Shift Communications

JULY 10, 2015

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. As community manager, one of your main tasks is responding and interacting with audiences.

Community 60

Community Tools Measurement Crisis 60

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Directional Indications of Success.

B2B 67

B2B Measurement Blogging Community 67

5W PR

AUGUST 18, 2023

Sober Curious refers to the conscious choice of questioning and exploring one’s relationship with alcohol, opting for more mindful and intentional choices about drinking. Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level.

How To 78

How To Resources Storytelling Community 78

5W PR

JULY 26, 2023

It actively embraces and celebrates the unique experiences and identities of various communities. Queer-inclusive brands Queer-inclusive branding refers to brands that actively and authentically represent and cater to the LGBTQ+ community. This extends to product descriptions, customer communications, and overall brand voice.

Brand 78

Brand Branding Marketing Community 78

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Deirdre Breakenridge

FEBRUARY 15, 2017

ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization. She is sometimes referred to as “iJess” due to her omnipresence and saver of all sanities. Is PR Right for me?” A follow-up blog post by PR 2.0

Twitter 281

Twitter System Community Healthcare 281

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. later as our roles evolve.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

JANUARY 12, 2024

B2B stands for business-to-business, referring to transactions and interactions between businesses rather than between a business and individual consumers. Engaging with the audience in real-time fosters a sense of community and positions a brand as an authority in the field. What is B2B?

B2B 78

B2B Creativity Case Study B2C 78

Sword and the Script

MARCH 28, 2017

The Media Reference Challenge. A simple way to do this is to request an interview for a corporate blog. The operative phrases here is interview for a blog post – not a media interview. The post How to Generate Media Referenceable B2B Customers with a Blog appeared first on Sword and the Script. Then your heart sinks.

B2B 60

B2B Blogging How To Media 60

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

5W PR

NOVEMBER 24, 2023

Bias in AI Bias in AI refers to the unfair and often unintended discrimination exhibited by machine learning models and algorithms. This bias can disproportionately affect marginalized communities, leading to unequal healthcare outcomes. However, the technology isn’t immune to one significant challenge – bias.

Healthcare 78

Healthcare Guidelines How To Ethics 78

PR for Anyone

JUNE 30, 2022

What are you doing for the community? I refer that out. Think about the positive stories, the great things you do in the community, the great things you do for your employees, and stories that you can tell that add value to a journalist, to a media outlet’s audience. What major accomplishments have you achieved?

Crisis 130

Crisis YouTube Video Industry 130

5W PR

JUNE 2, 2023

Communicating a brand’s sustainable practices to customers can be challenging. Sustainability in Fashion Sustainability in fashion refers to the use of environmentally friendly materials, ethical production practices, and responsible waste management. But it is an important part of building a loyal customer base.

Fashion 88

Fashion Communications Brand Branding 88

Doctor Spin

DECEMBER 4, 2023

In this blog post, social media logic refers to the media effects that social media platforms have on communication and content dissemination. Doctor Spin | the PR Blog. Doctor Spin | The PR Blog. Please support my blog by sharing it with other PR- and communication professionals. Oxford Reference.

Social Media 52

Social Media Media eBook Technology 52

Waxing UnLyrical

DECEMBER 13, 2011

The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. What the #measurePR Community Thinks of 2012. Prior to CustomScoop, Jen worked at Fleishman-Hillard’s St.

Community 67

Community Measurement Analytics Trends 67

Stern + Associates

FEBRUARY 13, 2024

As International Women’s Day approaches on March 8 th , we join the global community to celebrate the theme of “ Inspire Inclusion.” I recommend reading widely and consuming media (podcasts, newsletters, blogs, etc.) And yet, there’s literally no other way if you’re committed to creating a diverse and inclusive workplace.

Internal 107

Internal International Groups Employee 107

PRSay

JUNE 18, 2020

For centuries, systemic and structural racism in the United States constrained and prevented opportunities for Black Americans and other communities of color to live long, healthier and prosperous lives. But this is a complicated, layered conversation with a long traumatic history and generations of impacted communities.

How To 164

How To System Internal International 164

Buzzstream

JANUARY 25, 2021

In short, link building refers to the process of acquiring links from other websites to your own. This refers to the process of creating content for their own site that has the potential to be shared and linked back to from other sites. More than a third also tried blog commenting to build links. How Well Link Building Works.

Small Business 127

Small Business SEO Survey Study 127

Sword and the Script

JANUARY 24, 2023

Examples: website, blog, resource page, content hub, newsletter Benefits: You have complete control over the content including the quality, timing, context, and presentation. Pro tip: If you publish a blog, burn an RSS feed and hook to up to a third-party email tool like MailChimp or Mad Mimi to automatically deliver email new posts.

