PRSay

APRIL 25, 2024

Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk. This is something that you must believe in your heart of hearts and practice every day, so think carefully about it, write it down and revisit it often. Project your brand.

Strategy 87

Strategy Brand Branding Leadership 87

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. If not, pitch stories that have a major enterprise angle or hook.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. If not, pitch stories that have a major enterprise angle or hook.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Cision

SEPTEMBER 13, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. Editorial Guidelines: Establish writing standards to ensure consistency across content. Create a document that addresses: Visual Identity: approved logo, colors, fonts, size, etc.

Corporate 270

Corporate Brand Branding Guidelines 270

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40

Solo PR Pro

JANUARY 15, 2019

Set aside distinct times to create client social media content, set another time to draft blogs, to pitch media, etc. This is a time management system that could be helpful with grouping tasks or keeping you on point when writing or planning a strategy. Do not write down more than six tasks. Pomodoro Technique.

Energy 69

Energy Groups Fashion Writing 69

PR Fuel

MAY 13, 2021

Before you start writing, it’s important to know how to submit a press release. Before you submit a press release to the wrong person, it helps to know where to focus your time and energy. You can research different media outlets, including: Radio TV Newspapers Blogs Social media. Get started with these easy tips today.

How To 72

How To Pitching Writing Social Media 72

PRSay

NOVEMBER 19, 2016

Clients were calling with increasing desires for their websites – mobile responsiveness, integrated blogs and social media, and other updates that required much technology research in order to know if we could do it, or even if we’d recommend it. Frankly, I also was a fraid to answer the phone! I say go for it!

Energy 60

Energy Employee Mobile Technology 60

Bianchi Biz Blog

DECEMBER 2, 2020

This question is one of the reasons we created our Meet the Media blog. We will continue to cover that, but we are starting to write about how Detroit automakers are moving forward. Check out the comments below before pitching your next green technology. What do journalists want? Ford Motor Co.

Mobile 73

Mobile Trends Automotive Technology 73

Buzzstream

JULY 7, 2021

As you are vetting the sites that you want to reach out to, consider whether it makes sense to pitch your new page. Simply write more editorial content for your site, feature the 3rd party websites you want links back from in the content, and conduct your outreach letting them know about their feature on your site! conversion rate. .

Case Study 113

Case Study Study Strategy Leadership 113

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. However, high audience numbers on their own do not reflect all aspects of a campaign’s success.

Report 40

Report Media Television Radio 40

Presspage

SEPTEMBER 26, 2017

Missy Gleason: Yes and you could have an events team working on a video that the communications team was already planning to write a story on. Then somebody in the media team might even be thinking of pitching it, and those three teams not realizing that those things were going on. What are we doing?" So that helped a ton.

Healthcare 102

Healthcare Real Estate Social Media Energy 102

Bad Pitch Blog

JUNE 14, 2009

Social media is not a joke, and anyone who thinks it is should not be pitching SM executives. However, all this got them was coverage they probably don’t desire because, yep you guessed it, we spend time writing about yucky pitches. This pitch is just stupid. Cause I feel kind of badly for everyone involved.

Social Media 40

Social Media Interviews Pitching Media 40

Bad Pitch Blog

JANUARY 30, 2006

The next pitch was sent in by Stephen Baker at BusinessWeek. This allows us to ignore the punctuation and writing atrocities committed here. Customizing a pitch is not like direct mail customization. And if you have to add an exclamation point, your writing is weak. We need to save up energy for our next post.

Pitching 40

Pitching Technology Enterprise Energy 40

Bad Pitch Blog

SEPTEMBER 21, 2009

No chance taken is wasting precious energy (same old same old sucks); you aren’t doing much to upgrade your position in life. Shift your energy—daydreams and small talk – and get collaborative in a real sense. There is no energy or gumption or newness in almost every industry. Having balls are at issue. T for paycheck.

Energy 60

Energy Meeting Banking Pitching 60

Waxing UnLyrical

OCTOBER 6, 2010

This led to an energy and enthusiasm to “get it right&# in a way that naturally seeped into the slides. Music like Jimi Hendrixs has provided a tremendous amount of inspiration for me on so many levels * work * excercise * acting * writing * and much more As far as Im concerned, theres always some room for music in a persons life.

Social Media 73

Social Media Twitter Facebook Measurement 73

Waxing UnLyrical

MAY 1, 2013

Get media and bloggers to consider and, sometimes, write about stories they might not otherwise have considered, or even known about. An unanticipated outcome of this call was that my friend – who is an exceptionally talented web designer and digital communicator – started helping me with a few tweaks to my site and blog.

Internal 94

Internal International Course Energy 94

Rock the Status Quo

NOVEMBER 25, 2015

Rock The Pitch #14. A pitch hit my inbox yesterday from a writer. It wasn’t a bad pitch, just mediocre, but it did have obvious signs that the person sending the pitch didn’t do his basic homework before pitching. The Pitch: Sent: Wednesday, November 25, 2015 5:53 AM. To: Carrie Morgan .

