Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

5W PR

MARCH 11, 2024

In the bustling world of digital marketing, brands are constantly battling to connect and resonate with their target consumers. No longer do consumers have to look to faceless corporations monotonously chanting their messages into the void. Today’s consumers are smart, desiring authenticity and trust.

Marketing 78

Marketing Guidelines Fashion Data 78

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations.

Media 78

Media YouTube Transportation eBook 78

The Hoyt Organization

MARCH 25, 2024

All your goals should be SMART – Specific, Measurable, Achievable, Relevant, and Time-bound. By adhering to these principles, healthcare organizations can create focused, effective PR strategies that have a measurable impact on their brand and audience engagement levels. Remember, there is no magic formula for success in healthcare PR.

Healthcare 64

Healthcare Strategy Publicity Pharmaceuticals 64

Onclusive

OCTOBER 3, 2017

Millions of blog posts are written every day. Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Brand awareness is preceded by brand relevance in relation to how it solves or addresses the core consumers problem, need or desire.

Brand 246

Brand Branding eBook Leadership 246

5W PR

OCTOBER 20, 2023

Diverse customer base With globalization and migration, consumer bases in many countries have become incredibly diverse. Be inclusive in the storytelling. Measuring cultural impact Use analytics to measure the impact of multicultural marketing efforts. They help companies understand market dynamics and consumer behaviors.

Strategy 78

Strategy Marketing Local Groups 78

Shift Communications

MAY 24, 2022

By Kelsie Axelrod, Director, Consumer. It has become an essential arm of any consumer marketing program. TikTok (and Instagram before it) helped give rise to “real people” influencers, with creators like Elyse Myers , Rod and Mikayla Nogueira growing huge followings with their honest product reviews and relatable storytelling.

Strategy 97

Strategy Marketing Guidelines Creativity 97

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 178

Survey Marketing B2B Study 178

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling.

Measurement 56

Measurement Storytelling Data Technology 56

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume. This article is all about best practices for pitching—based on our customers’ collective experience and wisdom.

Pitching 195

Pitching Data Technology Storytelling 195

Prohibition

AUGUST 29, 2023

With so many options available to consumers, it is crucial for businesses to stand out and attract attention. When a reputable publication or influencer endorses a product or menu item, it adds a level of legitimacy and reliability, which can greatly influence consumer perception and purchasing decisions.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Look at content; it used to mean a high-quality bylined article or op-ed, or maybe an upbeat blog post. Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing. More recently, we need to think like the end-user, whether a consumer or a business.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

The molding of public opinion, raising of awareness, or bolstering of reputation are time-consuming endeavors requiring discipline and patience. No measure of success. In the current environment, there’s a world of data available to help inform program strategy and measure success. And they’re worth it. Aiming too high to start.

SEO 178

SEO Storytelling Product Launch Measurement 178

5W PR

MAY 6, 2020

More than half (52%) of those surveyed, rated the About Us page higher than blogs, testimonials and collateral marketing information. Companies that accomplish making that connection will be more successful in motivating consumers to finish their journey and purchase their brands. The key focus should always be about the consumer.

Survey 88

Survey Storytelling Consumer Analysis 88

Ishmael's Corner

FEBRUARY 24, 2015

Misguided Measurement. This exchange in particular caught my attention: Question: But then there’s the whole obsession now with tying content to revenues — in other words, tracking whether people who are consuming your content will eventually buy something from you, and putting a hard number on each piece of content you create.

Measurement 60

Measurement Real Estate Storytelling Journalism 60

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 190

Marketing Content Marketing Data Social Media 190

Prohibition

AUGUST 25, 2023

With the majority of consumers now relying on the internet for product research and purchasing decisions, having a strong online presence is essential. Digital marketing also allows retailers to track and measure the success of their campaigns in real-time.

Retail 62

Retail Marketing Analytics Social Media 62

Cision

APRIL 23, 2015

.” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. Content marketing’s top four tactics include social media, e-newsletters, articles on owned websites and blogs.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> One respondent defined storytelling as “Developing a narrative arc with strong, relatable characters who live their values and make a difference.”

Survey 121

Survey Measurement Public Affairs Storytelling 121

Cision

AUGUST 11, 2016

Seth’s Blog. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. TopRank Marketing Blog. “It’s HubSpot Blog. Marketo Marketing Blog. SEOBook Blog. The Convince & Convert Blog. Sprout Blog. brandchannel.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here. Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

OnePitch

OCTOBER 20, 2022

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. What’s your best tip for measuring PR? Want more blogs like this?

Media 96

Media Sports Agriculture Pitching 96

Waxing UnLyrical

JULY 13, 2016

“If you can’t measure it, you can’t manage it.” ~ Peter Drucker. Perhaps more importantly, the measurements I use directly align with the business goals of my company. Perhaps more importantly, the measurements I use directly align with the business goals of my company. THAT you can measure against. Ummm … Why?

Measurement 40

Measurement Advertising Advertising Enterprise 40

The Resolution Blog

OCTOBER 4, 2019

The Ability to Measure Sets Paid and Editorial Apart On paper, the glaring difference between paid and editorial PR is that one is paid, which means that placement is guaranteed. However, Jerrid claims the less obvious difference (and a major advantage) of paid media is the ability to measure it. Advertising is also learning from PR.

Advertising 120

Advertising Advertising Measurement Storytelling 120

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. New ways to measure the combined impact of public relations and marketing will likely emerge.

Publicity 167

Publicity Social Media Television Measurement 167

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. It’s pure storytelling.

Video 149

Video Case Study Agriculture B2B 149

Contently - Strategy

SEPTEMBER 27, 2023

For years, this meant leveraging familiar staples like search, blog posts, guides, and social platforms. It can be accessed via Ikea’s iOS app or website, showcasing how AR is redefining the consumer experience in home design. Are they tech-savvy explorers seeking immersive experiences, or are they more traditional consumers?

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Deirdre Breakenridge

SEPTEMBER 3, 2014

Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month. Being on the go means you can be anywhere and have an idea for a blog post or want to brainstorm on a topic.

Communications 383

Communications Tools Google Resources 383

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

5W PR

JUNE 23, 2022

To create and execute a strategic public relations campaign that’s going to generate a lot of positive media coverage and target customers, companies in the industry need to figure out a way to stay at the top of their consumers’ minds.

Publicity 88

Publicity Reputation Technology Industry 88

Cision

APRIL 27, 2017

There were so many amazing speakers but since this is the Cision blog, I’ll focus on those not employed at Cision. The C-suite language is data-driven, ROI-obsessed, and motivated by metrics and measurable results. Impressed with PR thought leadership role being played by Cision and CMO @cglynch during #CisionWorldTour.

Data 264

Data Leadership Tools Advertising 264

Cision

APRIL 7, 2015

Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics. B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling. How, where and when do they prefer to consume content?

B2C 120

B2C Content Marketing B2B Mobile 120

Presspage

APRIL 11, 2019

Developing strategic PR is crucial for creating brand awareness and promoting engaging content that consumers actually want to read. Ultimately, a PR strategy is created through storytelling. These goals can be quantitative or qualitative in nature, depending on what is the most reasonable way to measure your success.

Strategy 76

Strategy eBook Consumer Fashion 76

Marketwired

FEBRUARY 23, 2016

This is post 2 of our 5-part #CreativePR blog series. “Whether you’re planning, executing or measuring, there is a growing list of tools that can help with automation, optimization, productivity, granularity and more. social shares, blog sign ups, whitepaper downloads, demo requests). TechCalendar. Leta holds a B.A.

Tools 125

Tools Analytics Software B2C 125