Remove tag
article thumbnail

Protecting Your Brand from a Crisis

Konnect Agency

Being slow to react to a crisis can be viewed just as unfavorably as not responding at all or providing a rushed response that lacks detail. Thus, having a prepared crisis communication plan is critical for every company. So what is crisis communication? Getting Ready.

Crisis 52
article thumbnail

Newsjacking with David Meerman Scott

PR for Anyone

You may consider writing blogs that are relevant to worldwide happenings so that more people can find you online, or you can use social media platforms like Twitter. Create pieces of content somewhere else, a video, a blog post, a piece of content, your Web site, then share it on Twitter but use the appropriate hashtags.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Social Listening: When #AI Takes Over

Deirdre Breakenridge

Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. By the time you’d detected a surge in negative sentiment, the crisis would already be well underway. Enter custom models, which prompts you to tag results as relevant or irrelevant without any data training. Too complicated?

Training 399
article thumbnail

Social Listening: A Few Facts Every PR PRo Must Know

Rock the Status Quo

of brands engage with a tagged mention. Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. What is a tagged mention versus untagged? According to a 2015 Brandwatch study , only 46.6% Never assume you know!

Software 100
article thumbnail

Warning - A Looming Crisis Will Cost You More If You Wait

The Stalwart Blog

What’s more, the price tag will only continue to go up as they debate if they should move forward; becoming a sort of death spiral so to speak. Whether you go it alone or with the help of an expert crisis communications expert, the fact remains that responding proactively to public claims, while not pleasant, is the lesser of two evils.

Crisis 60
article thumbnail

How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. This will prevent bad links from passing PageRank.

Google 259
article thumbnail

3 big (ongoing) issues the recent Cracker Barrel social media crisis highlights

Communications Conversations

A couple days later, seemingly the entire internet was commenting on Cracker Barrel social media posts (Facebook, Twitter, Instagram) about the incident, many using the hash tags #BradsWife and #JusticeForBradsWife. Then, after 24-48 hours, the crisis becomes so large, the media start to pick up on it. It happens that fast, people.