Wadds Inc.

AUGUST 15, 2023

The energy has yet to be matched by dialogue among the practitioner community about the best way to incorporate tools into the workflow. A digital version of each article will be published on the #FuturePRoof blog. If you’d like to submit a pitch, you can do so via this form or email stephen.waddington@wadds.co.uk.

Tools 98

Tools Community Energy Print 98

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. During the summer, I had the opportunity to work as a public relations intern in the clean energy space.

Agency 89

Agency Energy Crisis Management Industry 89

5W PR

FEBRUARY 28, 2024

Think of this as the company’s elevator pitch with some festival flair. Roll with the punches Be prepared to adapt the plans based on the festival’s dynamic energy. The post What is SXSW and How to Prepare Your Brand to Attend appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Brand 78

Brand Branding How To Film 78

Action PR

OCTOBER 29, 2019

Here are four things to do if you’ve just lost your latest pitch. Take a step back and evaluate your pitch honestly. Ask the business if they can provide any feedback on your pitch. The feedback may seem unfair but, remember, a pitch is only a first impression and sometimes, first impressions can be wrong. Seek feedback.

Pitching 40

Pitching How To Energy LinkedIn 40

Onclusive

MAY 4, 2020

Nuanced shifts in the financial markets, healthcare system, and energy and regulatory industries can have dramatic impacts on news cycles. Monitoring the media for trending topics, terms and themes has become as much of a scientific exercise as a marketing exercise. We see certain terms enter the media and quickly dominate the conversation.

Crisis 464

Crisis Publicity Exercises Trends 464

PR in High Definition

JULY 28, 2022

Data-driven goals, on and off pitch. Elsewhere, the energy industry is also reliant on data. Particularly at a time when prices are such a concern, and when pressures of climate change mean energy providers are needing to transform their operations. From the world of sport, to gaming, energy, medicine, construction, and more.

Analytics 62

Analytics Data Energy Sports 62

PRSay

APRIL 19, 2021

When you focus on one keyword at a time, it allows you to put all of your time and energy behind one topic for your owned media. Which topics do you want to own — or keep on your own website or blog — and which ones are you going to use for contributed content — or use in your earned media efforts? .

Media 199

Media Newspapers Google Energy 199

ImPRessions - Crenshaw Communications

MARCH 21, 2019

If a tech company only uses only renewable energy, then it might partner with an environmental group for an issues awareness campaign about the environmental impact of high-tech products. When it comes to pitching executive bylines to the media, tech companies naturally tend to focus on topics related to its space and solutions.

Company 174

Company Conference Corporate Leadership 174

5W PR

OCTOBER 28, 2020

That’s why all the best stories have an element of urgency – of compelling energy into action – about them. Brand messaging infused with these story elements will stick better and last longer than standard pitches. Those without them just become part of the anonymous crowd of pitches all the other brands are making.

Energy 88

Energy Pitching Storytelling Brand 88

PR in High Definition

AUGUST 21, 2018

And it often makes me think that choosing an agency and running a pitch process can be a bit like a game of tennis. media relations) PR agency, an SEO agency or an influencer relations agency – but when you only have the budget for one of them, the temptation is to invite all three to pitch. I joke, but it’s not easy on either party.

Agency 48

Agency Pitching SEO Comparison 48

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

PRSay

APRIL 25, 2024

Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk. You can pitch your ideas to podcasts and conferences. You can even start your own publishing platforms, such as podcasts or blogs.

Strategy 88

Strategy Brand Branding Leadership 88

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. For news organizations and journalists, we typically craft short, detailed pitch emails to get attention, and with bigger news, press releases.

Training 159

Training Pitching Writing Video 159

OnePitch

MAY 12, 2022

From tech startups to startups at heart, most of our clients are private companies on the road to a big exit, like going public or being acquired, and they span the entire tech sector: cloud, enterprise data, fintech, healthtech, cybersecurity, clean energy and social media, among others. Energy and enthusiasm are contagious.

Strategy 52

Strategy Interviews Pitching Energy 52

Cision

SEPTEMBER 13, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. Leveraging your owned media, publish blogs about the new look, update your web copy to reflect new messaging, and post messages on social media to communicate it.

Corporate 270

Corporate Brand Branding Guidelines 270

The Proactive Report

FEBRUARY 22, 2016

PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. If not, pitch stories that have a major enterprise angle or hook. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. Take an Original Angle.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. If not, pitch stories that have a major enterprise angle or hook. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. Take an Original Angle.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Konnect Agency

MAY 12, 2020

Along the way, you’ll likely glean some valuable insights into what they’re working on at the moment and how they preferred to be pitched. Funnel some of the same energy you use to interact with other people’s posts into creating your own content. Find something interesting to comment on?

Twitter 102

Twitter Social Media Energy Resources 102

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40

Bianchi Biz Blog

FEBRUARY 18, 2021

And when looking at some of the articles and blog posts found in that search, I’m reminded of something I learned through running. So over the years, I have read hundreds of articles and blog posts about how to get faster. Well, if you do a Google search for “hacks for PR success”, you’ll get 56,700,000 results. Stay with me here.

Publicity 106

Publicity Automotive Transportation Trade Shows 106

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Even if your new SaaS platform is the coolest and most disruptive tech ever, it’s not wise to focus solely on its features and benefits, and it’s worse if the pitch is drowning in jargon or technical terms. If you can only do one thing, consider a founder’s blog. What persistent problem does it solve?

