Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 178

Survey Marketing B2B Study 178

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. Other findings include: 39% plan to spend more time on Twitter this year – the highest of any other social network.

B2B 118

B2B Marketing Survey Software 118

5W PR

MARCH 27, 2024

They work together to create a compelling brand story in today’s digital age. The main goal of doing so is to effectively reach the audience, cultivate brand loyalty, and ultimately nail the business objectives. Brands should know what captures their attention, what challenges they face, and what kind of content they engage with.

Publicity 78

Publicity Strategy How To Marketing 78

Cision

APRIL 18, 2016

What’s one pain point all brands share? In a matter of minutes, trolls can get your blood boiling, your fingers tapping a hot-tempered response and your brand well on its way to a potential crisis situation for all of the world to see. Trolls also like blogs and social media channels. Get the free infographic!

Brand 120

Brand Branding Crisis Crisis Communications 120

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Infographic: Millennials and Social Commerce. Blogs as a tool of corporate influence is flat to declining. . Big companies do the Twitter; dabble with the rest. For example: 13 Statistics from an Inc.

Social Media 117

Social Media Study Blogging Company 117

Buzzstream

DECEMBER 5, 2023

Are you trying to build your brand? Example, name:”Paul May” Twitter – Find authors related to a specific twitter handle. If you have additional criteria like number of Twitter followers, or minimum update frequency, you can continue filtering down your list. Are you trying to build links for search engine visibility?

Resources 103

Resources Analysis Infographics Examples 103

Sword and the Script

JULY 19, 2022

If you are not a subscriber please do so by email to either the weekly blog or the monthly newsletter (the newest drops this week). Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. B2B prospects want published pricing.

B2B 90

B2B Report Survey Marketing 90

Cision

JUNE 16, 2017

Change is in the air as many brands have undergone a makeover in recent months. Although some rebranding is contractually obligated with an ownership change, many companies choose to overhaul their brand in order to reposition themselves in a crowded marketplace. Blog post explaining new changes. Start with your employees.

Communications 250

Communications How To Telecommunications Employee 250

Onclusive

SEPTEMBER 13, 2017

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. PR and earned media content, blog posts, and other company digital assets can often drive more top of funnel sales leads than ads and email marketing.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. On Facebook, Twitter, YouTube, and all those other social networks. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics.

How To 198

How To Real Estate Web Case Study 198

Contently - Strategy

JANUARY 29, 2019

Sometimes a product gets so popular that the brand name becomes synonymous with whatever it’s selling. This is brand awareness in action. Brand awareness can seem like a vague force that’s hard to measure. Building your brand through top-of-funnel content establishes a connection with a new audience.

Brand 111

Brand Branding How To SEO 111

PR 20/20

JANUARY 3, 2019

For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. We used Buzzsumo’s Content Analyzer to curate the top posts across Facebook, Twitter, Pinterest, Reddit, as well as links from other websites. 4 Lessons Learned From the Most Agile Brands on Social Media.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Other platforms like X (formerly Twitter) and LinkedIn will continue to be of importance as more people and businesses strive to establish themselves as industry thought leaders. As well, it synthesizes a host of ideas.

Trends 105

Trends YouTube Video Social Media 105

Presspage

JUNE 4, 2019

Of course, that adage isn’t true, and in today’s 24-hour news cycle, what makes headlines is often not the kind of coverage anyone would want for their brand. Enter brand journalism , the darling of content creators and savvy PR specialists. ” Now, think about the “why.” That’s a great start.

Journalism 68

Journalism Strategy Brand Branding 68

Buzzstream

DECEMBER 5, 2023

Are you trying to build your brand? Example, name:”Paul May” Twitter – Find authors related to a specific twitter handle. If you have additional criteria like number of Twitter followers, or minimum update frequency, you can continue filtering down your list. Are you trying to build links for search engine visibility?

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

Are you trying to build your brand? Example, name:”Paul May” Twitter – Find authors related to a specific twitter handle. If you have additional criteria like number of Twitter followers, or minimum update frequency, you can continue filtering down your list. Are you trying to build links for search engine visibility?

Resources 62

Resources Analysis Infographics Examples 62

Onclusive

MAY 10, 2018

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. On the social front, the ability to monitor Twitter conversations for multiple clients at once is critically important to stay on top of any potential issues or opportunities.

Storytelling 230

Storytelling Technology Tools Infographics 230

Critical Mention

APRIL 24, 2020

This can either be a website, blog or any of today’s top social media platforms. Do… Maintain Consistent Branding. Brand Consistency Breeds Sustained Awareness. Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. .

