Shift Communications

NOVEMBER 29, 2022

Accessibility in the digital age. Headspace has doubled down on this, partnering with Perkins Access to make accessibility a number one priority. The brand’s Menu Hack and Sprite campaigns this year are notable examples of customer-led initiatives. This will cultivate superfans.

Consumer 78

Consumer Trends Marketing SMB 78

Remote PR Jobs

SEPTEMBER 25, 2023

Of course, metrics will always vary by program, but even with simple (and free) tools like Google trends and access to web analytics, we can often pinpoint the impact of earned and owned content and social sharing with a fair degree of accuracy. A version of this post first appeared on the Crenshaw Communications blog.

Mobile 100

Mobile SEO Reputation Web 100

PR 20/20

JULY 12, 2016

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. Let’s get started so you can get blogging. Select keywords for your blog post. If you don’t have access to paid keyword research software, such as Moz or SEMrush , no worries. Here’s where you can start.

SEO 40

SEO Blogging Web Writing 40

Mindful Marketing

SEPTEMBER 19, 2020

I first heard of Accessible Pharmacy a few weeks ago when that former student, Jason Polansky, told me he was applying to the company for a job. Fast forward to a few days ago when I received from Jason the good news that Accessible Pharmacy had hired him to be its Director of Business Development for Central Pennsylvania.

Corporate 102

Corporate Consumer Employee Print 102

Sword and the Script

JUNE 15, 2021

It’s great for that purpose, but it also motivates AEs to be gatekeepers and guard access. You’ve got to work out a program with you sales counterpart to incentivize direct access to customers. If you can’t sit on support calls, try to get access to the CRM or support email accounts. To be sure, I follow my own advice.

Survey 116

Survey B2B Marketing Interviews 116

Sword and the Script

JUNE 6, 2023

In the same announcement, PRophet also said it had partnered with LexisNexis for access to the 200,000 news sources the company monitors. Brandwatch is owned by Cision and the renewal probably maintains it access to its infamous firehose of Twitter data. PR tech mentions Media list building with AI.

Survey 144

Survey Software B2B Pitching 144

Cision

AUGUST 30, 2017

Let’s say you blog about cute handbags and you want to attract the attention of a celebrity known for her fashion sense. You could write a blog post about the top 10 best purses the celebrity has ever carried. Then, go ahead and tag the celebrity on social media. Does your blog have a decent following?

Strategy 243

Strategy Writing Social Media Guidelines 243

PR 20/20

MARCH 28, 2023

Access Google Search Console First, you need to access Google Search Console by logging in to your Google account and selecting the website you want to analyze. To access this report, follow these steps: Log in to your Google Search Console account. Pro tip: Bookmark this link to access the Insights feature directly.

Google 77

Google How To Mobile Data 77

5W PR

MARCH 15, 2021

Tap on” menu” after accessing the profile, then “settings,” “creator,” “quick reply,” and then “new quick reply.” Once there, enter a keyword and hit the “tags” column. The post Getting the Most Out of Instagram appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Type in a brief shortcut title and save it.

Instagram 88

Instagram Privacy Agency Facebook 88

5W PR

OCTOBER 14, 2020

Some customers post messages without tagging a brand’s social accounts. appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. A framework for message approval and a permission system must also be adopted and shared with appropriate staff. Having all these in place will result in inconsistency.

Social Media 88

Social Media How To Media Guidelines 88

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Known or up-and-coming authors, academics, or consultants are often the most accessible influencers for B2B companies. If your company has an innovative product and/or great customer service, you’re in a position to ask clients to write online reviews or blog about their great experience using the product. Bylined content.

B2B 136

B2B Brand Branding Trade Shows 136

Buzzstream

FEBRUARY 2, 2024

For example, I recently received an email from someone who made a clear connection in both the subject and first lines of the email, reminding me that I tagged them in a LinkedIn post. So, if somebody uses very bubbly language in their blog posts, lean into it. You’ve gone too far if it takes 2-3 lines to connect.

Pitching 62

Pitching Mobile Examples Study 62

Waxing UnLyrical

JANUARY 14, 2011

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog. LinkWithin.

Blogging 93

Blogging Facebook Twitter Measurement 93

The Hoffman Agency

NOVEMBER 12, 2020

QR codes are now used in a much broader context, including both commercial tracking applications and convenience-oriented applications aimed at mobile phone users (mobile tagging). billion QR code coupons will be redeemed by smartphones and 1 billion smartphones will access QR codes.). Juniper Research predicts that by 2022, 5.3

System 74

System Mobile Hotels Retail 74

Cision

NOVEMBER 7, 2016

You’ve probably noticed that blogs and content pieces rarely read like The New York Times or Wall Street Journal. Insert “Read More” Tag. This is an interesting tag. This tag allows you to determine where the preview ends, rather than to end at a predetermined (and potentially dissatisfying) place.

How To 308

How To Tools SEO System 308

Buzzstream

APRIL 4, 2024

You’ll also receive a handy email report that breaks down the results in several ways, including anchor text, whether there’s a nofollow tag, etc. For Result Type, you can choose Twitter, Blog, News, and Discussion. If the user has a website with a blog, you can ask if it’s possible to add a link from their website.

Digital PR 62

Digital PR How To Media Google 62

Shift Communications

SEPTEMBER 5, 2017

In the Google Analytics™ ecosystem, this means implementing Google Analytics and Google Tag Manager™, along with best practices, as quickly as possible. This blog post is also available in MP3 format, thanks to Amazon Polly: [link]. If you don’t have the basics of data analytics firmed up, you’re behind and need to catch up quickly.

