Onclusive

JUNE 15, 2022

In our June blog series, we’ll be discussing how PR can measure up to marketing and, ultimately, how PR teams can work closely with marketing to demonstrate to the CMO and CEO that PR is a business growth driver. However, the integration process can be challenging. The post How does PR fit into marketing appeared first on Onclusive.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

In our June blog series, we’ll be discussing how PR can measure up to marketing and, ultimately, how PR teams can work closely with marketing to demonstrate to the CMO and CEO that PR is a business growth driver. However, the integration process can be challenging. Developing stakeholder trust.

Marketing 195

Marketing Measurement Advertising Advertising 195

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. The Media Relies on Visual Storytelling. In our 2017 State of the Media Report , we learned that 71 percent of journalists “always or often” use multimedia in their stories.

How To 282

How To Storytelling B2C Measurement 282

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. Storytelling is the engine of PR.

Writing 147

Writing Storytelling Pitching Creativity 147

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The internet and social platforms are key tools for storytelling, brand management and connection. Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video. Many reporters are under pressure to build their own brands and they’re particularly active on Twitter.

Analytics 170

Analytics Tools Social Media Trends 170

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. The story, about the tyranny of “Silicon Valley Time,” was widely read and shared then.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Cision

AUGUST 11, 2016

Search Engine Journal. Seth’s Blog. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. TopRank Marketing Blog. “It’s HubSpot Blog. Marketo Marketing Blog. SEOBook Blog. The Convince & Convert Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. It could be a way to cut through the clutter since reporters are deluged with pitches.

Survey 96

Survey Industry Leadership Study 96

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. The story, about the tyranny of “Silicon Valley Time,” was widely read and shared.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Cision

APRIL 22, 2015

Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. A premier conference for reporters, bloggers and podcasters, the gathering hosted over 3,000 attendees over four days of sessions. See all of Ekaterina’s visual storytelling tips here. Click here to tweet this! ).

Media 120

Media Storytelling Content Marketing Journalism 120

Cision

JUNE 25, 2015

This practice has another added benefit for PR pros: today’s reporter is expected to drive traffic to his or her news outlet. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Blog about the coverage. Report back to leadership.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Barokas

DECEMBER 5, 2019

PR people outnumber reporters six to one. Some bloggers hold as much or more sway than a top New York Times reporter. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Do you have a strong story and storytellers?

Strategy 78

Strategy Media Storytelling Pinterest 78

Ishmael's Corner

JANUARY 25, 2015

As reported in the Omaha World Herald , Buffett thought for a few seconds and then reached for the stack of reports, trade publications and other papers he had brought with him. Here are seven suggestion that deplete my stash of 3M stickers often highlighting storytelling techniques: 1. After all, we’re students of media.

Communications 60

Communications Storytelling Web Journalism 60

Beyond PR

AUGUST 11, 2016

The Wall Street Journal reported last month that 14 percent of U.S. Because of communication channels like Snapchat, today’s audiences expect more from your brand storytelling. You can also catch her sharing the latest news in journalism and blogging on @BeyondBylines. Download our Buyer 2.0

Storytelling 40

Storytelling Brand Branding Journalism 40

Solo PR Pro

DECEMBER 27, 2022

They've created phenomenal projects for clients ranging from DEI reports to toolkits and presentations to their own agency's 2022 visibility plan. Gayle also won three first place, four second place, and two third place awards for journalism and public relations entries at the San Diego Press Club Journalism Awards.

Print 58

Print Financial Journalism Healthcare 58

PR Conversations

JANUARY 20, 2015

Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor. When trust in journalism is broken, everyone loses. The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor. When trust in journalism is broken, everyone loses. The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

Landis PR

DECEMBER 20, 2021

billion mark in July 2019, as reported by WeAreSocial. From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Corporate blogs are the norm. Photo courtesy of Pexels. By Robin Carr, LCI.

Social Media 52

Social Media Brand Branding Customer Service 52

The Hoffman Agency

FEBRUARY 21, 2023

I decided to give journalism a try and in my introductory course quickly realized that perhaps I wouldn’t be the best news reporter. The Hoffman Agency stood out to me due to its driving mission of storytelling and its welcoming culture. The post Stumbling into Tech PR appeared first on "What's HAppening" Blog.

Wireless 36

Wireless Internal International Software 36

PRSay

JANUARY 3, 2018

Artificial intelligence also has the potential to revolutionize journalism. Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information.

Publicity 167

Publicity Social Media Television Measurement 167

Landis PR

OCTOBER 25, 2021

January of 2020 was when the first reported cases of COVID appeared in the U.S. Support the businesses that report your news. Embrace storytelling. Begin with goals, find a metric to measure against them and report. The rise of “good news journalism” presents another opportunity for media outreach. Measure. .

