Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. Individual content creation opportunities from blogs, videos, and other hands on industry related pieces are also added. It’s all worth it!

Social Media 88

Social Media Media Resources Creativity 88

Cision

AUGUST 21, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing.

Strategy 258

Strategy Trade Shows Case Study Course 258

Cision

NOVEMBER 5, 2015

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. Images: opensource.com , woodleywonderworks ( Creative Commons ). Upworthy’s target audience is quite general: all Americans.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Prohibition

MAY 10, 2023

UGC can take many forms, including social media posts, blog articles, videos, images, reviews, and more. You can tap into the creativity and time of your audience and leverage their content to build your online presence, this alongside stand out designed creative allows for a balanced and engaging feed.

Social Media 62

Social Media Strategy Media B2C 62

Cision

DECEMBER 26, 2017

By maintaining a consistent poker face/brand identity across all messaging and creative, you can build an image that serves as your first interaction with viewers of earned media and public relations. To make the most of a sage persona, create a long-form content blog to generate traffic. The Benefits of Knowing Your Poker Face.

Brand 273

Brand Branding Consumer Social Media 273

NewsWhip

DECEMBER 21, 2023

We love to see how viral trends and news erupt on the internet, but at NewsWhip, we’re also working to understand what it all means, especially as our media ecosystem becomes more fragmented. So, based on everything we’ve seen this year — and with a little help from NewsWhip Spike — here are our content team’s predictions for 2024.

Trends 78

Trends Social Media Community Viral 78

Cision

OCTOBER 28, 2015

Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. A study of more than 100 million different online posts found that articles with at least one image were shared twice as much on Facebook and Twitter when compared to text-only shares.

Communications 120

Communications Telecommunications Infographics Video 120

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. I had to learn more, and asked Mark if he’d entertain some questions for the blog. Kiki helps with acquiring props and costumes, prepping the scripts for the teleprompters, and creating the blog posts and YouTube uploads.

Video 153

Video B2B Film Marketing 153

Sword and the Script

AUGUST 7, 2018

This has happened with Twitter and Facebook and now it’s occurring on LinkedIn. Yet these videos don’t have the virality marketers often imagine. These videos don’t “go viral” just because they’ve been created. Many things that go viral, took a while and active promotion to get there. execute them?

Video 60

Video Marketing Viral B2B 60

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Prohibition

JANUARY 23, 2023

With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. If your business has the creative budget, consider creating the captions while finalising the content to ensure the text completely matches what people are saying in the video.

Video 62

Video Social Media Instagram Media 62

PR 20/20

SEPTEMBER 22, 2015

Why do some posts catch on and go viral, while others fall completely flat? There are already a number of studies and theories out there on writing the perfect blog post. But—if no one feels inclined to click on your post—your subheads, word count, images and creative hook don't stand a chance.

Writing 40

Writing Viral How To Content Marketing 40

prTini

SEPTEMBER 24, 2014

Integration between features, ability to export lists, and you can even connect the tool to your Twitter for optimized productivity. Only a few months old, My Blog U is gearing up to take the Internet by storm (#MBUstorm that is). Media: Similar to My Blog Guest, post your content for others to share and link to.

Tools 72

Tools Viral Engineering Comparison 72

ISEBOX

NOVEMBER 18, 2016

It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. On both Twitter and Facebook, you can use a friendlier, more interesting tone to interest people enough to click through.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

Waxing UnLyrical

MARCH 12, 2014

In the parlance of our times, memes are already viral: they’re engaging and fun, and perfect for sharing with friends and family. Memes are a perfect way to cash in on existing viral trends. If you want a great example of a viral video that took its inspiration from a popular meme, look to Abercrombie. Why Does It Work?

How To 76

How To Marketing Viral Community 76

Beyond PR

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog?

Real Estate 57

Real Estate How To Web Case Study 57

Shift Communications

DECEMBER 15, 2016

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. I initially connected with Brandt via Twitter, asking if he’d be interested in reviewing a Blink system firsthand.

Print 60

Print Media Travel Wireless 60

Critical Mention

SEPTEMBER 19, 2018

With the rise of chatbots, PR pros must focus on developing and implementing creative strategies to create awareness, improve their company’s reputation and generate profits. They’re prepared for a crisis to go viral. It’s gotten increasingly more complex with social media because it can go viral.

