5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. But what exactly constitutes a PR stunt, and how does it differ from standard marketing tactics?

How To 78

How To Ethics Measurement Creativity 78

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. The goal of PR is to promote attention in a short amount of time.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

5W PR

APRIL 28, 2022

Here at 5WPR, we specialize in creating cutting-edge programs that engage with businesses, issues, and ideas. For those of you who don’t know, Clutch is an independent B2B review and rating platform designed to help clients connect with the right service providers, agencies, and consultancies for their needs.

Public Affairs 88

Public Affairs B2B B2C Analysis 88

5W PR

SEPTEMBER 27, 2023

Holiday marketing is crucial for businesses. When to start planning for holiday marketing The exact timing for holiday marketing planning can vary depending on the nature of the business, the industry it’s in, and the specific holidays it wants to target. But planning for holiday marketing takes time.

Marketing 78

Marketing Guidelines Consumer Mobile 78

OnePitch

OCTOBER 20, 2022

My Earned Media Strategy Group colleagues and I are also involved in business growth, sharing media expertise & playing a part in presentations for prospective new clients. The technology in this story was a design application. co-design journalist, thinking he would draw in the technology as part of the design story.

Media 96

Media Sports Agriculture Pitching 96

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. The company’s News section is an excellent place to visit when seeking the latest updates in PR announcements, awards and coverage.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Best Practices For PR Content. All good content marketing initiatives begin by getting everyone on the team in agreement with campaign goals. Set content marketing goals. Then ask how reaching the audience through targeted content can help move the needle. Start by knowing who your audience is and what they care about.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Doctor Spin

FEBRUARY 14, 2024

Public relations (PR) and marketing are closely related, but few know the differences. In this blog post, let’s look at the differences between public relations and marketing. PR strategies are designed to manage the public’s perception and ensure positive association and reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Cision

DECEMBER 5, 2017

Sharing content via Cision Distribution is an extremely effective tactic to reach new audiences, boost engagement and drive demand. Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. Brands who blog have more indexed web pages, which boosts SEO.

Infographics 235

Infographics Case Study Content Marketing Video 235

Onclusive

AUGUST 22, 2017

This “PR scope creep” is partly due to ambition (hopefully) and partly due to the fact that the digital world in which we work is ever-expanding in nature — there’s always something new to learn and experiment with, especially in PR. If you oversee a team of PR strategists, simply give them a hug.

Media Training 397

Media Training Crisis Communications Conference Training 397

Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. Let’s get rolling with what you should look for first: business value. We made it the subject of another blog.)

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. Let’s get rolling with what you should look for first: business value. We made it the subject of another blog.)

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Victorious PR

APRIL 21, 2023

This is where public relations (PR) plays a crucial role in the blockchain industry. Blockchain PR is a specialized form of PR that caters to the unique needs of blockchain and cryptocurrency brands. Blockchain PR is a specialized form of PR that caters to the unique needs of blockchain and cryptocurrency brands.

Reputation 52

Reputation Advertising Advertising Education 52

The Proactive Report

OCTOBER 27, 2017

million small businesses in the US, which account for 99.7% of US businesses. There are thousands of web design companies out there offering to make or update your site. Does the site help me grow my business? Setting Goals. It’s so easy to say “over to the web design firm.” There are 28.8

Tools 113

Tools Analytics Google Web 113

Flack's Revenge

NOVEMBER 10, 2016

Back in the day (“the day” being about 10 years ago), we had a simple message for PR clients who wanted to get in on the social media and blogging action. It was: “Go forth and blog too. The social networks reach vast audiences with precise targeting – compelling attributes for marketers.

Facebook 184

Facebook Web Social Media Engineering 184

Cision

SEPTEMBER 13, 2017

Who you’re trying to reach. Maybe it’s no longer aligned with what the market wants, or maybe your offerings have changed and now you need to get back on track in communicating new company goals and expertise. But you should never refresh your corporate image just for the sake of doing so without careful research.

Corporate 270

Corporate Brand Branding Guidelines 270

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

5W PR

JUNE 10, 2022

There are plenty of reasons why companies should be working with independent PR firms. When a business decides to work with an independent PR firm, it gets to work with the same professional for any of its public relations needs. Personalized Experience. That includes everything from media outreach to billing and contracts.

Publicity 88

Publicity Resources Crisis Communications Company 88

5W PR

JULY 11, 2018

Sometimes, the best way to come up with new ideas for a PR stunt is to look back at some of the most inspirational strategies to hit the market over the last year or so. It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. Top Publicity Stunts of 2017-2018. Walkers Crisps.

Measurement 149

Measurement Education Social Media Film 149

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Landis PR

MARCH 14, 2022

Please note: this is a reposted blog by our Public Relations Global Network PR partner, Ghidotti Communications. Identify Your Goals for Growth on Social Media. Also, be sure to set realistic goals in terms of follower growth, email subscribers, etc. Photo courtesy of Pixels. To see the original post, please see here.

