Deirdre Breakenridge

NOVEMBER 9, 2018

A Guest Post by Jessica McClanahan, Graduate Student, American University, PR Expanded Blog Contest Winner. Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound.

Engineering 383

Engineering System Hotels Television 383

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Blogger outreach gets personal. Video gets even bigger.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Businesses can get too caught up in using podcasting solely for promotion, without looking closely at building engagement and loyalty. Get listeners involved by inviting them to ask questions of future guests.

Community 206

Community Nonprofit Conference Social Media 206

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

In the public relations world, thought leadership is a big deal, but the term can start to feel old, fast. How do you infuse a thought leadership program with fresh ideas and get the most out of it for PR? Here are some essentials worth considering when looking to maximize a thought leadership program.

Leadership 149

Leadership Product Launch B2B Software 149

Cision

JUNE 1, 2017

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. But if you want PR to be seen as a relevant, valuable partner in driving business results—instead of a fluffy nice-to-have budget expense item, you have to get over that. Get Over Analysis Paralysis. Paid Media.

Measurement 200

Measurement Analytics Google Data 200

Ethical Voices

APRIL 22, 2024

Before starting B2 Communications, I’ve always been in the agency world. We like to solve the problems that are a little bit harder to communicate, a little bit more niche audiences, and thinking about how can we help fast-growth companies really scale and leverage their unique talents and their unique information.

Report 90

Report How To Ethics Nonprofit 90

Sword and the Script

JANUARY 8, 2019

Putting together a simple process and recognizing those account managers that play along is a good way to get started. You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. 1) Soft interviews on your company blog.

B2B 77

B2B Media eBook Interviews 77

Cision

MARCH 29, 2016

The basic principles of PR remain the same around the world. But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. In this interview, she discusses what it’s like to work in PR in Asia, what it takes to build a successful brand and how to stay on top of an ever-evolving industry.

Local 120

Local Newspapers Retail Sports 120

Shift Communications

SEPTEMBER 5, 2017

How often do you use Google Maps (or equivalent traffic and mapping apps) on your daily commute? I know how to get to my house,” they’ll say, and I have no reason to doubt that. I know how to get to my home. Look at how fast the landscape is changing. Where to Start. I am literally data-driven.

Analytics 143

Analytics Google Data Technology 143

Melissa Agnes

SEPTEMBER 16, 2014

Editor’s Note: This is a great blog post that gives you an overview of what you can do, right now, to prevent a crisis. A fast food worker stomps in a lettuce bin and posts it on YouTube. How to avoid a public relations crisis. But does everyone who holds the reins know how to use it well and exercise good judgment?

Social Media 239

Social Media Crisis Training Media 239

PRSay

SEPTEMBER 1, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). While PR professionals are expected to have excellent writing, design and presentation skills, I also believe that this value requires expertise in our specific industries.

Ethics 138

Ethics Public Affairs Journalism Leadership 138

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Or, people like Allison O’Keefe (another PR Rock Star) , whom I spoke to in a University of St. I’ve watched them both grow into fabulous communicators and leaders!

Social Media 128

Social Media Agriculture Marketing Media 128

The Hoffman Agency

JUNE 28, 2022

It’s difficult to put into words how much I’ve grown as I approach my first two months at The Hoffman Agency. Upon joining, I was immediately connected to an entry-level program led by the lovely Mikaela Farasyn and Brooklynn Loiselle – an outlet I could turn to for advice and support, allowing me to seamlessly settle into my new role.

Storytelling 36

Storytelling Social Media Industry Employee 36

Sword and the Script

NOVEMBER 8, 2016

These words get tossed around thoughtlessly in business meetings. Our trades, our blogs, our internal strategy memos – have all devolved to tools, tips and techniques to drive a quick bump in whatever KPI is currently in fashion. The Advantages of Working with a Boutique PR Firm in B2B. This is not strategic.

Strategy 116

Strategy Crisis Marketing B2B 116

Rock the Status Quo

MARCH 9, 2015

Time to showcase one of my favorite people in PR – and someone I’m very grateful to count among friends I can turn to for venting and advice when things get difficult: Gini Dietrich. Here she is, if you haven’t already met her online – head over to her blog at SpinSucks.com when you are done reading this post!

SEO 100

SEO Web Education Digital PR 100

Konnect Agency

NOVEMBER 7, 2019

Luckily for you, there are a few weeks left in 2019, giving you time to make an impact with your brand, campaign or PR strategy. On that note, here are four PR-specific resolutions that brands should make before the New Year hits. You even started dabbling in Gen Z-focused social media platforms like TikTok and Snapchat.

Instagram 60

Instagram Social Media Software Analytics 60

ImPRessions - Crenshaw Communications

MAY 3, 2017

The timing also provides a good opportunity to review the kinds of traits that create award-winning PR teams. Cultivating Habits of Highly Successful PR People. The following illustrate some habits to help any PR team excel at their jobs. And exposure to eager PR students helps fill the new hire or intern pipeline.

Writing 149

Writing Education Pinterest Creativity 149

PR 20/20

JULY 30, 2019

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Paul Roetzer, Founder and CEO of Marketing Artificial Intelligence Institute and PR 20/20. Start learning today.”. His advice? That’s okay, just don’t hide from it.

