ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. However, no one can advise PRs better on how and what to pitch reporters than… reporters. Breaking: Journalists want to report news. Respect ethical lines: PR’s not bribery.

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Twitter Ethics Pitching Product Launch 197

Onclusive

AUGUST 22, 2017

This “PR scope creep” is partly due to ambition (hopefully) and partly due to the fact that the digital world in which we work is ever-expanding in nature — there’s always something new to learn and experiment with, especially in PR. If you oversee a team of PR strategists, simply give them a hug.

Media Training 397

Media Training Crisis Communications Conference Training 397

Doctor Spin

FEBRUARY 5, 2023

AI is threatening to break capitalism. Of all of the bad systems the world has, it’s the best one — or the least bad one we found so far. How could AI potentially break capitalism? In this blog post, I’ll suggest a few AI mechanisms that will, at the very least, force us to rethink the current models of capitalism.

System 52

System Technology Data Industry 52

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. Charging management for commercial EV fleets, new battery plants, battery recycling. Any pet peeves with PR people?

Meeting 81

Meeting Media Travel Interviews 81

5W PR

MARCH 13, 2019

Crisis communications , on its surface, is easy to understand – when something bad happens, respond accordingly. While there are best practices experts in the art employ, no crisis is ever identical, and increasingly there are new stakeholders and forms of media that need to be accounted for to properly diffuse a situation. .

Crisis 84

Crisis Airlines Crisis Communications Case Study 84

Cision

JULY 11, 2017

A strong media monitoring strategy is essential to any effective PR program. And once you’ve collected coverage, will you be able to refine your targeted news distributions? Track any relevant blogs, Twitter handles, and other personal channels in relation to your brand. What about emerging competitors? Engage With the Platform.

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How To Media Software Agriculture 265

The Proactive Report

FEBRUARY 22, 2016

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Take an Original Angle.

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Analytics Digital PR Measurement Enterprise 100

Solo PR Pro

OCTOBER 20, 2020

This is a guest post by Solo PR Pro Premium member Daria Steigman. This post first appeared on the Independent Thinking blog in 2018, and is more relevant than ever today. There’s a problem with the news. It’s not just that we’re looking for the news sources we trust, it’s that we’re rarely seeing beyond them.

Consumer 58

Consumer Journalism Report Video 58

The Proactive Report

FEBRUARY 22, 2016

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Take an Original Angle.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Landis PR

OCTOBER 25, 2021

Note: This article originally ran on O’Dwyer’s PR News ‘ website. Proactively highlight non-pandemic news. . Maintain outreach to specific condition-related communities, celebrate new hires, launch the product. Support the businesses that report your news. Photo courtesy of Pixabay.

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Healthcare Communications Measurement Resources 98

Cision

OCTOBER 6, 2015

To lead up to his Cision webinar, Brad Phillips wrote a blog post that featured a few of the mistakes top executives make during media interviews. When you’ve concluded the interview, call for a 10-minute break. Get our PR Starter Kit today! Want to learn how to engage media with a digital newsroom?

Interviews 120

Interviews How To Healthcare Media Training 120

Rock the Status Quo

AUGUST 15, 2014

It breaks my heart and terrifies me, because it’s a battle that doesn’t end. To have their own post go viral, even land new business. It’s one thing to newsjack a story by pitching media when you have a relevant client that can enhance the news. Every day you start over. Tacky and tasteless. ” Very true.

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Pitching Viral Interviews Education 272

Action PR

OCTOBER 17, 2019

Breaking news and high-profile stories can provide great opportunities to smart businesses who are brave enough – and quick enough – to jump on the back of the headlines and land their brand in the limelight. Timing is everything – firstly, to ride the crest of the news wave and secondly to beat your competitors to it.

Social Media 40

Social Media Trends Creativity Internal 40

Rock the Status Quo

FEBRUARY 17, 2016

I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. Not only are they breaking their brand promise (very bad for trust and reputation!),

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. Not only are they breaking their brand promise (very bad for trust and reputation!),

Engineering 100

Engineering Newspapers Google Banking 100

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Polaris

AUGUST 28, 2014

Over the last (almost) 3 years, I’ve written more than 236 blog posts. Since I’m in the process of revamping my site and my blog, I toyed with the idea of just deleting the ones I didn’t like. I know it’s a bad idea. a really bad idea. One of my clients when I started Polaris was Elevator News Network (ENN).

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Knowledge Base Real Estate Financial Newspapers 100

Beyond PR

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. A strong reason for PR pros to start concentrating more on SEO. This will prevent bad links from passing PageRank. Screen: [link].

Google 64

Google Digital PR Mobile SEO 64

PR Fuel

OCTOBER 2, 2018

I’ve written about press release errors to avoid – below are more PR failures that are all too common : 3 Times When You Shouldn’t Write a Press Release. There are three times I can think of when publishing a press release is a bad idea. If you can think of other situations, leave a comment and add to this list.

Writing 45

Writing SEO Report Blogging 45

Rock the Status Quo

SEPTEMBER 9, 2014

Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) It doesn’t feel like you’re breaking the law when you save a funny cartoon or quote you like, so you can post it to Facebook later. Be sure to check out her blog and grab a copy of her $3.99

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Blogging Agency Social Media Content Marketing 194

Flack's Revenge

FEBRUARY 19, 2015

This post is about Sushi for PR Champions. So I decided to write this post, which connects the ideas with the world of PR. The words below could apply to PR, or any field, really. How long should it take to to learn all these things that the typical PR person is expected to handle ? Jiro’s approach may seem severe.

