PRSay

APRIL 25, 2024

For more insights on professional growth, check out the April issue of PRSA’s award-winning publication, Strategies & Tactics. Seek out relevant courses, workshops, seminars and webinars. You can even start your own publishing platforms, such as podcasts or blogs. Never expect your job to teach you everything.

Strategy 86

Strategy Brand Branding Leadership 86

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. They might be helpful to you as you continue on your path as a blogging Grasshopper. D’oh, you say. Preview before you publish.

Blogging 86

Blogging Writing Facebook Twitter 86

Solo PR Pro

MARCH 13, 2018

If the thought of slogging over a blog post makes cringe with anxiety, video marketing is another alternative. You may not want to maintain your own blog but you can take advantage of guest posting opportunities to showcase your expertise. Use your workshops to get in front of your audience. Video marketing. Content Marketing.

Leadership 62

Leadership Case Study Video YouTube 62

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. Piloting AI ™ Workshops. Piloting AI™ Workshop (beta).

Agency 84

Agency Enterprise Technology Analytics 84

Doctor Spin

DECEMBER 10, 2022

“Every once in a while I’ll sit down with a jug of Jack Daniels and a bottle of Advil and dig through old press releases to see if PR agencies have learned how to write.” — Mark Ragan This is the Reykjavik press release. For now, I’ll settle for this: I asked ChatGPT to write a press release about a fictitious hotel in Reykjavik, Iceland.

Hotels 52

Hotels Travel Resources Data 52

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. On one occasion, I was given an assignment to write something for the CEO.

Communications 148

Communications Employee Leadership Writing 148

The Hoffman Agency

FEBRUARY 16, 2021

During our agency’s famous storytelling workshop, I received some of the best advice to date – practice your creative writing everywhere. You become hyperaware of writing styles and learn how create your own. The post Practicing Creativity appeared first on "What's HAppening" Blog.

Creativity 69

Creativity Storytelling Agency Journalism 69

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Contently - Strategy

JANUARY 26, 2023

An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog. Bonus points if you can identify people who already have experience sharing their ideas in some way, whether on stage, in writing, or in front of a camera. Create content.

Leadership 145

Leadership Content Marketing Healthcare Google 145

PRSay

JULY 18, 2017

That previous paragraph was hard to write because if you go back to my original pitches, and even to the early days of me blogging about pitching, that’s exactly how I used to express myself. It’s also how most PR pros write pitches and follow-up emails today. I was bleeding insecurity all over the page.

Pitching 126

Pitching Writing Examples Media Relations 126

Waxing UnLyrical

JANUARY 14, 2011

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog. LinkWithin.

Blogging 93

Blogging Facebook Twitter Measurement 93

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. I will never again trust a review this individual writes. Simple, right?

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

JANUARY 18, 2011

What this does is let you select a certain number of blogs from your blogroll, and only that number of blogs will be displayed. Being a non-geek, I had no idea that WordPress’ WSYWIG editor has a lot more options than show up in your “kitchen sink&# when you’re writing posts. Which means it’s very long.

Blogging 81

Blogging Facebook Twitter Measurement 81

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. And they wouldn’t bother to poke around on the blog to find it.

Blogging 96

Blogging Facebook Twitter How To 96

Presspage

JULY 25, 2018

You’d love to get that major publication or TV network to cover your event, embed your video or quote your chief executive in an economic forecast story. Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. How to stand out?

Wikipedia 103

Wikipedia Writing Video Report 103

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Regardless, thanks for visiting!

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

DECEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? And that is what is really key in the “new&# public relations world.

Publicity 95

Publicity Facebook Twitter Measurement 95

Waxing UnLyrical

OCTOBER 14, 2010

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. When it comes to blogging, anyone can compile data and churn out a post.

Blogging 71

Blogging Twitter Creativity Facebook 71

Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Here are three.

Publicity 86

Publicity Creativity Measurement Twitter 86

Waxing UnLyrical

FEBRUARY 1, 2011

Here are the questions I asked Seth today (and so many other folks responded too): What is your definition of outcomes in public relations? I know web analytics is an area many public relations practitioners have questions about, so if you have a question you’d like Jim to answer, how about bunging it in here? pts Settings.

