Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Enter digital PR. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand.

Digital PR 71

Digital PR Construction Case Study SEO 71

Solo PR Pro

AUGUST 24, 2021

I have a few relatively simple ideas to help bring the focus back to your customer when developing social media content. This would be a relatively easy and fantastic way to get direct access to your customers. But, putting together a simple, 10-question survey could glean a lot of insight that can drive content for months to come.

Social Media 105

Social Media Media Survey Meeting 105

Newsfile

SEPTEMBER 27, 2023

As the leaves begin to turn and a crispness fills the air, it’s time for businesses and PR professionals to turn over a new leaf as well. This is a time to embrace the vibrant opportunities that the fall season offers for PR & press releases. As a result, sales are increasing.

How To 95

How To Tourism Fashion Travel 95

Newsfile

SEPTEMBER 28, 2023

By Melissa Strle As the leaves begin to turn and a crispness fills the air, it’s time for businesses and PR professionals to turn over a new leaf as well. This is a time to embrace the vibrant opportunities that the fall season offers for PR & press releases. As a result, sales are increasing.

How To 93

How To Tourism Fashion Travel 93

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. And now onward with this month’s PR tech sum 1.

Survey 144

Survey Software B2B Pitching 144

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Jason Brown , Founder/Principal, PublicCity PR. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023.

Marketing 187

Marketing Content Marketing Data Social Media 187

The Resolution Blog

JULY 9, 2018

One of the best ways we’ve found to ensure coverage lives on once it is live is to work closely with the client to integrate it into their own channels. Can it be turned into a blog? What if it’s not 5* glowing coverage? Aisleen Bird, Marley Bird Communications When was the last time you spoke to your sales team?

Retail 168

Retail Internal International Twitter 168

Prohibition

JANUARY 30, 2024

In this blog post, we’ll explore the ins and outs of influencer marketing, highlighting the trends and strategies that will shape the industry in 2024. As we make our way into influencer marketing in 2024, it’s clear that the landscape is continually evolving. Get in touch today to find out how we could help you.

Trends 62

Trends Marketing Comparison Retail 62

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. So, it was a great opportunity for the attendees to get advice from a group of PR experts. When is the best time to do PR? It is always the right time to do PR. It is always the right time to do PR. What does PR do?

Small Business 213

Small Business Fashion Groups Local 213

Critical Mention

JULY 2, 2020

Not only do PR and marketing pros have to get their audience to listen or read about their brand, but they also have to find ways to make audiences engage with a product, fill out a form or reach out to their sales team for more information on what their company has to offer. Drives More Sales.

Marketing 89

Marketing eBook Pitching Radio 89

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. 74% of PR pros report an increase in work quality when using AI. Instead, it should only be used to supplement.

Trends 52

Trends Data-Driven PR Analytics Survey 52

PR Fuel

AUGUST 26, 2021

It’s not enough to start blogging, though. If people don’t realize your business exists, you’ll never generate leads or sales. Press release distribution services can help you appear in multiple publications at once. Appearing in front of your target audience can help you save valuable time.

Engineering 105

Engineering SEO Consumer Content Marketing 105

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. For the original blog, please visit here. Speak to your PR agency – it’s what we do. Again, speak to your PR agency – we live and breathe by it. Your PR agency will be able to guide you.

Strategy 59

Strategy Company Communications Construction 59

Cision

APRIL 30, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. That combined with its ability to drive conversions has made it a go-to medium for B2B and B2C public relations pros. Just like a blog post or white paper, the video wasn’t designed to drive sales immediately.

Telecommunications 120

Telecommunications Content Marketing B2C Video 120

Bianchi Biz Blog

DECEMBER 2, 2021

This shift is driving entirely new vehicle architectures and attracting a whole new range of software, sensor, electronics and technology suppliers into the automotive industry, as they seek emerging vehicle markets worth billions of dollars. 3) We don’t need PR, we only have 15 automaker customers, and they know our salespeople.

Automotive 68

Automotive Technology Engineering Trade Shows 68

OnePitch

OCTOBER 20, 2022

While we had pitched other outlets, the story felt like a natural fit for Fast Company: While this story – a partnership between our client, a professional sports team, a university, and other partners – was an innovation story at heart, it showcased the power of collaboration to help make this sport safer. Highlight a unique resource.

Media 96

Media Sports Agriculture Pitching 96

Sword and the Script

JANUARY 31, 2023

My last PR tech sum went up in early November – and there’s a lot that happened between then and now. I’ve teased the deals in the headline, but there are a lot of AI happenings in PR too. PR Tech Briefing]. Here’s this month’s summary of the news from the vendor community this month. to $109 million.

Software 78

Software Case Study Technology Tools 78

5W PR

APRIL 8, 2021

With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. It is also important that you know the 5 W’s. Once you know your purpose and the 5 W’s, you are ready to write. Elements of a Press Release.

