Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. They’re also reading online publications, blogs and curating stories through news apps. Let’s take a closer look at Millennials.

Social Media 177

Social Media Media Interviews Instagram 177

Stern + Associates

FEBRUARY 13, 2024

In a world where diversity and belonging ignite innovation and growth, the leaders who reflect on the transformative power of inclusion within their organizations and take action to foster it will be the ones who come out on top. It is hard to stand up to sexism and racism in a difficult moment. How does a leader inspire inclusion?

Internal 107

Internal International Groups Employee 107

PRSay

OCTOBER 23, 2020

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. I’m writing this blog post from an office adapted for a person with severe vision loss. Paula Pedene, APR, Fellow PRSA, is CEO/owner at Paula Pedene & Associates.

Transportation 159

Transportation Sports Ethics Government 159

Communications Conversations

MAY 29, 2020

For the last couple years, we’ve all heard about the trend that brands need to start taking stands on social issues like this. We’ve seen Patagonia take on the President of the United States around the environment and public lands. So far, I haven’t seen a lot of brands taking a big stand on this issue.

Brand 78

Brand Branding Local System 78

Buzzstream

FEBRUARY 2, 2024

stands for: Connect Help Adapt Make it scannable Personalize With this method, an optimized email would look like this: Before I get into the details of each check, the C.H.A.M.P. You’ve gone too far if it takes 2-3 lines to connect. Proactively provide a supporting quote from your CEO so the journalist doesn’t need to.

Pitching 62

Pitching Mobile Examples Study 62

OnePitch

SEPTEMBER 28, 2022

On this week’s Pitches That Placed, we are highlighting a pitch that placed in Insider due to their intro to a CEO as a future resource for stories. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Want more blogs like this? Subject line: Resource for you on Super Bowl + AR metaverse.

Pitching 80

Pitching How To Resources Engineering 80

Deirdre Breakenridge

JANUARY 25, 2018

Today, there are more opportunities to share your compelling stories through a mix of media ( PESO ) and to create content that helps you stand out, be recognized and create deeper engagement with your audience. What are the first steps PR pros can take to hone their writing skills? Q2: Can content help PR pros boost their careers?

Twitter 157

Twitter Storytelling Community Writing 157

Deirdre Breakenridge

NOVEMBER 9, 2018

A Guest Post by Jessica McClanahan, Graduate Student, American University, PR Expanded Blog Contest Winner. 1 – Take the right breath . All this is to say, take a few deep and slow breaths before you start to talk. Take that deep breath to make the air steady and also to relax the muscles that coordinate your speech.

Engineering 383

Engineering System Hotels Television 383

MaccaPR

JANUARY 8, 2021

Ocean Spray CEO skateboarding to “Dreams” Prepare Your CEO – before the Viral Moment. “If If brands can take advantage of a viral moment, it’s like capturing lightning in a bottle – and there’s a few things you should do. It’s the CEO!,” That tells me they were ready and coached the CEO. gasps Arik.

Social Media 62

Social Media Trends Marketing Viral 62

Cision

JULY 24, 2017

Attendees and exhibitors file into a meeting room and as they exit, suddenly everyone feels re-energized about their industry and ready to take on the world. To stand out, trying including a headshot that shows off your brand or gives insight into the speaker’s personality. This headline from SnoopWall, Inc.’s

Trade Shows 209

Trade Shows How To Conference Examples 209

Sword and the Script

OCTOBER 5, 2021

The company has done a couple of things historically that allow it to stand out in the market. The press release – published on the SocialChorus newsroom – quotes Gary Nakamura, CEO of Firstup, who is the current CEO of SocialChorus. He was also named the CEO of the combined company after the merger with Dynamic Signal.

Software 154

Software Tools Print Technology 154

Sword and the Script

JANUARY 3, 2023

It’s not a bad take. However, it has also made it more challenging to stand out in a crowded media landscape. Should brands take a public stand on political issues? Whether or not a brand should take a public stand on political issues is a complex and controversial question.

Interviews 99

Interviews Publicity Technology Social Media 99

Ethical Voices

APRIL 22, 2024

I’m now the CEO of B2 Communications. And then two, how do you deal ethically with media that change your words, not just misrepresent them or take them out of context, but actually edit your words? And if so, did you take any action? They’d had a long-standing partnership. What did you do? It was hurt.

