MaccaPR

FEBRUARY 2, 2016

Trend #1: Blogging is now a full-time job. According to a recent Maxwell PR study (see infographic below), 35 percent of top food bloggers reported spending more than 35 hours per week on blogging and 43 percent estimated that they’ll prepare more than 20 sponsored blog posts in 2016.

Trends 48

Trends Blogging Brand Branding 48

Flack's Revenge

DECEMBER 14, 2016

It occurred to me that the PR measurement crowd might have some answers – and that an easy way to get their attention would be to use the hash tag #MeasurePR, one that I’d seen in the Twitter chats on the topic. So I repeated my Quora question, this time with that hash tag – and hit pay dirt. Content developed.

Measurement 120

Measurement Exercises Interviews Tools 120

Cision

FEBRUARY 4, 2016

Keep planning simple, grab and keep your audience’s attention and increase ROI with the hub-and-spoke model. To keep your hub organized, separate your content by type (white papers, blog posts, news releases, etc.), add tags to group similar content together (ex. Want to renovate your social plan too? Your Spokes.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Rock the Status Quo

OCTOBER 19, 2015

of brands engage with a tagged mention. Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. What is a tagged mention versus untagged? According to a 2015 Brandwatch study , only 46.6% Never assume you know!

Software 100

Software Google Reputation Social Media 100

Solo PR Pro

DECEMBER 8, 2020

If you’ve been keeping up with us, then you’re already aware of how critical an effective PR plan can be when it comes to success. A PR plan is going to be unique to every client and campaign, and while some may only last for a couple of months, others could span an entire year. Strategic planning. Preparing materials.

Social Media 68

Social Media Pitching Writing Measurement 68

Presspage

FEBRUARY 1, 2019

The free GA platform tracks 10 million hits––activities happening on your site like page visits, blog comments, link clicks––per month and is updated every 4 hours. For PR activities, we can only track tactics like higher web traffic, newsletter sign-ups, blog comments. Location: All Website Data/Home.

Analytics 154

Analytics Google Measurement Data 154

Waxing UnLyrical

NOVEMBER 30, 2010

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. So when the idea of a blog first entered my head, I shared it with all of them. So when the idea of a blog first entered my head, I shared it with all of them. Thankfully he was on board with the blog idea.

Blogging 60

Blogging How To Social Media Community 60

Cision

APRIL 6, 2015

It follows then that… Content planning matters. Plan podcast content. When Ira Glass and Sarah Koenig discuss the hours of planning and preparation necessary to plan and produce their content (Koenig spent a year researching the Serial story before recording the podcasts), many people ignore their preparation.

Engineering 120

Engineering Tools Examples YouTube 120

Shift Communications

NOVEMBER 10, 2016

From a PR perspective, rising above this noise with a small team takes an integrated communications strategy with lots of advanced planning, prioritization and a data-driven approach. Plan, plan, and plan some more but be nimble. It should also inform your next 6-month PR plan. So where do you start?

Healthcare 144

Healthcare How To Analytics Mobile 144

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. Follow the classic strategic communication planning approach. Conduct your research.

How To 104

How To Fashion Banking Industry 104

Buzzstream

OCTOBER 21, 2021

At the time, we had a top-level strategy plan built in spreadsheets for our SEO clients. Soon, I wanted to add owners and time estimations, so we’d have a rough idea if all we planned would fit in the budget or if we had space to do more. Put client at ease by showing all we had planned to deliver.

Software 151

Software How To SEO System 151

Deirdre Breakenridge

DECEMBER 4, 2018

A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. Although this blog is tailored to nonprofits, any organization can use these tips for youth engagement. Credit: Giving Compass (www.givingcompass.org). Just last month on Sept.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

wiredPRworks

OCTOBER 9, 2021

Tagging it with #DigitalDetox and a 5/15 return date, I posted it to all of my social networks. Even with the best of plans, work comes along on vacation, too. I’ve made conference calls from quiet laundry rooms, written blog posts in local libraries, and managed interviews [with a driver] on busy expressways. I was not happy.

How To 98

How To Social Media LinkedIn Instagram 98

Waxing UnLyrical

NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. And they wouldn’t bother to poke around on the blog to find it.

Blogging 96

Blogging Facebook Twitter How To 96

5W PR

NOVEMBER 9, 2018

Tapping into influencer marketing requires some planning and dollars so it’s important that our influencers are making a positive impact on the brand in terms of return on investment. UTM parameters are simply tags that exist within a URL – when your link is clicked, the tag is recorded in your Google Analytics and tracked.

Measurement 68

Measurement Tools Marketing Analysis 68

Deirdre Breakenridge

NOVEMBER 8, 2015

As part of an effort to get smaller blogs to write about the film, I contacted blog owner, Jamie Bullock, of Project:Women and told her about the film. I suggested she post a story that we would write, to not only help the film – but to help her add valuable content to her blog about women going after their dreams.

Film 150

Film Social Media Video Writing 150

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

Shift Communications

MAY 10, 2022

In our new blog series, we talk what’s working (and not) across key social channels. Like SEO for web content, backlinks and “tags” from other creators/brands can boost ranking potential. It’s best for categories such as fashion, wedding planning and interior design. They also need paid amplification.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Shift Communications

SEPTEMBER 5, 2017

Before devising a launch plan, a crisis comms plan, or any communications plan, what data do you check? In the Google Analytics™ ecosystem, this means implementing Google Analytics and Google Tag Manager™, along with best practices, as quickly as possible. I don’t know what the road conditions are on that path.

Analytics 143

Analytics Google Data Technology 143

Sword and the Script

JULY 7, 2020

Additional enhancements include color-coded tags for managing multiple media lists, search filtering and some improvements to the user experience (UX). The company says the move was planned as Mr. Lyseggen has been on extended medical leave since last fall.

