ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. For social media specifically, quality and quantity combined make for the highest engagement.

How To 259

How To Social Media Product Launch Construction 259

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices. I’d rather have blog subscribers.”.

Blogging 183

Blogging Comparison eBook Case Study 183

Onclusive

JUNE 2, 2021

A public relations campaign is a series of activities that are planned in advance to achieve a clear objective, such as improving brand reputation, raising awareness of a new product launch, or reaching a specific audience to influence desired actions. .

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

5W PR

SEPTEMBER 8, 2023

TikTok is a platform in social media marketing that provides brands with the chance to connect with a younger audience through short-form video content. The change comes after Elon Musk rebranded TikTok into X, and Meta introduced its own text-based social media platform, Instagram Threads.

Product Launch 78

Product Launch Marketing Video Education 78

5W PR

FEBRUARY 22, 2023

Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.

Strategy 88

Strategy Product Launch Brand Branding 88

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Have reporters stopped asking to see the full release when you contact them about news – a partnership, company milestone, new product or a big hire? Is it enough to post it on your own website or blog ? Companies opt for newswire distribution because it’s quick, efficient, and guaranteed. They’re here to stay.

SEO 279

SEO Print Financial Product Launch 279

5W PR

FEBRUARY 26, 2024

The allure of exclusivity Companies should start thinking beyond just racking up sales and start focusing on how they can help customers curate memories that are going to elevate their buying journey from a simple purchase into a personalized adventure. This can be achieved in a multitude of ways.

Strategy 78

Strategy Brand Branding Product Launch 78

The Hoyt Organization

APRIL 17, 2024

This can include news articles, blogs, and videos. However, it does not track social media posts. Media Monitoring Media monitoring helps you analyze how your brand is perceived in the media so that you can better manage your reputation. What Can You Use Google Alerts For?

Google 91

Google Publicity Customer Service Web 91

5W PR

SEPTEMBER 13, 2022

When it comes to investing in digital marketing, it’s important for companies to stay on top of the latest trends in this industry to invest in the right strategies. Now, Pinterest has announced that it’s opening up the new content format to companies, as they can now advertise with Idea Ads.

Trends 78

Trends Pinterest Product Launch Instagram 78

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. Here are three ways to get media coverage when your company has no news. . So will joining social media conversations about the news.

How To 334

How To Media Healthcare Survey 334

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 109

Video Marketing SEO Social Media 109

Critical Mention

AUGUST 29, 2019

For example, clients can subscribe to the idea of relying on your company to send out monthly newsletters with product updates, blog posts, upcoming webinar dates and more. Nonetheless, you have to make sure you do not overshare your company-specific content. You may have heard of the 80/20 rule. Share your Coverage.

Company 81

Company Brand Branding B2C 81

5W PR

SEPTEMBER 9, 2021

In a world where people (especially Millennials and Gen Z consumers) don’t necessarily trust traditional advertising, public relations experts are using content marketing, social media and event and web-based strategies to power marketing for small businesses by putting people at the center of their brands. PR Calendar.

Small Business 158

Small Business Publicity Social Media Web 158

5W PR

AUGUST 23, 2023

They handle employee communications, manage press releases, coordinate public announcements, and maintain the company’s public image. Social media manager Social media managers with a public relations degree are now crucial for organizations due to the growing significance of social media in communication strategies.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. charity) Holiday Industry Insights or Predictions Company Milestones or Year-End Reviews 2. Last year, the company reported that the holiday season drove record revenue of 10% comp growth.

Examples 116

Examples Energy Retail Product Launch 116

Prohibition

AUGUST 29, 2023

Food public relations is a strategic communication process that builds and maintains positive relationships between a company and its target audience. Here we will explore five food PR ideas that can help businesses successfully launch new products and menu items. This is where food PR comes in.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

5W PR

AUGUST 27, 2021

Companies have to work hard to generate any sort of media coverage, and between that, creating content for social media, blog posts, copy, and email campaigns, it’s a lot of time and effort spent solely on promoting the business. Media Relations and Outreach. Crisis Management. Event Planning.

Reputation 88

Reputation Crisis Product Launch Crisis Management 88

5W PR

OCTOBER 19, 2023

Expanded reach Celebrities have extensive fan bases and social media followings. Launching a high-profile campaign For major product launches or promotional events, a celebrity endorsement can add star power and excitement. It’s an effective way to generate buzz and capture media attention.