Report 90

Report How To Ethics Nonprofit 90

Flack's Revenge

DECEMBER 5, 2018

Drew Neisser, Founder & CEO of Renegade. I have been blogging about challenges confronting digital PR and social media marketing. Drew Neisser is the founder and CEO of Renegade , the NYC-based strategic boutique for B2B renegades. You can read those posts to learn more. He’s an impressive guy. Absolutely.

Social Media 149

Social Media Marketing Media B2B 149

Deirdre Breakenridge

FEBRUARY 2, 2015

Some might chalk up their success to their early adoption of blogging and social media. You could take away each of their respective platforms (blog, Facebook Page, Twitter followers, etc.), The tools don’t make these individuals into celebrity CEOs and respected thought leaders. But that’s not fair or accurate.

YouTube 150

YouTube Groups LinkedIn Social Media 150

Ishmael's Corner

OCTOBER 14, 2014

The content may involve something as mundane as an email signoff or, in the case that I’m about to highlight, subscribing to a blog. The humble subscription to a blog makes for a good Exhibit A. Which means even a slight deviation from the status quo can stand out like the following: Well done! You’re close.

Brand 120

Brand Branding Storytelling Blogging 120

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities. Greg Galant , CEO, Muck Rack .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

DECEMBER 3, 2015

Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks , recently took the time to answer a few of our biggest questions on content marketing. Here are a few of Gini’s insights on content marketing: Q: With so much content saturating the marketplace, how can brands make their content stand out? A: It’s SO HARD to stand out.

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Stephen Waddington

AUGUST 29, 2019

I’m supporting long standing CIPR volunteer and trainer Mandy Pearse. Member engagement What’s your motivation to stand as CIPR President for 2021? I’ve talked about how to make training more accessible through structured online learning and more regional events in my blog. Where do you stand? How will you address this?

Meeting 96

Meeting Training Ethics Government 96

wiredPRworks

FEBRUARY 12, 2021

With over 1,750,000 podcasts and 43 million episodes, standing out is more important than ever. I’m excited to learn, grow, and share podcasting marketing ideas and strategies at Podfest Global,” Barbara Rozgonyi, CEO CoryWest Media. In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog.

Radio 52

Radio Marketing Brand Branding 52

Communications Conversations

APRIL 21, 2020

Many agencies have asked employees to take pay cuts. Do it in a fun, narrative-type way instead of writing it like your the CEO of a financial services company. I write one of the longest-running PR and social media blogs in the country. So, wouldn’t that be a good idea to stand out from your competition?

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Critical Mention

OCTOBER 14, 2018

In a world inundated with B2B and B2C content, striking that sweet spot between staying relevant and standing out can be a challenge. Next, you need to take in the majority consensus and then add your own pizzazz. What’s in AdWeek today? What about Wired or TechCrunch ? Do you read the New York Times every day? Step 5: Spread the word.

Leadership 68

Leadership B2C Trends Content Marketing 68

Sword and the Script

AUGUST 25, 2020

Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution. Even the simplest of social media posts – the sharing of a neutral but informative news article – would take weeks. If you enjoyed this post, you might also like: How Long Should a Blog Post? Try our services.

Marketing 86

Marketing Guidelines Social Media Conference 86

The Hoffman Agency

FEBRUARY 17, 2020

where Facilities Management ’93 was taking place. I was to take a stack of press releases, to seek out the press centre, and to stick them on the shelves. If I saw anyone who looked like a journalist, I was to grab them and drag them to my client’s stand to meet the CEO. And for what? Only time will tell.

Trade Shows 36

Trade Shows Mobile Travel Hotels 36

The Resolution Blog

NOVEMBER 17, 2015

But during this time some were quietly taking action. Not only did they take action, they shared their learnings with others and boy has it made a difference. I have been so inspired by the change I'm interviewing the most innovative teams I come across for a future book and our blog, PR Resolution.

eBook 120

eBook Print Conference Measurement 120

PR Fuel

NOVEMBER 16, 2020

Instead of creating a lengthy blog post, you’ll want to write content that’s concise, clear, and attention-grabbing. Maybe they want to hear how you’re standing out from competitors. You’ll want to stand out. As you learn how to write a good news release, take the time to look at examples.