Infographics 103

Infographics Radio Instagram Sports 103

Deirdre Breakenridge

APRIL 5, 2019

They are your own company executives or the senior executives who speak out on behalf of your favorite brands and social causes. Do you really know what someone else is experiencing before you tweet, blog or post on Facebook? Are you using social media to get closer with people to build your own personal brand?

Infographics 266

Infographics Communications Leadership Social Media 266

5W PR

APRIL 19, 2021

Given the incredible retention of content that includes press photos, brands need to include professional photos in their messaging. Consistent imagery across platforms—Facebook, Twitter, etc.—helps helps a target audience associate the given set of images with a brand. Build an Identity. Keep an Audience’s Interest.

Infographics 88

Infographics Newspapers Study Brand 88

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

With millions of websites and blogs competing for visibility on search engine result pages (SERPs), content writers need to master the art of optimizing content for both human readers and search engine algorithms. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible.

Engineering 100

Engineering Writing Mobile SEO 100

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Repurpose the content. Say thank you.

Interviews 136

Interviews Pitching Infographics Print 136

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

PRSay

JULY 16, 2019

For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format. Connect with Lisa on Twitter: @LisaArledge. Best of all, the new content will use fewer resources than similar pieces created from scratch.

Content Marketing 161

Content Marketing Infographics SEO Video 161

Buzzstream

FEBRUARY 15, 2024

As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? Note: A brand new site may not have as high of a DA/DR because they’ve just launched. A user clicks into our blog home and then the featured quality links post. Quality vs quantity.

How To 71

How To SEO Google Examples 71

Cision

FEBRUARY 10, 2016

Ever feel like you’re publishing blog content to an empty theater? Learn how with Cision’s free Brand Journalism white paper! So don’t expect to jot off a quick blog article and have it be good. If you always write a 400-word blog post, you’re providing a pretty monotonous experience for readers. Here’s how.

Writing 120

Writing Viral Infographics Blogging 120

Waxing UnLyrical

JUNE 17, 2015

The Internet has made brand publishing ubiquitous. Gone are the days when brands required an intermediary to reach their target audience. In order to be effective, brand content must be mapped to business objectives and be appealing. So what could possibly go wrong with brand publishing? We know this.

Brand 40

Brand Branding Video Community 40

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Do what makes the most sense for your brand. #6. Is it website or Web site?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. There is no grand solution that every brand can copy to triple their revenue. It’s so important because it can be the first opening for brand awareness. ” 4.

Strategy 112

Strategy How To Content Marketing Analysis 112

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. They dig through LinkedIn and blogs for experts and sources.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Cision

APRIL 12, 2016

Just the way organic food is good for our health, organic traffic is the best for your brand. They associate with your brand by reading your content because they feel your products or services can bring a positive change to their lives. As the audience grows to trust your brand, the chances members of it will convert grow.

Infographics 120

Infographics eBook Content Marketing Video 120

5W PR

OCTOBER 9, 2017

Launching a new social media channel for your business or brand? Brand Awareness? 2 – Identify Your Brand Voice. Our recent blog post, Trends in Social: Authenticity , talks about the importance of brand voice: Brand voice is one of the most important elements of online and offline presence. Twitter: [link].

Social Media 112

Social Media Media Mobile Pinterest 112

Communications Conversations

NOVEMBER 24, 2014

As part of that presentation, I had a section dubbed “Content Cornerstones”, where I suggested 9 tips to consider when creating online content on behalf of your brand or client. 1: Instead: Stay true to your mission, values and brand voice. Sleep Number (client) stays on brand with most of its posts.

Case Study 166

Case Study Strategy Study Hotels 166

Beyond PR

AUGUST 18, 2016

It’s no secret that a great brand is built over time (in the case of some brands, centuries). Every decision a brand makes builds on the success that came before. Iconic brands, like Coca Cola, Apple and Pepsi, are immediately recognizable and carry with them certain expectations of quality. Stand out in a sea of content.

Brand 40

Brand Branding Product Launch Guidelines 40

Beyond PR

JUNE 19, 2017

Change is in the air as many brands have undergone a makeover in recent months. Although some rebranding is contractually obligated with an ownership change, many companies choose to overhaul their brand in order to reposition themselves in a crowded marketplace. Blog post explaining new changes. Start with your employees.

Communications 69

Communications How To Telecommunications Employee 69