B2B 232

B2B Agency Energy Media Relations 232

Shift Communications

SEPTEMBER 23, 2022

Keeping the lines of communication open between executive leadership and the communications team is critical to ensuring that the latter is equipped with the latest POVs on key issues, which they will translate into actionable content (pitches, contributed articles, social posts, newsjacking, etc.) Evaluate, rinse, repeat.

Communications 78

Communications Leadership Energy Storytelling 78

Bianchi Biz Blog

NOVEMBER 9, 2020

In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Even with the biggest budget in the industry, your company would be hard-pressed to build the same kind of qualified, engaged audience for your website or blog … and if you could, it would take years.

Media Relations 102

Media Relations Automotive Media Newspapers 102

Marketwired

MARCH 8, 2016

This is post 4 of our 5-part #CreativePR blog series. Every campaign, pitch, or piece of content starts with an idea. Participants of Spin Suck’s most recent course offering, the Modern Blogging Masterclass , know that this team is super-savvy when it comes to generating content ideas. Idea generation: Pay attention everyday.

Internal 100

Internal International Exercises Tools 100

Bianchi Biz Blog

APRIL 24, 2023

This means your marketing staff has more time and energy for other projects and activities, and can be more effective. This is especially true in today’s world where PR people outnumber journalists by 7 to 1, and journalists are flooded daily with 20 times more pitches than they could ever conceivably pursue. There’s more satisfaction.

Automotive 80

Automotive Agency Mobile Trade Shows 80

Solo PR Pro

JANUARY 15, 2019

Set aside distinct times to create client social media content, set another time to draft blogs, to pitch media, etc. Or, your afternoons, or… Determine the time of day where you have the most energy and focus and plan your important to-dos during that time. Do your best to group similar tasks. Pomodoro Technique.

Energy 69

Energy Groups Fashion Writing 69

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Prepare before you pitch. If you can only do one thing, consider a founder’s blog. Yes, it takes time and energy, but for many entrepreneurs, it gives voice to the very trends and observations they’re articulating one-on-one to partners, investors and employees.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

PRSay

NOVEMBER 19, 2016

Clients were calling with increasing desires for their websites – mobile responsiveness, integrated blogs and social media, and other updates that required much technology research in order to know if we could do it, or even if we’d recommend it. Frankly, I also was a fraid to answer the phone! I say go for it!

Energy 60

Energy Employee Mobile Technology 60

The Hoffman Agency

JANUARY 26, 2022

It was an immediate fit and became instantly clear that I was among family and matching energy. In just my first week with Hoffman, I got the chance to get my hands on a bit of every team project, working with my teams to build out several media lists, review pitches, conduct outreach and even draft client emails (gasp!).

Internal 36

Internal International Chemicals Fashion 36

Barokas

JULY 19, 2017

Being new to things is always a mix of discomfort and energy. Despite the chuckling about PR and numbers, there is no doubt that PR professionals see the impact of incorporating data points into pitching. At the start of my PR journey, that is exactly how I feel. Numbers are your friend. Leverage it to your advantage.

Energy 68

Energy Internal International Data 68

Bianchi Biz Blog

DECEMBER 2, 2020

This question is one of the reasons we created our Meet the Media blog. Dan Roth of Wheel Bearings encourages us to keep those technology and design innovations top of mind when working to identify pitching topics, “I’m interested in the intersection of technology, especially mobile-powered technology, automobiles, and business.

Mobile 74

Mobile Trends Automotive Technology 74

PR Fuel

MAY 13, 2021

Before you submit a press release to the wrong person, it helps to know where to focus your time and energy. You can research different media outlets, including: Radio TV Newspapers Blogs Social media. Journalists receive hundreds of PR pitches every day. It only takes one spelling mistake to ruin a pitch.

How To 65

How To Pitching Writing Social Media 65

Engage PR

OCTOBER 3, 2018

We signed new clients, including an ambitious north of England engineering business, and pitched to a series of companies, including one tasked with delivering a multi-million pound infrastructure project.

Newspapers 60

Newspapers Engineering Energy Software 60

Barokas

JULY 19, 2017

Being new to things is always a mix of discomfort and energy. Despite the chuckling about PR and numbers, there is no doubt that PR professionals see the impact of incorporating data points into pitching. At the start of my PR journey, that is exactly how I feel. Numbers are your friend. Leverage it to your advantage.

Energy 60

Energy Internal International Data 60

Buzzstream

JULY 7, 2021

As you are vetting the sites that you want to reach out to, consider whether it makes sense to pitch your new page. Strategy #6 Pitching as a Resource. Without investing serious time and energy into the assets on your site, this strategy won’t work. You could create your resource as a webinar, blog post, or workshop series.

Case Study 113

Case Study Study Strategy Leadership 113

Bad Pitch Blog

FEBRUARY 28, 2006

Bad pitches are like snowflakes. And our next pitch is in the danger zone as it represents the second time this person has pitched Canuckflack. As a result, he/she might also become the second person outed on the Bad Pitch blog. We usually fillet consumer pitches here. No two suck alike.

Pitching 40

Pitching Automotive Engineering System 40

PR in High Definition

FEBRUARY 24, 2020

Similarly, even the most bullish of leaders – such as Oren Klaff , who trains leaders to pitch to Venture Capitalists – admits that he can be ‘nice’. In fact, under Barra’s leadership, GM’s share price has been consistently higher than prior to her joining. Opinionated, of course, strong when he needs to be, but still ‘nice’!

Leadership 71

Leadership Reputation Employee Hotels 71