Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

Infographics 68

Infographics Data Case Study Content Marketing 68

ImPRessions - Crenshaw Communications

MARCH 10, 2017

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. Harness the power of guest blogging. A successful outcome?

Blogging 136

Blogging Writing Engineering Analytics 136

Marketwired

DECEMBER 10, 2015

Check out the survey highlights in our original infographic and read more in our news release. A notable 61% of respondents said they are using influencers and brand advocates to help amplify their content, reach new audiences and increase engagement. But owned media — blogs, tip sheets, case studies, webinars, etc.

Infographics 100

Infographics Survey Content Marketing Marketing 100

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. This is often easier than updating a more complex execution such as an interactive infographic because it is usually a case of updating copy and visuals with new ones. The attributes of blog posts.

Infographics 160

Infographics Data Blogging Mobile 160

Rock the Status Quo

AUGUST 21, 2014

Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. Remember that most consumers wouldn’t care if 80 percent of brands disappeared tomorrow. Match voice to the publication or blog. Publish more than once in the same blog. Or For a Client.)

Writing 203

Writing Blogging Pitching Content Marketing 203

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

However, there can be long-term ramifications for tech companies and even risk to brand reputation if PR budgets are slashed reactively. Heightening brand reputation and awareness During an economic downturn, customers naturally become more cautious about business spending and are likely to stick with brands they know and trust.

Strategy 193

Strategy Reputation Banking Infographics 193

Cision

JANUARY 9, 2018

Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey. Blog Content Creation. There is overwhelming evidence that shows maintaining a blog generates business results. Infographics.

Case Study 210

Case Study How To Infographics SEO 210

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

Cision

SEPTEMBER 7, 2017

A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. Use Your Press Release to Drive Traffic to Your Blog.

Infographics 283

Infographics Consumer Video Examples 283

5W PR

FEBRUARY 5, 2024

The better option depends on each channel and what aligns best with the parenting brand’s goals and audience. Understanding this is crucial for parenting brands. This strategy helps companies build brand awareness , nurture leads, and showcase their expertise through blog posts, case studies, and infographics.

Marketing 78

Marketing Case Study Infographics Survey 78

5W PR

APRIL 18, 2024

Here, social platforms like LinkedIn operate as the new arenas for generating leads and raising brand awareness. Infographics These data visualizations can simplify complex information and present key takeaways in a clear and concise fashion. This fortifies brand loyalty and strengthens customer relationships.

B2B 78

B2B Media LinkedIn Infographics 78

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

APRIL 18, 2016

What’s one pain point all brands share? In a matter of minutes, trolls can get your blood boiling, your fingers tapping a hot-tempered response and your brand well on its way to a potential crisis situation for all of the world to see. Trolls also like blogs and social media channels. Get the free infographic!

Brand 120

Brand Branding Crisis Crisis Communications 120

Prohibition

APRIL 13, 2023

Repurposing video content is an excellent way to achieve this, allowing brands to get greater use of captured content while growing a number of channels and platforms. Use Video Clips For Social Media It is no secret that social media is a powerful tool for maximising brand awareness and engagement.

Video 62

Video Infographics Social Media Instagram 62

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Infographic: Millennials and Social Commerce. Blogs as a tool of corporate influence is flat to declining. . No surprises here every brand has a Facebook page and is on “the Twitter.”

Social Media 117

Social Media Study Blogging Company 117

PR 20/20

NOVEMBER 11, 2016

Obviously items like viral videos or viral articles will do the trick, but infographics and other forms of visual content are also a great way to stimulate sharing. A recent study found that infographics are shared 3x more often than any other visual item. billion active social media users waiting to hear about your brand.

SEO 80

SEO Infographics Strategy Viral 80

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Anyone who clicked on the link would see a major media brand talking about Cision. And that works.

Strategy 276

Strategy How To Media Infographics 276

Presspage

AUGUST 12, 2020

As more and more brands look to create their own newsrooms , where company news is distributed through a variety of mediums, the look and feel of these sites is crucial. User Experience or UX sits at the intersection of branding, design, usability, and function when it comes to a product or service. It should be. What is UX?

Brand 117

Brand Branding Infographics Analytics 117

Onclusive

MARCH 21, 2018

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. Was it a function of PR? Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281

Solo PR Pro

MAY 16, 2017

Our goal is to ensure that client produced content aligns with their branding and resonates with their target audience. This infographic from SmartBlogger presents a nice visual checklist of 10 steps to produce all types of content from blog posts to white papers. The Epic Content Cycle Infographic from SmartBlogger.com.

