The Proactive Report

JUNE 18, 2021

There are many social media management tools you can use to do this – I prefer [link]. That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. And we had fun.

Small Business 213

Small Business Fashion Groups Local 213

NewsWhip

MARCH 2, 2023

To keep the link to our previous blog we’re also going to include Chick-fil-A for comparison, as the chicken restaurant faced some drama this week. As the chart shows, there were two big reasons for Chick-fil-A’s high levels of engagement, and interestingly the public and media interest don’t really match up. So let’s dig in.

Comparison 78

Comparison Pinterest Local Instagram 78

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. At the heart is trust.

Radio 59

Radio Pinterest Television Government 59

The Hoyt Organization

APRIL 23, 2024

That’s why you need a PR strategy that utilizes earned, owned, and paid media to get your message to the public. For a non-profit, goals could range from increasing donations or volunteers to getting more media coverage for a particular cause. It stands for Paid, Earned, Shared, and Owned media.

Strategy 80

Strategy Nonprofit Social Media Leadership 80

NewsWhip

DECEMBER 7, 2023

Earned media is unpredictable. This was picked up by several local news outlets, with ABC7 in Los Angeles earning over 127k engagements to its article published on Nov 13th, just five days after the initial statement. So, this becomes a lesson that earned media encompasses much more than just what is written about by publishers online.

Brand 78

Brand Branding Retail Viral 78

NewsWhip

MAY 16, 2023

Every month, we look at the top publishers on Facebook around the US and the UK. As of 2023, Spain has 19.35M regular Facebook users. The top publishers on Facebook in 2023 in Spain In true Spanish fashion, the theme of fútbol, or soccer as we know it in the West, has been dominating the charts.

Facebook 78

Facebook Sports Comparison Fashion 78

NewsWhip

MAY 3, 2023

Every month we look at the top publishers on Facebook in both the US and UK. Though these locations are quite successful in terms of engagement, there are so many other countries where Facebook is a powerhouse of a platform. This month, we limited our searches to our neighbor, Mexico — where there are currently 92.7M They also saw 145.8k

Facebook 78

Facebook Sports Television Newspapers 78

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) by keeping content fresh, fun and culturally relevant.

Social Media 84

Social Media Trends Viral Media 84

Communications Conversations

SEPTEMBER 18, 2015

Drive all social traffic back to our corporate blog and/or web site. Drive all social traffic back to our corporate blog and/or web site. He’s owner of Likeable Local, a long-time influencer and now, a LinkedIn “Influencer.” ” Dave’s business is social media and digital marketing consulting. .”

Corporate 60

Corporate Blogging LinkedIn Web 60

Deirdre Breakenridge

OCTOBER 22, 2014

You go to the company Facebook page and find an alarming number of posts expressing outrage over a recent price increase. · The local TV station wants a comment regarding a tip from an irate customer for their “Consumer Fight Back” report”. · You launch your exciting new social media campaign only to hear… crickets….

Crisis 312

Crisis Twitter Community Conference 312

NewsWhip

FEBRUARY 3, 2023

We recently published our first brands report, which looked back at articles about some of the top brands across three different industries to draw conclusions about what resonated with the public and media in earned media coverage. Here’s some of what we learned, as well as a few tidbits that we couldn’t fit into the full report.

Report 88

Report Brand Branding Automotive 88

Flack's Revenge

FEBRUARY 6, 2018

I had to smile when I read that Facebook’s reducing news content in the newsfeed. Mark Zuckerberg wrote on their blog “our time is better spent bringing people closer together… public content… is crowding out the personal moments that lead us to connect more with each other.” Look, I get it, Facebook is a business.

Facebook 120

Facebook Journalism Local Google 120

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? Are the social media waters still safe for marketing? Have you been recommending a change in strategy regarding social media? Drew Neisser, Founder & CEO of Renegade.

Social Media 149

Social Media Marketing Media B2B 149

Presspage

MARCH 13, 2018

In January, the social media platform announced it was making branded posts less prominent in users’ news feeds, dramatically decreasing organizations’ already struggling reach. Andrew Brown, director of media relations and online content for Kalamazoo College , warns PR pros not to panic.

Facebook 113

Facebook Social Media Analytics Blogging 113

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. I review a few to-dos with the students and lecture about social media marketing. Thomas for class.

Social Media 157

Social Media Media LinkedIn Tourism 157

Melissa Agnes

AUGUST 17, 2014

What the local police departments could have – and should have – done instead, while managing this crisis. Check him out on Facebook. Subscribe to his blog: Walking The Social Media Beat. What’s been going on in Ferguson this week is remarkable – and not in a good way. Running time: 50:24.

Crisis 251

Crisis Government Case Study Twitter 251

NewsWhip

DECEMBER 21, 2022

It’s been a busy year for brand coverage, with what feels like years worth of media packed into 12 short months. In this blog, analyzing the top brand stories from 2022, we’re going to share the dominant brands, themes and voices driving public engagement. Before we dive into the data, we have to recognize the Elon Musk in the room.

Brand 78

Brand Branding Policies Local 78

Shift Communications

FEBRUARY 20, 2019

The current media landscape lends itself to lucrative opportunities on a global scale. The current media landscape lends itself to lucrative opportunities on a global scale. The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. Google Trends.

