Sword and the Script

JUNE 13, 2023

If they ask for an interview, make it easy for them to arrange a time. Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. Research, read, be active in the respective community and write compelling pitches. When you receive a reporter’s inquiry, respond as soon as possible.

Journalism 129

Journalism Media Relations Report Media 129

Communications Conversations

APRIL 30, 2019

It’s just good, old-fashioned hard-core research. Further down on page one of that search, you’ll find this post of the top 100 beer blogs and web sites –a quick search through that list leads you to all sorts of potential influencers to dig into more. What’s the secret? There is no secret. It’s not easy.

Tools 111

Tools Twitter Local Pitching 111

Rock the Status Quo

AUGUST 15, 2014

If Edelman had just quietly pitched media their story ideas and sources for how to grow awareness around mental illness in a sensitive fashion, it would have been perfectly appropriate. Amy also shared these three tips on pitching: Know what the person you’re pitching actually writes about. ” Very true.

Pitching 272

Pitching Viral Interviews Education 272

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick. I’m a published poet.

Interviews 28

Interviews SEO Banking Radio 28

Mindful Marketing

DECEMBER 28, 2019

In 2017, the upscale British fashion label Burberry destroyed over $38 million worth of its own clothing, perfume, and accessories. Motives may vary for such a seemingly inexplicable practice, , but the main reason seems to be that high-end fashion brands, especially, need to preserve perceptions of exclusivity.

Fashion 67

Fashion Energy Chemicals Retail 67

Barokas

NOVEMBER 1, 2017

Before I discovered PR, I was dead set on becoming a fashion journalist. As a reporter, I was often tasked with writing 1,500 words on a nonsense subject. If you can write that much on why army green complements horizontal stripes, you can spin a story out of anything. You learn to how to write for an audience.

Report 68

Report Fashion Pitching Journalism 68

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. Names and bylines on blogs. Many companies use their blogs to complement or supplement announcements.

Company 101

Company Survey Pitching Report 101

Norton's Notes

OCTOBER 17, 2014

If you read my blog regularly you will know that I do like to share any blogger lists we have created in my PR Agency Prohibition , because they do take time to create, and I believe it helps other to save time to find the best writers. Bartsbook shelf is a fine book blog all the way from Bradford.

Blogging 77

Blogging YouTube Writing Fashion 77

Critical Mention

AUGUST 5, 2018

Founder of West Levy PR , New York-based Heather West knows the fashion and and non-profit spheres as they relate to PR inside and out. You can find out more in this interview with Deirdre or in her new book “ Answers for Modern Communicators ,” in which she dives into invaluable PR strategies that will further your PR career to new heights.

Twitter 77

Twitter Radio Social Media Print 77

ReimaginePR

MAY 30, 2015

And I receive them from organizations hoping for coverage in our blog. Interviews – Q & A on video. Headshots of stiff CEO’s are pretty darned old fashioned. Boy, I could write a book on what makes a great media release (now THERE’S an idea) but for now, here are a few things to keep in mind: 1.

Media 120

Media Television Video Print 120

Waxing UnLyrical

OCTOBER 14, 2010

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. When it comes to blogging, anyone can compile data and churn out a post.

Blogging 71

Blogging Twitter Creativity Facebook 71

Cision

DECEMBER 22, 2016

In this interview, Caroline sat down with us to discuss travel and tourism brands and how they must adapt as media rapidly changes. The way that media want to be communicated with varies greatly by country and culture — from the tone of the writing style or the delivery format of information (i.e.

Tourism 120

Tourism Travel Conference Crisis 120

Communications Conversations

JANUARY 14, 2016

It even goes as far as to SHOW you how to write an email to Nick. And, there’s a handy little tool that gives you the opportunity to write your own email to Nick–and then it CRITIQUES it and offers SUGGESTIONS! It goes on to give you tips on how to best email Nick. Some ideas on how best to work with Nick. Freeeeaaaaaakky.

Tools 60

Tools Trade Shows LinkedIn Web 60

Waxing UnLyrical

MAY 9, 2011

Something strange has happened to my blog Steff Metal over the last month. It’s been business as usual; in fact, I’ve been blogging even less than usual this past month, since I’ve been busy updating my Grymm & Epic blogging ebook for the World Changing Writing Workshops starting this month.

Google 50

Google Hotels eBook Fashion 50

Waxing UnLyrical

MARCH 6, 2011

Which was a pity, because the event I was speaking at – the Business Communicators Summit, organized by KC/IABC (see this lovely write-up by Justin Goldsborough ), was held at the National World War I Museum at Liberty Hall. An interview with Frank Buckles from LOST Magazine. This soldier, however, was Australian.

Fashion 45

Fashion Blogging Interviews Writing 45

Waxing UnLyrical

SEPTEMBER 28, 2010

“The plan elements include press conferences and media phone interviews, call center recorded messages and call center reps, our Web site, and social media.&# On why Pepco is on Twitter if it’s not going to use the medium to respond in a timely fashion: “Pepco is on Twitter because that is where many of our customers are.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

DECEMBER 14, 2010

To land a position in the PR course at RMIT, students need to sit a test to ensure that they have the necessary general knowledge , writing skills and linguistic motivation to be a PR grad. This, for successful applicants, turns into an interview (which is where I came in). That got a big “check&# from me. Show your USP.