Social Media 52

Social Media Consumer Brand Branding 52

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand.

Digital PR 71

Digital PR Construction Case Study SEO 71

Business Wire

MARCH 7, 2017

Serena Ehrlich, Director of Social and Evolving Media, Business Wire The following is Part II of Business Wire's article providing a closer look at influencer marketing and how it can help you amplify your message. Once you know your goal and the influencers you need to achieve it, it is time to start the outreach.

Marketing 156

Marketing Guidelines Measurement Analytics 156

Solo PR Pro

MARCH 16, 2021

Using social media intentionally to build relationships is exactly what she discussed and more in a live episode of the That Solo Life: The Solo PR Pro podcast?. To help you stand out and expand your business, Kami shared insights into how to take the necessary leaps to reach new heights. Launching anything is hard.

How To 97

How To Social Media Community eBook 97

Critical Mention

JULY 2, 2020

Many businesses and organizations are progressively integrating their public relations practices with their marketing strategies. Companies have increasingly combined the two because of the successes other businesses have enjoyed by having both departments work together. Builds a Strong Brand Presence. Further Engages Audiences .

Marketing 89

Marketing eBook Pitching Radio 89

Presspage

JUNE 29, 2022

But what’s less well known is that all business processes benefit from the approach, however warm and fuzzy they seem. And yes, even your corporate comms and PR. Because ultimately, all business processes are workflows. In a high-touch, soft-skills environment like PR, keeping those workflows performing is more complex.

Software 78

Software Corporate System Data 78

Presspage

JUNE 29, 2022

But what’s less well known is that all business processes benefit from the approach, however warm and fuzzy they seem. And yes, even your corporate comms and PR. Because ultimately, all business processes are workflows. In a high-touch, soft-skills environment like PR, keeping those workflows performing is more complex.

Software 78

Software Corporate System Data 78

Konnect Agency

DECEMBER 20, 2019

In our last post we shared tips about ending the year right by making a 2019 business checklist and checking it twice. Go Into The New Year With a PR Plan. Mapping out your PR plan with your team is another crucial element in preparing for what is on its way. However, it’s coming! Now let’s soar into 2020 like the PRos we are.

Agency 80

Agency Energy Training Blogging 80

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. As new markets keep reaching out and needing PR representation, her team is ready to jump in. How did you get your start in PR?

Communications 253

Communications Data Local Survey 253

Landis PR

MAY 1, 2023

While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise. Unlike ChatGPT, which focuses on conversational AI, AutoGPT is designed to complete tasks without user input.

Tools 52

Tools Marketing Writing Resources 52

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Also, we may have been inspired by this piece about Artificial Intelligence (AI) in PR, including insights from our very own Chris Harihar. Tech tools to improve PR performance. This service allows PR teams to discover what people are talking about now, using Talkwalker’s proprietary trending score feature.

Tools 147

Tools Radio Data Analytics 147

Solo PR Pro

DECEMBER 8, 2020

If you’ve been keeping up with us, then you’re already aware of how critical an effective PR plan can be when it comes to success. A PR plan is going to be unique to every client and campaign, and while some may only last for a couple of months, others could span an entire year. Building your PR campaign timeline.

Social Media 68

Social Media Pitching Writing Measurement 68

5W PR

NOVEMBER 27, 2018

Power Up Your PR This Holiday Season. For many reasons this time of year, people are tempted to back off their proactive PR communication. For many reasons this time of year, people are tempted to back off their proactive PR communication. Here are a few timely reminders to help you make the most out of this holiday season.

Brand 107

Brand Branding Engineering SEO 107

wiredPRworks

SEPTEMBER 30, 2020

Created by Barbara Rozgonyi and presented live and virtually, the course will be custom designed to fit your needs – and match your desired outcomes. Audit: review marketing and business activities, objectives and goals. Dynamic Design: WIRED Marketing System. Dynamic Design: WIRED Marketing System.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Barokas

DECEMBER 19, 2019

The study also claimed the landscape is becoming more fragmented across topics, tiers and formats, and contributions to blogs, trade publications and other non-mass audience outlets increased by 26 percent. These numbers may not be surprising, but they serve as an important reminder for marketing and PR professionals.

Marketing 78

Marketing Employee Trends Study 78

5W PR

NOVEMBER 16, 2016

The world of SEO and PR are now actively working together on joint projects with shared goals and visions. Below are seven ways in which SEO and PR successfully complement each other. By garnering links from authoritative websites, your business is able to achieve unprecedented search rankings. SEO Analysis of PR Pieces.

SEO 90

SEO Trends Analysis Engineering 90

Landis PR

NOVEMBER 27, 2023

Note: This is a reposted blog by Kristen Dunleavy from Muck Rack. For the original blog, please visit here. She shared that it’s always been her professional goal to work in the multicultural space, and she’s been lucky enough to do that for the majority of her career.

Industry 59

Industry Radio Community Consumer 59