Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 178

Survey Marketing B2B Study 178

PR 20/20

MARCH 30, 2016

In a recent blog post , Paul Roetzer articulates the challenge: “There have never been more choices for marketers. Check out more information about PR 20/20’s Marketing Growth Hackathon model in this blog post or this free webinar. Resources and Templates for Marketing Acceleration. 15 Free Infographic Templates in PowerPoint.

Resources 40

Resources Marketing Pinterest eBook 40

Burrelles Fresh Ideas

JUNE 13, 2023

In fact, we put together ten powerful tips that will help boost your efforts even when resources are limited. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PR 20/20

MAY 16, 2023

In today's fast-paced business landscape, associations and organizations face the constant challenge of maximizing their marketing and sales efforts while operating within limited resources. From there, if you have limited resources, consider focusing your activities on the channels already driving leads instead of on the ones that don't.

Marketing 69

Marketing eBook Resources Tools 69

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. As a bonus, explainer and demo videos can also reduce the resources needed for various other corporate functions like onboarding and customer service.

Video 149

Video Case Study Agriculture B2B 149

PR 20/20

FEBRUARY 7, 2023

Potential customers will spend this portion of their journey looking for resources, opinions, insights, and answers specific to their needs. Blog posts A blog is great for addressing your prospective customer's specific pain points. The best way for a user to understand their problem is through research.

Examples 52

Examples eBook Infographics Analytics 52

Shift Communications

JANUARY 2, 2019

Objectives must be specific and measurable. Decisions need to be made in advance of creating content: Ask yourself if there are internal resources internal available to develop the content and determine a budget for creative executions. Measure and Improve. All good plans start with clear goals in mind. Make the goal actionable.

Analysis 95

Analysis Infographics Internal International 95

Presspage

AUGUST 12, 2020

While it’s unlikely most companies will have the resources to hire a UX Designer just for their newsroom, PR teams can take it upon themselves to learn the basics of UX and keep them in mind for their campaigns. What is UX?

Brand 117

Brand Branding Infographics Analytics 117

Contently - Strategy

NOVEMBER 8, 2023

Blog Posts: Blog posts are a timeless medium that continues to engage audiences through informative narratives and thought leadership while also boosting SEO rankings and brand awareness. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding.

B2C 52

B2C Case Study B2B Content Marketing 52

Contently - Strategy

OCTOBER 4, 2023

But it can also be challenging at times, especially in today’s market with ambitious revenue goals and tight talent resources. There’s usually endless potential to break down your content pillars into core topics and subtopics for eBooks, webinars, blogs, social campaigns, and so on.

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

Rock the Status Quo

FEBRUARY 23, 2015

Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. It has three parts, but if time is short, start with Part Three: Marketing Measurement: Implementing Metrics That Matter. Good stuff, Cyberalert! Ask Gini Dietrich. Digital PR'

eBook 100

eBook Digital PR Handbook Content Marketing 100

Presspage

AUGUST 12, 2020

While it’s unlikely most companies will have the resources to hire a UX Designer just for their newsroom, PR teams can take it upon themselves to learn the basics of UX and keep them in mind for their campaigns. What is UX?

Brand 78

Brand Branding Infographics Analytics 78

Waxing UnLyrical

AUGUST 29, 2019

This is a sign that their audience hasn’t grown organically and you have to ask yourself what other measures they might have taken to boost their numbers. Infographic via smallbizgenius. Her mission is simple: to connect small business owners with the best tools and resources to help them thrive. Engagement is Low.

How To 74

How To Infographics Sports Small Business 74

PR 20/20

JUNE 27, 2017

Or is this the first time you’re considering offering a blog or resource section on your site? In April 2017, there were 345 million Tumblr blogs alone, which means there’s a lot of content to compete with these days. If you’re looking for a new editorial approach, you’ve found the right resource. Multi-page guide.

SEO 60

SEO Engineering Blogging Infographics 60

Stern + Associates

AUGUST 13, 2014

Creating compelling and convincing content – from articles and interviews, blogs and videos, presentations and events, white papers and newsletters – is the first step. Develop a supporting video or other multimedia tool, such as a chart or infographic, that helps further explain the ideas and/or provides extra, valued-added information.

Leadership 81

Leadership Reputation Measurement Video 81

Beyond PR

SEPTEMBER 13, 2016

For far too long, brand communicators and marketers have been pushed to create, create, create – be it press releases, blog posts, videos, infographics, etc. For instance, let’s say that views to your blog posts have increased month over month for the past year. And after that? You guessed it: More content.

Resources 40

Resources Analytics Measurement Infographics 40

Shift Communications

AUGUST 12, 2015

One of the most consistent blog topics I’ve been seeing the past 3-6 months has centered around content strategies. The four key takeaways for me were: PR is getting it re: measurement. Most of these posts center on questions around things like content volume, distribution, channel selection and engagement metrics.