How To 61

How To Media Crisis Crisis Management 61

Buzzstream

JUNE 16, 2021

Sometimes we’re seeking to replicate the success of others in a pretty abstract way – we see other people’s successful campaigns on Twitter, LinkedIn, industry blogs and so on, and feel the pressure to replicate the results that others have achieved. me in 2014, from Appetite for Deconstruction, Lessons in Virality from Axl Rose.

Digital PR 160

Digital PR Film Instagram Writing 160

Buzzstream

MAY 19, 2022

They have been repeating a survey for years to compile their blogging statistics and rank for the keyword. Other keywords need a creative eye to find a way to insert proprietary data to make it pitchable. The most successful brands will find creative ways to insert their own survey data to make a post linkable. . Enter Reddit.

Survey 90

Survey How To Reddit Pitching 90

Stephen Waddington

JULY 17, 2018

Asda uses a small budget to boost these posts’ reach – particularly in the local area – and the viral effect of all the comments and shares push them into many more people’s newsfeeds. million people – and was followed up by local media in news articles that were largely a cut-and-paste of the full story on the Asda news and blogs page.

Storytelling 60

Storytelling Local Community Case Study 60

Waxing UnLyrical

JANUARY 25, 2011

Walking the transparency talk I WAS going to write about something to do with online integrity, but, like many well-meaning bloggers, I got side-tracked by my Twitter feed. These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them. Image: striatic via Flickr, CC 2.0 pts Settings.

Policies 86

Policies Twitter Facebook Writing 86

Waxing UnLyrical

OCTOBER 17, 2011

Over the past three-four years, we witnessed the rapid adoption of social media sites like Twitter and Facebook and, consequently, a growing number of our customers talking about our business online. We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. You can follow him on Twitter @hillank.

Publicity 87

Publicity Banking YouTube Social Media 87

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Icebreaker: What’s a cool piece of content you’ve seen that’s inspiring or super creative? Positional is now live! What have you seen lately?

Internal 118

Internal International Insurance Insurance 118

Beyond PR

MARCH 23, 2016

Yet, we can get so focused on what the words in our message will be that we give little consideration to the broader experience someone will have with our blog post, article, press release or white paper. Fluffy walking a tightrope is not certain to go viral unless you make sure people can find it.

Video 40

Video eBook Viral Infographics 40

Beyond PR

AUGUST 22, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing.

Strategy 74

Strategy Trade Shows Case Study Course 74

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Does our video have the makings of a viral video? Aim high in creativity, but keep in mind the limitations of your tools and skills throughout the process.

Video 87

Video Facebook Twitter Viral 87

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better. Get source quotes

Pitching 164

Pitching Writing Digital PR How To 164

Beyond PR

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it. She’s doing it.

Infographics 72

Infographics Case Study Video Survey 72

NewsWhip

MARCH 31, 2021

Follow Bryan on Twitter: @bryanpedersen. I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. When a negative story breaks, is this something that’s really going viral? Is there a lot of people getting behind this?

Advertising 131

Advertising Advertising Data Reputation 131

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. Read Jim’s insights and my response on Paul Sutton’s PR blog.

Tools 136

Tools Publicity Measurement SEO 136

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. First off, thank you so much for having me on the blog for a Q&A.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Buzzstream

DECEMBER 17, 2020

This allows you to (usually) have the top-tier publications show up on the first pages, with lower-tier publications and blogs closer to the back. This will force you to get creative with the sorts of terms you think your coverage will fall under. You can do this by clicking the dropdown on the top left corner of the results.

Digital PR 161

Digital PR Tools Pitching Film 161

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1] From porn stars to fashion bloggers!

Marketing 28

Marketing Employee Wikipedia Data 28

Beyond PR

AUGUST 4, 2016

Don’t hesitate to remind your Twitter followers you’re also on Pinterest (and vice versa). Whether you’re announcing news or educating customers, Twitter offers a unique, interactive platform people love. Compared to other channels such as Facebook, you can post more often on Twitter. Twitter is a two-way street.

Social Media 40

Social Media Pinterest Media Marketing 40

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Your customers could make their displeasure known on your Facebook page and Twitter feed. A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Masters in Communications

FEBRUARY 12, 2022

It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. There is some concern that the media influences the agenda too much - stories that go viral don't always have merit, they are not always completely true.

Ethics 52

Ethics Communications Print Television 52