Engineering 128

Engineering Writing Social Media Tools 128

Sword and the Script

MARCH 2, 2021

Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month. This also works in deal negotiation: you leak the idea that you’re up for sale as means to gain leverage in pricing the transaction. Did you know?

Company 148

Company Tools Technology Software 148

Cision

NOVEMBER 27, 2015

Cision’s 2014 State of the Media report found that 35 percent of PR professionals said sales conversion was a top priority for their team. While this may have fallen under the marketing team more so than a communications team in the past, the landscape of PR and marketing is evolving and becoming more interdependent and data-driven.

Strategy 120

Strategy How To Data Infographics 120

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology.

Software 152

Software Tools Print Technology 152

Prohibition

JULY 21, 2023

We’ve got to say it – we’re firmly team Barbie here at Prohibition PR! This was a brilliant way for AirBnb to tap into the film’s hype, giving guests the chance to live their own Barbie best lives, and it received some fantastic press coverage. And what better way to spark our interest further than by creating Barbie-themed Crocs!?

Wireless 62

Wireless Retail B2C Instagram 62

5W PR

MAY 25, 2019

One challenge every e-commerce business owner faces is how to increase online sales. The skyrocketing popularity of e-commerce has only served to make it harder for business owners to attract the visitors needed to boost online sales. It can also help to compare your posting frequency and engagement rates to those of your competitors.

Social Media 60

Social Media Strategy Marketing Media 60

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. These lay out a pretty good picture of the PR landscape. Blogs, including independent and corporate blogs, can be credible.

Survey 94

Survey Industry Leadership Study 94

Cision

OCTOBER 19, 2015

The Internet has transformed PR, which means you now need a strategy that combines PR with social and content to appeal to your audience and drive results for your business. Each speaker had a unique perspective on the topic and offered valuable insight for PR professionals looking to blend three strategies into one.

Infographics 120

Infographics SEO Engineering Strategy 120

wiredPRworks

NOVEMBER 23, 2021

On my way out the door, the cashier said, “Have a nice day!” – the only words she said the entire time I was there. Bloggers can add a static page or a link to a blog post with a welcome message and a reader’s guide. Here’s how you helped me.”. When my hard drive crashed, the repair center called to give me a replacement price.

How To 52

How To LinkedIn Local Social Media 52

Sword and the Script

JUNE 13, 2017

Content marketing is in many ways – if I can mix social science metaphors – the self-actualization of what Doc Searls & Co. This marketing philosophy fits beautifully with the B2B technology lifecycle – a long sales process with multiple reviewing departments, let alone decision makers. The 5 Stages of Grief in Content Marketing.

Content Marketing 77

Content Marketing Marketing B2B Analytics 77

5W PR

SEPTEMBER 27, 2017

Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. If you’re investing in a marketing endeavor without asking how PR can maximize results, you’re likely missing out on exposure, customers and return on investment. See our recap here.)

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . It’s not just what we think will happen, but also a reflection in some way, shape or form, of what we hope will happen. PR and communications predictions. Predictions from PR and martech providers; and.

Marketing 167

Marketing Employee Content Marketing Training 167

Newsfile

JUNE 28, 2023

7 best ways to accomplish media monitoring of your press release You’ve sent out your press release, but now what? Utilizing the 7 best ways to accomplish media monitoring will help increase the success of your press release and your overall PR and marketing efforts. What are the benefits of media monitoring?

Media 52

Media Analytics Radio Google 52

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. to generating reports to showcase how our team’s earned media, social media and marketing results have effectively translated to drive success for the brands we represent.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source.

Survey 103

Survey Marketing B2B Content Marketing 103

Cision

JULY 7, 2016

In this interview, Daniel discusses the process of building your brand, why it’s important to continue asking questions and how PR skills translate to other areas of communication. What drew you to the field of PR? I’ve now been in the education side of PR for a little over four years, and the mission of this company is so powerful.

Education 227

Education Writing Pitching Groups 227

Sword and the Script

DECEMBER 12, 2017

Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). Here we go…20 insightful PR and marketing predictions for 2018 follows below. 5) Rise of the real influencers. “A 7) Hyper-targeting drives engagement.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

MaccaPR

JUNE 23, 2021

What should every food & beverage marketer know now about product publicity, new digital tools and influencer marketing to drive sales in a post-pandemic marketplace? 1: Leaning into the Power of PR . 1: Leaning into the Power of PR . 5 Leverage the Power of Influencers. For instance.

Marketing 62

Marketing Retail Consumer Trends 62

Sword and the Script

JANUARY 8, 2019

The best remedy is to build a relationship with sales and – at the organizational or leader level – to put into place a thoughtful system for cultivating references. Putting together a simple process and recognizing those account managers that play along is a good way to get started. 1) Soft interviews on your company blog.

B2B 77

B2B Media eBook Interviews 77

Sword and the Script

APRIL 6, 2021

This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic. Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. To that end, there’s a little bit of everything in this month’s PR Tech Sum.

Media 105

Media SEO Analytics Analysis 105