Case Study 50

Case Study Privacy Data Technology 50

PR 20/20

JANUARY 15, 2019

New year, same marketing program? If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. With how fast paced our industry is, what promises success today, could be forgotten by tomorrow. How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

wiredPRworks

SEPTEMBER 30, 2020

Wondering how to navigate the fast-paced world of social media without getting lost to your competition? Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. Taking us on a ride through their #measurePR journeys, here’s some of what we talked about: Everyone’s first PR-related internship or job: A2.

Measurement 40

Measurement Nonprofit Education Social Media 40

Ethical Voices

AUGUST 1, 2022

I am now a Vice President at Infinite Global, and I’m also on faculty at New York University where this semester is going to be my 10th year teaching classes on communications management strategy and the history of PR. Those who were just starting to emerge on the scene. Very new, very hot type brands to be working with.

Ethics 71

Ethics Agency Journalism Corporate 71

PR 20/20

JUNE 5, 2018

At PR 20/20, we live by this lifelong-learner mindset, and professional development is at our core. Marketing is a fast-paced and ever-changing industry, meaning staying up on the latest trends, techs and best practices is constantly important to your career. How to set up and manage campaigns. How to optimize campaigns and ads.

Course 64

Course Marketing Analytics Google 64

wiredPRworks

FEBRUARY 23, 2018

How Can #Eventprofs Use #SocialSelling to Recharge the Customer Experience Journey? Let's talk about keynote or training speaker programs ! Let's talk about keynote or training speaker programs ! Explore how social selling can help you power up, lead up and speed up in a 30 minute discovery call. on March 8 in Chicago.

Education 51

Education System Meeting Nonprofit 51

PRSay

OCTOBER 14, 2016

Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. Since the start of its evolution as a marketing discipline, public relations has been about more than earned media. PR-driven partnerships take a different approach.

Real Estate 60

Real Estate Leadership Conference Construction 60

Karen Freberg

DECEMBER 30, 2019

This decade went by FAST. I started this decade as an underdog, and I am still one to this day. I was just about to start my comprehensive exams at the University of Tennessee for my PhD program, and I did not know where I would end up in my first tenure track position. Here are some of the things I have learned.

Social Media 56

Social Media Conference Travel Internal 56

Communications Conversations

JANUARY 13, 2017

I don’t remember the first time I met Laura Kaslow (give me a break, I’m getting old and losing brain cells over here!). I’ve transitioned from a more traditional senior PR specialist role to a senior PR specialist for digital and social engagement. But, what I do remember is being impressed.

Insurance 60

Insurance Insurance Social Media Corporate 60

David PR Group

JANUARY 4, 2016

One thing that I often hear from executives is that they want to improve their corporate communications, marketing and public relations, but they don’t know where to start. Perhaps the conversation begins with an executive saying they want a presence on social media, or they want to blog, or they just want to “get their name out there.”

Strategy 40

Strategy Communications Real Estate Insurance 40

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising.

Agency 92

Agency Trends Marketing Survey 92

NewsWhip

JUNE 10, 2021

Benedict Nicholson: [Starts at 2:18] Gotcha. And how does what you’ve done in the past and your past roles, how does that feed into what you’re doing now? Chris: So I did not study risk whatsoever, and early on in my career, I started in project management working in IT, so I was very technical at that time.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Solo PR Pro

JUNE 30, 2015

This year, we’ve joined forces with the well-respected Florida Public Relations Association (FPRA) Conference – being held August 10-12, in Orlando – to help develop a program jam-packed with sessions of interest to the Solo PR Pro community. Instagram for PR Success – Heather Whaling, President, Geben Communication.

Hotels 40

Hotels Conference Analytics Sports 40

Communications Conversations

FEBRUARY 29, 2016

Almost four years ago, I wrote a post titled “10 skills the PR pro of 2022 must have.” So, I thought it might make sense to revisit the list and see how it stood up. Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012).

Analytics 60

Analytics Instagram Mobile Employee 60

Waxing UnLyrical

OCTOBER 12, 2010

I posted on Facebook to enlist the input of my runner friends, and, after plenty of encouragement to give it a try and lots of advice about how to get started, I actually started. I wrote about how I got started running in my blog post entitled “On a Mission.” No, I’m not a fast runner.

Training 85

Training Twitter Facebook Measurement 85

Communications Conversations

OCTOBER 18, 2016

You know, the people holding the PR world together! (OK, In all seriousness, I kinda get why all these lists overlook us Xers. What I love about Susan isn’t how smart she is when it comes to navigating the world of corporate communications within a large org the size of Andersen (because she’s great at that).

Agency 60

Agency Groups Public Affairs B2B 60

Sword and the Script

SEPTEMBER 27, 2016

Then on our monthly PR conference call, that vice president dialed in, dominated the conversation, and demonstrated to me a clear lack of situational awareness as to the current state of affairs. The best advice a senior leader from a sophisticated PR firm can offer in this modern age is to post some tweets? Post some tweets?!

B2B 60

B2B Corporate Agency Creativity 60

Beyond PR

AUGUST 31, 2016

Moreover, a documented content strategy has become a major differentiator between content programs that work and those that don’t. While content strategy has always been important, more brands are waking up to how important it is. How to Create and Manage an Influencer Marketing Program. – 12:20 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52