5W PR

JULY 15, 2020

The media kit featured in Stripe’s newsroom offers resources, press coverage, user stories, and brand assets all in one place. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand. Measuring Media Kit Success. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

PR 20/20

MAY 16, 2023

In today's fast-paced business landscape, associations and organizations face the constant challenge of maximizing their marketing and sales efforts while operating within limited resources. From there, if you have limited resources, consider focusing your activities on the channels already driving leads instead of on the ones that don't.

Marketing 69

Marketing eBook Resources Tools 69

PR 20/20

JULY 5, 2023

Examples include calculators, assessments, interactive videos, animated infographics, clickable flowcharts, quizzes, and more. In that case, you may consider an interactive infographic that offers plenty of resources to establish yourself as the thought leader in their area of interest. But does it work?

How To 71

How To Infographics Data Web 71

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

Burrelles Fresh Ideas

JUNE 13, 2023

In fact, we put together ten powerful tips that will help boost your efforts even when resources are limited. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Presspage

AUGUST 12, 2020

While it’s unlikely most companies will have the resources to hire a UX Designer just for their newsroom, PR teams can take it upon themselves to learn the basics of UX and keep them in mind for their campaigns. What is UX?

Brand 117

Brand Branding Infographics Analytics 117

Sword and the Script

DECEMBER 22, 2020

Another one-third (33%) say they report to the CEO, while the remainder is spread across other reporting structures including the COO (7%), human resources (5%), strategy (5%) and legal (3%). The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents.

Survey 176

Survey Marketing B2B Study 176

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. As a bonus, explainer and demo videos can also reduce the resources needed for various other corporate functions like onboarding and customer service.

Video 149

Video Case Study Agriculture B2B 149

The Proactive Report

FEBRUARY 20, 2017

Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. When they get there offer them easy-to-use resources that will help them do their job. Every strategy needs goals so that you can measure your progress. Make your newsroom easy to find on your site.

Digital PR 113

Digital PR System Infographics Banking 113

Cision

APRIL 7, 2017

It’s about being a memorable and a valuable resource. Focused campaigns are the most impactful and easier to measure to determine whether the program was effective enough to duplicate. What gets measured gets improved! You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228

Pitching Agency Social Media Creativity 228

Shift Communications

JANUARY 2, 2019

Objectives must be specific and measurable. Decisions need to be made in advance of creating content: Ask yourself if there are internal resources internal available to develop the content and determine a budget for creative executions. Measure and Improve. All good plans start with clear goals in mind. Make the goal actionable.

Analysis 95

Analysis Infographics Internal International 95

ImPRessions - Crenshaw Communications

JUNE 6, 2017

The average award entry takes a couple of days to put together, but you can cut that time dramatically by staying on top of resources from the outset. Most competitions look to see how your team’s strategy was successfully implemented to produce measurable business results against a specific target audience.

B2B 168

B2B Video Exercises Infographics 168

PR 20/20

FEBRUARY 7, 2023

Potential customers will spend this portion of their journey looking for resources, opinions, insights, and answers specific to their needs. Infographics and checklists Visual aids like infographics break down complex information into easily digestible pieces. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Critical Mention

OCTOBER 24, 2019

Luckily, the internet provides many educational resources to them in the loop. Consider using these excellent resources: 4 tips for finding fantastic free photos. Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Presspage

AUGUST 12, 2020

While it’s unlikely most companies will have the resources to hire a UX Designer just for their newsroom, PR teams can take it upon themselves to learn the basics of UX and keep them in mind for their campaigns. What is UX?

Brand 78

Brand Branding Infographics Analytics 78

Rock the Status Quo

AUGUST 19, 2015

I came across this interesting infographic (below) from BusinessWire this morning. What would happen if success of a story for a local news station were measured on local impact? Is it even possible with the direction we are heading for budgets, revenue and newsroom resources? It’s a simple metric – easy to track.

Local 100

Local Journalism Infographics Social Media 100

Cision

OCTOBER 19, 2015

There are some statistical reasons that trying to emulate Rihanna or Vin Diesel may not be the best use of resources or even the most effective means for outreach. You don’t need to look further than most infographics to find statistics whose datapoints contradict each other. Looking for new ways to measure your PR efforts?

Social Media 120

Social Media Strategy Media Facebook 120

Deirdre Breakenridge

SEPTEMBER 12, 2019

Ever wonder which tool is most effective to create infographics, manage social media channels, or record the clearest podcast? Leading the Twitter chat discussion, sponsored by @spinsucks, will be Syracuse University @NewhousePR Professor @GinaLuttrell sharing her favorite go-to resources. On Thursday, September 26th at 12:00 p.m.

