Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Product reviews on platforms like YouTube, social media platforms, or blogs. If you answered yes, you’d be wrong! Unpaid search engine traffic.

Media 97

Media Nonprofit Pitching Analytics 97

Deirdre Breakenridge

MAY 13, 2019

Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more. have become essential parts of the marketing and PR toolbox.

Training 399

Training Video Analysis Data 399

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Maybe they found your recent news announcement fascinating. And that works.

Strategy 276

Strategy How To Media Infographics 276

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. For example, if your logo appears on a news site without text – this would identify it.

Survey 144

Survey Software B2B Pitching 144

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. In short, people want to get the news, views, and opinions on their fingertips. 68% of smartphone owners use their phones occasionally to follow breaking news events. Google Fred Update.

Google 259

Google Digital PR Mobile SEO 259

Mindful Marketing

DECEMBER 19, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Most of us played ‘tag’ as a kid and loved the simple thrill of chasing others around and trying not to get tagged. ” ​ Subscribe to Mindful Matters blog.

Travel 86

Travel Privacy Measurement Course 86

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Welcome to the second half of 2020! Give our services a try.

Technology 122

Technology Publicity Software Print 122

Doctor Spin

MARCH 27, 2023

Twitch cuts 400 jobs as part of Amazon’s latest layoffs Sad news. Bad News: Bees Are Dying At a Shocking Rate “[…] the researchers were able to conclude that roughly 62.5 SEO Split Test Result: Power of Caps Lock in the Title Tag NOOOOOOOO! Facebook Is Working on a Twitter Clone That Nobody Asked For P92, huh? per cent.”

Media 52

Media SEO Government Twitter 52

Prohibition

FEBRUARY 15, 2017

I’m a very artistic person, so I really enjoy spending time being creative; this can involve anything from attending life drawing classes and doing up old piece of furniture, to jumping on my sewing machine or blogging. I guess my main hobby is blogging, but I also spend a lot of time with friends eating out and having a good time.

Hotels 86

Hotels Social Media Fashion Agency 86

Flack's Revenge

AUGUST 31, 2016

What are the top sites where you get IT news?” Why is it at all interesting what a few NYTM members think about IT news? When I ask what people read, and how they get their tech news, I often get shrugs and blank looks (probably because they are getting news from social media , where the original source can be obscured).

Reddit 136

Reddit Enterprise Wireless B2B 136

Rock the Status Quo

FEBRUARY 17, 2016

I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. we expect the service to submit our news to the major search engine news feeds (Google News, Yahoo News, etc.).

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. we expect the service to submit our news to the major search engine news feeds (Google News, Yahoo News, etc.).

Engineering 100

Engineering Newspapers Google Banking 100

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. From the release : “As soon as a news story is published, advanced AI and machine learning technology evaluates the content and predicts if it will be highly shared across social media.

Software 175

Software SEO Company Tools 175

Buzzstream

FEBRUARY 1, 2024

Here is a successful template used by Jodie Booras of Kaiona Communications to secure coverage from major news outlets across the globe. Make their job easier by using bullet points to allow them to quickly and easily see the key takeaways of your news and give them a head start on potentially covering it.”

Pitching 87

Pitching Infographics Survey Resources 87

Cision

APRIL 14, 2017

This year has seen influencer marketing earn a larger slice of the budget but before communications teams had time to celebrate this news, sponsored posts and partnerships with influencer also came with a higher price tag. Bigger doesn’t always mean better: take social media influencers as an example. Engage influencers.

Media 231

Media Pitching Social Media Instagram 231

Shift Communications

MAY 10, 2022

In our new blog series, we talk what’s working (and not) across key social channels. Want to take a news- or advice-focused approach? Publishers like Washington Post and Morning Brew set the bar, with employees acting out the latest news stories, delivering news in a more channel-appropriate format.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Solo PR Pro

OCTOBER 20, 2020

This post first appeared on the Independent Thinking blog in 2018, and is more relevant than ever today. There’s a problem with the news. It’s not just that we’re looking for the news sources we trust, it’s that we’re rarely seeing beyond them. The importance of news fluency. So how do we help people master the news?

Consumer 58

Consumer Journalism Report Video 58

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 147

Media Relations Media Print Software 147

Contently - Strategy

FEBRUARY 9, 2021

The Nudge newsletter—published by founder and CEO Ben Young—is my go-to digest for all the branded content and native advertising news. I can’t tell you how many brand newsletters I come across that have a call-to-action like: “Sign up for the Bank A newsletter to get the latest financial news, advice, and company updates.”

