The Stalwart Blog

DECEMBER 18, 2015

That content varies from writing to photos to video and can be shared on a blog, e-newsletter and social media channel. Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. PR professionals, be prepared.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Shift Communications

JANUARY 2, 2019

Decisions need to be made in advance of creating content: Ask yourself if there are internal resources internal available to develop the content and determine a budget for creative executions. Is there an opportunity to create one long form piece of content that can be utilized across different channels? Measure and Improve.

Analysis 95

Analysis Infographics Internal International 95

Cision

JANUARY 6, 2016

Move on from the staid old blog posts and white papers to more interactive content. How-to videos, video testimonials from existing customers, infographics about industry trends, and even inspirational quotes set against picturesque background images are fair game for a more exciting social media presence. But you get my drift.

Social Media 120

Social Media Media Airlines Video 120

Presspage

NOVEMBER 10, 2017

And in October, the airfield won two more awards in recognition of its efforts to reduce its environmental footprint and conserve natural resources from the Florida Airports Council Specialty Conference in Orlando. But the job is not close to being done, Davis assures. This surely bringing more value to their newsroom.

Internal 0

Internal International Industry Infographics 0

Cision

OCTOBER 19, 2015

“If you’re going to spend all this time and put all this money and resources into doing that one really fantastic piece of content, you can get months of content out of that one piece if you think about how to break it up into those smaller pieces.”. Images: Athleya , magicatwork , Vivianna_love ( Creative Commons ).

Infographics 120

Infographics SEO Engineering Strategy 120

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. This is the first of 5 pieces that will focus on a separate aspect of “Creative PR,” starting with a topic overview: What are we talking about when we talk about “Creative PR?”

Creativity 100

Creativity Pitching Writing Conference 100

Ishmael's Corner

MAY 10, 2015

With this as the backdrop, here are his top 10 tools and resources that he applies to content marketing campaigns. While we’ve built a creative services group within our company, here’s a tool for outsourcing design work.

Tools 60

Tools B2B Software Storytelling 60

Solo PR Pro

OCTOBER 18, 2022

We offer everything from strategic communications to public relations, marketing, branding and creative services. Laura Frnka Davis (LFD): As a solo PR professional, I offer writing services of all sorts: annual reports, internal communications, press releases, blogs, newsletter articles, and executive communications.

Media Relations 97

Media Relations Media Social Media Internal 97

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

NOVEMBER 27, 2015

a quantitative cost of the time and resources required to convert the sale.) White papers or blog posts that answer questions professionals you are targeting may be too embarrassed to ask. Register for Gini Dietrich’s “From A to Z: Blogging and Content for PR” webinar! Test paid ad channels. Images: The U.S.

Strategy 120

Strategy How To Data Infographics 120

Shift Communications

APRIL 23, 2015

Video, photos, infographics and the like are necessary in a mobile and digital world. Read forums and blogs related to the visual media that you’re interested in. Find a creative director who can act as a mentor. Find photographers that you respect and study their craft.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Waxing UnLyrical

MARCH 26, 2014

Creative web content is all the rage in the marketing world. Before we get our hands dirty in digital paint… Let’s look at some of the basic terms you’ll hear when it comes to creative web content. You can read this article to learn more about legal issues regarding using Creative Commons photos. Pinterest-friendly images.

Web 77

Web Pinterest Creativity Print 77

Shift Communications

DECEMBER 10, 2015

This way, you don’t have to go to design school to make a simple blog image or email newsletter header. Learn to Use Your Resources Well. If you have no images at all, get creative. Quote graphics like this one are great for blog posts – call out an impactful line from the post using an image.

Infographics 60

Infographics Tools Guidelines Writing 60

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. You must somehow balance five different people’s jobs and an ever-growing list of to-dos, on limited budgets and often overstretched resources.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

PR 20/20

MAY 17, 2018

There’s no shortage in creativity, so why the shortage in leads? After hours of production, are you dedicating ample time and resources to promotion? This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Map out related blog content.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Beyond PR

SEPTEMBER 13, 2016

For far too long, brand communicators and marketers have been pushed to create, create, create – be it press releases, blog posts, videos, infographics, etc. For instance, let’s say that views to your blog posts have increased month over month for the past year. And after that? You guessed it: More content.