Measurement 77

Measurement Publicity Web Analytics 77

Doctor Spin

APRIL 17, 2023

Host free webinars or workshops on a topic related to your industry. Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website. Please support my blog by sharing it with other PR- and communication professionals.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

NOVEMBER 19, 2010

Acknowledge the rumors and talk with others through your social media outposts: express your thoughts on Twitter, release a video on YouTube, or publish a blog post. Addressing them in a timely manner is a critical function of public relations. The rumors have already disseminated. Regardless, thanks for visiting!

Publicity 77

Publicity Reputation Crisis Communications Film 77

Mindful Marketing

JULY 16, 2022

The company that found itself the focus of the humiliating headline was none other than Ernst & Young (EY)—one of the Big Four public accounting firms. Nearly 90 percent of the students in my undergraduate ethics course are accounting majors, and most look to land jobs in public accounting. the list goes on.

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Solo PR Pro

JUNE 19, 2018

There are a million ways to approach business development – writing, speaking, training, direct mail, advertising, and more – and they all work. If they are not active on Twitter do further research to explore ways to connect such as LinkedIn, through their blog or even email. Visit client industry association blogs and websites.

LinkedIn 40

LinkedIn Twitter System Conference 40

Waxing UnLyrical

MARCH 14, 2012

February came and went and I didn’t write a valentine for the International Association of Business Communicators (IABC). I recently went to a workshop (a pilot program) that trains members how to evaluate IABC award entries consistently. Shanan Sorochynski manages the University of Regina’s first official blog: YOURblog.

Hotels 67

Hotels Internal International Training 67

Bad Pitch Blog

AUGUST 17, 2010

t ton of money tied up in the distribution of press releases --from the agencies writing them and the blogs, conferences, workshops, e-books and teleseminars offering tips on how to write better press releases to the wire services and media databases helping to push them out (more than 2,000 each day on average I''m told).

Conference 75

Conference Writing Social Media Industry 75

Cision

JUNE 6, 2017

The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Aligning with a celebrity can also be risky if a personal life turned scandalous and dominates the news and public opinion. “Influence” tends to be jammed into one big category when in fact, it’s nuanced.

Marketing 239

Marketing Television Handbook Web 239

Mindful Marketing

JUNE 15, 2015

Drew launched his agency’s blog in 2006 and it has been on the AdAge Top 150 since the list’s inception. Drew launched the AMI blog in 2012 as a resource to agency leaders. Publications like The Washington Post, Forbes, Entrepreneur and others have invited Drew to write for them as well. His first book, 99.3

Interviews 50

Interviews Marketing Financial Insurance 50

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? Regardless, thanks for visiting! link] Nov.

Measurement 102

Measurement Blogging Tourism Social Media 102

Waxing UnLyrical

DECEMBER 21, 2018

You need to plan, then write your strategy based on these findings. Measurement, which can be a very descriptive and granular process, is a separate activity and not a focus of this blog post.). After all this work has been done, you can start writing a strategy with tactics which will be sure to advance your brand or initiative.

Strategy 88

Strategy Analysis Small Business Measurement 88

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. Your keywords might be “social media for non-profits.&#

Google 109

Google SEO Engineering Measurement 109

Waxing UnLyrical

DECEMBER 12, 2011

They might blog. An online community, particularly one built on a public platform, won’t know and won’t be available for all the nitty-gritty details. Erin helps people to use the written word more effectively and does so through one-on-one coaching, workshops, and seminars. The local culture may not be welcoming.

Community 86

Community Local Meeting Writing 86

Stephen Waddington

JUNE 26, 2018

AI is already writing news reports for the Associated Press, creating and optimising ads on Facebook, and producing movies such as Zone Out. I try and spend at least 90 minutes a day reading, and deconstructing information via my blog. #2 The CIPR #AIinPR team has developed a five point scale to describe the sophistication of tools.

Ethics 69

Ethics Analysis Technology Data 69

MaccaPR

NOVEMBER 18, 2020

But when Dingle performed for the public (that’s you), he limited himself to fewer than six tricks. Too much marketing content – from blog posts to YouTube videos – is sleep-inducing and humorless. That stuck with me, I tell magicians at my workshops, you’ll never be good, you can only be better.

Marketing 62

Marketing Agency Video Brand 62

Waxing UnLyrical

NOVEMBER 4, 2015

PR school taught people why great writing is an essential part of the profession. I still can’t believe that when I started my blog, I was arrogant enough to think that words were enough and didn’t want to use images. A few years ago, I sat in on a workshop by Paul M. And in many ways it still is. Pretty pictures.

Mobile 40

Mobile Film Media Training Video 40