Brand 78

Brand Branding Product Launch Sports 78

5W PR

JANUARY 3, 2024

Objectives The primary goal of marketing is to contribute to the company’s financial success by driving sales and increasing revenue. Determining how to position a product or service in the market to differentiate it from competitors. Marketing often involves specific campaigns tied to product launches or promotional periods.

Marketing 78

Marketing Engineering Reputation Product Launch 78

PRSay

SEPTEMBER 17, 2019

Within days, the sandwich had stirred a fast-food fight with its own hashtag, generated a meme battle and had blogs and news organizations scrambling to post reviews. Here’s a look at how Popeyes turned a chicken sandwich into a multimillion dollar advertising campaign, and what you can learn from their strategy: Plan ahead for a big launch.

Product Launch 148

Product Launch Storytelling Social Media Video 148

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. Namely, with Patterson Companies, 3M, and now, Toro. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. Seems informed. Opinionated.

Social Media 60

Social Media Media B2B Content Marketing 60

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

APRIL 13, 2023

In the digital age, video content is also an essential component of any brand’s marketing strategy; for companies to not use video content could prove impactful – in a negative way – to your business. But not all social media platforms support long-form video content. So why let all that hard work go to waste?

Video 62

Video Infographics Social Media Instagram 62

5W PR

JANUARY 16, 2020

Traditionally, companies pushed for media placement on top-tier media – the likes of Huffington Post, The New York Times and similar publications. Notably, the rise of self-publishing platforms, informative blogs, and influencers has reshaped the landscape. Niche Targeting.

Trends 120

Trends Communications Big Data B2C 120

NewsWhip

AUGUST 17, 2023

You don’t have to work at a media monitoring company to know that generative AI is hot these days. Put simply — if 100 websites write about your product launch or latest crisis, but nobody reads it or shares it on social media, does that matter as much as one article that gets shared 100k times?

Product Launch 78

Product Launch Print Measurement Consumer 78

Contently - Strategy

APRIL 28, 2022

When you have a more comprehensive view of how your editorial calendar can influence different areas of the company, you’ll have a better understanding of how to adjust it whenever you need to. An editorial calendar can help you change that perception by demonstrating how it impacts the company’s strategic direction.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

Doctor Spin

DECEMBER 21, 2023

The media kit is a basic PR tool. But what exactly is a media kit, and why is it a foundational element in your communication arsenal? Here we go: Quicklinks What is a media kit? Corporational Determinism—The New Paradigm for Product Launching. Doctor Spin | The PR Blog. media buyers). 1 Silfwer, J.

Media 52

Media Wikipedia Product Launch Journalism 52

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? One of the best ways to secure coverage from relevant media is by sending a press release. Some of the purposes of a press release include: Sharing information about your company. This includes: Blogs.

Product Launch 102

Product Launch Social Media Newspapers Writing 102

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg .

Blogging 60

Blogging Marketing SEO Content Marketing 60

Shift Communications

AUGUST 23, 2016

Last week we discussed the broad strokes that should be standard in every company PR plan, no matter the industry. Social media and digital communications are leveling the playing field for companies looking to engage with their audiences. This week we break down the more granular details. Leslie Clavin. Vice President.

Company 60

Company Analysis Healthcare Product Launch 60

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do.

Media 210

Media Automotive Resources Product Launch 210

Communications Conversations

SEPTEMBER 2, 2015

I currently work with a couple clients on managing and developing “Employer Brands” on social media. What that means, essentially, is developing a brand that will help retain and recruit the best and brightest talent for the company. It combines two loves of mine: employee communications and social media.

Employee 60

Employee Social Media Brand Branding 60

Barokas

JULY 6, 2020

We wanted to share some of these insights with you, our blog followers, so I asked our consumer tech guru, Jason Michael, to participate in a Q&A. How do companies determine if they are ready for a PR agency?”. While it varies from company to company, there are a few things that typically hold true.

Consumer 131

Consumer Product Launch Agency Sports 131

Beyond PR

SEPTEMBER 27, 2016

Combine social aptitude with almost limitless content, and you have the perfect opportunity for social media success. You have a solid social media marketing plan for the year, including before and after your brand’s big events, but what about during? Links back to your event press kit, company blog, etc.

Social Media 40

Social Media Trade Shows How To Media 40

Cision

FEBRUARY 19, 2016

If your company isn’t leveraging social selling, you’re losing opportunities…and likely handing sales to your competitors. Social selling isn’t a buzzword, it’s a tactic successful sales teams use to communicate with their prospects. It’s time to rethink social media. It’s no longer just about being social.

Social Media 120

Social Media Product Launch Pitching Instagram 120

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information.

Viral 52

Viral Crisis Communications SEO Reputation 52