Publicity 90

Publicity How To Course Facebook 90

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Of course, I couldn’t write a post like this without nominating a couple people myself! And, they have been for a while now. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

AUGUST 22, 2010

said Evening to me, in a most avuncular fashion. The Chuckle-icious Seven If you’re looking for some great blog posts for when you need a chuckle, here they are: 1. Get Shareaholic test Filed under Weekly Roundup | Tags: funny blogs , humor , jill foster | Comments (10) Site settings comment help? Wanna Subscribe?

Twitter 68

Twitter Facebook Measurement Blogging 68

Waxing UnLyrical

SEPTEMBER 30, 2010

His channel is full of videos about random topics formatted in classic vlog fashion–with a handheld camera and minimal post-processing. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. Wanna Subscribe?

YouTube 54

YouTube Video Measurement Print 54

Mark My Words

DECEMBER 18, 2022

Instead, she busily plots the next steps in other parts of her burgeoning career — chairing editorial conferences for her nascent newsletter or interviewing another luminary for her podcast. Far from running an amateurish blog, Lipa, 27, whose hits include One Kiss and Levitating , has poured resources into the venture.

Film 60

Film Interviews Enterprise Fashion 60

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Cision

JUNE 1, 2017

To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. When I think about the PR space, I think the challenge is less about gender and more about operating in the fashion/lifestyle space which just seems to get consistently devalued and dismissed.

Sports 245

Sports Agency Industry Creativity 245

Polaris

DECEMBER 6, 2014

Recent shows weighed in on native advertising, Jerry Seinfeld’s Clio award acceptance speech and Dolce & Gabbana’s fashion magazine website, Swide.com. You’ll find Jay blogging almost daily at Convince and Convert and talking up a storm on his weekly podcast, Social Pros , and on his YouTube channel, Jay Today.

Marketing 147

Marketing Content Marketing Social Media Film 147

Presspage

APRIL 20, 2018

As traditional news outlets shrink, organizations are learning to tell their stories in a journalistic fashion through text, photographs, infographics, videos and other means. The story included interviews, behind-the-scenes video, and cinemagraphs, or images with motion that plays in a loop.

Video 84

Video Engineering Financial Infographics 84

Cision

FEBRUARY 3, 2016

After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. According to Kiip’s blog, the company saw a 230 percent growth last year. I studied journalism with a few PR courses sprinkled in between at St.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Waxing UnLyrical

SEPTEMBER 27, 2010

– complete interview with ATTFPR. I was just pissed off and decided to write about it. But as with any writing project, it’s better to write about what you know. From there the tweets pretty much write themselves. Apparently he’s a taxidermist. So I give you the first-ever – EVAH!

Wireless 74

Wireless Twitter Writing Measurement 74

Solo PR Pro

AUGUST 19, 2014

Website/Blog. These days, it doesn’t have to cost a fortune to get a basic website and/or blog up and running. WordPress – It’s the best platform for blogging, but did you know WordPress can also be a great way to build your own easy-to-manage Web site? Audacity - Run a blog and thinking about adding video segments?

Tools 78

Tools eBook Print System 78

PR Fuel

NOVEMBER 28, 2020

For example, if your business falls into the fashion industry, you probably won’t need media contacts from publications about pet grooming or auto mechanics. What about blogs? For example, a blog post may not have a name on it if it’s written by a staff member. How to Build a Media List. Newspapers? ” again.

Media 52

Media Newspapers Pitching Blogging 52

Waxing UnLyrical

MAY 31, 2018

For example, copywriters at Webcopyplus posted a beach photo they found on Google on a client’s blog. One picture used to accompany one blog post cost them $4,000. One picture used to accompany one blog post cost them $4,000. Now think about this: how many blog posts do YOU write for clients every day?

Creativity 71

Creativity Video Interviews Blogging 71

MaccaPR

JANUARY 19, 2015

Today, PR people are expected to know B2B content marketing strategies, SEO, social media campaigns along with traditional media pitching, press release and speech writing, require PR newbies to come prepared from Day One to significantly and professionally contribute to strategic PR work.

How To 48

How To Agency Writing Interviews 48

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. This becomes a theme or column for a monthly blog post. 2) Interview your speaker before the webinar. 1) Publish a monthly roundup post.

B2B 60

B2B Infographics Interviews eBook 60

Beyond PR

JUNE 1, 2017

To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. When I think about the PR space, I think the challenge is less about gender and more about operating in the fashion/lifestyle space which just seems to get consistently devalued and dismissed.

Sports 81

Sports Agency Industry Creativity 81

Waxing UnLyrical

NOVEMBER 1, 2010

On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&# Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe?

Measurement 103

Measurement Education Facebook Course 103

PR Conversations

JULY 5, 2017

He/she is behind organization’s press releases, feature articles, blog posts, success stories, official statements and speeches. They identify relevant publicity opportunities, organize interviews, land speaking engagements for CEOs. Noticed an interview with the rival’s CEO in a well-known magazine?

Infographics 63

Infographics Corporate Policies Reputation 63

Beyond PR

APRIL 11, 2018

As the journalists and fashion bloggers arrived to see the pop-up store launching at the hotel that day, their rooms weren’t just ready — they were Instagram-ready. Shane Schick is a journalist and content marketer who writes for Marketing Dive, Mobile Marketer and several other publications. What Are Instagram Stories?

Instagram 74

Instagram Pitching Media Tourism 74

PR Fuel

OCTOBER 16, 2018

Do you think attempting to mislead the public as to what was really going on gave them a better shot at their next job interview? As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. Say You’re Sorry. The more information, the better.

Web 40

Web Pitching Local Report 40