Pitching 100

Pitching Guidelines Community Blogging 100

Mora Communications

AUGUST 31, 2015

So why am I telling you to pitch the national press? So then, is national a waste? Most people will probably tell you so. Most people will tell you to stay local, because that’s where your bread and butter is.

Media 49

Media Local Insurance Insurance 49

Bad Pitch Blog

AUGUST 6, 2006

Pardon the pun, but the Bad Pitch blog is pleased to bring you 10 tips to improving your approach to media relations. All Hail Google: You should be reading everything your reporter writes. All Hail Google: You should be reading everything your reporter writes. your key reporters blog?

Report 40

Report Pitching Google LinkedIn 40

PR in High Definition

SEPTEMBER 22, 2020

This is because this automatic, ‘fast’ thinking is less energy-consuming than the alternative. Thinking ‘slowly’, deeply, or however you want to refer to it, is literally an energy drain. This will help to conserve that valuable mental energy! It’s tiring. And during the pandemic, we’ve all had to think more slowly.

Energy 118

Energy Guidelines Government Measurement 118

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. I know how I've done it; but how do others achieve it, I wondered (hence the blog post). My favourite seven. Here's the email.

Writing 114

Writing Social Media SEO Blogging 114

PR Fuel

NOVEMBER 28, 2020

So how can you ensure that more journalists read — and accept — your press releases and PR pitches? What about blogs? For example, a blog post may not have a name on it if it’s written by a staff member. If this is the case, see if you can find similar blog posts with names attached. million businesses nationwide.

Media 52

Media Newspapers Pitching Blogging 52

PR Fuel

JULY 10, 2018

Writing isn’t everyone’s strong suit. If it isn’t yours, there are plenty of services out there that will take over the odious task of press release writing for you so you can get back to doing what you do best – publicizing your company. Write your release without even thinking about your keywords. It’s a Puff Piece!

Local 40

Local Newspapers Writing Pitching 40

Contently - Strategy

JANUARY 9, 2019

Some of my favorite content creators haven’t written a blog post in years. When video producer Estelle Caswell pitched an explainer mini-doc on the prevalence of Grey Poupon references in hip-hop lyrics, Posner and Klein said her passion for the weird subject won them over. Complement your writing, but don’t copy it.

Video 111

Video Brand Branding YouTube 111

Contently - Strategy

OCTOBER 15, 2020

Lately, innovative marketing teams have been thinking beyond the standard blog post. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. Our blog, The Content Strategist, gets hundreds of thousands of unique visitors each month. Great content has the power to do that.

B2B 145

B2B Trends Video Course 145

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164

Pitching Writing Digital PR How To 164

Victorious PR

FEBRUARY 22, 2023

In Authority Creator, Your team will learn HOW to craft the perfect foolproof narrative, How to discover your brand voice and tone, How to craft the perfect pitch, (Plus who to start pitching to!!) Every post you write, every article you publish, every podcast episode featuring you as a guest lives online forever.

Publicity 52

Publicity Video Pitching Google 52

Contently - Strategy

OCTOBER 15, 2021

Lately, innovative marketing teams have been thinking beyond the standard blog post. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. Our blog, The Content Strategist, gets hundreds of thousands of unique visitors each month. Should’ve been, really.

B2B 85

B2B Content Marketing Trends Marketing 85

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. And they all blog. Enlightened Self-Interest: The Pitch Email. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. You have a belief in the essential goodness of human nature.

Communications 81

Communications How To Blogging Content Marketing 81

Doctor Spin

JANUARY 27, 2022

We don’t know how our brains grew to consume 20% of all our energy. I don’t know if the pitch will result in a full-page article or not. In my case, I took an interest in nature photography (which is why every blog post on Doctor Spin has a cover photo taken from some tree-hugging excursion). Burnt to a crisp.

Publicity 52

Publicity How To Industry Study 52

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? It is simple: participants first write their ideas without discussion on Post-it notes. Read more about FINN’s journey to becoming a lean PR agency in founder Raf Weverbergh’s 3-part blog post.

How To 60

How To Software System Employee 60

PR Fuel

OCTOBER 16, 2018

The more you foster these types of relationships, the more successful you will be when you pitch. 7 Tips for a Better Pitch. Successful PR people know that pitching is a science. Here are 7 simple tips you can put to use today to improve your pitches. You need to personalize your pitch.

Web 40

Web Pitching Local Report 40

MaccaPR

FEBRUARY 25, 2015

The MaccaPR blog interrogated Thom Kupper, 45, newly-elevated to role of Assistant Managing Editor for Business at the Star Tribune as he steps into the warm shoes of Todd Stone, who has taken off for the Houston Chronicle. Anthony and Dave Shaffer, who covers Xcel Energy and other energy news. Think again. www.maccapr.com.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Communications Conversations

MAY 13, 2015

Mallory is full of energy and positive attitude. Last summer she sought and earned a social media/editorial internship with New York Girl Style, a leading lifestyle media company where she wrote and published weekly articles, blog posts and social media content. Pete/Clearwater. Jacqueline Laster.

Groups 60

Groups Internal International Conference 60