Sword and the Script

JANUARY 9, 2024

Schedule a demo during lunch and invite the whole team to attend so you can double up as professional development. For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. A blogger from some tech company’s blog will always be included. In remembrance.

Brand 151

Brand Branding Reddit Pitching 151

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Onclusive

NOVEMBER 1, 2017

Many of us already utilize these technologies to help measure and attribute our success, gain insights into performance against competitors and report results back to the C-Suite. Which authors are writing about that topic. To see AirPR’s Research Trends TM in action, request a demo of AirPR today.

Brand 170

Brand Branding How To Trends 170

Critical Mention

MAY 7, 2019

For example: “How do you measure your company’s success?” versus “Do you measure your company’s success?” She is often invited to speak at public marketing and tech events and to write stories for blogs, such as UK Writing service. SCHEDULE A DEMO. Stand-out language is key.

Measurement 81

Measurement Education Writing Blogging 81

Onclusive

OCTOBER 10, 2017

In our latest release of the AirPR Analyst platform, we continue to provide monitoring, measurement and reporting in an automated, digestible format, now with even more AI-driven insights and Trends TM. For more information on AirPR Software’s AirPR Analyst platform and our new features, contact us or request a demo today.

Software 207

Software Analysis Comparison Trends 207

Critical Mention

MAY 7, 2019

For example: “How do you measure your company’s success?” versus “Do you measure your company’s success?” She is often invited to speak at public marketing and tech events and to write stories for blogs, such as UK Writing service. SCHEDULE A DEMO. Stand-out language is key.

Measurement 79

Measurement Education Writing Marketing 79

Critical Mention

SEPTEMBER 13, 2019

Here are just a few: Different KPIs your Organization can Measure: 1. Measuring the performance of your organization’s digital efforts will help you identify what strategies to push forward and which ones to set aside. To start, you’ll need to make sure you are writing with voice search in mind. SCHEDULE A DEMO.

Marketing 92

Marketing SEO Radio Video 92

Critical Mention

JUNE 19, 2019

Once you set your goals, you can set KPIs to measure your content’s success. This involves testing your content and measuring its success. Although this may seem straightforward, writing in your brand’s voice while also appealing to your audience takes a lot of practice. Measure your results. SCHEDULE A DEMO.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Measure your success. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 75

Marketing eBook Case Study Measurement 75

Critical Mention

SEPTEMBER 3, 2019

Is your organization seeking to monitor and access social posts about your brand or promote mentions in blogs or news publications? A great way to start is to brainstorm ways to measure up to your competition. You can use these metrics to measure and report ROI. SCHEDULE A DEMO. Access to Analytics. Priscilla Osorio.

Strategy 75

Strategy Media Analytics Radio 75

Critical Mention

APRIL 5, 2019

And companies that blog have a whopping 434 percent more indexed pages than businesses without blogs, leading to better SEO. How do I measure its success? Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Marketwired

FEBRUARY 23, 2016

This is post 2 of our 5-part #CreativePR blog series. “Whether you’re planning, executing or measuring, there is a growing list of tools that can help with automation, optimization, productivity, granularity and more. Enter Hemingway App: a simple way to ensure your writing is always crisp, clear and compelling.

Tools 125

Tools Analytics Software B2C 125

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Measure your success. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 68

Marketing eBook Case Study Measurement 68

Critical Mention

JANUARY 22, 2019

I went into Marketing by way of writing. But I thought writing a diary was boring. Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. Q: Between writing two books, speaking at conferences and managing MarketingProfs, you’ve really made your mark over the years.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Critical Mention

JANUARY 9, 2019

John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. To be a successful marketer, you must be able to measure your strategies. SCHEDULE A DEMO. Data drives marketing.

Trends 108

Trends Marketing Mobile YouTube 108

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Measure your success. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 60

Marketing eBook Case Study Measurement 60

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. The presenter used Shake Shack (NYSE: SHAK), a popular fast-casual restaurant, that started out as a hotdog cart in Madison Square Park in 2001 and went IPO in 2015, as an object of the demo.

Software 117

Software Tools Publicity System 117

Critical Mention

MARCH 13, 2019

I started writing the blog in 2009, and the speaking and books followed on not too much later. I argued that marketing is part of the sales function, because no company measures their results in marketing, they measure their results in sales—a result that marketing helps to enable. SCHEDULE A DEMO.

Interviews 65

Interviews B2B Measurement Blogging 65

PR 20/20

FEBRUARY 7, 2023

Have you ever been on the receiving end of an ill-timed sales email to schedule a demo of a product you've never heard of that doesn't relate to your business needs? Blog posts A blog is great for addressing your prospective customer's specific pain points. Don't be that person for your potential customers.

Examples 52

Examples eBook Infographics Analytics 52

Critical Mention

OCTOBER 21, 2018

Include a mix of internal, external links and social sharing buttons at the bottom of the blog. Click through rate is the best way to measure how your content is resonating with your audience more than any other measurement. SCHEDULE A DEMO. Build Relationships to get backlinks. Spam links don’t fool search engines.

