Polaris

JANUARY 2, 2015

A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. Everyone is doing it.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

Midway through 2023, I wrote a blog post on why tech is important to PR , including a section on “the chatbot in the room,” aka generative AI. TL/DR version: AI is to PR now what social media was to PR in the early aughts. You can download the full State of AI in PR report on their website. (We

Report 182

Report Policies Survey Ethics 182

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume. This is where your research on what impactful authors write about and in which style comes in handy.

Pitching 195

Pitching Data Technology Storytelling 195

Newsfile

JANUARY 30, 2024

Download the report! Writing copy for social media is the most popular use for AI, according to 64% of PR pros. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

MARCH 14, 2019

And how do you write an effective press release? What’s news that will get someone to write about the story?). With that in mind, feel free to download our own press release background document here. How to write a press release. So the press release is here to stay. But do you need a press release for your announcement?

SEO 204

SEO Writing Advertising Advertising 204

Cision

SEPTEMBER 21, 2016

Social Media. Managing your social media accounts is a breeze once you streamline the process. With the right social media scheduling tool, you can create all your updates and shares for the week (or longer) in minutes. Then set up a series of emails that will follow that initial download email.

Marketing 120

Marketing Comparison eBook Social Media 120

Beyond PR

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers.

Blogging 77

Blogging Company Engineering Airlines 77

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Social media is gasoline, ” according to writer Jay Baer, and most in public relations would agree. And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. “ Content is fire. Create a content promotion plan.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Beyond PR

DECEMBER 12, 2016

You’ve spent the year focusing more on social media than you ever have in the past. Use the following as your end-of-year checklist to ensure you covered your bases for social media. Therefore, you put effort into diversifying what you posted to social media. But have you done everything you’re supposed to?

Social Media 40

Social Media Media Small Business Analytics 40

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. And perceptually, it has more weight than a regular blog post. Aside from bragging rights, writing an ebook can help increase your authority because people will begin to see you as an expert on the topic.

eBook 219

eBook How To Writing Community 219

PR 20/20

FEBRUARY 7, 2023

Blog posts A blog is great for addressing your prospective customer's specific pain points. Writing informative blog posts on topics related to your product or service can help prospects understand their problem better. 12 Questions You Should Ask Google Analytics Every Month 2. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Newsfile

JANUARY 24, 2024

Download the report! Writing copy for social media is the most popular use for AI, according to 64% of PR pros. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Social Media Analytics: Analyzing social media for engagement and trend insights.

Trends 52

Trends Data-Driven PR Analytics Survey 52

PR 20/20

DECEMBER 14, 2022

“I s it okay to edit a blog post months or years after it’s been published?”. In fact, this blog post you’re reading right now will likely become a content edit in a year or two. Content edits are when you edit an existing blog post to keep the content relevant. Once updated, you republish your edited post as a ‘new blog.’

SEO 52

SEO Google Engineering eBook 52

Melissa Agnes

SEPTEMBER 4, 2020

Furthermore, if someone were to publish something negative about you online—be it negative allegations, unwanted news stories, harmful social media attacks, defamation, or a crisis for the very organization for which you work—how confident are you that your online reputation, your good name, would withstand such an attack?

Brand 234

Brand Branding Reputation Crisis 234

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. Blog Posts (All Lengths & Types). Yes, you know you need blog content on your business site. You’ll attract more people if you vary the lengths and types of blog posts. Also diversify the types of posts you write. Guest Blog Posts.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Cision

SEPTEMBER 16, 2016

The Writing’s on The Wall. Blogs are the “new” news outlets. ” Figure out what people want and write about it. Blog about a topic that your service, product or organization helps address. Get Social. In case you haven’t already, boost your social media presence! Be Consistent.

Nonprofit 120

Nonprofit YouTube Travel Pitching 120

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice. Download our free Path to PR Agency Leadership tip sheet.

Agency 89

Agency Energy Crisis Management Industry 89

Waxing UnLyrical

JULY 8, 2011

I just finished watching a video from LeWeb ’10 in Paris starring Gary Vaynerchuk in which he discusses the ROI of social media. I’d like you to watch the video and then we’ll discuss (warning; there’s some NSFW language in the video): Gary Vaynerchuk on Social Media ROI. Want that new album?