Mobile 60

Mobile Strategy SEO YouTube 60

Cision

AUGUST 26, 2015

We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Seth’s Blog: Every marketing challenge revolves around these questions [link]. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ?

Social Media 120

Social Media Twitter Media Nonprofit 120

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. When you can, offer high resolution photos, videos or infographics. On the contrary, it’s meaningful content to excite your audience with measurable impact. Sometimes, an image can even spark an idea for a story.

Creativity 100

Creativity Pitching Writing Conference 100

Buzzstream

FEBRUARY 15, 2024

Above Average Page Authority or URL Rating Page Authority (PA) is Moz’s measure of a page’s ability to rank based on several factors, and URL Rating (UR) is Ahref’s based again on the strength of the backlink profile. A user clicks into our blog home and then the featured quality links post. Both are on a 100-point scale.

How To 71

How To SEO Google Examples 71

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. After all, as the old proverb goes: “What gets measured gets managed.”. Next, further assess your business using the resources offered exclusively in the Performance Pack. It features resources for: Marketing team assessment.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. The key for reactive campaigns like this is to keep concepts simple and to ensure there’s minimal resources needed. Infographics. These are: Improving a client website’s rankings.

Digital PR 170

Digital PR Industry Strategy Film 170

Shift Communications

APRIL 23, 2015

As the communications industry continues to change and to adapt to digital environments, these are the key skills/specialties that I see as key to communicators: Analytics : The ability and necessity to measure results in a digital environment is stronger than ever. Find photographers that you respect and study their craft.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Beyond PR

NOVEMBER 15, 2016

For example, in our blog post Metrics That Inform vs. Metrics That Prove: A Guide for Content Marketers , we covered how to maintain a balanced approach to measurement to show your marketing’s impact, as well as grow it over time. It is important to decide which medium you will use (picture, video, infographic, etc.)

Case Study 40

Case Study Mobile Local Content Marketing 40

PR 20/20

AUGUST 11, 2016

Modern marketers are expected to master both traditional and digital skills to deliver measureable results. To address the widening talent gap, forward-thinking organizations must stay on the lookout for adept professionals equipped with the necessary skills and demeanor to turn their ideas into actions, and actions into measurable outcomes.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Modern marketers are expected to master both traditional and digital skills to deliver measureable results. To address the widening talent gap, forward-thinking organizations must stay on the lookout for adept professionals equipped with the necessary skills and demeanor to turn their ideas into actions, and actions into measurable outcomes.

Marketing 40

Marketing Mobile Engineering Technology 40

PR Fuel

MARCH 17, 2020

You don’t have to devote all your resources to one type of promotion. It might mean providing quick tips in a video or on an infographic. One of the primary resources used by both big and small businesses is the media. For example, you might put up a recipe for “Town’s Best Barbecue Sauce” on your blog.

Publicity 66

Publicity Small Business Advertising Advertising 66

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. These stories lead to conflicts of interest.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Cision

SEPTEMBER 7, 2016

This marketing software company understands the value of providing useful resources, and has invested heavily in its marketing library of resources. Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. How to Measure Guest Posting ROI. Design a website. The cost: Free.

Resources 120

Resources Marketing Small Business eBook 120

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. These stories lead to conflicts of interest.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Waxing UnLyrical

MAY 22, 2011

Why: someone actually wrote a whole post… on a blog for lawyers… about a ponytail. Infographic marketing tips: 11 ways to promote , by Lee Odden. Why: really smart, and reminds me that I need to learn how to create an infographic (anyone want to give me a few tips?). from Lawyerist.

Infographics 66

Infographics Social Media Course Blogging 66

Beyond PR

JANUARY 30, 2018

When it comes to competing for marketing budget and resources, marketing leaders expect to compete on “a level playing field” and yet that has not been the case for senior PR/comms managers. Cision Impact: True Measurement of Earned Media Value . More specifically, Cision Impact Reports track: 1. Turning Point.

Measurement 75

Measurement How To B2C Infographics 75

ReimaginePR

AUGUST 29, 2016

In social media, it’s more important to build a relationship with your audience by defining yourself as a trusted and authoritative resource on your subject matter. You want your audience to think of you as the definitive resource on whatever topic. You’ll do that by loading them down with tons of valuable content.

Social Media 149

Social Media Marketing Media Facebook 149

Rock the Status Quo

JULY 30, 2015

The below infographic outlines the major issues pretty well. I’ve invested years building Twitter presence that helps me curate content and grow reach of my own blog posts, and have maintained a Twitter chat for over two years now called #PRprochat. Twitter blogs , and I didn’t even know it! It’s baffling.

Education 100

Education Social Media Twitter Content Marketing 100

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. You can’t improve what you don’t measure. Choose workflow experiments. Assign project teams.

How To 60

How To Software System Employee 60

MaccaPR

OCTOBER 17, 2016

With more and more companies embracing a sustainability philosophy, there are a lot of resources available to you as you begin your quest, all developed by top communicators from around the world. Key to a corporate sustainability report is knowing what data points should be measured. Collect Data.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48