Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. company website, blogs). sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Waxing UnLyrical

DECEMBER 13, 2011

The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. I agree – one size does not fit all when designing a measurement program. Birds of a feather…”. You got it.

Community 67

Community Measurement Analytics Trends 67

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. Talkwalker characterized the product as “social measurement and audience insights software.” A press release that Nielsen previously published claimed it was the “only social measurement solution that measures both organic and owned social TV activity.”

Media Relations 149

Media Relations Media Print Software 149

Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. In this blog post, let’s look at the differences between public relations and marketing. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# “PR outcomes usually refer to any end results of the communication campaign.

Measurement 77

Measurement Publicity Web Analytics 77

NewsWhip

MARCH 2, 2023

To keep the link to our previous blog we’re also going to include Chick-fil-A for comparison, as the chicken restaurant faced some drama this week. Specifically we’re going to spend some time looking at sit-down restaurant chains, including the likes of Applebee’s, Texas Roadhouse, PF Chang’s and Chili’s. So let’s dig in.

Comparison 78

Comparison Pinterest Local Instagram 78

Stephen Waddington

MAY 19, 2020

Catherine Arrow recently wrote about the post COVID-19 challenge facing organisations on my blog. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Planning and measurement If you work in media relations, COVID-19 could be an extinction event.

Crisis 151

Crisis Government Energy Community 151

5W PR

NOVEMBER 14, 2018

While social media has changed the landscape of PR with its impressive capabilities, the question now arises – how do we measure your digital efforts to understand ROI ? This is important to understand if the efforts you’re putting into social media is influencing the community, as well to demonstrate this information to the C-suite.

Media 60

Media Measurement Social Media Survey 60

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

JANUARY 14, 2011

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog. LinkWithin.

Blogging 93

Blogging Facebook Twitter Measurement 93

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. However, the problem is, there are networking equipment makers that refer to routers, fiber optics and soft switches as “comms tech” so the terms can get muddy.

Publicity 85

Publicity Survey Enterprise Pitching 85

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. For reference, the median DR in our analysis was 74. Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures.

Analysis 91

Analysis SEO Guidelines Google 91

Waxing UnLyrical

AUGUST 5, 2015

PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In As you can imagine, Snapchat measurement is not straightforward. ” Of course, a lot of this can be measured. Refer from Snapchat?

Measurement 40

Measurement How To Marketing Engineering 40

Waxing UnLyrical

NOVEMBER 17, 2010

They might be helpful to you as you continue on your path as a blogging Grasshopper. This is hugely helpful, because each theme is different and, as a result, the way a post looks when published on one blog, might look completely different on another. I just get kicks out of mobile blogging w/ multimedia. Great post.

Blogging 86

Blogging Writing Facebook Twitter 86

ReimaginePR

JUNE 15, 2020

Heck, even having a simple social media page isn’t enough; you need to have multiple social media platforms to reach a wide enough audience, and those platforms need to be managed in such a way that it brings your customers together into a self-sustaining community that your company engages with on the ground level. Tall order?

Social Media 177

Social Media Brand Branding Marketing 177

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Practical Law Construction

APRIL 14, 2021

Rather, I decided to come up with a list of presents that the TCC could give us, the construction law community, and it’s in the form of issues that I would like to see decided by the court before its landmark birthday. In the past, parties have referred me to the findings in the interim valuation adjudications and the declarations given.

Construction 64

Construction Blogging Leadership Measurement 64

Sword and the Script

SEPTEMBER 19, 2017

The question was always the same and has a lot in common with the greater B2B community. By this, I mean a frequently updated blog. It’s true that the more you blog, the more clients you get. Further, an encyclopedic blog will mean that your attorneys rank high in online searches. SEO is snake oil. But surprise!

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. However, the listings tend to be UK-centric.

Pitching 89

Pitching Report Software Survey 89

Waxing UnLyrical

OCTOBER 14, 2010

This cultivates a thinking community where information is evaluated, and then adapted and built upon. Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. When it comes to blogging, anyone can compile data and churn out a post.

Blogging 71

Blogging Twitter Creativity Facebook 71

Stephen Waddington

OCTOBER 12, 2018

A reader speculatively sent me this guest blog post after the conversation this week around World Mental Health Day. I don’t usually post anonymous blogs but this is an important issue and I’ve verified the identity of the author via two sources. You’ll get a measure of the individual's seniority and maturity from their writing.

Ethics 84

Ethics Employee Policies Video 84

Waxing UnLyrical

NOVEMBER 27, 2010

One of the Best means that you are, when compared to your peers, at the higher end of the scale, but recognizing That there is a frame of reference for everything. As long as you recognize that this praise is limited by their frame of reference. And not their fame of reference. Across any industry. Or time zone. Wanna Subscribe?