Media 102

Media Advertising Advertising Print 102

Newsfile

FEBRUARY 28, 2024

User Experience (UX) refers to the overall experience people have while interacting with a product or service. company website, blogs). Brand mentions refer to instances where an organization’s name, product, or service is discussed or referenced in media content. Media Relations : Managing communication during crises.

Viral 52

Viral Crisis Communications SEO Reputation 52

Landis PR

MAY 24, 2021

Blog courtesy of Susan McNair, Currie Communications. More than 90 percent of reports reference a standard or framework, but that “standard” varied significantly both within and between regions. Investors and the community are the primary drivers for ESG, but their influence on ESG strategy and reporting is unclear.

Report 84

Report Comparison Financial Analysis 84

Doctor Spin

JANUARY 17, 2023

Solarpunk in Marketing and PR Decentralised and Community-Based Solarpunk Aesthetic Solarpunk Architecture Solarpunk in Culture An Unclear Political Alignment A Smart Minority: The Sustainable Future What is Solarpunk? Community-living in harmony with nature (Midjourney V4). Sustainable living in the wetlands (Midjourney V4).

Wikipedia 52

Wikipedia Energy Community Fashion 52

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 92

Technology Software Resources Pitching 92

Doctor Spin

DECEMBER 24, 2023

The committee, composed of esteemed community members, reviewed and approved the various aspects of the plant’s design. Doctor Spin | The PR Blog. Promote a culture of direct and concise communication. In my role as a PR advisor, I refer to this as “Communication Discipline.” Doctor Spin | The PR Blog.

Wikipedia 52

Wikipedia Construction Internal International 52

Waxing UnLyrical

NOVEMBER 16, 2016

By design, our minds are more inclined towards visual communication than they are to text. Social media and blogs require a certain frequency of posting to remain “viable” and effective. On blog posts, you could use GIFs to lighten up dense topics (like Shonali did here ). What if design is not your discipline?

Blogging 40

Blogging Strategy Social Media Content Marketing 40

Doctor Spin

DECEMBER 20, 2023

“Personal branding can lead to professional success by defining yourself professionally through six steps: introspection, understanding, developing, mantra, crafting, digital footprint, and communicating.” Source: Medical Reference Services Quarterly 5 Philbrick, J., & Cleveland, A. I’m wishing you a Happy Fight! link] 4 Evans, L.

Brand 52

Brand Branding eBook Resources 52

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Photo by S O C I A L. The trend originated with people rating an imaginary ideal person on a scale of 1 to 10 before presenting a negative or positive trait that might affect their score.

Social Media 84

Social Media Trends Viral Media 84

NewsWhip

MARCH 2, 2023

To keep the link to our previous blog we’re also going to include Chick-fil-A for comparison, as the chicken restaurant faced some drama this week. Specifically we’re going to spend some time looking at sit-down restaurant chains, including the likes of Applebee’s, Texas Roadhouse, PF Chang’s and Chili’s. So let’s dig in.

Pinterest 78

Pinterest Comparison Local Instagram 78

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Stephen Waddington

MAY 19, 2020

Catherine Arrow recently wrote about the post COVID-19 challenge facing organisations on my blog. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Invest in building communities, customer databases and influencer networks. This is a big lesson for the future.

Crisis 151

Crisis Government Energy Community 151

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. For reference, the median DR in our analysis was 74. Then, look for signs of authority and trust, like industry recognition or references from other reputable sites. So, focus on the higher DA/DR opportunities where you can.

Analysis 90

Analysis SEO Guidelines Google 90

Waxing UnLyrical

NOVEMBER 30, 2010

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. So when the idea of a blog first entered my head, I shared it with all of them. You can’t start a blog like ours unless the community wants it. Thankfully he was on board with the blog idea.

Blogging 60

Blogging How To Social Media Community 60

Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. In this blog post, let’s look at the differences between public relations and marketing. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. Digital vs. Traditional. What Does Digital PR Involve?

Digital PR 76

Digital PR Print Construction Television 76

Doctor Spin

DECEMBER 15, 2023

Filing refers to storing, organising, and retrieving documents and other digital assets on the intranet. The 3 Intranet Dimensions In the context of an intranet, communication typically occurs in three primary dimensions: top-down, bottom-up, and horizontal. This includes document management systems, digital libraries, and databases.

System 52

System Employee Meeting Internal 52

Waxing UnLyrical

JANUARY 14, 2011

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog. LinkWithin.

Blogging 93

Blogging Facebook Twitter Measurement 93

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52