Melissa Agnes

SEPTEMBER 16, 2014

Editor’s Note: This is a great blog post that gives you an overview of what you can do, right now, to prevent a crisis. How to avoid a public relations crisis. Everyone is using social media for marketing today. A social media manager loses their temper in a customer service post on Facebook. But, are they a crisis?

Social Media 239

Social Media Crisis Training Media 239

Mindful Marketing

MAY 8, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Businesses need to do many things well to be successful, but the most basic is getting people to buy their products. What is Excedrin thinking?!

Pharmaceuticals 65

Pharmaceuticals Education Consumer Video 65

Cision

MAY 31, 2017

The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying. And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Five minutes? One minute?

Consumer 243

Consumer Brand Branding How To 243

Bianchi Biz Blog

NOVEMBER 9, 2020

In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Not in today’s PESO PR model. PR pros around the globe are witnessing massive changes in the field. Consider that: The number of bona fide independent media outlets is declining – in the U.S.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Mindful Marketing

AUGUST 9, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence How did you earn money as a kid? Maybe you babysat, mowed lawns, or did chores around the house. Did you ever get paid to read? Probably not, but now one creative company rewards kids for reading while they get their haircut.

Corporate 85

Corporate Banking Sports Community 85

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size.

Communications 78

Communications Measurement Tools Enterprise 78

Mindful Marketing

JUNE 19, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing We used to only have to worry about the feelings of people. Now we need to be careful not to offend a brand-new category of ‘beings’—machines.

Comparison 65

Comparison Technology Google Engineering 65

Sword and the Script

MARCH 11, 2017

There is more than one way to view tools of the marketing or PR trade. There’s nothing inherently wrong with such a perspective, but it ignores the influence of technology. There’s nothing inherently wrong with such a perspective, but it ignores the influence of technology. The emphasis here is on talent or ability.

Tools 68

Tools Marketing Advertising Advertising 68

Mindful Marketing

JANUARY 5, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing ​ Do you have a resolution for 2021? According to Parade , the most popular annual self-promise is to lose weight. Actually, “laced” is an understatement.

Writing 114

Writing Customer Service System Examples 114

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). This is my annual long-read essay on the future of the PR business. It’s a work in progress. Let me know what I’ve missed. PR is a social science.

Government 103

Government Education Print Ethics 103

ReimaginePR

MARCH 17, 2015

to a closed Facebook group of PR, marketing and advertising professionals. Yet, as opinions flew, I started to notice that where they lived influenced whether they were more likely to support indiscriminately sending press releases or not. My inbox and my patience had reached capacity.

Web 120

Web Fashion Social Media Blogging 120

Shift Communications

JANUARY 19, 2016

When we ask questions, uneasiness and risk are our friends. They tell us we’re on the right path, that we are actively seeking truth, not avoiding it. I believed influencer takeovers of social media accounts worked better as a social media marketing tactic than normal organic social posting. Ask boldly.

Data 60

Data Exercises Analytics Social Media 60

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. So often, these events come as a complete surprise. It could be natural—an earthquake or a flood.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

MaccaPR

JUNE 16, 2016

Vertical social networks can help marketers break down traditional communication and access barriers by creating industry-specific havens of likeminded audiences. The Promise of Vertical Social Networks for Marketers. Vertical social networks incorporate elements of open access social media platforms – think Facebook and LinkedIn.

Social Media 48

Social Media Healthcare Marketing Media 48

PR Conversations

JANUARY 20, 2015

For example, the Canadian Public Relations Society’s Code of Ethics states that a PR professional “shall deal fairly and honestly with the communications media and the public” and “neither propose nor act to improperly influence the communications media.”. How can journalists and PR firms avoid such conflicts in future?

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

For example, the Canadian Public Relations Society’s Code of Ethics states that a PR professional “shall deal fairly and honestly with the communications media and the public” and “neither propose nor act to improperly influence the communications media.”. How can journalists and PR firms avoid such conflicts in future?

Journalism 40

Journalism Reputation Ethics Corporate 40

Doctor Spin

NOVEMBER 16, 2023

As a PR professional, I often meet with experienced, intelligent, ambitious, conscientious, creative, and highly motivated decision-makers. If you have the financial mandate to invest in public relations counsel, you’re likely to be a person of substance. What’s going on here? And is there a remedy?

eBook 52

eBook Analysis System Data 52

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution.

Brand 195

Brand Branding How To Reputation 195

Beyond PR

JUNE 1, 2017

The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying. And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Five minutes? One minute? Maybe 10 seconds?