Measurement 66

Measurement Tourism Blogging Writing 66

Waxing UnLyrical

JULY 30, 2015

Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. Bad objectives, wrong measurement.

Internal 40

Internal International Communications Measurement 40

Engage PR

JANUARY 6, 2018

Core to the delivery of an effective social media strategy is understanding your target audience, setting clear objectives and knowing what you’re going to measure and why. References: *1 CMO survey – [link]. *2 2 Hubspot survey – [link].

Social Media 60

Social Media Strategy Media Survey 60

Waxing UnLyrical

JUNE 5, 2015

From Katie Paine’s Facebook Page on June 2, 2015: “The measurement world lost one of its pillars today. When I was looking for old posts on WUL that reference him, I got 13 pages of results. As we sat down and arranged ourselves around the lounge table, I insisted we take a photo of the Measurement Mafia.

Measurement 40

Measurement Hotels Conference Facebook 40

Waxing UnLyrical

DECEMBER 5, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unsung Heroes December 5th, 2010 Tweet I think the whole Digital Death thing has been playing on my mind more than I realized. When I clicked through to her blog, I was even more enchanted.

Facebook 80

Facebook Twitter Measurement Blogging 80

Prohibition

AUGUST 4, 2021

Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes. Fostering communities of brand advocates/brand ambassadors. Blogs – personal, professional, corporate, etc. Social Media Marketing/Management involves: Social listening.

Reputation 62

Reputation Brand Branding SEO 62

Waxing UnLyrical

JUNE 15, 2016

I began preparing a strategic plan that outlined how I wanted to approach promoting this book – from creating a thriving online community to raising funds on Kickstarter to support the launch. I couldn’t find any books to use as references for my research as a result. Knowing you target audience. This posed a challenge!

Community 40

Community Facebook Writing Local 40

Solo PR Pro

JANUARY 20, 2015

A version of this post ran on the Cision blog. I’ve never met a communications professional who wasn’t a tool fiend. Your measurable objectives and strategies determine the tactics you’ll use, which should in turn inform the tools you select. How will your success be measured? And why wouldn’t we be in love with tools?

Tools 40

Tools eBook Resources Measurement 40

Waxing UnLyrical

DECEMBER 24, 2010

And part of why Jesus used imagery and every day references was so that the people he told these stories to could relate to them. What we can learn: the more we are able to energize our communities, the better our chances of converting them to evangelizers. Oh, one other thing: my blog = my sandbox. Look at some of his parables.

Publicity 86

Publicity Creativity Measurement Twitter 86

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. Edelman will be the first agency to cross-reference earned audiences with Cision’s 925+ million influencer profiles for targeted ongoing engagement. 6) Picks from the PR tech vendor blogs.

Analytics 68

Analytics Report Technology Pitching 68

Waxing UnLyrical

FEBRUARY 6, 2011

The genius writer brother; the gun-crazy brother; the beauty- and romance-obsessed sister; the fiercely protective Greek Man Friday; and the food-obsessed and long-suffering mother (or Mother, as she’s referred to). Where to use keywords in corporate blog posts , by Lee Odden. from Mizz Information. Trying to figure out Quora?

Measurement 57

Measurement Facebook Twitter Social Media 57

Karen Freberg

JUNE 6, 2017

Jason has a summary of the conversation here on his blog. Does it matter how many hours you spend creating content for your YouTube channel or write blog posts? I do spend a lot of time creating posts (like this one) to help share my thoughts and insights with my community. Who am I to judge on that account.

Social Media 40

Social Media Brand Branding Media 40

Waxing UnLyrical

NOVEMBER 26, 2010

Mark as read Approve comment Love the Garth Brooks reference, Lori! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Thanks so much for stopping by.

Facebook 69

Facebook Twitter Measurement Tourism 69

Waxing UnLyrical

OCTOBER 6, 2010

I wasn’t going to talk analytics or measurement ( Chuck Hemann , K.D. Every Hendrix reference was a part of the relevant message. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. Wanna Subscribe? Lets play.

Social Media 73

Social Media Twitter Facebook Measurement 73

Prohibition

JULY 19, 2018

Copy writing, blogging and content generation. Community management. As with any profession, there are tools that businesses can use to help streamline the process of managing a busy PR team or press office as many refer to it. Plan and execute media events. Networking, attendance at and sponsoring of events. Content creation.

Publicity 48

Publicity Advertising Advertising Tools 48

Waxing UnLyrical

JULY 26, 2013

A while back, I was asked by the estimable Thursday Bram to contribute to a blog post on Constructively Productive that would focus on “heretical’ productivity. No, seriously, eat your heart out and then tell me what it tastes like because if it’s good I’ll post the recipe on my blog. A fine idea, I thought.

Construction 76

Construction LinkedIn Blogging Google 76