SEO 74

SEO Strategy Engineering Local 74

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. I will never again trust a review this individual writes. Do we really want that?

Blogging 73

Blogging Twitter Facebook Measurement 73

Critical Mention

JANUARY 8, 2019

Once your goals are crystal-clear and you launch your campaign, you can also set tangible metrics to measure its results. By measuring your results, you can see what worked, what did not, and how to move forward in your PR strategy. SCHEDULE A DEMO. Develop your own pitch style. You can connect with Jacob on Twitter.

Strategy 72

Strategy Pitching Measurement LinkedIn 72

Critical Mention

APRIL 2, 2019

Discovering what platforms your competition is using to measure their success enables you to keep on top of trending technologies and streamline your team’s workflow by cutting down on tasks. SCHEDULE A DEMO. Wappalyzer. This free tool identifies what software your competitors are using. SimilarWeb. Until next time! Critical Mention.

Analysis 74

Analysis Tools SEO Software 74

Critical Mention

JULY 24, 2018

To counteract this notion, a lot of PR departments are now measuring their results and calculating ROI which is helping bridge the gap, but there’s still a long way to go. Amplifying and measuring results. When she’s not writing you can find her at music festivals, hiking or snowboarding. SCHEDULE A DEMO.

Marketing 76

Marketing Measurement Financial Analytics 76

Sword and the Script

APRIL 29, 2017

Marketing Charts , whose graphic is presented nearby, noted in an analysis of the survey that other studies also typically find these channels are among the most difficult to measure. Similarly, an often overlooked but simple way to start measuring content results is to systematically ask, “How did you hear about us?”.

Marketing 68

Marketing Measurement Content Marketing Survey 68

Frederik Vincx

FEBRUARY 16, 2016

It’s known as the build, measure, learn loop. They demo results to stakeholders and change direction, if necessary. Success is measured in how much teams improve collaboration and optimize their speed. After several weeks of writing, design, and revisions, an e-book is published. Early and continual delivery of value.

Software 60

Software Measurement Infographics Meeting 60

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. SCHEDULE A DEMO.

Trends 61

Trends Viral Analysis Crisis 61

OnePitch

APRIL 14, 2022

What’s your best tip for measuring PR? Did a client see a social media post about a new product launch, thus read the full press release and ask for a product demo? How has your strength in writing helped propel your career? What tips do you have for those trying to enhance their writing ability?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Frederik Vincx

MAY 2, 2016

The PESO model, developed by Gini Dietrich, lead blogger at the PR and marketing blog Spin Sucks , identifies the four media types — Paid, Earned, Shared, and Owned — and merges them together. Smack in the center of the model is our ultimate goal: Tech PR Demo Signups. Can you imagine writing down how this should work?

Software 60

Software Airlines Corporate Construction 60

Critical Mention

SEPTEMBER 9, 2018

The tracks include Marketing Communication, Leadership & Management, Big Data & Measurement, Reputation & Crisis Management, Tools & Techniques and Special Interests. When she’s not writing you can find her at music festivals, hiking or snowboarding. SCHEDULE A DEMO.

Conference 66

Conference Crisis Management Survey Big Data 66

Critical Mention

AUGUST 16, 2018

By measuring the news sentiment (positive, negative or neutral) around your company, you can continue to use what’s working and make adjustments to what’s not. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing.

Media 60

Media Software Crisis Analytics 60

Critical Mention

MARCH 22, 2019

Real-time social media monitoring is essential in measuring your content’s performance. She loves writing about digital marketing, the IT industry and workplace productivity. SCHEDULE A DEMO. Monitor your content’s performance. Critical Mention. Anne Taylor is a serial blogger with technical and business background.

Social Media 62

Social Media eBook Infographics Media 62

Critical Mention

MARCH 27, 2019

In short, getting good at writing email subject lines is essential to successful niche marketing. The key areas of SEO to which niche marketers should be paying the closest attention include: High-quality written content : Professionally-written, optimized blog, email, and ad content is the best option here. SCHEDULE A DEMO.

Strategy 61

Strategy Marketing SEO Social Media 61

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. So taking demos and trials of tools is a must. BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution.

Tools 71

Tools Marketing Enterprise Software 71

Critical Mention

JULY 18, 2018

However, PR is changing faster than ever and how you measure your success is not as clearly defined as it used to be–it’s no longer about merely monitoring how many mentions your company got in the news, it’s about analyzing that data and seeing how it’s helping your business and what to do next. SCHEDULE A DEMO.

Data 60

Data SEO Engineering Strategy 60

Sword and the Script

MAY 14, 2019

3) Measuring the influence of coverage. How do you compare a brief mention in a top tier business publication to a product review in a blog? You can view this measure in a couple of different ways – and the charts allow for you to drill down and take a look at the underlying coverage. click any image for higher resolution).

Case Study 118

Case Study Software Data Web 118