops a retention plan for top employees in advance of any staff reduction.

Employee 182

Employee Viral Twitter Corporate 182

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 126

Journalism Media Relations Report Survey 126

NewsWhip

AUGUST 12, 2021

To illustrate this, we looked back at the public and media interest during the month of July to see what PR and branding lessons could be drawn from their efforts. . If there’s one thing to note about his comms strategy it’s this — Branson is his own brand ambassador, and he’s the best at it. Here’s what we learned. .

Facebook 97

Facebook Travel Instagram Viral 97

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. Generating credibility for the brand message. Looking to buy enterprise software?

Branding 185

Branding Brand Marketing Wireless 185

PR in High Definition

SEPTEMBER 28, 2023

Recently, I was drawn to a story about Google’s antitrust lawsuit. Therefore, companies that have larger budgets to dedicate towards boosting their ranking naturally come out on top in the race for website traffic, and therefore the attention of consumers. This could be in written blogs, headers, internal links and URLS.

Engineering 62

Engineering SEO Wireless Google 62

Buzzstream

APRIL 4, 2024

But don’t worry; the steps below will also capture domain and brand mentions. Search for the Post Title If you have a post, start with a search of the post title + the brand name. Search For the Brand For Homebuyer.com, we’d search for “Homebuyer.com” and adjust the date to 24 hours, then Past Week, and so on.

Digital PR 62

Digital PR How To Media Google 62

OnePitch

OCTOBER 20, 2022

She has experience in corporate reputation management and crafting earned media stories. While it may be tricky to define ‘best,’ one of my favorite pitches led to a Fast Company feature story. The technology in this story was a design application. As a result, the story included a lot of interesting dimensions. .

Media 96

Media Sports Agriculture Pitching 96

5W PR

FEBRUARY 14, 2022

Some of the top ad spenders on podcasts include Amazon, Comcast, Capital One, and State Farm, who are all looking to insert 30 to 60-second clips in various types of podcasts. Audiences of podcasts are highly engaged, which allows companies to promote general brand messages as well as contextual advertising in the podcast space.

Advertising 88

Advertising Advertising Survey Consumer 88

ImPRessions - Crenshaw Communications

MARCH 15, 2018

Here we take a look at some ways to maximize spring with some PR inspiration. New season, new PR opportunities. Review all existing PR plans. Now is an excellent time to review marketing plans and brand goals to make appropriate tweaks. Creative PR teams are constantly on the lookout for newsjacking opportunities.

Analytics 130

Analytics Internal International Pitching 130

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Read on to learn how multimedia can boost the performance of your next PR campaign. How long did people spend reading it?

How To 282

How To Storytelling B2C Measurement 282

Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

In the PR world, press releases are our bread and butter. Businesses use different media to tell their story in this evolving PR environment, but press releases REMAIN an effective and trustworthy source of information for companies big and small. Is it enough to post it on your own website or blog ? But are they really?

SEO 279

SEO Print Financial Product Launch 279

NewsWhip

FEBRUARY 7, 2020

As you might expect, the online attention it received has also exploded in that time, and we wanted to track engagement to coronavirus stories on a week to week basis using NewsWhip data. The top article of the week came from NBC on January 11th, with reporting of the first death from this new coronavirus. Engagements. Engagements.

Journalism 163

Journalism Viral Writing Report 163

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen.

Blogging 159

Blogging Pitching Fashion Sports 159

The Hoyt Organization

MARCH 25, 2024

Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust. 6 Tips For Effective Healthcare Public Relations Strategies Below are some of the top strategies that healthcare organizations can use to create a successful public relations campaign: 1.

Healthcare 65

Healthcare Strategy Publicity Pharmaceuticals 65

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. We didn’t just answer the questions, we helped her tell a story.

Pitching 98

Pitching Consumer How To Education 98

Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. Typically, these are softball pieces that in many ways serve the interests of my peers in PR. >>> More than a proactive PR partner: an extension of your team.

Survey 169

Survey Media Relations Pitching Media 169

Newsfile

JUNE 28, 2023

Well if you’re like most people, you’re probably interested to see if anyone is talking about your story (media mentions). Utilizing the 7 best ways to accomplish media monitoring will help increase the success of your press release and your overall PR and marketing efforts. Why Is Media Monitoring So Important?

Media 52

Media Analytics Radio Google 52

PR Fuel

AUGUST 26, 2021

It’s not enough to start blogging, though. In order to boost business growth, you’ll need to generate brand awareness first. You can appear in front of customers, boosting your brand visibility. For example, you can share your press release on: Your company website blog. Print publications and blogs.

Engineering 105

Engineering SEO Consumer Content Marketing 105

Shift Communications

JULY 26, 2022

While the labor shortage is still having an impact (and we’re still telling those stories), just this week, one of Wall Street’s biggest harbingers of a downturn, the yield curve, is sending signals — “stronger than it has been since late 2000” — of an economic decline. The post Is Your Brand Messaging Recession-Ready?

Branding 78

Branding Brand SEO Employee 78

Doctor Spin

FEBRUARY 14, 2024

Public relations (PR) and marketing are closely related, but few know the differences. In this blog post, let’s look at the differences between public relations and marketing. PR strategies are designed to manage the public’s perception and ensure positive association and reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Prohibition

MAY 30, 2023

TikTok can be a very powerful tool for brands. A platform with a new microtrend every other day can be daunting, but can also be incredibly successful for brands who know what they’re doing. Using influencers to harness the power of TikTok is great for brands of all shapes and sizes, especially within the beauty sector.

Viral 62

Viral Trends Video Community 62

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Influencer PR for B2B is about nurturing genuine relationships with personalities who can influence the customer journey, from lead generation to purchase and beyond. The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events.

B2B 136

B2B Branding Brand Trade Shows 136