Resources 40

Resources Analytics Measurement Infographics 40

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Seth’s Blog: Every marketing challenge revolves around these questions [link]. Jay Baer (@jaybaer) August 19, 2015. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Resources Library - Amp up your web devotion to content marketing. Here’s an example of how HubSpot maintains a library of its marketing resources.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

MARCH 23, 2016

Yet, we can get so focused on what the words in our message will be that we give little consideration to the broader experience someone will have with our blog post, article, press release or white paper. The same applies to your blog post or product announcement. Her team leads social media, PR, creative and blogging for the brand.

Video 40

Video eBook Viral Infographics 40

PR 20/20

AUGUST 11, 2016

Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. The writer possesses the technical skills to produce content that is valuable to readers at all stages of the buyer’s journey and the creative skills to keep the story interesting. The Visual Storyteller.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. The writer possesses the technical skills to produce content that is valuable to readers at all stages of the buyer’s journey and the creative skills to keep the story interesting. The Visual Storyteller.

Marketing 40

Marketing Mobile Engineering Technology 40

Norton's Notes

JULY 17, 2014

The media industry has also adapted – albeit slowly – its practices to use it as a credible source/resource to help find leads and qualify stories. So the future of journalism is creative clever digital journalism. Several years have now passed since the birth of Web 2.0 The future of online media is niche media for me.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Buzzstream

FEBRUARY 15, 2024

A user clicks into our blog home and then the featured quality links post. Maps, “re-imagined as” concepts, and traditional infographics all fall under that shareable graphic bucket. Many tools, like Visme or Canva , help create graphics, but visual creativity is the best differentiating factor for graphics.

How To 71

How To SEO Google Examples 71

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! Here’s how you can conduct your company’s PR campaign for free or nearly free on the web and in the streets: 1.) Establish Your Expertise in Unexpected Places – Sign up for free accounts on social media, create an account at niche discussion forms, or post a blog. You can blog about it, too.

Web 40

Web Pitching Local Report 40

Buzzstream

MAY 9, 2018

They are mostly doing things like resource page outreach and link reclamation (unlinked mention) campaigns. SEO Content Marketers – This type of outreach team blurs the line between traditional SEO and PR, using a range of tactics including blogger outreach, infographic placement, broken link building.

Data 120

Data SEO Groups Pitching 120

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. You should not start with three pages of A4, but a tweet, an infographic or a video.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. General Mills has a unique source for generating its content: Blog partners. Content marketing tip: don''t put round peg in square hole.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Contently - Strategy

MAY 9, 2024

Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Write an outline While you might be able to wing it with a blog post, long-form content like white papers require more planning. Writing a white paper is not the same as writing a blog.

Writing 119

Writing Case Study Study Brand 119

PR Fuel

MARCH 17, 2020

You don’t have to devote all your resources to one type of promotion. It might mean providing quick tips in a video or on an infographic. One of the primary resources used by both big and small businesses is the media. For example, you might put up a recipe for “Town’s Best Barbecue Sauce” on your blog.

Publicity 65

Publicity Small Business Advertising Advertising 65

Contently - Strategy

OCTOBER 4, 2023

But it can also be challenging at times, especially in today’s market with ambitious revenue goals and tight talent resources. There’s usually endless potential to break down your content pillars into core topics and subtopics for eBooks, webinars, blogs, social campaigns, and so on.

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for?

Media Relations 40

Media Relations Media Mobile Pitching 40

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. The key here is quality over quantity.

B2C 52

B2C Case Study B2B Content Marketing 52

Contently - Strategy

NOVEMBER 27, 2018

For us, a primary keyword is “content marketing resources”–it’s a frequent search term that just about everyone in our audience cares about. When you’re done compiling data, we recommend illustrating it with a grid that highlights your biggest creative opportunities. ” Lastly, be honest about resources.

Strategy 112

Strategy How To Content Marketing Analysis 112

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. Reports + Data Are the Biggest Differentiators.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

CSR Is a Popular Use Case That Often Lacks Creativity. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. Reports + Data Are the Biggest Differentiators.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. So being able to scale content with limited resources is key.”. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111