Infographics 40

Infographics Writing Content Marketing Education 40

PR Fuel

SEPTEMBER 23, 2021

You can generate brand awareness, build recognition, and expand your reach online. Not sure how to grow your brand authority and reach using a press release? You can appear in front of their existing audience to boost your brand visibility. Redesign of the company’s brand. Make sure to brand your visuals.

Brand 99

Brand Branding How To SEO 99

PR 20/20

JULY 14, 2015

Who wants to read a spreadsheet full of numbers, or a blog post that lists one statistic after another before getting to the heart of the issue? Enter infographics. An infographic defined is a data-rich visualization of a story or a thesis used to educate, inform, build brand awareness and create inbounds links.

Infographics 40

Infographics Data Education Blogging 40

Presspage

FEBRUARY 26, 2024

It provides a one-stop shop for all relevant materials, including press releases, reports, and infographics, ensuring that information is easily accessible for journalists, analysts, and investors alike. Explore more in our Investor Relations blog series: Investor Relations is more than just a numbers game.

Corporate 78

Corporate Strategy Communications Storytelling 78

5W PR

NOVEMBER 3, 2023

Create blog posts, articles, videos, and infographics that offer valuable insights on health, and fitness trends, and how wearable tech can enhance one’s wellness journey. Regularly updated content not only builds brand authority but also improves search engine visibility.

Marketing 78

Marketing Infographics Content Marketing Data 78

MaccaPR

FEBRUARY 2, 2016

Want to take your blogger-brand relationships to the next level? Trend #1: Blogging is now a full-time job. In short, blogging may not just be a hobby - it can be a livelihood. Close to 40 percent of bloggers surveyed in the Maxwell study work with 10+ brands a year, which means they have multiple deadlines.

Trends 48

Trends Blogging Brand Branding 48

Presspage

MARCH 5, 2020

At its very core, brand newsrooms are a communications channel where organizations can talk to a wide variety of stakeholders, from journalists and editors to investors, regulators, and even candidates considering joining the organization. It’s common practice to use them in the title and a few times across the piece.

Brand 88

Brand Branding SEO How To 88

5W PR

SEPTEMBER 19, 2023

As the virtual realm continues to expand, brands and PR professionals must adapt and harness the power of digital PR to effectively engage their audiences and build lasting relationships. Social media platforms, blogs, websites, and podcasts provide an unprecedented opportunity for brands to connect with their target audiences directly.

Viral 78

Viral Digital PR Storytelling Reputation 78

5W PR

OCTOBER 10, 2023

Product discovery Consumers often discover new products and brands through social media. Brand loyalty Engaging social media consumer behavior can foster brand loyalty. When brands interact with customers and provide excellent service, it strengthens the consumer-brand relationship.

Social Media 88

Social Media Consumer Media Crisis Management 88

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. No one should underestimate the power of data for storytelling.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

PR 20/20

MAY 26, 2016

Roughly two million blog posts are written every single day. Remember: a blog is not just a metrics driver. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. In the wise words of Brian Clark : “Don’t focus on having a great blog. Redefine your brand vision.

Blogging 51

Blogging Brand Branding How To 51

Buzzstream

FEBRUARY 1, 2024

For example, here are the guest post guidelines from the Hubspot blog. Pitching to Someone Who Accepts Guest Posts You can find 150+ high-quality guest post sites on our blog with links to their guidelines. Here’s an example of how I helped get [Site/Brand] to rank for [target keyword] here [link]. but the link seems missing.

Pitching 87

Pitching Infographics Survey Resources 87

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. These are the experts who will establish trust between your brand and the customer.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

5W PR

MAY 8, 2023

Businesses need to navigate potential backlash, customer dissatisfaction, and potential impacts on the brand’s reputation. Using Clear and Simple Language Brands must use clear and simple language when communicating price increases. Communicating these price increases to customers can be a delicate process.

Consumer 88

Consumer Communications How To Transportation 88

Presspage

AUGUST 12, 2020

As more and more brands look to create their own newsrooms , where company news is distributed through a variety of mediums, the look and feel of these sites is crucial. User Experience or UX sits at the intersection of branding, design, usability, and function when it comes to a product or service. It should be. What is UX?

Brand 78

Brand Branding Infographics Analytics 78

Beyond PR

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!).

Blogging 77

Blogging Company Engineering Airlines 77

Onclusive

SEPTEMBER 13, 2017

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. PR and earned media content, blog posts, and other company digital assets can often drive more top of funnel sales leads than ads and email marketing.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231