Consumer 49

Consumer Brand Branding Reputation 49

MaccaPR

APRIL 12, 2016

And what mistakes do they wish they could have avoided – so you could benefit form their hard-won wisdom? President, ACH Communications; Chief Blogger, “Communications Conversations;” Board Member, Minnesota Interactive Marketing Association; former Account Director with Beehive PR and PR Manager with RSM McGladrey. Jorg Pierach.

Travel 48

Travel Exercises Corporate Internal 48

ZudePR

JANUARY 26, 2016

What’s the best book about your job? The one that paints the truest picture? Warts and All. Once I get to know a client/friend/social acquaintance/someone I get on with, it’s a question I always ask. I want to know the challenges they’re facing in their professional lives. I want to understand their industry. Similarities to PR.

How To 65

How To Meeting Creativity Agency 65

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. The marketing services industry is in a state of flux. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams.

Agency 40

Agency Marketing Financial System 40

Mindful Marketing

JUNE 6, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Most of us receive warnings during our lives whether they’re about talking in class, highway speeding, or forgetting to pay a bill. When the U.S. When the U.S.

Social Media 86

Social Media Corporate Media Comparison 86

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. Using that as a springboard, here are a few steps you can take to sell your content marketing plan with internal support.

Content Marketing 126

Content Marketing Marketing Case Study Internal 126

Sword and the Script

JUNE 25, 2019

Cybersecurity professionals will tell you that the risks associated with a cyber incident go beyond the direct loss of data. It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. This also brings indirect costs. This goes beyond crisis communications.

Brand 107

Brand Branding Reputation Corporate 107

Deirdre Breakenridge

MARCH 14, 2018

My blog posts focus on the intersection of social media and education. I hope the advice that I share can help you make better decisions and avoid unnecessary frustrations. I teach Communication, Public Relations, and Social Media classes at a public university in New Jersey, United States. For example, I am a Twitter chat “addict.”

Education 224

Education Community Social Media Energy 224

Waxing UnLyrical

MAY 31, 2018

We’re just trying to protect you from risks you might not even realize exist—the kinds of risks that can cost a client or your own company a lot of money. There are legal rules marketers and PR professionals aren’t always aware of, and there can be serious legal consequences if these rules are violated. It’s just not worth it!

Creativity 71

Creativity Video Interviews Blogging 71

Mindful Marketing

JANUARY 1, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Many people’s New Year’s resolutions are to eat less and exercise more. Fortunately, few people need to promise to kill less.

Privacy 72

Privacy Social Media Trends Video 72

Mindful Marketing

JANUARY 29, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Ill-intentioned people can invent some very unscrupulous schemes when they put their minds to it, e.g., Volkswagen’s infamous defeat device that intentionally tricked auto emission tests.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and the ones below represent the most useful link-building tools on the market today. Over the past ten years, I’ve tried numerous tools, and the ones below represent the most useful link-building tools on the market today. Pricing: $99/mo for Lite version 2.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

The tools ones below represent the most useful link-building tools on the market today. While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. So, the best way to generate links is to use white hat tactics to build links naturally.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

The tools ones below represent the most useful link-building tools on the market today. While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. So, the best way to generate links is to use white hat tactics to build links naturally.

Tools 62

Tools SEO Analysis Google 62

Mindful Marketing

JULY 1, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “Imitation is the sincerest form of flattery”—it is a high compliment when people respect someone’s work enough to replicate it.

Sports 77

Sports Study Technology Consumer 77

Mindful Marketing

DECEMBER 28, 2018

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence What skills did your parents teach you when you were growing up? Furthermore, some restaurants, like Dave and Buster’s , have become successful by marketing experiences alongside entrées. On May 14, 2018, the U.S.

Sports 51

Sports Internal International Study 51

Cision

MAY 3, 2017

The $776 million loss in market capitalization from a stock falling 2% will get most airline CEOs out of bed and into the boardrooms, discussing how to prevent this crisis from happening to them. If anything goes wrong, they follow procedure to correct course, or land the plane. Can we all do a collective knock on wood if possible?

Airlines 137

Airlines How To Engineering Radio 137

Mindful Marketing

NOVEMBER 6, 2022

As rapidly advancing technology helps blur lines between fact and fiction, does marketing have any obligation to stand for truth? Deception has been part of human history since the serpent misled Adam and Eve. Some telltale signs of the fakes are the model-worthy headshots, scarce background info, few existing contacts, and no recent posts.

Marketing 77

Marketing LinkedIn Technology Comparison 77

Mindful Marketing

OCTOBER 4, 2020

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing It’s comforting when a company puts society’s needs ahead of its own interests. So, why does it feel like Kentucky Fried Chicken (KFC) has served up a bucket of artificial altruism?

Publicity 84

Publicity Consumer Advertising Advertising 84