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The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media

Sword and the Script

Examples: website, blog, resource page, content hub, newsletter Benefits: You have complete control over the content including the quality, timing, context, and presentation. Pro tip: If you publish a blog, burn an RSS feed and hook to up to a third-party email tool like MailChimp or Mad Mimi to automatically deliver email new posts.

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Using media monitoring and social listening for PESTLE analysis

Onclusive

Welcome back to our blog series about managing corporate reputation with PESTLE analysis! Onclusive provides unified earned, owned and social media monitoring with the most complete and accurate news and social media coverage available across digital, newswire, print, broadcast, radio, and all major social platforms.

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These Emerging Technologies Are Shaping Defense Tech PR

5W PR

The advancements in AI, hypersonic missiles, directed energy weapons (DEWs), networks, drones, biotechnology, and materials science present both unprecedented opportunities and ethical challenges. The post These Emerging Technologies Are Shaping Defense Tech PR appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Earned Media, Shared Media, and Owned Media: What’s the Difference?

5W PR

This may include print media, digital platforms, websites or social media pages, as well as all the content on those channels. Other effective forms of owned media could include white papers, presentations, e-Books or other forms of brand-controlled content.

Media 103
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Why we know everything – and nothing – about the Met Gala

PR in High Definition

Guests are strictly forbidden to post anything that goes on behind the Met steps, and only a handful of highly curated glimpses are presented to us via Vogue’s social media. It seems that the Met Gala isn’t just an ode to fashion. However, it’s no surprise that the Met Gala wants to be perceived as an exclusive event.

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What’s Going On With Media – And How Does It Impact Your Public Relations Strategy?

Stern + Associates

But social platforms are totally different from newspapers or websites: they require small, bite-sized presentations of news, increasingly in video rather than text form (though they will usually link text-based articles on the media outlet’s website).

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Why Human Analysis is Key to Powerful PR Measurement

Burrelles Fresh Ideas

These include the standard data most media monitoring firms provide, like media coverage volume (aka “counting clips”), impressions (circulation in print), ad value (or ‘media cost’). For instance, a statement like “That was a fascinating presentation” could be delivered with genuine curiosity or with a hint of boredom.