Writing 61

Writing How To Examples Consumer 61

wiredPRworks

FEBRUARY 14, 2022

Will TikTok REALLY take over everything? Barbara Rozgonyi, CEO of CoryWest Media and host of the podcast “Growing Social Now,” will moderate an expert panel with four intrepid social media marketers representing B2B, B2C, NFP, and Startups. About Barbara Rozgonyi CEO, CoryWest Media. To get Barbara’s future take, visit [link].

Social Media 52

Social Media Trends B2C Media 52

Buzzstream

JANUARY 9, 2019

Content marketing takes time and effort. And, unfortunately, average tactics such as blogging, keyword-optimized landing pages and the occasional guest post will only get you average results (at best!). It’s a tactic that takes time, but that will get you better results over longer periods of time. Please be warned!

Content Marketing 134

Content Marketing Marketing How To Resources 134

Cision

MAY 6, 2016

“Live video is the future of marketing – live video is hot,” said Mike Stelzner, CEO of Social Media Examiner, at Social Media Marketing World last month. Brian Fanzo agrees, but he says it’s a risk worth taking. So don’t stand far away from the camera. If brands want to win, they must adapt. I know, I know. It’s a risk.

Facebook 0

Facebook Marketing Video Film 0

The Hoffman Agency

FEBRUARY 1, 2021

Our name standing out in their inbox because they know you as a good PR contact helps, (we discussed these very subjects in a podcast earlier this year with Bryan Glick , Editor-in-Chief at Computer Weekly). I once had a client stand up in a meeting, bang on the table, and bellow, “ For Christ’s sake — how difficult is it to get in The Times?

Publicity 36

Publicity How To Agency Pitching 36

Mindful Marketing

JUNE 27, 2020

In the wake of George Floyd’s death at the hands of a white police officer, we have seen CEOs across the county issue company-wide and public statements condemning racism within society as well as within their organizations. I celebrate these leaders who have leveraged their influence to stand against injustice.

Real Estate 111

Real Estate Community Employee Education 111

5W PR

SEPTEMBER 13, 2018

Nothing gets us buzzing like uncovering a new trend in the space, discovering a new brand on Instagram, or collaborating with beauty brand founders and CEOs on strategies to continually connect and engage with their audiences in a rapidly changing beauty marketplace. As they say, the biggest risk is not taking any risk at all.

Trends 94

Trends Trade Shows Community Instagram 94

Sword and the Script

FEBRUARY 6, 2018

That seems to be dissolving with time as CEOs gained seven points (44%) as a “voice of authority.”. The Edelman study found most people believe trust is the highest priority of work for CEOs. Engaged CEOs can play a powerful role in thoughtful external communications including PR and content marketing.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

ReimaginePR

APRIL 18, 2015

Gravity CEO Dan Price was spending time with a friend who talked about how hard it was to make rent on what she was being paid. Not the CEO though. Tyrell Oates had worked at Wells Fargo for about six years when he wrote an email to John Stumpf , chairman and CEO of Wells Fargo, and copied 10,000 other employees on it.

Company 120

Company Banking Employee Corporate 120

Flack's Revenge

APRIL 24, 2018

Since 2007 this blog has been dedicated to educating about PR. Bob Geller: If the founder and team want to take precious time and resources learning PR instead of executing, their choice. Many tech CEO’s and analytic thinkers tend to creatively engage culture in a manner opposite of the public who engage their tech.

Agency 159

Agency Strategy Crisis Management Pitching 159

Cision

DECEMBER 13, 2016

In a world where journalists are busy and overwhelmed with requests to cover different businesses, how do you stand out? It takes more than an interesting story to get press, and when you’re only focused on having the big shots cover you, you will lose out on a lot of coverage. He is the founder and CEO of Hosting Facts.

Strategy 72

Strategy Blogging Pitching Engineering 72

PR 20/20

JULY 30, 2019

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. Paul Roetzer, Founder and CEO of Marketing Artificial Intelligence Institute and PR 20/20. During his session, he provided tips and best practices to optimize keywords for voice to take advantage of the trend. Start learning today.”.

Case Study 50

Case Study Privacy Data Technology 50