Social Media 68

Social Media Media Radio Newspapers 68

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

MaccaPR

DECEMBER 10, 2014

In fact, we design multiple offers for Red Wing, such as free downloadable white papers on OSHA standards and receive a free pair of boots in exchange for 15 minutes of their time. You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read.

SEO 98

SEO Interviews Blogging Engineering 98

Waxing UnLyrical

APRIL 22, 2015

Does your business blog have the livelihood of a funeral? When you look around at your blog and analytics, what do you see? No social media shares. You have absolutely no evidence whatsoever that anyone even cares remotely about your blog. What’s going wrong with your business blog?! No comments.

Blogging 40

Blogging How To Writing Google 40

Karen Freberg

FEBRUARY 4, 2018

I wrote a book review of Gary’s #AskGaryVee book nearly two years ago, and I feel I need to write one for his latest book, Crushing It! These two aspects of business and social media are at the forefront of what people are talking about across industries. I’m easy to get in touch with on social media.

Social Media 45

Social Media Media Education Industry 45

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Tools to improve your headlines.

Tools 120

Tools How To SEO Writing 120

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Audience: You’re not writing a content press release for journalists.

Writing 40

Writing SEO Web Content Marketing 40

Beyond PR

APRIL 19, 2016

Most social media marketers share the same thoughts as they open up their mobile phone or computer each morning: Who am I going to reach today? However, your social media strategy must run deeper than that. When you think about social media for your brand, it’s not enough to consider what you put on your social channels.

Social Media 40

Social Media Marketing Media Nonprofit 40

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 62

Tools Blogging Pitching Google 62

Sword and the Script

NOVEMBER 7, 2023

Muck Rack AI recommends reporters to PR Muck Rack says a proprietary AI will now create a curated list of recommended journalists based on your existing media list. A blog post published online said its platform will “generate a tailored list of recommended journalists wherever you’re adding contacts.

Employee 137

Employee Software Survey Tools 137

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Over the years, we have referenced ethics in many of our blog articles, and at least once per year, we devote an entire article to the topic of ethics. You can download the subsequent white paper and see the complete list of evaluation criteria here. By the nature of the profession, PR pros are morally bound to act ethically.

Ethics 111

Ethics Industry Publicity Analysis 111

Mindful Marketing

AUGUST 10, 2020

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Of all the dangers facing the United States—natural disasters, terrorism, racism, a global pandemic—who would have thought a social media app would be mentioned among them? ” Several students immediately yelled “Yes!”

Video 106

Video Social Media Creativity Mobile 106

Stephen Waddington

JANUARY 20, 2019

Planning a backlash: Gillette, Amazon and Greggs Kate Hartley, co-founder of social media crisis simulator Polpeo is writing a book about the impact of technology on issues and crisis. My job next week is to write how to guides for each of the main platforms. I’ve stopped spamming out my blog posts as they’re published.

Twitter 61

Twitter Print Crisis Travel 61

PR Fuel

SEPTEMBER 16, 2021

Another way to use a call to action is as a way of building your email list, increase your following on social media, or just keeping users interacting with your site. So, how do you put a call of action in writing? Writing a compelling CTA isn’t rocket science, but it does take some creativity. Download the app.

Writing 97

Writing Resources Social Media Creativity 97

Solo PR Pro

DECEMBER 8, 2020

This first stage is typically where you will write up your full PR and marketing plan, establish what your tactics will be, and determine the Key Performance Indicators (KPIs) you’ll use to measure success. Download our Timeline Template and Sample Timeline to get started today ! Strategic planning. Message distribution.

Social Media 68

Social Media Pitching Writing Measurement 68

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. I took a briefing from them last year but never got around to writing it up.

Technology 170

Technology Publicity Software Pitching 170

Critical Mention

FEBRUARY 25, 2019

Here’s why: Creating hype using social media. It also gave The Academy the chance to incorporate social listening to gauge reactions on social media. ” Needless to say, viewers on social media went absolutely wild. Will the live show impact “Shallow” sales and downloads?

Marketing 63

Marketing YouTube Twitter Engineering 63

Cision

SEPTEMBER 2, 2016

The moderator sits there pleading for participants to write in and then a few seconds of awkward silence ensue. You can also ask your social media manager to pull in questions from social media. Download this free guide for step-by-step instructions for crafting, sharing and repurposing effective content.

Survey 185

Survey System Conference Social Media 185