Trends 142

Trends Industry Wikipedia How To 142

MaccaPR

FEBRUARY 19, 2018

When the inevitable social media backlash erupted, the CrossFit gym owner compounded the crisis by posting a profanity-laden response that called criticism by outraged women “b t,” “delusional and ignorant” and “feeble minded garbage.” Facebook page ) and. Needless to say, that message was shared widely across Facebook.

Instagram 98

Instagram Crisis Local Privacy 98

Stephen Waddington

NOVEMBER 6, 2019

In a case last week the Government came under fire for spending public money on Facebook ads targeted at voters in marginal constitutions announced in September. Purdah covers civil servants of Government departments, local government, and the board members and staff of public bodies, and arm’s length organisations. What is purdah?

Resources 62

Resources Communications Government Policies 62

Stephen Waddington

MAY 2, 2020

We’ve all had a rapid onboarding on FaceTime, Facebook Messenger, Google Hangout, Teams and Zoom during lockdown. Both Sky and Virgin Media networks have faced overload and outages in the past week. The answer landed in the form of video by Fiona Crump in my Facebook newsfeed via 80% Awesome , a Facebook group created by Rachel Picken.

Transportation 84

Transportation Government Community Facebook 84

Doctor Spin

DECEMBER 22, 2023

Image: Alice Cooper’s Facebook Page ) Gordon was instrumental in developing Cooper’s shock-rock persona, using outrageous stunts and controversial events to generate publicity and build Cooper’s brand. Shep Gordon had a knack for “making parents angry.” Shep Gordon. It occurred during the Toronto Rock and Roll Revival concert in 1969.

Wikipedia 52

Wikipedia Reddit Local eBook 52

5W PR

JULY 2, 2018

While starting a regular video strategy or blog might seem like hard work at first, publishing articles is a great way to get the attention of both customers, and media representatives. As a brand’s credibility begins to grow, they can even begin to offer contributions to big media outlets like Forbes, or Business.com.

Brand 114

Brand Branding Reputation LinkedIn 114

Cision

JUNE 22, 2015

It takes only a minute for a crisis to harm your brand, especially in the age of social media. Q: Any advice on how to best monitor and react for online engagement of media during a crisis? Q: Are there ways to monitor for social and online engagement without Twitter or Facebook? The better option is to engage in the discussion.

Crisis 120

Crisis Crisis Communications Local Social Media 120

Presspage

NOVEMBER 7, 2017

They might have run across your organization by means of a tweet, a relevant hashtag or a trending story on Facebook or LinkedIn. Even though you can get quite far with English, cultural subtleties, tone of voice and local do’s and don’ts need to be taken into consideration. Build and they will come.

Local 92

Local Engineering Internal International 92

Flack's Revenge

OCTOBER 22, 2014

As a tech PR agency - one with clients that sell chips and components to mobile and CE device vendors – we are often asked about getting media coverage Asia. Companies that are trying to sell their core technology into these markets want the media to highlight their products and news there, just like they do here in the U.S.

Government 214

Government Agency Mobile Technology 214

Critical Mention

OCTOBER 21, 2018

Include a mix of internal, external links and social sharing buttons at the bottom of the blog. For example, if you are selling yoga mats and get a reputable yoga instructor in your city to write a blog on the importance of using the right yoga mats with a link to your website, your ranking will automatically increase.

SEO 74

SEO Strategy Engineering Local 74

ZudePR

FEBRUARY 22, 2016

There are certain business social media facts that – if your powers of persuasion are taking time out – won’t let you down. You’re a family business owner wondering how to make sense of social media, blogging, and PR. 3: Company Facebook Pages Reach as Few as 2.6% Aaaarrreuuughhwhattheheck!

Social Media 75

Social Media SEO Media Local 75

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

Cision

JUNE 25, 2015

Share on social media. If you do nothing else to leverage new press, do ensure you amplify the news on social media. Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! Blog about the coverage. Explain more in a blog post and post to your site. Share with clients.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Rock the Status Quo

DECEMBER 1, 2016

Facebook Preferred Audience. In social media, sometimes the tiniest of tweaks can make an incredible difference. When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. Here’s why.

Facebook 100

Facebook Banking Retail Local 100

Rock the Status Quo

DECEMBER 1, 2016

Facebook Preferred Audience. In social media, sometimes the tiniest of tweaks can make an incredible difference. When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. Here’s why.

Facebook 100

Facebook Banking Retail Local 100

Cision

MARCH 1, 2016

Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. They write: “Facebook’s IPO is a flop.” SoMe = Facebook, Twitter, YouTube. Crisis communication is an important aspect of most PR roles. Identifying a PR crisis. Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website. By Landis Staff. Then, the rest is history!

Local 52

Local Case Study Nonprofit Healthcare 52

Cision

OCTOBER 30, 2015

As of January 2015, more than 2 billion people spend a little over two hours on their social media accounts each day. Most brands have created a combination of accounts to engage with this social media-focused population, but having a presence is only half the battle. All users need is an email address.

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. Along the way, we also mix in social posts on Facebook, Twitter, and LinkedIn that link to the registration page and dedicate a spot to it in our weekly newsletter. No, seriously. ” If only.

Advertising 110

Advertising Advertising Real Estate Travel 110

Rock the Status Quo

FEBRUARY 17, 2016

I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. Cons: we expect tons of placements on bot-driven, aggregated news sites and blogs – do real people even see these pages?

Engineering 100

Engineering Newspapers Google Banking 100