Technology 122

Technology Publicity Software Print 122

Prohibition

APRIL 28, 2017

In order get some inspiration about how to go about baking with out the key ingredient – flour – I went to the world of blogging. It turns out that there were hundreds of blogs about gluten free cooking! I had already done some online communication and website design, so I thought it was only logical to try blogging for myself.

Community 48

Community Blogging Pinterest Travel 48

Ishmael's Corner

JUNE 16, 2015

Teaming with your browser, the MozBar automatically pulls in key SEO metrics that reduce the time you would otherwise spend on manual research for SEO planning. For example, we support the blog for a B2B company called Endicia (online shipping software). On-page Elements (title tag, meta description, alt tags, etc.).

SEO 60

SEO Tools Comparison Google 60

PR 20/20

APRIL 29, 2023

Entrances : If you’re publishing content in the form of blog posts, pillar pages, or resources, it’s important to understand how many visitors are entering your site through that content. The platform offers a free 30-day trial and paid plans from there. >>> Related read : Your Top Google Analytics 4 Questions, Answered 2.

Tools 70

Tools Measurement Strategy Analytics 70

PR 20/20

JANUARY 6, 2023

These keywords can be used in the body copy, titles, meta descriptions, and tags across your website’s products, blog posts, news articles, and more. We recommend incorporating keyword research into your content marketing plan to ensure everything on your website resonates with your audiences.

Engineering 86

Engineering SEO How To Resources 86

Sword and the Script

AUGUST 4, 2020

The Nielsen brand was omitted from the Talkwalker acquisition announcement, which suggests to me the price tag was immaterial or disclosure would have been required. Positive mentions indicate that current activities are proving successful, which is good for demonstrating results, but also contributes to future planning.

Media Relations 147

Media Relations Media Print Software 147

Konnect Agency

JULY 13, 2022

Editors with blogs or work-related social accounts often share insight into the state of their inboxes — and it’s chaotic. Giveaways: When everything comes with a price tag, who doesn’t clamor for the occasional freebee? Traditionally, in Q4, Amazon’s most shopped days are Black Friday and Cyber Monday. Pool Your Pitches.

Agency 52

Agency Retail Brand Branding 52

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Sword and the Script

JUNE 22, 2021

Savvy marketers know email subscribers are crucial for success with any blog, news or content marketing program. Several years ago, I recall rumors among my peers in blogging that Google was going to kill FeedBurner. The products for bloggers (and businesses with blogs) look good. FeedBlitz was discussed as an alternative.

Google 108

Google Tools Analytics Blogging 108

Presspage

MARCH 13, 2018

Stick to your social media plans, analyze the new data, and make adjustments where you see your reach slipping, assuming reach is your most important analytical target. Instead, start by crafting content on your organization’s newsroom or blog, and then tailor content to fit multiple channels outside your owned venues.

Facebook 113

Facebook Social Media Analytics Blogging 113

Prohibition

JULY 14, 2017

The medium in which we both push out and consume content has become ever more varied, and of course we can’t mention medium, without touching on platforms – think blogs, social media, vlogs, digital press… the list is endless. As you’ve probably figured out, we’re not old fashioned when it comes to… Tags: content, marketing.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Solo PR Pro

OCTOBER 20, 2020

This post first appeared on the Independent Thinking blog in 2018, and is more relevant than ever today. Their report provided a plan that is more relevant today than it was two years ago. Leave your response in the comments section below or tag us on social media using #solopr. It has been lightly updated. No, it’s not fake.

Consumer 58

Consumer Journalism Report Video 58

Shift Communications

DECEMBER 17, 2014

Take that into account when planning out your content. We highlight our blog posts and also include some of the big media hits we secured for our clients. An important step in the measurement process is to ensure that you tag all your owned content links within the newsletter.

Content Marketing 110

Content Marketing Measurement Analytics Mobile 110

Buzzstream

APRIL 4, 2024

You’ll also receive a handy email report that breaks down the results in several ways, including anchor text, whether there’s a nofollow tag, etc. For Result Type, you can choose Twitter, Blog, News, and Discussion. If the user has a website with a blog, you can ask if it’s possible to add a link from their website.

Digital PR 62

Digital PR How To Media Google 62

Sword and the Script

OCTOBER 6, 2020

The price tag was not disclosed, but SEMrush wrote in the announcement, that Prowly was “cash flow breakeven,” had more than $1 million (USD) in annual recurring revenue (ARR) and had “triple” digit ARR growth. Picks from the trade pubs and vendor blogs Here are a few posts that stood out for me in pursuing the PR tech vendor blogs: a.

Software 175

Software SEO Company Tools 175

Action PR

OCTOBER 17, 2019

This is the art of tagging your brand or business to a popular story, event or trend. The difference between this and newsjacking is you can plan ahead a bit more – thus giving you thinking time and your client/boss approval time. And, hey, it’s National Blog Posting month too. If newsjacking isn’t for you, don’t worry.

Social Media 40

Social Media Trends Creativity Internal 40

ImPRessions - Crenshaw Communications

DECEMBER 12, 2017

As brands set plans and budgets for 2018, engaging a public relations firm may be at the top of the list. They include: poor navigation, a cumbersome contact page, little or no shareable content, out-of-date blog posts, or media hits with broken links. The canned proposal. Paltry references.

Agency 159

Agency Meeting Measurement Construction 159

Cision

MARCH 13, 2017

For example, you can achieve higher visibility via Google’s Rich Cards and Rich Snippets, (even without having a very high ranking in organic results): Source: Google Webmaster Central Blog. According to the 2016 Social Media Examiner survey , at least 63% of marketers plan on increasing their use of these social networks this year.

SEO 229

SEO Social Media Tools Google 229