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Training Writing Report Pitching 120

Critical Mention

APRIL 6, 2017

In this two-part series, we chatted with the entrepreneur and highly sought-after keynote speaker about the three essentials to pitching media, his unconventional way of preparing for media interviews, his ADHD, love of skydiving and, of course, fake news. Have you had any particularly memorable (good and bad) customer service experiences?

Social Media 60

Social Media Customer Service Hotels Marketing 60

Communications Conversations

MAY 14, 2015

A few weeks ago, on the Talking Points podcast, Kevin Hunt and I discussed a guest post over on Mark Schaefer’s blog about the demise of blogging–or, as the author titled it, “Why the economics of blogging are diminishing.” The problem is: I think a lot of his thinking is flawed. Allow me to elaborate.

Blogging 60

Blogging Writing Instagram Strategy 60

David PR Group

NOVEMBER 30, 2014

Last year, I had great responses from a blog post and survey about TIME ’s Person of the Year, so I decided to revisit the topic as we start to look back on the people and events that shaped the news in 2014. presidents, world leaders, executives, scientists, and bad guys like Hitler, Stalin, and Ayatollah Khomeini.

Groups 74

Groups Television Retail Survey 74

The Hoffman Agency

APRIL 13, 2020

They were the ones who’d explained the PR world to me, who would share their tips and knowledge over coffee. As a fresh graduate or someone who has just started in a new field (because this is not necessarily only applicable to PR), the flood of input can be overwhelming. Break the bubble. Working in a PR agency is great!

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Agency Creativity Course Pitching 36

Bad Pitch Blog

SEPTEMBER 6, 2010

Rob Bresnahan is being outed for bad pitches. Luckily the Iditarod mushers take lots of breaks and take top notch care of their sled dogs. Luckily the Iditarod mushers take lots of breaks and take top notch care of their sled dogs. From there, I''ll note that none of the pitches contained anything more than a news release.

Pitching 56

Pitching Software Social Media Media Relations 56

Journalistics

FEBRUARY 25, 2013

It’s wrong and it gives the PR profession a bad name – even if media relations is only a small subset of all the elements of public relations (for you purists out there). It’s my intention with this post to introduce you to a new, more effective approach to media relations that are far more effective over the long term.

Media Relations 52

Media Relations Media Pitching Writing 52

Solo PR Pro

FEBRUARY 11, 2016

blogs, news, industry trades), what they’re discussing, as well as what they don’t know and potentially searching for in terms of information and/or alternative viewpoints. Identify which industry or trade publications, blogs or online news sources your key target audiences are reading and getting their information from.

How To 40

How To Guidelines Pitching Writing 40

Bad Pitch Blog

MAY 28, 2008

A wise Canadian noted recently that you must break something down to simple/common terms to describe it most effectively. Pitch Letter is to News Release as Cover Letter is to Resume A press release is not a pitch. No one has the time to digest an entire news release or an entire resume to see why/how it applies to them.

Media Relations 40

Media Relations Media Pitching Blogging 40

Bad Pitch Blog

MAY 3, 2009

For this I’m equal parts thankful and jealous, but bad pitches continue to sprout like weeds on a new spring lawn. So here’s a dandelion Bob LeDrew, PR blogger at Flacklife , yanked for us. So we’re not sure how Bob’s blog, or my blog , got onto their lists. News is a Subjective Word Fine.

Print 40

Print Pitching Policies Web 40

Bad Pitch Blog

MARCH 12, 2007

1) Reuters Sign in Times Square Now to Feature PR Newswire Photos -- Bulldog Reporter Times Square is going to get a lot more boring thanks to PR Newswire. Let’s be honest—PR photography sucks. How many shots of ribbon cuttings, ground breakings and the "grip and grin" can the public tolerate?

Writing 40

Writing Newspapers Pitching Blogging 40

Solo PR Pro

NOVEMBER 4, 2014

While building the popular Solo PR PRO Premium online subscription site (the Premium companion to this blog), we’ve researched and heard from members about countless offerings – we’ve seen the good, the bad and the ugly. The good news is there’s a ton of amazing content – both on an offline – so we don’t have to settle!

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Conference eBook Course Education 69

Bad Pitch Blog

DECEMBER 31, 2006

New Year’s resolutions are crap. It takes more than a new calendar and blind optimism to make a change in your life. But the Bad Pitch blog tries to provide timely, relevant content. Read More: One of my bosses always said you have to know the news to make the news. The end result?

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Pitching Print Media Relations Writing 40

Bad Pitch Blog

MARCH 21, 2006

But its unpredictable, er, nature provides a perfect example of how media relations teams must always be ready to adapt their pitches based on breaking news. Breaking news can render the most timely pitch irrelevant and it can create big opportunities for folks ready to respond.

Media Relations 40

Media Relations Media Pitching Industry 40

PR Conversations

AUGUST 9, 2011

This is a topic we’ve pondered among the PR Conversations team ( Judy Gombita , Markus Pirchner and Heather Yaxley ). Twitter offers potential for conferences, launches, announcements, stunts and many other PR events – and we’ve seen it used well, and badly. How should you use Twitter for public relations events?

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Twitter Social Media Conference Video 40

Bad Pitch Blog

JUNE 22, 2006

Breaking news? The Bad Pitch Blog, eventually, hopes to cover the whole enchilada so you can close the deal. tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog' Reporter: Get the spelling right so you can Google them as needed.

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Report Interviews Pitching Media Relations 40

5W PR

NOVEMBER 14, 2023

TikTok Trends on the Rise Gen Z’ers aren’t alone in their love for TikTok, but here are some of the TikTok Trends on the Rise thanks to their viewing patterns and behavior… “Me and the Devil” – Music first, then show themselves and then something that is their “devil”, aka a bad habit, something they’re addicted to.

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Trends Fashion Film Viral 78