How To 44

How To Resources Infographics Tools 44

Cision

NOVEMBER 2, 2015

Without code your sample size may be limited (especially if you’re cutting and pasting from Excel), but as a communication professional you’ll be able to provide more engaging resources to journalists and to the public. Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Datawrapper.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Without code your sample size may be limited (especially if you’re cutting and pasting from Excel), but as a communication professional you’ll be able to provide more engaging resources to journalists and to the public. Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Datawrapper.

Data 120

Data Tools Google Examples 120

ImPRessions - Crenshaw Communications

MARCH 10, 2017

For example, heightened exposure has helped elevate indie tech reviewer Carley Knobloch, who parlayed her posts into many on-air television spots as an expert media resource. By being a good guest blogger and adding value to someone else’s blog, you will build relationships and grow your audience. Always add value.

Blogging 136

Blogging Writing Engineering Analytics 136

PRSay

JUNE 26, 2016

For a minimal investment of time and resources, you learn more about your audiences, create more compelling stories, uncover potential damaging issues, deliver better experiences that result in stronger relationships and trust, and have the flexibility to adjust your messaging in real-time for greater results.

Social Media 113

Social Media Media Infographics Community 113

Waxing UnLyrical

AUGUST 29, 2019

This is a sign that their audience hasn’t grown organically and you have to ask yourself what other measures they might have taken to boost their numbers. Infographic via smallbizgenius. Her mission is simple: to connect small business owners with the best tools and resources to help them thrive. Engagement is Low.

How To 74

How To Infographics Sports Small Business 74

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Rock the Status Quo

FEBRUARY 23, 2015

Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. It has three parts, but if time is short, start with Part Three: Marketing Measurement: Implementing Metrics That Matter. Good stuff, Cyberalert!

eBook 100

eBook Digital PR Handbook Content Marketing 100

Shift Communications

AUGUST 12, 2015

The four key takeaways for me were: PR is getting it re: measurement. Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit. The power of visuals and mobile.

Mobile 60

Mobile Strategy SEO YouTube 60

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

Beyond PR

SEPTEMBER 13, 2016

For far too long, brand communicators and marketers have been pushed to create, create, create – be it press releases, blog posts, videos, infographics, etc. The resources you’re able to commit to create the experience your audience deserves. That is because you need to invest your resources in the overall user experience.

Resources 40

Resources Analytics Measurement Infographics 40

PR 20/20

OCTOBER 31, 2017

After all, as the old proverb goes: “What gets measured gets managed.”. Next, further assess your business using the resources offered exclusively in the Performance Pack. It features resources for: Marketing team assessment. cool templates for infographics, social media, etc).

Enterprise 57

Enterprise Tools Strategy Marketing 57

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. The key for reactive campaigns like this is to keep concepts simple and to ensure there’s minimal resources needed. Infographics. These are: Improving a client website’s rankings.

Digital PR 170

Digital PR Industry Strategy Film 170

Stern + Associates

AUGUST 13, 2014

Develop a supporting video or other multimedia tool, such as a chart or infographic, that helps further explain the ideas and/or provides extra, valued-added information. Can Thought Leadership Be Measured? In fact, measuring thought leadership is a little like those “George Washington Slept Here” signs that dot the eastern states.

Leadership 81

Leadership Reputation Measurement Video 81

Buzzstream

FEBRUARY 15, 2024

Above Average Page Authority or URL Rating Page Authority (PA) is Moz’s measure of a page’s ability to rank based on several factors, and URL Rating (UR) is Ahref’s based again on the strength of the backlink profile. Maps, “re-imagined as” concepts, and traditional infographics all fall under that shareable graphic bucket.

How To 71

How To SEO Google Examples 71

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics.

Creativity 100

Creativity Pitching Writing Conference 100

PR 20/20

JUNE 27, 2017

Or is this the first time you’re considering offering a blog or resource section on your site? If you’re looking for a new editorial approach, you’ve found the right resource. Want to build a full inbound strategy in 2017 that's measurable, attainable, and above all, actionable? Is your site’s content going stale?

SEO 60

SEO Engineering Blogging Infographics 60

Beyond PR

NOVEMBER 15, 2016

For example, in our blog post Metrics That Inform vs. Metrics That Prove: A Guide for Content Marketers , we covered how to maintain a balanced approach to measurement to show your marketing’s impact, as well as grow it over time. It is important to decide which medium you will use (picture, video, infographic, etc.)

Case Study 40

Case Study Mobile Local Content Marketing 40

Sword and the Script

MARCH 19, 2018

Ned is a retired senior naval officer who launched the “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR pros looking for work. The survey was conducted by yours truly and in collaboration with Ned Lundquist, an IABC Fellow , and the community of communicators he’s built over the last 18 years or so.

Survey 71

Survey Trends Communications Storytelling 71