How To 142

How To Content Marketing Banking Advertising 142

The Proactive Report

FEBRUARY 22, 2016

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Take an Original Angle.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Take an Original Angle.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Presspage

MARCH 13, 2018

In January, the social media platform announced it was making branded posts less prominent in users’ news feeds, dramatically decreasing organizations’ already struggling reach. Brown says: If you don't yet have a blog, or if yours has been forgotten in your marketing strategy, get one going.

Facebook 113

Facebook Social Media Analytics Blogging 113

Konnect Agency

MAY 12, 2020

Twitter, at its most basic, is a tool that helps people stay on top of the latest news and “follow” sources of instant information. Effective use of a hashtag linking your news to a larger trend might just result in a media placement. Journalists often search hashtags while seeking story ideas.

Twitter 102

Twitter Social Media Energy Resources 102

Sword and the Script

MARCH 30, 2021

Reporters look to Twitter for news. When asked where reporters go to get their news the top answers were online news (58%) and said Twitter (16%). While Twitter was a distant second place, it’s also a long way from the third place which was cable or TV news (7%). click image for higher resolution).

Social Media 108

Social Media Report Survey Media 108

Cision

FEBRUARY 4, 2016

To keep your hub organized, separate your content by type (white papers, blog posts, news releases, etc.), add tags to group similar content together (ex. A blog post, for example, might include a call to action for a related white paper. Want to renovate your social plan too? Images via Pixabay: 1 , 2.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Buzzstream

APRIL 4, 2024

Even though your coverage will most likely appear in news publications, I still like to use Google Search instead of Google News to ensure I don’t miss anything! You’ll also receive a handy email report that breaks down the results in several ways, including anchor text, whether there’s a nofollow tag, etc.

Digital PR 62

Digital PR How To Media Google 62

MaccaPR

AUGUST 5, 2015

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. We love your blog!”.

Blogging 48

Blogging Employee Corporate Google 48

Cision

APRIL 7, 2016

Now, 63 percent of users (up from 47 percent in 2013) log into their accounts to get the news. In fact, Facebook users are more likely to post and respond to news content than Twitter users. Facebook has understood its role in the media landscape and has leveraged it by adding tools and features for news outlets. Why the shift?

Facebook 120

Facebook Media Trends Mobile 120

Bianchi Biz Blog

FEBRUARY 20, 2023

They were reunited for a “Thelma and Louise” weekend in Las Vegas, and I tagged along to document it as they raced Corvettes at a local track, rode a mechanical bull at a bar on the Strip and went sand boarding at Dumont Dunes outside Vegas. Fun assignment! How long have you been in journalism and how did you get started?

Automotive 85

Automotive Meeting Media Mobile 85

OnePitch

SEPTEMBER 8, 2022

How do you maintain relationships with journalists when you have no news to share? I never pitch via social media, but when I have a relationship, they’re more likely to read my email when I do have news to share. . Want more blogs like this? It’s hard. Be human and be helpful. PS: you can recommend yourself too.

Pitching 98

Pitching Consumer How To Education 98

Prakkypedia

OCTOBER 4, 2016

Announce your speaking engagement on your social media channels: LinkedIn, Twitter, your blog and so on. Send short details of your speech to news media, for inclusion in their ‘business diary’ section: what, when, where, who. Devise a hashtag for your presentation and ask your audience to share their thoughts using that tag.

Publicity 99

Publicity Film LinkedIn Pitching 99

Solo PR Pro

APRIL 6, 2021

That means staying extremely close to the news and following those reporters writing about key trends on an hourly basis throughout the day. Two “tools” I use constantly in these efforts are LinkedIn and various “as it happens” Google News Alerts. Google Data Studio — A free Google service for building dynamic dashboards and metrics.

Tools 89

Tools Google LinkedIn Leadership 89

Cision

JANUARY 27, 2016

I had someone comment on my blog recently, asking “how do I find the journalists who cover my industry?” You may find that one doesn’t like reporting straight news, but rather covering the stories of the business owner. Then share the stories via social media, tagging the journalist with her social handle. You research them.

Pitching 120

Pitching Writing Social Media Industry 120

5W PR

NOVEMBER 9, 2018

UTM parameters are simply tags that exist within a URL – when your link is clicked, the tag is recorded in your Google Analytics and tracked. The post Marketing Tools to Measure Influencer Marketing Campaigns appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Setup UTM parameters.

Measurement 68

Measurement Tools Marketing Analysis 68

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Simple, right?

Blogging 73

Blogging Twitter Facebook Measurement 73

Stephen Waddington

MAY 9, 2017

Fake news, social media speculation, the Croatian Public Relations Association conference and support for students, are all among the topics discussed on the latest #FuturePRoof podcast. Sarah Hall and I recorded a new edition of the #FuturePRoof podcast at the end of last week. Ditch the lazy fake news tag.

Ethics 108

Ethics Conference Advertising Advertising 108