Analytics 143

Analytics Google Data Technology 143

Cision

MAY 12, 2017

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. And about 61% of users are unlikely to return to a mobile site which they had trouble accessing and instead, 40% of them will visit a competitor’s site.

Google 259

Google Digital PR Mobile SEO 259

Sword and the Script

AUGUST 4, 2020

The event is free for 48 hours on August 19-20, 2020, after which access will cost $97. The Nielsen brand was omitted from the Talkwalker acquisition announcement, which suggests to me the price tag was immaterial or disclosure would have been required. Below is the summary of news from the world of the PR technology vendors.

Media Relations 147

Media Relations Media Print Software 147

Sword and the Script

FEBRUARY 23, 2020

You can find the survey by accessing the following URL: [link]. I’ve also written a ton for the blog on the topic and you can find all of those posts neatly organized under the tag JOTW. Blog posts stemming from the JOTW Communications Survey. Your input is needed! The survey will take just a few minutes to complete.

Survey 85

Survey Public Affairs Corporate Trends 85

The Resolution Blog

JUNE 7, 2019

without the high price tag of audience surveys and man-hours needed to analyse every comment. Use Google Trends If you do not have access to Google Search Console, you can take a look at Google Trends to see if there was an increase in brand searches during the lifetime of your campaign. You Know About AIDA, Right?

Measurement 120

Measurement Analytics Google Trends 120

PR 20/20

JUNE 22, 2022

Teams can use HubSpot workflow templates to define their ideal customer profile, then use automation to tag any contacts or companies that meet that criteria. On the app, teams can access their deal pipelines, contact records, call notes, and more. Photo credit: HubSpot. How can sales teams use the HubSpot mobile app?

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Cision

MAY 18, 2015

31 percent of social users interact with brands to gain direct access to customer service representatives or product experts. Forrester points out an aspect to social listening tools that is both intuitive and surprising: “All vendors have access to the same social data.

Customer Service 120

Customer Service Social Media Analysis Data 120

The Hoffman Agency

MAY 28, 2020

The post Your Guide to the (Possibly) Perfect Virtual Awards Ceremony appeared first on "What's HAppening" Blog. It seemed to catch people’s imaginations, and before long we’d uncovered what are clearly the defining moments of an awards ceremony, and not all of them are good.

Industry 69

Industry Meeting Groups Twitter 69

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Prohibition

JULY 14, 2017

The medium in which we both push out and consume content has become ever more varied, and of course we can’t mention medium, without touching on platforms – think blogs, social media, vlogs, digital press… the list is endless. Third comes the platform – how can you access your audience? Do they read online news…?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Solo PR Pro

JUNE 25, 2019

Podcasting is a way to reach potential clients that may not follow you on social or read your blogs. By posting your podcast with a simple blog, your listeners can discuss topics that are of interest to them with you. Your podcast has broad reach and gives you access to potential clients that live outside of your region.

Leadership 72

Leadership Tools Video Local 72

Presspage

NOVEMBER 7, 2017

If you place German press release in a page that is set up for English, Google and other search engines will be confused to say the least (see the short video on meta geo tags on the right). Your newsroom needs to be easily accessible, searchable and shareable. Build and they will come.

Local 92

Local Engineering Internal International 92

Solo PR Pro

APRIL 6, 2021

By following leading experts in a given field – including my clients’ competitors and partners – I get access to a running discourse that provides opportunities for my clients to weigh in. Leave your response in the comments section below or tag us on social media using #solopr. We want to hear from you! What are your favorite tools?

Tools 89

Tools Google LinkedIn Leadership 89

Cision

APRIL 7, 2016

Per the social media giant’s blog , the program will be available to publishers of any size, located in any country on April 12. This feature provides another simple way for users to access and share news.

Facebook 120

Facebook Media Trends Mobile 120

Presspage

AUGUST 5, 2020

It’s crucial to have an up-to-date database with the right contact details, and the correct beats tagged to the journalist. With services like PressPage, you get access to more than 900,000 media contacts and influencers and the ability to create lists and mail them within the platform. Final thoughts.

Pitching 78

Pitching Local Newspapers Policies 78

Presspage

AUGUST 5, 2020

It’s crucial to have an up-to-date database with the right contact details, and the correct beats tagged to the journalist. With services like PressPage, you get access to more than 900,000 media contacts and influencers and the ability to create lists and mail them within the platform. Final thoughts.

Pitching 78

Pitching Local Newspapers Policies 78

Critical Mention

JANUARY 9, 2019

The more channels and platforms you are using, the more access you have to data. For example, with one influencer, you can conduct an interview, they can write a guest post for your blog, review your company, or even sign up to try out your product or service. To be a successful marketer, you must be able to measure your strategies.

Trends 108

Trends Marketing Mobile YouTube 108

Cision

AUGUST 22, 2016

If you’ve Googled anything with your phone recently, you may have seen a result like the one below and wondered what the “AMP” tag meant: Google’s Amplified Mobile Pages (AMP) is an open source initiative intended to speed mobile delivery of web content. And here is the AMP version of the same article. How different?

Mobile 96

Mobile SEO Web Google 96

Presspage

SEPTEMBER 22, 2020

Choosing a tool that allows you to manage content creation, media contacts, outreach to journalists, and monitor analytics in one place can allow you to create powerful campaigns without the hefty price tag.

Software 78

Software Resources Tools Agency 78

Presspage

SEPTEMBER 22, 2020

Choosing a tool that allows you to manage content creation, media contacts, outreach to journalists, and monitor analytics in one place can allow you to create powerful campaigns without the hefty price tag.

Software 78

Software Resources Tools Agency 78

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Any screen with internet access.

Software 113

Software Tools Publicity System 113