Healthcare 98

Healthcare Communications Measurement Resources 98

Onclusive

MAY 10, 2017

My coworker Rachel Berk explained this well : “Sure, we attend some high-brow events, tech conferences can be thrilling, and every once in a while you may find yourself giddy with excitement if a New York Times reporter likes one of your tweets. But these are the exceptions, not everyday occurrences.”.

Trends 150

Trends Publicity Data-Driven PR Government 150

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. New York Fashion Week was Feb. Katherine Ellis.

Training 97

Training Brand Branding Fashion 97

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. How will your background in journalism give you an edge in this role? They’re the best reporters. And storytelling is a key part of that.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Barokas

JANUARY 9, 2019

But if your spokesperson has gone through media training and is still struggling to keep reporters engaged or tell the brand story in a way that resonates, don’t be afraid to find someone else to step in. Do you have a strong story and storytellers? If you don’t know who cares and why they care, then you can’t expect a reporter to.

Strategy 60

Strategy Media Pinterest Storytelling 60

Sword and the Script

DECEMBER 4, 2018

Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. 12) Reporters say getting the story right matters more than getting it first. based reporters said, “fake news is making readers more skeptical than ever about what they read and see” and … “A majority (78%) of U.S.-based

Survey 104

Survey Marketing B2B Content Marketing 104

Bianchi Biz Blog

MARCH 11, 2024

I am currently a news anchor and automotive reporter for NEWSnet. As an automotive reporter I cover anything from mobility and electrification, to artificial intelligence and product pieces. As an automotive reporter I cover anything from mobility and electrification, to artificial intelligence and product pieces.

Automotive 92

Automotive Meeting Report Journalism 92

Presspage

APRIL 11, 2019

Ultimately, a PR strategy is created through storytelling. Today’s consumer receives their news and content from a multitude of sources including social media, blogs and podcasts. So, how do you create a strategy? This is your chance to tell your audience about who you are, what you do, and why you should matter to them.

Strategy 76

Strategy eBook Consumer Fashion 76

OnePitch

APRIL 14, 2022

to generating reports to showcase how our team’s earned media, social media and marketing results have effectively translated to drive success for the brands we represent. News & World Report. We read that you are a strong B2B health writer and storyteller. Want more blogs like this? Want more blogs like this?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . There is no order of merit to the predictions below, I’ve merely listed them in the order in which they were received.

Marketing 215

Marketing Content Marketing Social Media Employee 215

The Hoffman Agency

AUGUST 12, 2019

However, when you assemble communicators and writers in a room for an hour, the conversation is bound to bloom into the intricacies of storytelling. . Here are three takeaways Kara shared as she gave a peek behind the doors of Bloomberg and into some great trends in storytelling. .

Storytelling 28

Storytelling Trends Media Training Report 28

Flatiron Communications

JULY 5, 2022

Of course, this media-obsessed PR person took note of the scores of top tier journalists moderating, reporting, and/or speaking on stage. I gravitated to the Centre Stage, but checked out the PandaConf (ad/marketing), and FourthEstate (media/journalism) stages. Here’s a link to The AP’s blog post on the session. Notably, Ms.

Conference 36

Conference Journalism Web Comparison 36

David PR Group

AUGUST 4, 2014

My last post focused on how storytelling needs to return to marketing , but we also need to develop our distribution channels so our story is widely consumed by our target audience. Our “partners” were media outlets and reporters and editors who worked for them. How do you do it? I would be happy to hear from you.

Television 76

Television Groups Storytelling System 76

Communications Conversations

DECEMBER 5, 2019

This role is connected to many communications avenues – our Room & Board Careers website , our employer-related social media channels, developing employer brand-related content for our blog and social media sites, producing collateral and more. But one thing that ties into so many of my upcoming projects is storytelling.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Beyond PR

MARCH 14, 2016

He was previously a technology editor at Quartz and has been reporting on technology for over a decade with jobs at Forbes.com and Business Insider. He most recently covered men’s fashion at The New York Times, T Magazine, The Wall Street Journal and The Cut. The magazine will celebrate its 170 th anniversary later this year.

Fashion 40

Fashion Tourism Media Journalism 40

The Hoffman Agency

AUGUST 19, 2019

You may have seen in the Holmes Report that Chris Owen recently joined The Hoffman Agency as director, UK. You can listen to the first part here , in which Chris introduces himself and discusses the reasons why he joined The Hoffman Agency and how the quest for great stories led him to pursue a career in PR over journalism.

Journalism 28

Journalism Agency Report Blogging 28